Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

This year’s judging panel is:

Head judges

Laurent Bourrelly | SEO Consultant | Laurent Bourelly S.L.U

Patrick C.Price | CEO | Idealizer

Patrick C. Price is a longtime SEO pioneer. After having led the Swiss marketing operations one of Europe's leading online classifieds marketplaces for 7 years, Patrick decided to share his knowledge on a wider basis and founded Zurich based SEO consulting agency Idealizer, which later became the European headquarters of BlueGlass Interactive (a multiple EU search awards winning agency) with offices in London, Zurich and Tallinn. After a management buyout, Patrick went on to found www.vergleiche.ch a Swiss Consumer-Information-Portal and Google CSS access provider. Patrick has been an active player in the SEO industry since 2003.

Sara Clifton | Founder & CEO and Co-founder Verified Data | Search Integration

Sara is CEO of Search Integration and co-founder of Verified Data. In 1999 she was a pioneer in changing the media landscape and how we operate to get the best use of our digital marketing spend and founded the first Search Marketing division for The WPP Group in the Nordics. She has worked with global search marketing and analytics since then and helped many organisations bring SEO, SEM and Analytics in-house. Being passionate about bringing accurate data to the clients and making sure it drives the business forward is key in Saras work. She has worked closely with IBM, Tetra Pak, Sony, Cisco, Thule, Samsung on a pan-european basis for many years and have been a regular global speaker at SES, SMX, IQPC, International Search Summit, Next Data and more. In 2012 she was a guest lecturer at the University College London (UCL). She has worked closely with IBM, Tetra Pak, Sony, Cisco, Thule on a pan-european basis for many years and have been a regular global speaker at SES, SMX, IQPC, International Search Summit, Next Data and more. In 2012 she was a guest lecturer at the University College London (UCL).

David Iwanow | Danone Early Life Nutrition

David has been involved in SEO for over 13+ years during that time has worked with some of the biggest brands across several cities around the world. He is now based back in The Netherlands working for Danone Specialized Nutrition as Global Search & Traffic Manager.

LinkedIn profile

Judith Lewis | Founder and CEO | Decabbit

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment. Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).

Mojca Longar | Marketing Manager | Orbit

Mojca is a marketing manager at Red Orbit, the leading digital performance agency in Adriatic region​. ​Her passion is developing new education products and organizing events, that follow her agency’s mission to level up industry knowledge and follow the newest trends. She is the director of the well known and established inOrbit conference.

Peter Nikolow | CEO |  Mobilio

Peter does software development for his own company MobilioDevelopment. Built his first website in university in 1997 and since then it's involved in web sites and applications. Now thinks that "Less is more" principle need to be applied to current web too.

Aleyda Solis | International SEO Consultant | Orainti

Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish: Inbound, MozCon, Pubcon, BrightonSEO, SearchLove, etc.), author (of "SEO, Las Claves Esenciales"), who also offers actionable SEO tips in her weekly YouTube video series "Crawling Mondays". Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, has also been interviewed in publications such as The Huffington Post and contributed for Think With Google.

Alexandra Tachalova | Digital Marketing Consultant

Alexandra is a frequent speaker and founder of the digital marketing conference, DigitalOlympus.net. She also helps clients with digital PR, content marketing, and link building. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.

Judges

Bamsa Abou Assaf | Rbbi

Basma is the Head of SEO at RBBi - Human Centered Digital Solutions Agency in Dubai. She is a strategy-driven and passionate SEO expert, with a strong track record of driving search growth for huge brands in highly competitive sectors. Basma has a bachelor's degree in computer science, with a vast array of extensive digital experience, having been working in an agency specialized in UX, content, data & analytics, paid performance, and how they all work closely with SEO to impact the search experience. Basma is an award-winning SEO expert, she has helped grow the SEO team to become one of the largest SEO teams in the MENA region, she has also led the team to win the "Best SEO Agency" in the MENA Search Awards for two years in a row.

Areej Abuali | Zoopla

Lukas Adamec | CEO & Head of Paid Media | Abadam Marketing

Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.

Barry Adams | Founder | Polemic Digital |

Barry Adams has building and ranking websites since 1998. Over the years he's honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded SEO consultancy Polemic Digital, delivering specialised SEO services to clients such as the UK's most-read newspapers The Sun and the Daily Mail and America's most popular news channel Fox News. In 2016 his work was recognised with two UK Search Awards, including Best Small SEO Agency for which he was again shortlisted in 2017. In addition to his consulting work, Barry lectures on SEO and digital marketing for Ulster University, Queen's University Belfast, and the Digital Marketing Institute. He travels the world to speak at digital conferences such as BrightonSEO, Pubcon, UnGagged, SMX, and Learn Inbound. Barry also serves as the Chief Editor at award-winning European digital marketing blog State of Digital.

