Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show at the ceremony and give entrants an insight into why a winning entry was chosen.

Judges’ Top Tips Become a Judge Previous Judges


 

We Are Search Awards Ambassadors

Our Ambassadors are; Michael Bonfils, Roberto Croci, Motoko Hunt, Judith Lewis and Lukasz Zelezny. Find out more about our ambassadors below:

Michael Bonfils

Global Managing Director
Intl Media Management Corp (SEM International)

Twitter | LinkedIn

Michael Bonfils is the Founder and CEO of SEM International, an award-winning global agency with 32 network offices worldwide. Specializing in multilingual digital marketing, they support global advertising agencies and multinational corporations with their international Digital marketing needs from PPC, SEO, Social Media, eCommerce, Content and localization services.

Michael became involved in the search industry in 1997 and since then, has been a regular industry contributor and speaker at conferences worldwide. Over his career, he has worked in-house, at a search engine and has sold his first agency in 2004. Since then, he and his agency has worked with and consulted for over 100 global brands such as Intel, HP, Activision/Blizzard, Medtronic, Mastercard, Sony and many others.

Michael has volunteered his time as a board member for a number of digital marketing organizations and has been a judge on multiple awards worldwide since 2015. He is honored to be a Search Award Ambassador and is committed to increasing its value as a premium, highly recognized award amongst the search industry.


Roberto Croci

Managing Director
Microsoft for Startups MEA

Twitter | LinkedIn

Roberto Croci joined Microsoft for Startups team with a wide range of knowledge, having previously worked as the Google Regional head for (EMEA) Emerging Markets (Middle East, Turkey, Israel, Russia, Africa) where he helped businesses by building & mentoring teams that could successfully penetrate new markets and ensure sustainable revenue growth.

As a natural born leader, he is passionate about business, people and their growth and has more than 15 years’ experience in various industries – ranging from digital marketing, ad-tech to sales.

He will be integral as the Regional Managing director at Microsoft for startups Middle East, in helping startups achieve their goals and build successful businesses by promoting their tech solutions through digital and social campaigns, opening up the right opportunities for growth, customizing a market plan to maximize joint marketing with Microsoft and providing a targeted industry co-marketing and account planning.

He has specialized in leadership development as a Harvard Business School graduate
and has a proven track-record of creating successful teams and growing businesses in unpredictable environments.

He is passionate about Entrepreneurship and is one of the Partners at Strowlers Ventures, a micro VC-fund which invests in international startups mainly founded by top-tier MBAs.


Motoko Hunt

President, Int’l Search Marketing Consultant
AJPR

Twitter | LinkedIn

Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid ’90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns.

A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO. In 2014, she received the Best Consulting Awards from the US Search Awards.


Judith Lewis

Founder & CEO
deCabbit

Twitter | LinkedIn

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & European Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners.

Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment. Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).


Lukasz Zelezny

SEO Consultant
Website

Twitter | LinkedIn

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla.

Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.

 


Judges

Dawn Anderson | Founder | Bertey Ltd

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute

Jim Banks | CEO | Spades Media |

Jim has over 18 years of digital advertising experience. Since then he’s spent in excess of £220 million buying traffic for over 1000 companies. Jim is a keynote speaker invited to speak at industry events around the world, including Pubcon, Retail Global, Marketing Festival, Friends Of Search, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit. Jim has been a regular fixture on the judging panel at the UK, European, MENA and US Search awards for the past four years and is a returning judge for this years UK Search Awards. Never one to shy away from giving an opinion or pulling punches, Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.

Carlotta Bonafini | SEO Product Manager | Edreams Odigeo

Carlotta is the global SEO product manager at Edreams Odigeo, where she is overseeing all the landing pages and the organic customers acquisition. She started her professional career in the marketing field working for Expedia in the search department. She directed various regional projects before moving into a global position in Vodafone, where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge.

