Shortlist

BEST USE OF SEARCH – RETAIL

BlueGlass & OKA - Growth Campaign

Found & Funky Pigeon - evenfunkierpigeon.com

Mediaworks & Lidl Ireland - A Formula for Every Shop Front

NMPi & Dune Group - Stepping Up to Google Shopping

Precis Digital & Daniel Wellington - Who’s keeping time? 4 years and 1 million watches later.

Propellernet & SportsShoes.com - Muddy Trainers Clear Mind

Stickyeyes & Solopress - Outstanding SEO Performance

Summit & Argos - Reimagining Product Listing Ads

Wolfgang Digital & Just Eat - Results Delivered

Wolfgang Digital & Littlewoods Ireland - Searching for Scale

 

BEST USE OF SEARCH – FINANCE

Crafted & TaxAssist Accountants - A Crafted approach to Search Marketing 

Latitude & London & Country Mortgages - The Mortgage Journey Project

Mediaworks & Liberty Insurance - The Most Dominant H1 Performance in Irish Motor Insurance

MoneySuperMarket.com - An Evolution of Audience Based Bidding

Performics & Pbb DE - SEA Kampagne

Precis Digital & Zmarta group - Turning Pay Per Click to Profit Per Click

Stickyeyes & Norton Finance - A full customer approach to paid search

TMI & Azimo – Achieving Scale & Efficiency Through Global Search Coverage

Verve Search & Gocompare.com - Directors Cut

Wolfgang Digital & Zurich Life - SERP Domination

 

BEST USE OF SEARCH - TRAVEL / LEISURE

Aer Lingus & DigitasLBi - Two channels for the price of one!

BlueGlass & Expedia - Content Campaign

Bluerank & Rainbow - Numbers Not Assumptions - Data Driven Success

Digitaloft & Citybase Apartments - Bringing Back an Industry Leader from a Penguin Penalty

Great Western Railway & MEC Manchester - #TracksOnTheTrack

MediaCom Worldwide - Taking off with targeting precision for American Airlines

Peak Ace & Airbnb - Scaling a Unicorn

Verve Search & Expedia UK - Unknown Tourism

VROOM Digital - Sandymount Hotel - PPC for long stay beats short stay all day!

Wolfgang Digital & Dublin Airport - Cross Domain Re-marketing

 

BEST USE OF SEARCH – GAMING

Ayima & Bear Group Limited - Hitting the Jackpot for Online Gaming

Betsson Group - How to Trump the Search Market - Predicting the Unusual

Elephate for Oddsbusters.com - Less is more - a paradox in the gambling industry

MediaCom & Grosvenor Casinos go all in

National Lottery Ireland & Starcom Ireland - Winning Fastest Growing Lottery in Europe

TMI & Coral - Succeeding at EUROS 2016

 

BEST USE OF SEARCH - THIRD SECTOR

Click Consult & Oxfam - 'We won't live with poverty'

Delete & Leeds Beckett University - The Campaign That Got Personal

Mediaworks & Trocaire - Maize for 1 Million Children in Malawi

Reprise Media & St John Ambulance - Nursery Rhymes Inc

Semahead & Stowarzyszenie WIOSNA - Szlachetna Paczka 2016

SIDN & Red Cross SEO Campaign

UNHCR & MEC GS - No Refugee Deserves To Be Left Outside

VISIPLUS & SOLIDARITES INTERNATIONAL - SEA Campaign

Wolfgang Digital & Plan International Ireland - Child Sponsorship Acquisition Campaign

 

BEST LOCAL CAMPAIGN

Sponsored by

Bluerank & Rainbow - Numbers Not Assumptions - Data Driven Success

Crafted & TaxAssist Accountants - A Crafted approach to Local Search 

Hans Anders & Expand Online (part of Dept) - Leveraging online-offline attribution for local sales

iProspect & PostNL - A digital recruitment solution

Precis Digital & Daniel Wellington – Who’s keeping time? 4 years and 1 million watches later

Reprise Media & Stella Artois - Humble Beginnings - Stella Artois Wimbledon Campaign