Azeem Ahmed | Digital Marketing Manager | Staffordshire University

Azeem is currently the Digital Marketing Manager at Staffordshire University. He has spent several years working in the industry, beginning in a paid search focused role before moving into a multi channel specialism. He is experienced in various aspects of online marketing activity, including PPC, Social Media, Display, Programmatic, App Marketing and SEO. He has previously spoken at conferences in the UK including MeasureFest, and BrightonSEO, and also on podcasts and webinars too.

Dawn Anderson | Founder | Bertey Ltd

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute

Nick Andrews | Senior Search Manager | M&S

Nick Andrews is the Senior Search Manager for the UK's largest department store, Marks and Spencer (M&S). Nick currently manages all SEO and PPC activity at M&S and has previously held positions as both SEO Manager and PPC Manager at Debenhams and Head of SEO at 2 UK digital marketing agencies. With over a decade's experience in search marketing, Nick brings a wealth of experience to the European Search Awards. Nick is a long-time supporter of the industry awards having sat on the European Search Awards judging panel for several years, along with the UK Search Awards.

Jim Banks | CEO | Spades Media |

Jim has over 18 years of digital advertising experience. Since then he’s spent in excess of £220 million buying traffic for over 1000 companies. Jim is a keynote speaker invited to speak at industry events around the world, including Pubcon, Retail Global, Marketing Festival, Friends Of Search, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit. Jim has been a regular fixture on the judging panel at the UK, European, MENA and US Search awards for the past four years and is a returning judge for this years UK Search Awards. Never one to shy away from giving an opinion or pulling punches, Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.

Bart Berlinksi | CEO | MaxROY.agency

Head of MaxROY.agency with 15+ years of digital marketing experience. Co-Founder of SprawnyMarketing.pl - biggest polish website focused on online marketing. Worked with top brands as a digital marketing consultant and advisory board member.

Adriaan Boot | Founder | Impactful

Adriaan has founded his agency, Impactful Online Marketing, and helps his clients on their paid marketing campaigns on search and social media platforms. He loves spending and earning money for his clients and making the business impact measurable through Google Analytics. In the past few years Adriaan has worked on the Google Ads campaigns of big online brands like YourSurprise.com, Vergelijk.nl, SnappCar, Daikin and Freelance.nl. This helped in being honored by Google with the Google Premier Partner status.

Julien Boucher | eMarketing Consulting Director | Wide Switzerland

Julien Boucher is the emarketing consulting director at Wide Switzerland, a full-service digital agency based in Geneva. Julien has 16 years international paid and organic search experience, including a deep data and technology expertise. He managed SEM accounts for Fortune 500 companies and led search analytics for Razorfish in the US, where he earned an innovation award. His client portofolio included Capital One, Hotels.com and Victoria's Secret. Back in Europe, he worked for GroupM EMEA as a Search Technology Director to structure and deploy SEO capabilities across their agencies network. Once deployed, he left GroupM to develop an integrated search monitoring tool he used to serve international clients. Interested in leveraging technology to plan and execute integrated and personnalised activation programs, he joined Wide in Geneva a year ago.

Tom Bourlet

Tom has worked in the marketing industry for 10 years, running some of the most viral campaigns globally for various brands, including running a Bubble Football World Cup and being featured on TV and radio numerous times. With experience both on the agency and client side, Tom has since left to become a marketing consultant and a full time blogger on CBD Sloth and Spaghetti Traveller, as well as focusing on the marketing round table conference TakeItOffline and the Venue app DrinksPal, along with all of his affiliate brands and blogs.

GJ Bramer | Digital Consultant

GJ Bramer, MIM (aka Googleadviseur) Digital Consultant Former manager at some (large) companies like Getronics. As owner of his own company he has been delivering online marketing for over 15 years for local, national and international companies. Makes this quote work: “Amateurs get frustrated with clients, professionals educate them ....” ● Ambassador for SEOMonitor ● Partner of SEMInternational / Digital Innovation Group Already judge at the first edition in Amsterdam.

Arnoldo Cabrera | Global SEO Team Leader | Ikea

Craig Campbell | SEO Expert

Craig Campbell has been involved on Digital for 18 years, starting out like everyone as a freelancer and went on to build up a successful Digital Marketing Agency. In recent years Craig has diversified and now focusses on training and consultancy as well as growing the affiliate side of his business and can often be seen speaking at Digital Conferences.