Montserrat Cano | Digital Marketing, eCommerce and Project Management Consultant

Montserrat Cano is a seasoned, all-round digital marketer and project manager who specialises in integrating the digital marketing areas to maximise marketing and business results. Having started in SEO and content almost back in the dark ages of digital, her core skill is SEO, as well as PPC,CRM/ email and social media strategy and execution. Her focus and passion is on solving issues and building internal processes to handle and prevent them using data. Being bilingual English-Spanish, she has worked with brands operating in the UK and internationally in a range of niches, such as ecommerce, legal, membership, public sector, technology or publishing. She has also spoken at the eCommerce Expo and Measurecamp. In her spare time, she mentors other SEO/ digital professionals to help make the industry stronger.

Phillip Crothers | Head of SEO & Performance Content | Starcom Performics

Phil is Head of SEO & Performance Content at Starcom Performics, part of the Publicis Media Groupe, leading a global team who work with brands such as Samsung, Proctor & Gamble, and Domino's. Having 10+ years’ experience in content, SEO, and web design, his primary focus is helping organisations understand how consumer insights can inform their content decisions and how that content can be accountable to brand spend.

Nadir Fazal | Head of SEO

Nadir has over 10 years of experience in data-driven marketing such as SEO, SEM and CRO from the private and public sector. He has established an in-house SEO at one of the largest authorities in Sweden and was in the jury panel for the Swedish SEO Awards. Nadir is an expert in maximizing visibility on Google and converting visitors into customers that contribute to business growth.

Richard Gregory | Founder | Agency NXD

Richard is chairman of tech companies Ruler Analytics and Ash.tv, non-exec director of Fluid Digital and co-founder of SAScon - a digital marketing conference. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and Manchester Digital council member. With 20 years of digital expertise, Richard now advises agencies and start-ups on marketing and growth strategies.

Neil Hardy | Commercial & Product Director | SHEARINGS LEISURE GROUP

Dr Aleksej Heinze | KEDGE Business School | Associate Professor

His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing http://mastersindigitalmarketing.org including the #passion4digital community.

Motoko Hunt | President, Int'l Search Marketing Consulting | AJPR

Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid '90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO. In 2014, she received the Best Consulting Awards form the US Search Awards.

Reyhaneh Jafari | SEO Expert | 365 Digital Consulting

She is a SEO expert with 3+ years at experience with different companies who is hungry to learn and provides creative solutions to unique problems. She started her job with content strategy and continued her path to SEO. She is Skilled at technical optimization, on-page and off-page SEO, keyword research, project management, and content marketing funnel analysis. She has experiences in Google Ads and other digital marketing channels but her specialty is SEO. She tries to lead her life towards my interests and faces every challenge in this way while enjoying the whole path.

Lada Kalashnickova | Head of SEO | CopyBet UK Ltd

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.

Silvia Martin | Founder | Trebole Ltd

Silvia is the founder of Trebole Ltd, an independent consultancy specialising in technical SEO and strategy for international clients. She has been working in the SEO industry for more than 8 years, helping a range of leading brands improve their online visibility and organic performance. She also collaborates with WYK, Women in Tech SEO and the Santander mentoring programmes.

Krzysztof Marzec | Managing Director, Certified Trainer Google AdWords | Deva Group

CEO at DevaGroup, an agency with the title of Google Premier Partner and Google Rising Star. SEO, Google Ads & Analytics Trainer. Trained the best agencies and media houses directly for Google. Author of two books, over hundreds of articles and highly rated online courses. Lecturer at Jagiellonian University and the Tischner European University. Speaker at dozens of conferences, winning best presentation and audience awards. Founder and organizer of semKRK, barcamp gathering up to 500 participants of the SEM industry. He worked for such brands as Allegro.pl, Neo24, Shoper.pl, Conrad.pl, Interia.pl, RMF Group and Bauer Publishing. 2020 winner at Ads & Analytics day at the largest marketing event in Poland - I Love Marketing conference.

