Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show at the ceremony and give entrants an insight into why a winning entry was chosen.

Judges’ Top Tips Become a Judge Previous Judges

Head judges

Laurent Bourrelly | SEO Consultant | Laurent Bourelly S.L.U

In 1994, Laurent started working in marketing and branding. Laurent discovered the wonders of SEO in 2004, by entering a SEO contest. After three months of 24/7 SERP battling in this international competition, he got it. He knew exactly how and what to feed Google in order to help any web page rank at the top of Google SERP. It’s no miracle. If you put in the time and education over thousands of hours, you’ll eventually figure it out just as Laurent has. Like many others, Laurent cut his teeth mastering both black and white hat SEO techniques, adapting and evolving during each google algorithm update to keep himself at the bleeding edge of best practices right up to this very day. Bringing back his knowledge about branding and marketing into the SEO mix became obvious around 2010. Today, Laurent is one of the very few who can go from high-class Content Marketing to Black Hat SEO while building a strong Semantic SEO main pillar. He took out of the equation all the question marks, leaving only one single question « do you have the means to reach your goals ? » Some other notable achievements include his dozens of industry speeches including TEDx and SMX as well as his positions on as a Head Judge of the European Search Awards, and regular judged for many others. His thought leadership within the SEO community is well renowned from co-forming the notorious 'DarkSEOTeam' back in his black hat days, to being awarded third place for ‘All Time Best SEO in France’. The latest adventure is called SEO Conspiracy, which you can find on all the good places Online. It’s all about debunking SEO myths and Google Propaganda, but also helping out by sharing the right strategies to deliver results in SEO and Digital Marketing. Laurent now focuses his time mainly on consulting and has trained numerous SEO professionals, amongst the best in their fields.

GJ Bramer | Digital Consultant

GJ Bramer, MIM (aka Googleadviseur) Digital Consultant GJ currently resides in Burgundy, France and is the former manager at some (large) companies like Getronics. As owner of his own company he has been delivering online marketing for over 15 years for local, national and international companies. Makes this quote work: “Amateurs get frustrated with clients, professionals educate them ....” ● Partner of SEMInternational / Digital Innovation Group Already judge at the first edition in Amsterdam.

Arnout Hellemans | Senior Online Strategist | OnlineMarkethink

Arnout Hellemans has been working as a freelance SEO and PPC consultant for over more than a decade. He has consulted for large multinational corporations like LeasePlan as well as big insurance and financial companies like the RBS and Achmea. Apart from that he has been heavily involved in the marketing strategy for babysitting platform Sitly. He has also been training and speaking at events like SMX, Ungagged, InOrbit and Digital Elite Day. He works all over Europe but his homebase is Amsterdam, the Netherlands. Find him on twitter at @hellemans.

David Iwanow | Danone Early Life Nutrition

David has been involved in SEO for over 13+ years during that time has worked with some of the biggest brands across several cities around the world. He is now based back in The Netherlands working for Danone Specialized Nutrition as Global Search & Traffic Manager.

LinkedIn profile

Judith Lewis | Founder and CEO | Decabbit

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment. Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).

Krzysztof Marzec | Managing Director, Certified Trainer Google AdWords | Deva Group

CEO at DevaGroup, an agency with the title of Google Premier Partner and Google Rising Star. SEO, Google Ads & Analytics Trainer. Trained the best agencies and media houses directly for Google. Author of two books, over hundreds of articles and highly rated online courses. Lecturer at Jagiellonian University and the Tischner European University. Speaker at dozens of conferences, winning best presentation and audience awards. Founder and organizer of semKRK, barcamp gathering up to 500 participants of the SEM industry. He worked for such brands as Allegro.pl, Neo24, Shoper.pl, Conrad.pl, Interia.pl, RMF Group and Bauer Publishing. 2020 winner at Ads & Analytics day at the largest marketing event in Poland - I Love Marketing conference.