Liang Chen | Head of SEO | Checkout.com

Liang Chen is the Head Of SEO at Premier Inn responsible for all things organic acquisition. Premier Inn is the UK’s biggest hotel brand, offering quality accommodation at affordable prices across the UK and in Germany. Premier Inn is consistently rated the UK’s Best Value Hotel Chain by YouGov, and are highly recommended by TripAdvisor at many locations. Liang is technically minded digital marketer with 10 years of experience primarily in SEO, but also in UX, CRO, PPC and Analytics helping enterprise and SMB to connect and engage with their customers online organically having previously held Head Of SEO position at Dixon Jones(of MajesticSEO)'s digital agency and the Global Technical SEO Manager at RS Components Ltd. He has also been a speaker at BrightonSEO.

David Crawford | Founder | Digital Strategy Unit

David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes. He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twentysix. He has worked directly with clients such as American Airlines, UPS and Bentley as well as help a couple of tech start-ups develop and deliver their digital & marketing strategies. He now works with creative, digital and tech agencies as a Non-Exec Director, Board Advisor and Coach.

Agathe De Leudeville | Just Eat | Global Head of Paid Search

Martijn Dirkx | Webshop Manager | elho |

As Head of SEA, Martijn is responsible for all Paid Search and feed-based channels at YourSurprise.com, a gift company based in the Netherlands. Before this, he worked as a Senior SEA Specialist at another company, as a freelancer for different clients and as a co-owner of an Online Marketing agency. In the past 8 years Martijn has built up a broad experience working for both agencies as well as companies of different sizes, from SMEs to larger corporations. As a Top Contributor on the Dutch AdWords Forum he daily tries to answer as many questions as possible about all kinds of AdWords related issues. This way he wants to help other people to build successful campaigns and to become just as passionate about S.E.A, as he is. And being a Google Partner he still gives local SMEs and startups practical advice about SEM every now and then. When Martijn isn’t concerned with the wellbeing of his campaigns he likes to keep himself busy with hiking, running, music and acting

Arianne Donoghue | Founder | Tempest Marketing

A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK best-known agencies and most-loved brands. She's passionate about helping teams and businesses do the best work they can, through driving strategy, integration and inclusion. Arianne now runs her own small consultancy where she helps agencies and brands maximise their potential.

Clare Dyckhoff | SEO Lead | MyTutor.co.uk

David Edmundson-Bird | PRINCIPAL LECTURER IN DIGITAL MARKETING & ENTERPRISE ASSOCIATE DIRECTOR: DIGITAL INNOVATION | MMU

David is Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, where he runs a number of digital communications programmes, and is also the Associate Director for Digital Innovation. He is Course Leader for Manchester Met’s full-time MSc Digital Marketing Communications. He also set up their first part-time MSc in Digital Marketing in 2007, a programme that has now graduated nearly 300 high-profile professionals into the profession. David founded Manchester Met’s Agency Life programme 5 years ago to enable students experience live work skills in the workplace very early in their course. He has enjoyed several spells in academia as well as senior management roles in the digital sector, and even helped to set up Manchester’s second web design agency back in 1995.

Gianluca Fiorelli | SEO & Web Marketing Strategist

Terry Fisher | Marketing Director | Movebubble

Terry quickly found himself immersed in the world of digital marketing and SEO; starting his own consultancy company at the tender age of 17 and subsequently going on to receive millions of unique visitors to his client’s and his own ventures. Following management roles at Deliveroo, Betway, William Hill and Investoo group, Terry sits as the Marketing Director at Movebubble - the app disrupting the property rental market.

Jean-Baptiste Garnier | Head of Online Sales & Marketing | Foyer Global Health

Jean-Baptiste is heading Online Sales and Marketing for the International Health Insurance division of Foyer Assurances, Luxembourg’s leading insurance company. Foyer Global Health is operating all over the World and provides Health coverage for expats, digital nomads and globetrotters. Previously to this role, Jean-Baptiste acted as Deputy General Manager for GroupM Connect, and developed the Digital practice for international clients such as Europcar, Disneyland Paris, Intuit, etc. With over 15 years of expertise in Online acquisition, and long lasting interest in Search Marketing, Jean-Baptiste’s strong appetite for innovation, technology and data is still very vivid.

Pawel Gontarek | Freelance SEO | Freelance SEO

Pawel has been involved in the life of the SEO community for over 15 years. He graduated from the Warsaw University of Technology, Kozminski University and the University of Social Sciences and Humanities. As part of his work, which is also his great passion, he organizes numerous training sessions and consultations with SEO industry. Since 2010, he runs the SEO ZGRED blog, where he shares his knowledge in the field of SEO and SEM. He has worked and works for many companies, private and state institutions, small and big e-commerce sites especially as an external SEO consultant.