Aoife McIlraith | Global Search Consultant

Aoife McIlraith is an award-winning global search consultant. Named one of the “Top 20 Women making the biggest impact in Marketing Tech” in 2019. She provides consultancy to brands on international SEO, multilingual marketing and strategies, digital globalization and transformations. She is currently partnering with global brands to define multilingual voice search and digital assistant marketing strategies. She has spoken at numerous international marketing conferences covering most recently multilingual voice search. International conferences including 3XE, SEMRush Live Prague, DMEXCO, Sirius Decisions London, Localization World Beijing and Tokyo and eConsultancy Singapore. Aoife holds first class honours post graduate degrees in web science technologies and digital marketing. As a qualified programmer and developer, she provides a powerful combination and understanding of both technology and digital marketing to global brand stakeholders. Aoife has worked in marketing, technology, public relations and communications positions in Ireland and San Francisco.

Dudi Nakdimon | Ladbrokes Coral

Dudi Nakdimon is an SEO Consultant with 10+ years of expertise on online marketing and digital experience. In the past 6 years he was the Head of SEO at Ladbrokes Coral. As part of his job at LCG, Dudi was responsible for building an in-house team of SEO - SEO managers, content writers and technical specialists, while collaborating with SEO agencies. His experience working for a large corporation with various departments has taught Dudi that the best to achieve SEO results is by educating colleagues throughout organizations on the importance of SEO, working close mainly with Product, Dev, Creative, Legal and Compliance departments. “SEO is more than just work. It’s my hobby and a passion!” – Dudi Nakdimon

Xavier Naudeau | Consultant

Xavier is a digital data-driven consultant who thrives on understanding consumers' behaviour to optimize their Search Journey through Digital. After ten years of combined experience between SEO, Web Analytics and Data, he now works within Business Intelligence at Philip Morris International to provide critical insights on consumer performance for smoke-free future campaigns.

Peter Nikolow | CEO |  Mobilio

Peter does software development for his own company MobilioDevelopment. Built his first website in university in 1997 and since then it's involved in web sites and applications. Now thinks that "Less is more" principle need to be applied to current web too.

Rejoice Ojiaku | Co-Founder, SEO Manager & Content Lead | B-DigitalUK

Rejoice has worked within digital marketing (SEO) for 4+ years. After finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO Executive and is now an SEO Manager as well as the Co-Founder & Content Lead for B-DigitalUK. She specialises in Content SEO and she has spoken at BrightonSEO, Whitespark Local Search Summit as well as participated in webinars for FounderVine, Majestic, Noisy Little Monkey etc. Additionally, she is also an Award-Winning Diversity & Inclusion Advocate as she is passionate about Diversity & Inclusion within the workplace to ensure the perspective and struggles of Black people are heard.

Andor Palau | International SEO Consultant | ANDORPALAU.COM

Andor is an independent international SEO consultant based in Berlin, Germany, and has started his online career back in 2009. Having worked both in-house, as well as on the agency side, he is currently advising online shops, classifiers, marketplaces, and other companies regarding international organic growth strategies as well as technical SEO issues as an independent SEO consultant. He is former Head of SEO at Peak Ace, where he was responsible for SEO and managed a 20+ people team of SEO consultants and editors. Before joining the agency side, Andor was In-house SEO for a top-3 comparison portal in highly competitive verticals such as insurance, power, and telco. Andor’s core expertise is strategic SEO as well as technical SEO, covering topics such as crawlability, indexing management, migrations, and site structure optimization. He is a lecturer at the afs Akademie in Germany, which has made it its mission to offer quality education and training in the field of SEO

Gustavo Pelogia | SEO Manager | Indeed

Gus Pelogia is a journalist turned SEO, conference speaker, mentor and occasional blogger. He is currently an SEO Manager at Indeed, looking after EMEA markets. Originally from Brazil, Gus is an alumnus of Faculdade Cásper Líbero, a well respected journalism school in Brazil, but built his SEO career abroad, working both in-house and at digital agencies in Argentina, Netherlands and Ireland since 2012. Before Indeed, he worked in companies such as Despegar.com, Spark Foundry, Wolfgang Digital and Teamwork, working with clients from travel, e-commerce, SaaS and professional services, winning several industry awards.

LinkedIn profile

Andrea Pernici | CTO | 3BMETEO.COM |

Chief Technology Officer at 3bmeteo.com, one of the main weather italian website, and at Search On Media Group, which organizes the Web Marketing Festival and owns the biggest italian community on Digital Marketing.

Plamen Popov | Head of Global SEO | Acronis Global

Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fintech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience throughout consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.