Suisseo - Fully automated local campaign creation, ad customisation and management

SYZYGY & Addison Lee - Driving Central London Courier Growth

The Engine Iceland & MS Skyr - Skyr in UK

Wolfgang Digital & FAI - Summer Soccer Schools

 

BEST LOW BUDGET CAMPAIGN

Bulldog Digital Media & My Personalised Clothing - UK SEO Campaign

Digitaloft & Twizzle - How Much Would It Cost to be Captain America?

iProspect & Mira Showers - Connecting with Customers to Drive Sales

Kosch Klink Performance & SunHelp International e.V. - Affiliate for Charity

Latitude & Yours Clothing - An Elegant Black Friday Interception

Performics Warszawa - Educate to sale building demand in pharma industry case of Sanofi

SIDN & Iberti - Low Budget Campaign

VISIPLUS & MOORINGSPOT - SEA Campaign

 

BEST USE OF PR IN A SEARCH CAMPAIGN

Ad-Rank Media & CruiseDeals.co.uk - The cost of living on a cruise ship vs. living in London

Branded3 and Wren Kitchens - Little Kitchen

Further & To The End - Adrian Flux - 'Driverless Cars - a World First!'

Kaizen & TotallyMoney.com - Helping People Make Better Financial Decisions

MoneySuperMarket.com - Burglary Hotspots

Propellernet & Long Tall Sally - Made Tall

Propellernet & npower - Invisible Monsters

TradePoint Community Project & MEC Manchester

Verve Search & Expedia UK - Unknown Tourism

Wolfgang Digital - Media Feeds Media

 

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Sponsored by

Democracy & Hi-PRO - No Whey! Making high protein peanut butter a supermarket staple

Found & Hand Picked Hotels - Social Driving the Search Strategy

MediaCom & Canesten - Are You Sitting Comfortably

Precis Digital & Daniel Wellington - Whos keeping time? 4 years and 1 million watches later.

Precis Digital & HBO Nordic - Nobody puts data in the corner - integrating search and social

Semetrical & Ocean Florida - Waving a Magic Wand over Ocean Florida’s Social Media Performance

The Engine Iceland & MS Skyr - Skyr in UK

Wink TTD & IKEA ES - Winning Micro-Moments Video Tutorials

Wolfgang Digital & FAI - Summer Soccer Schools

Wolfgang Digital & Littlewoods Ireland - The Search & Social Dream Team

 

BEST INTEGRATED CAMPAIGN

Sponsored by

Democracy & Hi-PRO - No Whey! Making high protein peanut butter a supermarket staple

MediaCom & Direct Line Group (Churchill) - The Lollipoppers are Coming

MediaVision & Hobbs - Integrating Search to Deliver Outstanding Results

MoneySuperMarket.com - #EpicDanceOff - Digital Integration with ATL Brand Activity

Performics & Abtei - OneSearch, Die Kombination von SEO & SEA

Precis Digital & HBO Nordic - Nobody puts data in the corner - integrating search and social

Reprise Media & Disney Store - Making Christmas personal

Semahead & Stowarzyszenie WIOSNA - Szlachetna Paczka 2016

SYZYGY & Addison Lee - Integrated Re-Brand Campaign

Wolfgang Digital & Littlewoods Ireland - A Fresh Full Funnel Fashion Campaign

 

BEST MOBILE CAMPAIGN

42DIGITAL - Pushing a new product on mobile

BlueGlass & Aduno Gruppe - Mobile Sales Excellence

Bluerank & Kazar - Mobile that’s in vogue

Cube Group & iTaxi - Click-to-Call Campaign

Mediavest & Ulster Bank - Winning the Mobile Moments that Matter

Precis Digital & Zmarta group - Turning Pay Per Click to Profit Per Click

Raw Digital - Boosting Performance for Babyshop

SYZYGY & Addison Lee - Driving App Growth

Up&More for iTaxi - Mobile campaign like a living organism.