Keith Goode | IBM

Keith Goode is a Sr. SEO Strategist at IBM and brings over 20 years of experience in the online sphere and over 10 years of experience in In-House and Enterprise SEO. He has worked for small and large enterprises including HomeAway, BDX, Dell, and IBM, and he has presented at dozens of conferences worldwide, including Pubcon, SMX, Advanced Search Summit, State of Search, Cross Forum, and Clarity. He has been recognized by Search Engine Journal as one of 140 SEO's to follow and regularly appears on industry podcasts.

Richard Gregory | Founder | Agency NXD

Richard is chairman of tech companies Ruler Analytics and Ash.tv, non-exec director of Fluid Digital and co-founder of SAScon - a digital marketing conference. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and Manchester Digital council member. With 20 years of digital expertise, Richard now advises agencies and start-ups on marketing and growth strategies.

Neil Hardy | Commercial & Product Director | SHEARINGS LEISURE GROUP

Joakim Hedström | Team Leader SEO & Analytics | Bauhaus

Dr Aleksej Heinze | KEDGE Business School | Associate Professor

His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing http://mastersindigitalmarketing.org including the #passion4digital community.

Arnout Hellemans | Senior Online Strategist | OnlineMarkethink

Arnout Hellemans has been working as a freelance SEO and PPC consultant for over more than a decade. He has consulted for large multinational corporations like LeasePlan as well as big insurance and financial companies like the RBS and Achmea. Apart from that he has been heavily involved in the marketing strategy for babysitting platform Sitly. He has also been training and speaking at events like SMX, Ungagged, InOrbit and Digital Elite Day. He works all over Europe but his homebase is Amsterdam, the Netherlands. Find him on twitter at @hellemans.

Scott Hendison | Founder | Search Commander Inc

Scott Hendison is the founder of Search Commander, Inc., an internet consultancy with multiple services and brands. He began selling software online in 1999, attended his first Pubcon in 2004, and is a founding board member of SEMpdx, hosting monthly events and an annual conference in Portland Oregon since 2007.

Simon Heseltine | VP OF AUDIENCE GROWTH | TRADER INTERACTIVE

Simon Heseltine is the VP of Audience Growth at Trader Interactive in Norfolk, VA. His team is responsible for all traffic channels for industry leading sites such as Cycle Trader, RV Trader, Equipment Trader and Commercial Truck Trader. Simon has led US Search Award winning teams at ForRent (2017) and AOL (2014), also working in-house at Hewlett Packard Enterprise, and for several years on the agency side. Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years, 2 as VP of Education. Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.

Anders Hjorth | Digital Marketing Strategist | Innovell

Anders Hjorth is a digital marketing strategist, entrepreneur and a frequent speaker and writer on Digital Marketing as well as a judge on various Digital Marketing Awards. Anders was the Founder of several Digital Marketing agencies in Paris: Relevant Traffic [Search Marketing], BDBL MEDIA [Biddable Media] and aznos [Content Marketing] acquired by Altima in 2016 and then Accenture in 2017. Anders was also COO at GroupM Search across EMEA. He has worked for almost 2 decades across SEO, Paid Search, Affiliate marketing, Social Media and Social Ads, Display and RTB/programmatic as well as web development, hosting, domain names and more recently Content Marketing & Content Curation. Anders works out of Paris as a Digital Marketing consultant and researcher in his new company Innovell.

William Hollingworth | Nordic Marketing Web Manager | Nordnet Bank

Motoko Hunt | Search Marketing Consultant | AJPR

Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid '90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO. In 2014, she received the Best Consulting Awards form the US Search Awards.

Kevin Indig | VP SEO & Content | G2

Thomas J.Vosper | Founder | aisle3

With over 12 years in ecommerce Thomas has a long record of delivering growth for many of the largest names online. During over six years at Amazon, he led strategic seller acquisitions; executed new category launches; and delivered cutting-edge merchant services. After moving to Tesco, he tripled their marketplace business in twelve months. He founded online marketplace Aisle3 in March 2020. Thomas has a detailed insight on strategy, performance marketing and operations across thousands of eCommerce sites, high street stores, and digital marketing agencies

Saif Jarad | Managing Director | Chain Reaction

Saif is an internet entrepreneur who founded the 1st online performance marketing company in the Middle East back in 2010 “Chain Reaction” and he is the current CEO of the company. At the moment Chain Reaction has 4 offices across the region, serving regional and local brands including some Fortune 500 companies in the region. Award winning agency, Chain Reaction has become the region’s 1st Google analytics premium partner hiring more than 70 digital experts.
 He is a speaker at many regional events and a digital marketing trainer.
 Saif has also managed to sign representation deals for the Middle East region with Baidu from China and an agency partner deal with Yandex from Russia. Saif holds a BSc in Robotics Engineering