Polly Pospolova | Digital Marketing Director | UNRVLD

Polly works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.

Eli Schwartz | SEO Consultant

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years. Eli frequently speaks at marketing events across the U.S., Asia, and Europe, and he authors columns published on Search Engine Land, Marketing Land, and Search Engine Journal. His work has been featured on sites ranging from Techcrunch to the Y Combinator blog. He has guest lectured at Duke’s Fuqua School of Business, Singapore’s Civil Service College, and the Founder’s Institute. Eli regularly appears as a guest on top industry podcasts such as Y Combinator, Everybody Hate’s Marketers, and Search Nerds.

Bill Scully | Digital Marketing and Search Strategy | Digital Marketing Fuel, LLC

Bill Scully has over 15 years of consulting, speaking, and real-life business experience driving qualified web traffic, and getting visitors to take action. Bill has served as a Director of Digital Marketing and SEO Expert for Siemens AG, and as Director for Center of Excellence Digital Marketing for Draeger Medical. Bill has been speaking at search conferences since 2008 and received the Conductor Searchlight Innovative Implementation Award. For the last 6 years he has been helping enterprise and international companies providing web strategies, technical SEO and HREFLANG implementation to significantly improving web presence, generate valuable traffic and improve internet leads as the owner and SEO strategist at Digital Marketing Fuel, LLC.

Omi Sido | Head of SEO | Canon Europe

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute and Daily Mail. Currently, Omi Sido is Senior Technical SEO at Canon Europe.

Natalie Slater | SEO Consultant

Natalie Slater has almost 15 years’ experience in leading SEO teams and in hands-on delivery of effective technical and on-page SEO, digital PR, and content marketing strategies for some of the world's best-known brands, across a wide range of verticals. Natalie is also an experienced industry speaker, a keen advocate for mental health support within the marketing industry, and a champion for diversity and inclusion within the field.

Aleyda Solis | International SEO Consultant | Orainti

Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish: Inbound, MozCon, Pubcon, BrightonSEO, SearchLove, etc.), author (of "SEO, Las Claves Esenciales"), who also offers actionable SEO tips in her weekly YouTube video series "Crawling Mondays". Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, has also been interviewed in publications such as The Huffington Post and contributed for Think With Google.

James Thompson | SEO Lead | Vodafone Business

James Thompson is the SEO Lead for Vodafone Business UK. James oversees all SEO activity across Vodafone Business UK, with over 6 years’ experience spanning technical, content, link building strategies, as well as site migrations for multiple languages. Working previously in European and Global lead in-house roles - from start-up to large enterprise and across different verticals - he enjoys tailoring a long term in-house strategy around a new vertical or market. Believing that constant learning and change is at the heart of maintaining SEO success long-term, he is a big proponent for data-led decisions and loves digging through numbers alongside adapting your strategy to be inclusive of other digital marketing channels. He is excited to be joining the European and Global Search Awards judging panel for 2022.

Ulrika Viberg | Founder | Unikorn |

Ulrika Viberg is the founder and owner of the Sweden based SEO agency Unikorn. She has a solid background in all things web considered, with deep knowledge in Technical SEO, Web Projects, and Digital Strategies. As a public speaker, Ulrika has spoken at BrightonSEO 2021, SEOnerdsSwitzerland, TurnDigi, SERPconf, Women in Tech SEO and has been a panellist at two Semrush Mega Webinars. To that she was selected a panellist of the Swedish SEO awards two years in a row. Ulrika has worked in the search business since 2007, with both organic and paid search, in-house and as a consultant. Before starting her own agency, she worked with a few of the largest companies in the world, such as eBay, Rocket Internet, eDreams, and Omnicom Media Group. Ulrika started Unikorn in 2016 in order to be a full-time consultant at eBay Classifieds Global Growth Team. In 2018, Ulrika decided to take on multiple clients and converted Unikorn to an agency. Unikorn is a Sweden based SEO agency, focusing on user centric SEO. Unikorn helps larger e-commerce B2C businesses and medium B2B businesses, with the common goal of creating a solid experience for the end-user.