Wolfgang Digital & Zurich Life - Conquering Voice Search for High Value Keywords

 

BEST PPC CAMPAIGN

Sponsored by

Blue Mango Interactive (Greenhouse Group) & Vodafone NL - The Customer Journey From by-road to Highway

Croud & Life's Great - Delivering an exceptional new brand with a mobile-first approach

Found & Funky Pigeon - evenfunkierpigeon.com

Further & Hawkin's Bazaar - 'Happy Predictive Christmas'

Netprofiler - Size Matters Availability Based PPC Targeting

Peak Ace & Airbnb - Scaling a Unicorn

Promotraffic & Plantwear love wood - PPC Strategy for wooden watch lovers

Semetrical & Ocean Florida - UK PPC Expansion & Optimisation

Starcom Ireland & National Lottery Ireland - Luck of the Irish with 515% ROI

Wolfgang Digital & Littlewoods Ireland - Searching for Scale

 

BEST SEO CAMPAIGN

Sponsored by

360i Europe & Monster - A United European Approach

Branded3 and WatchShop.com - The time of your life

Digitaloft & Citybase Apartments - Bringing Back an Industry Leader from a Penguin Penalty

DigitasLBi and Bulk Powders - 2016: Massive Gains

Latitude and London & Country Mortgages - The Mortgage Journey Project

MediaCom & Canesten - Are You Sitting Comfortably

Peak Ace & MediDate - NipTuck surgeries reinvented

sem.lt & MailerLite - Global SAAS Growth Driven By High Impact Inbound Tactics

Stickyeyes & Solopress - Outstanding SEO Performance

Verve Search & Gocompare.com - Giving competitors a run for their money (terms)

 

BEST PAN EUROPEAN CAMPAIGN

Bluerank & Loopmasters.com - How to take the next level of PPC efficiency through foreign expansion

Clickoo - Multilingual PPC Specialist

Found & Vitec - Stronger in Europe

iProspect & AccorHotels - Driving Global Search & Content performance to dominate SERPs

Latitude & Cyclestore - Tour de Europe

Peak Ace & Airbnb - Scaling a Unicorn

Precis Digital & Daniel Wellington - Who’s keeping time? 4 years and 1 million watches later.

Search Laboratory & Viking - Organic Revenue Growth in Seven European Markets

Vacanceselect & Expand Online (part of Dept) - Predicting Booking Behaviour for Camping Holidays

Verve Search & Expedia Nordics - International SEO

 

BEST USE OF CONTENT MARKETING

Ayima - Adam & Eves Athlete Abstinence Study

BlueGlass & UPC - eSports.ch - Gaming Hero Content

Bluerank & Jean Louis David - Bespoke content

Digitaloft - 20 Of The Craziest Questions People Ask Google

Digitaloft & Twizzle - How Much Would It Cost To Be Captain America?

MediaCom and Direct Line Group (Churchill) - The Lollipoppers are Coming

Semetrical & Fish4jobs - Fishing for Content Marketing Success with Fish4jobs

Verve Search & Gocompare.com - Director's Cut

Verve Search & Expedia Norway - Virtual Flam

WINK TTD & Vodafone - YouTube and #ElFuturoEsOne -  A Branded Content Success Story

Wolfgang Digital & Zurich Life - Achieving Topic Ownership 

 

INNOVATION – CAMPAIGN

Bluerank & Rainbow - Numbers Not Assumptions - Data Driven Success

ConversionWorks & BISSELL Direct - Cleaning up on Campaign Measurement

Ignition Search & Negligence Claimline - Overcoming Strong Mentalities

iProspect UK & Thomas Cook Airlines - Placing Automation at the Heart of Search

NMPi & Dune Group - Stepping Up to Google Shopping

Peak Ace & Airbnb - Scaling a Unicorn

Precis Digital & Zmarta group - Turning Pay Per Click to Profit Per Click

Summit & Joules - Reshaping Multi-Channel Marketing

Verve Search & Expedia Norway - Virtual Flam

Wolfgang Digital & Dublin Airport - Cross Domain Re-marketing

 