Lada Kalashnickova | Head of SEO | Acronis

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada now works as the SEO Lead in Acronis, a global technology company founded in Singapore in 2003 and incorporated in Switzerland in 2008. Acronis develops on-premises and cloud software for backup, disaster recovery, and secure file sync and share and data access. Its solutions are trusted by more than 5 million consumers and 500,000 businesses, including 79 of the top 100 most valuable brands. Acronis’ products are available through 50,000 partners and service providers in over 150 countries in more than 20 languages. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person

Miguel Lopez | CEO & Director | MOV Marketing

Miguel Lopez is MOV Marketing CEO, author of the spanish SEO book: ‘Posicionamiento en buscadores' (www.libroseo.net), Spain Professional SEO Congress (www.congresoseoprofesional.com) organizer and Master SEO + SEM (http://kschool.com/cursos/master-seo-sem-profesional/) Director in Madrid, Barcelona and Valencia. He studied Computer Eng. at the UPV , developing his career in online marketing since 1997 (yes, 1 year before Google). He has also completed the Master on Web Analytics and various courses in business management and marketing. He teaches at the Polytechnic University of Valencia, Valencia Chambre of Commerce, KSchool , IDESE and other colleges and private entities. Miguel is also jury of European Search Awards and DigiPeru Awards, and also collaborates with many companies and professional blogs with his deep SEO articles

Trond Lyngbo | Senior SEO Consultant | Search Planet AS

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Carla Marshall | Head of Content Marketing | vidIQ

Carla Marshall is the Head of Content Marketing at YouTube analytics platform vidIQ. She has 10+ years of experience in video marketing, social media management, content marketing, DRM, and SEO. She was previously Editor in Chief at ReelSEO.com and TubularInsights.com, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified and a judge for the UK, US, and EU Search Awards.

Krzysztof Marzec | Managing Director, Certified Trainer Google AdWords | Deva Group

CEO at DevaGroup, an agency with the title of Google Premier Partner and Google Rising Star. SEO, Google Ads & Analytics Trainer. Trained the best agencies and media houses directly for Google. Author of two books, over hundreds of articles and highly rated online courses. Lecturer at Jagiellonian University and the Tischner European University. Speaker at dozens of conferences, winning best presentation and audience awards. Founder and organizer of semKRK, barcamp gathering up to 500 participants of the SEM industry. He worked for such brands as Allegro.pl, Neo24, Shoper.pl, Conrad.pl, Interia.pl, RMF Group and Bauer Publishing.

Jesse McDonald | Global SEO Strategist | IBM

Aoife McIlraith | Global Search Consultant

Aoife McIlraith is an award-winning global search consultant. Named one of the “Top 20 Women making the biggest impact in Marketing Tech” in 2019. She provides consultancy to brands on international SEO, multilingual marketing and strategies, digital globalization and transformations. She is currently partnering with global brands to define multilingual voice search and digital assistant marketing strategies. She has spoken at numerous international marketing conferences covering most recently multilingual voice search. International conferences including 3XE, SEMRush Live Prague, DMEXCO, Sirius Decisions London, Localization World Beijing and Tokyo and eConsultancy Singapore. Aoife holds first class honours post graduate degrees in web science technologies and digital marketing. As a qualified programmer and developer, she provides a powerful combination and understanding of both technology and digital marketing to global brand stakeholders. Aoife has worked in marketing, technology, public relations and communications positions in Ireland and San Francisco.

Neil McKay | CEO | Endless Gain

For more than 15 years, Neil has been helping businesses here in the UK, Europe and USA grow their online profits. He started his career at publisher Media Ventures Group (MVG), helping to build and sell Global Media GmbH to private equity firm The Carlyle Group before leading the UK acquisition of Bigmouthmedia (now part of DigitasLBi). He later led Lakestar Media to success before it was acquired by McCann Worldgroup in 2012. Neil's latest venture is Endless Gain – a Conversion Optimisation Agency which launched in January 2016.

Lexi Mills | Managing Partner | Shift6

Lexi Mills is a multi-award winning digital marketing expert specialising in PR SEO and data-driven business intelligence. She is President of The Future of Search Foundation and Managing Director of Shift6, an international consultancy which provides training and consultancy services to agencies, businesses and investors, alongside advising government entities on the risks and opportunities of algorithmic technology. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.

Isaline Mulhauser | SEO Consultant | Pilea.ch

With a background in marketing, Isaline is vastly experienced in optimizing the ranking and conversion of companies of different sizes, from SMEs to large corporations. She is passionate about ensuring that the work she does brings concrete benefits her clients. Today, Isaline created her SEO and content strategy consulting service with Pilea.ch, after having worked 4 years in one of the largest Swiss web agencies. She specializes in on- and off-page SEO. Isaline hosts the most-famous French-speaking swiss communities about content strategy and SEO. She is a guest collaborator in a leading educational establishment in the areas of Marketing, Communication, Digital Marketing and Art Direction.