LinkedIn profile

Purna Virji | LinkedIn | Senior Content Marketing Evangelist

Crowned the 2019 Search Personality of the Year by the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular columnist and keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Prior to joining LinkedIn, Purna led global learning and thought leadership programs for Microsoft. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time.

Marty Weintraub | Founder | Aimclear

Marty is an entrepreneur, marketer, photographer, speaker, and BWCA wilderness guide. He founded Aimclear®, a driven, integrated marketing agency dominant in customer acquisition, winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Credits include PayPal, Venmo, Uber, eBay, Airbnb, Dell, LinkedIn, Etsy, Gumtree, Eurail, Firestone, INC Magazine, Amazon, Famous Dave's, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, Siemens, Land's End, and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.

Gerry White | Head of SEO | Oda

Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years Gerry has spoken at conferences around the globe including Paris, Germany, USA and of course the UK. Gerry was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands. Gerry was the SEO Director for Rise at Seven from 2020 to 2021 when they grew from 15 to 115 people before returning client side as the head of SEO at Oda an international supermarket.

Michelle Wilding Baker | Head of Digital & Content | Freesat

Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries. Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.

Natalia Witczyk | Head of SEO | VIME Digital

Natalia Witczyk is a Head of SEO in VIME Digital. She specialises in Technical and International SEO, working on SEO strategies for some of the biggest international websites in the world in Google, Yandex and Baidu. Originally from Poland, her experience comes from the agency side, with vast experience first in UK, and for the last 5 years in Barcelona. Natalia is an active member of Mujeres en SEO (Women in SEO community) and considers herself a true internet geek, who lives & breathes SEO.

LinkedIn profile

Krzysztof Wronski | Google Ads and Analytics Trainer and Certified Specialist

Google Ads and Analytics Trainer and Certified Specialist. Co-owner and CEO at Marafiki.agency - digital marketing agency. From 2013 till the end of the project in 2018 he was one of 20ish Google AdWords Certified Trainers, working for Google to train hundreds of specialists from agencies with Google Partner status. Writes articles in professional magazines such as Marketer+ and Magazyn Online Marketing Polska. Gives public speaches and conducts workshops on many professional events and conferences. Lectures at postgraduate studies. Works with clients from all over Europe, USA and Australia.

Murat Yatağan | Growth Advisor

Murat Yatağan has led product management, operations, and growth strategy at companies such as Brainly, Global Savings Group, and Google. Currently, he is an advisor providing strategic counseling to businesses on building and maintaining growth. He was the Vice President of Growth at Brainly, focused on building and scaling high-performing growth teams and helping to bring Brainly more unique users globally. He helped Brainly grow from 80M to 400M MUU in less than 4 years. Previously, he was a Director, SEO for Global Savings Group, helping to make their 80+ platforms more visible on Google SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google. In this role, he developed an automated pipeline to identify and demote thin pages in indexes, which scaled the team's efforts by 20x in one quarter. Prior to Google, Murat worked as a Research Assistant in the Computer Science Faculty of IUE, where he worked on neural networks programming. He is active in the SEO and growth marketing communities, including holding positions as Global, MENA, and European Search Awards Head Judge and the US and UK Search Awards Judge. After following his startup spirit, he also is a growth strategy advisor of a few startups, one of them being a data-science driven, SEO, and content marketing platform. He is a brand ambassador of Oncrawl, an award-winning search marketing intelligence tool.

Philippe Yonnet | President | Know-Y

Philippe Yonnet is the president of the company Know-Y. Philippe is a former CTO and has always been passionate about Information Retrieval. He's a renowned SEO expert. He has been advising companies and brands for more than fifteen years, either in agencies or in house. In 2012, he founded Search Foresight, one of the most prominent search marketing agency in France, which he managed for 7 years. He is also the founder of the two most important search events in France: SEO Camp'us (launched in 2009) and Search Y (launched in 2019). He was the first president of the SEO Camp association, a position in which he was re-elected four times by the French SEO community. Philippe is also an experienced speaker and trainer.

Lukasz Zelezny | Founder, SEO Consultant | https://seo.london/ |



LinkedIn profile


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