Published by Sue Johns-Chapman
Published Date 22.04.2025 
Author: Fabian Pfluger
We are proud to have been shortlisted for the European Search Awards 2025, recognizing our SEO work with Biomondo, Switzerland’s largest direct marketplace for organic products. This recognition is not only a milestone for us, but also a validation of the consistent, data-driven approach we apply to help our clients succeed in highly competitive digital landscapes.
This is BlueGlass | Team Farner
BlueGlass | Team Farner is a Zurich-based agency that specializes in SEO and Digital Marketing with more than 15 years of market presence. As a team of six dedicated SEO professionals, we’ve helped shape the digital visibility of businesses across Switzerland and beyond.
Our agency specializes in:
- In-depth technical SEO audits and strategies
- Localized national, and international SEO consulting
- Custom content strategies aligned with user intent
- Transparent, data-backed reporting and consulting
- Hands-on collaboration with internal teams and developers
Our award-nominated work: Elevating Biomondo’s organic visibility
In 2023, we partnered with Biomondo, the organic marketplace developed by Bio Suisse, to help scale their digital presence. With over 2,800 organic businesses registered and around 250,000 projected visits for 2024, Biomondo represents a vital link in Switzerland’s sustainable food chain – Swiss Organic, straight from the source.
Despite a relaunch in 2021, the platform faced significant technical and indexing challenges. Our team conducted a full SEO audit and implemented a series of technical, on-page, and content enhancements aimed at boosting discoverability and performance.
Key Measures Implemented:
- On-page optimization of AI produced meta tags, title structures, UX elements, and content
- Technical SEO improvements including better JavaScript rendering, optimized URL structure, and structured data for product listings
- Strategic collaboration with developers and monthly working sessions
- Direct connection of structured data to Google Merchant Center, enabling free product listings and Shopping feed visibility
Results Achieved:
- +250% increase in daily impressions, reaching 15,000 per day
- +800% increase in indexed pages, strengthening long-tail keyword targeting and overall rankings.
- +150% growth in organic clicks, reaching 500 clicks per day
- Significantly higher visibility in Google Shopping’s free listings
This campaign exemplifies how long-term SEO strategies – grounded in data, collaboration, and technical excellence – can deliver powerful e-commerce results without relying solely on paid traffic.
What Being Shortlisted Means to Us
Being recognized at the European Search Awards is a proud moment for the entire BlueGlass team. It reflects not only the effort we’ve put into our work, but also the trust and collaboration of clients like Biomondo who allow us to push boundaries and deliver strategic, measurable impact.
We’re honored to be included alongside some of the best agencies and minds in the European search industry.
After our successes in 2017, 2018, and 2020, we’re proud to once again be part of this prestigious event that celebrates excellence in digital marketing.
Connect with BlueGlass
LinkedIn: https://www.linkedin.com/company/blueglass-zuerich/
Website: https://www.blueglass.ch
LinkedIn: Fabian Pfluger