Orit Mutznik | Silkfred

Orit has been working as an in-house SEO since 2008, previously Head of SEO for eToro and 888ladies. She specialises in eCommerce SEO, Technical SEO & Content Strategy. She’s a tri-lingual with a Degree in Linguistics, she's a BrightonSEO speaker and is one of the co-authors in Amazon's best-selling SEO book “Mastering In-House SEO” by Simon Schneiders. When she's not driving organic growth in the glamorous world of women's fashion, she enjoys baking & memes. Give @oritsimu a follow.

Jon Myers | Ascending Media

Jon is an experienced leader within the Digital Marketplace with over 19 years’ experience and has demonstrated dedication to the industry over his career which has been recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards and also voted into Europe’s Top50 Performance Markets 2017. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently the Ad Technology space as VP and MD EMEA of Marin Software before joining DeepCrawl.and then setting up his own company Ascending Media.He has experience in Paid Search since its inception, and has also worked heavily in SEO, Display and Paid Social over the years. This broad range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognise him for his experience and thought leadership within the online advertising industry.Jon is extremely active in the Search community, and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently acts as a judge for awards in the industry, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards to name a few.

Dudi Nakdimon | Ladbrokes Coral

Dudi Nakdimon is an SEO Consultant with 10+ years of expertise on online marketing and digital experience. In the past 6 years he was the Head of SEO at Ladbrokes Coral. As part of his job at LCG, Dudi was responsible for building an in-house team of SEO - SEO managers, content writers and technical specialists, while collaborating with SEO agencies. His experience working for a large corporation with various departments has taught Dudi that the best to achieve SEO results is by educating colleagues throughout organizations on the importance of SEO, working close mainly with Product, Dev, Creative, Legal and Compliance departments. “SEO is more than just work. It’s my hobby and a passion!” – Dudi Nakdimon

Luis Navarrete Gomez | Head of Global Search Marketing | The Lego Group

Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for search marketing activity globally for the iconic toy company. On these years in the company, Luis has managed to create a global organization that reaches both children and parents with engaging content in more than 140 markets. He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community. He is a member of the board of directors of SEMPO, the largest nonprofit trade organization in the world serving the search and digital marketing industry. He is also a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specilized publications. He is also member of the judging panels of industry leading awards, as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership.

Irina Nica | Senior Marketing Manager, Product Awareness | HubSpot

Irina is a driven marketer with over 10 years of experience in content marketing and SEO. As part of HubSpot’s Freemium User Acquisition team, she is responsible for increasing HubSpot’s product awareness across all free features, and her focus is on building buzz, backlinks, and driving signups. Prior to joining HubSpot, Irina was the Marketing Manager of the award-winning SEO tool, SEOmonitor.com.

Kian N’jie | Paid Media Executive | Inchora

Kian is the Paid Media Executive within the Money branch of Inchora. With a deep love for all things biddable, he spent the first few years of his career in both agency and client-side roles firming up the foundations of his skillset. Now plying his trade in the high-flying world of financial services, he specialises in driving optimal lead-gen performance across Inchora’s online advertising.

Andrea Pernici | CTO | 3BMETEO.COM |

Chief Technology Officer at 3bmeteo.com, one of the main weather italian website, and at Search On Media Group, which organizes the Web Marketing Festival and owns the biggest italian community on Digital Marketing.

Ant Robinson | Founder | Pure Optimisation

Denise Scheel | SR. EMEA Partner Marketing Manager | Bing Ads

Eli Schwartz | SEO Consultant

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years. Eli frequently speaks at marketing events across the U.S., Asia, and Europe, and he authors columns published on Search Engine Land, Marketing Land, and Search Engine Journal. His work has been featured on sites ranging from Techcrunch to the Y Combinator blog. He has guest lectured at Duke’s Fuqua School of Business, Singapore’s Civil Service College, and the Founder’s Institute. Eli regularly appears as a guest on top industry podcasts such as Y Combinator, Everybody Hate’s Marketers, and Search Nerds.

Omi Sido | Head of SEO | Canon Europe

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute and Daily Mail. Currently, Omi Sido is Senior Technical SEO at Canon Europe.