INNOVATION – SOFTWARE

Adthena - Competitive Intelligence for Search

Authoritas - Market Intelligence & Content Strategy Automation

Bluerank - SEO Dashboard - all the SEO data in one place

Botify - Web Crawler & Log Analyzer

ContentKing - on-page SEO monitoring in real-time

DeepCrawl Version 2

Latitude White - DIY SEO Portal

Searchmetrics GmbH - Searchmetrics Content Experience

SEMSTORM

Trisolute Software - Trisolute News Dashboard for mobile and desktop

 

BEST PPC MANAGEMENT SOFTWARE SUITE

intelliAd - Performance Marketing Platform

Kenshoo - Kenshoo Search

Marin Software - Marin Search

Optmyzr - PPC Management Tools and Reports

 

BEST SEO SOFTWARE SUITE

Authoritas - The data science-driven SEO and content marketing platform

Bluerank - SEO Dashboard - all the SEO data in one place

Botify - Web Crawler & Log Analyzer

OnCrawl - SEO Crawler and Log Analyzer

ScribbleLive Linkdex - The SEO platform of choice for Professional Marketers

Searchmetrics GmbH - Searchmetrics Suite

SEMrush

SEMSTORM

SEOmonitor.com - Meaningful SEO reports. Predictable performance.

 

BEST SEARCH SOFTWARE TOOL

Adthena - Competitive Intelligence for Search

Botify - Web Crawler & Log Analyzer

ContentKing - on-page SEO monitoring in real-time

DeepCrawl Version 2

LinkResearchTools - Link Detox

OnCrawl - SEO Crawler and Log Analyzer

ScribbleLive Linkdex - Console Rocket - Extract Enrich Analyze and Visualize Google Search Console Data

SEMrush

Swydo

 

BEST IN-HOUSE TEAM

MoneySuperMarket Digital Team

UPC Content Force

x-kom Marketing Team

 

BEST SMALL INTEGRATED SEARCH AGENCY

ConversionWorks

Further

Impression

Kubix Digital

MediaVision

Mediaworks

Relevance

Semetrical

SIDN

 

BEST LARGE INTEGRATED SEARCH AGENCY

Sponsored by

Bluerank - Success can be optimized

Click Consult

Crafted

Expand Online (part of Dept)

Internet Republica

iProspect UK

Latitude Digital Marketing

MediaCom UK - The Content and Connections Agency

Mindshare Worldwide FAST

Stickyeyes

Wolfgang Digital

 

BEST SMALL PPC AGENCY

Sponsored by

Clickoo - Multilingual PPC Specialist

ConversionWorks

Digital Hill - Performance Marketing Agency for eCommerce

Hype

Impression

Loud Mouth Media

Semetrical

SIDN

Suisseo

The Media Image

 

BEST LARGE PPC AGENCY

Crafted

Latitude Digital Marketing

Merkle|Periscopix – #WeSpeakGeek

NMPi

Precis Digital

SalesTube - Create Relevance

Search Laboratory

smarter Ecommerce GmbH

Wolfgang Digital

 

BEST SMALL SEO AGENCY

Bulldog Digital Media

Digitaloft

Elephate

Evolved Digital

Further

Impression

Semetrical

SIDN

 

BEST LARGE SEO AGENCY

BlueGlass

Search Laboratory

SearchQuest

Verve Search

 

YOUNG SEARCH PROFESSIONAL

Alex Cassidy, Outreach Specialist, Verve Search

Calvin Ward, Senior Account Executive, Mindshare

Chris Taylor, Marketing Operations Manager, bet365

James Barnes, Outreach Executive, Verve Search

Jessica Dickenson, Performance Media Executive, MoneySuperMarket

Julia Gonzalez Dastis, Search & Biddable Planner Buyer, MediaCom UK

Liam Wade, PPC Manager, Impression

Rhys Davies, Search and Data Consultant, Zazzle Media

Sam Underwood, Search and Data Consultant, Zazzle Media

Victor Metzger, Search Executive, Mediacom Worldwide

 

EUROPEAN SEARCH PERSONALITY

The winner in this category will be announced at the awards ceremony

15 MARCH
Judging session
16 MARCH
Shortlist Announced
27 APRIL
Awards ceremony