Chris Simmance | Chairman and Founder | Optus Digital

Chris Simmance is the Chairman and Founder of Optus Digital and Ambassador to Under2. The companies provide both SEO and PPC services as well as wicked fast loading web builds that get users hearts pumping. Based in London he spends a great deal of time getting cranky at the state of the web and plans to fix it, one site at a time. He and his team are the people behind the BrightonSEO ticketing platform, you know, the one that hasn’t gone down on every ticket release day since we changed it. Love the ballot or hate it, it doesn’t fall apart anymore. He’s a big fan of Bill Gates’ quote “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” as it’s a really good way of getting away with finding a shortcut. Perhaps that’s where the obsession with site speed comes in? Chris is pretty much self taught and started working in SEO from a small local agency through to a multinational before deciding to “go it alone” and set up for himself. 5 years later and 2 regional offices and he’s winning work from some well known established high street brands.

Martyna Sroka - Lalewicz | Senior SEO Consultant | Direct Line Group

SEO strategist at DLG - a leading FTSE100 multi brand insurer. With a decade of experience in SEO she enjoys technical SEO the most. Data analysis wakes her up quicker than a coffee. Recovering from complicated algo penalties does not scare her as she is always happy to test and learn from various approaches improving sites performance. In her free time Martyna enjoys blogging at moneysavinggirl.co.uk and motorcycling.

Andraž Štalec | CEO & Co-founder | Red Orbit

Andraž Štalec is the CEO and Co-founder of Red Orbit, the leading digital performance agency in Adriatic region. He is recognized as one of the best strategist and experts in digital marketing in Europe. His passion to study new trends and apply them to existing in-depth knowledge of data, analytics and performance is making him a great strategist with the ability to apply knowledge to practice. He is also European Search Awards judge, Google certified trainer and a regular speaker at major international digital marketing events like inOrbit, Brighton SEO, SearchLeeds, SMX London, Superweek, SMXL Milan, Webmarketing Festival, UK ecommercial conference etc.

Michelle Stinson Ross | Principal Consultant | Apogee Results

Michelle Stinson Ross is the Managing Director of Marketing Operations at Apogee Results, an Austin based, digital marketing agency​. She specializes in marketing strategy, particularly the convergence of content, search, social media, and how it all works together to impact customer engagement. Michelle started working with social media in 2009 when she began working for a Key West tourism company as a content writer and community manager. Today, she is an internationally recognized speaker and trainer, and frequently can be found at conferences like Digital Summit, Advanced Search Summit, Zenith and SMX.

Dr Artur Strzelecki | Digital Marketing Consultant and Founder | Festiwal SEO

Artur Strzelecki is independent specialist in Search Engine Marketing. Artur works in the faculty of Strategy and Methods Construction Systems in E-business. This department is also a part of the Department of Information Science, University of Economics in Katowice; Poland. He is the owner of the company which offers a variety of SEO services including courses and consultancy. He also runs silesiasem.pl, well known blog about SEO and has created largest polish SEO event, Festiwal SEO. Artur Strzelecki has been working in the Internet industry for over 19 years; including over 12 years within SEO. He has a deep knowledge of different SEO processes with a high focus on link building strategies and content optimisation. In addition, he is the author of a publicly defended PhD paper about SEO services for different types of organizations.

Phil Tiley | Microsoft Advertising

Phil started his SEM journey back 2008, spending the following 8 years managing flagship clients and teams within Publicis Groupe. In 2015 he left agencyland, joining the account management team at Microsoft Advertising. Working with large sophisticated advertisers, he was fortunate to be involved in the incubation of numerous products, quickly discovering a passion for this side of the industry. Since 2018, Phil has taken on a more strategic and product focused position as Microsoft Advertising’s Global GTM lead. His role, align engineering, marketing, operations and sales teams on blockers and opportunities to effectively deliver Microsoft’s search and audience products to clients.

Jo Juliana Turbull | Consultant and Search London Organiser | SEO Jo Blogs

Jo Juliana Turnbull is a Chartered Marketer and skilled professional in SEO and online marketing with over 11 years of experience in digital (both client and agency side). She set up her website SEO JoBlogs in 2009 after she started in career in SEO. SEO Jo is the organiser of a networking group called Search London for online professionals in SEO, PPC and Social Media. She has been running the event for over 9 years where it has grown to over 2250 members. She is also blogger and editor at State of Digital and has been writing for them since 2012. She is fortunate to have visiting many places around the world and she shares her budget and travel tips on on her travel blog being30.com.

Juliette Van Rooyen | Head of SEO | VR Squared

I’ve been an SEO Specialist for 15 years, working on both client-side and agency environments in London & Cape Town. Starting in 2005 as a developer, I was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, I moved to London and spent 6 years working for various agencies with clients including Nintendo, Samsung, COI & Shell. In 2012 I moved back to Cape Town where I worked in the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, I returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.

Marty Weintraub | Founder | Aimclear

Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, SeagullOutfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. Entrepreneur Magazine wrote the reason for Marty’s success is a “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower." Having helped Aimclear to Inc. 500/5000 status 6X (2012-2017: fastest growing privately held US Firms), Marty guides Aimclear agency content, vision, services & creative-hands-on. Aimclear is a 4X top 100 workplace by Minnesota Business Magazine. Marty won 4 "Top 25 Most Influential PPC Experts" awards, Top 100 Twin Cities People To Know & claimed the coveted "US Search Personality Of The Year” tiara. Marty is a perennial judge and presenter at The European & UK Search Awards. His Wiley/Sybex books, "Killer Facebook Ads"‹ and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. Marty has been cited & quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.

Adam Whittles | Head of SEO | Autotrader

Adam has recently joined Auto Trader as the new Head of SEO. Prior to joining Auto Trader, he was running the SEO program for Apple across the EMEA region, having previously worked agency-side for a number of years. You can find out more about Adam's background and experience at https://adamwhittles.com/

Michelle Wilding Baker | Head of Digital & Content | Freesat

Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries. Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.

Kevin Wiles | Head of SEO | Halfords

Nick Wilsdon | SEO Lead - Global Channel Optimisation | Vodafone

Nick has worked in digital marketing since 1998. Moving to Russia in 2003 he specialised in multilingual search and broadening his knowledge across digital channels, content and PR. During this time he contributed to the Russian digital startup community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department. Returning to the UK in 2011, Nick then built and led marketing teams at Arena Media, Havas Media Group and the Dentsu Aegis Network. As the technical SEO lead at Vodafone Group since 2014, he has improved online performance and customer experience across 22 international markets. As an advocate for raising standards in online marketing, Nick judges the UK Search Awards and EU Search Awards. He enjoys speaking at conferences on the topics of mobile/data-first marketing, cross-channel campaigns and technical SEO. Outside work, he enjoys cycling and taking part in Prince’s Trust cycling events.

Marcin Wsół | INDEPENDENT CERTIFIED GOOGLE ADS & GOOGLE ANALYTICS SPECIALIST

Marcin is an independent certified Google Ads and Google Analytics specialist with over eight years of experience. He is a holder of the Google Partner Premier title. Co-author of the second edition of the "e-business Bible" and author of numerous articles in marketing and sales magazines. He has created a professional Facebook group that addresses topics related to Google Ads. The group unites over 11.000 specialists, Googlers, and companies' owners

Umut Yasar | Digital Director | Omnicom Media Group

Umut moved to Hungary in 1997. He got acquainted with the world of online media while studying civil engineering at Budapest University of Technology and Economics. His first relevant workplace was the group of price comparison sites owned by the Naspers - Allegro group. Here he worked as an AdWords manager on the PPC campaigns of the Hungarian (arukereso.hu) and the Turkish (ucuzu.com) price comparison sites. Afterwards he continued his career in performance media as a PPC manager on one of Central Media's product called szallas.hu. Since December 2012, he works at Omnicom Media Group Hungary, where he started as the leader of a 4 person PPC team, which grew to 11 people. Later he added the Head of Resolution position to the digital palette of Omnicom with services such as programmatic buying, SEO, social media, attribution modeling, web analytics and tag management etc. Since January 1, 2019 his role is digital director of the agency group.

Murat Yatağan | VP of Growth | Brainly

Murat Yatağan is an SEO Consultant with 10+ years of expertise on SEO and UX, of which 5 years derives from his Senior Product Analyst role at Google Search Quality Team (aka. Trust & Safety) in Ireland. During his consultancy career he built expertise on technical SEO, high quality content creation strategy, outreach and international SEO throughout managing 65+ clients globally from various business verticals. Currently, he works at Brainly as VP of Growth in Poland. Before joining to Brainly, he worked at Global Savings Group as a Senior SEO Manager with a specific focus on technical SEO and offsite quality between 2017 and 2018 in Germany. He is a member of Advisory Board at a San Francisco based startup Indisera focusing on growth strategies and technical consultancy. He has been a Judge for UK Search Awards, MENA Search Awards and European Search Awards since 2016, and he also became a Judge for US Search Awards in 2018. He's also an Ambassador of OnCrawl.

Philippe Yonnet | President | Know-Y

Philippe Yonnet is the president of the company Know-Y. Philippe is a former CTO and has always been passionate about Information Retrieval. He's a renowned SEO expert. He has been advising companies and brands for more than fifteen years, either in agencies or in house. In 2012, he founded Search Foresight, one of the most prominent search marketing agency in France, which he managed for 7 years. He is also the founder of the two most important search events in France: SEO Camp'us (launched in 2009) and Search Y (launched in 2019). He was the first president of the SEO Camp association, a position in which he was re-elected four times by the French SEO community. Philippe is also an experienced speaker and trainer.

Lukasz Zelezny | Founder, SEO Consultant | https://seo.london/ |



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