Luis Navarrete Gomez | Head of Global Search Marketing | The Lego Group

Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for search marketing activity globally for the iconic toy company. On these years in the company, Luis has managed to create a global organization that reaches both children and parents with engaging content in more than 140 markets. He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community. He is a member of the board of directors of SEMPO, the largest nonprofit trade organization in the world serving the search and digital marketing industry. He is also a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specilized publications. He is also member of the judging panels of industry leading awards, as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership.

Irina Nica | Senior Marketing Manager, Product Awareness | HubSpot

Irina is a driven marketer with over 10 years of experience in content marketing and SEO. As part of HubSpot’s Freemium User Acquisition team, she is responsible for increasing HubSpot’s product awareness across all free features, and her focus is on building buzz, backlinks, and driving signups. Prior to joining HubSpot, Irina was the Marketing Manager of the award-winning SEO tool, SEOmonitor.com.

Alexander Öqvist | Nordic SEO Lead & Web Manager | Danske Bank

Alexander Öqvist is working as Nordic SEO Lead & Web Manager at Danske Bank in Stockholm, Sweden. He manages SEO for Sweden and coordinate SEO across the Nordics in Danske Bank. Alexander has 10 years’ experience in Digital Marketing, SEO and SEM from some of the best-know performance marketing agencies in Sweden and also from in-house within e-commerce. He also have experience from other judging panels within SEO and PPC.

Murat Yatağan | VP of Growth | Brainly

Murat Yatağan is a Growth Marketing Consultant with 11 years of experience in building organic customer base growth engines, driving global expansions, and building monetization channels. During his consultancy career, he built expertise on empowering the digital maturity of 115+ clients globally from various business verticals like Education, Health, iGaming, e-commerce, and music. Since 2018, he works at Brainly as VP of Growth in Poland, leading the SEO and ASO strategies of 350M+ global users. Before this role, he worked at Google Ireland for 5 years and Global Savings Group in Germany for 2 years. He is a member of the Advisory Board at a San Francisco based startup digital marketing tool and Stockholm based Media Development company. Additionally, he's been the brand ambassador of OnCrawl since 2018. Lastly, he has been a Judge for UK Search Awards since 2016 and Head Judge for MENA, European, and US Search Awards.

Judges

Bamsa Abou Assaf | Rbbi

Basma is the Head of SEO at RBBi - Human Centered Digital Solutions Agency in Dubai. She is a strategy-driven and passionate SEO expert, with a strong track record of driving search growth for huge brands in highly competitive sectors. Basma has a bachelor's degree in computer science, with a vast array of extensive digital experience, having been working in an agency specialized in UX, content, data & analytics, paid performance, and how they all work closely with SEO to impact the search experience. Basma is an award-winning SEO expert, she has helped grow the SEO team to become one of the largest SEO teams in the MENA region, she has also led the team to win the "Best SEO Agency" in the MENA Search Awards for two years in a row.

Arthur Agishev | Senior Tech SEO Executive | Farfetch

Started my career as an SEO executive in a Russian ecommerce start-up. Later joined to Farfetch Russia team, where took the full ownership on the SEO channel in Russia & CIS markets. After 3 years and a couple of successful initiatives got promoted and joined the Farfetch Central team in London. Here I've started a technical SEO team which got extended in the last 2 years and work closely with the Data Science team on machine learning-based ambitious SEO solutions.

Azeem Ahmad | Digital Marketing Manager | Staffordshire University

Azeem is currently a Digital Marketing Manager in the HE sector. He has spent several years working in the industry, beginning in a paid search focused role before moving into a multi channel specialism. He is experienced in various aspects of online marketing activity, including PPC, Social Media, Display, Programmatic, App Marketing and SEO. He has previously spoken at conferences internationally, and hosts his own podcast too, called "Azeem Digital Asks".

Dawn Anderson | Founder | Bertey Ltd

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute

Nick Andrews | Senior Search Manager | M&S

Nick Andrews is the Senior Search Manager for the UK's largest department store, Marks and Spencer (M&S). Nick currently manages all SEO and PPC activity at M&S and has previously held positions as both SEO Manager and PPC Manager at Debenhams and Head of SEO at 2 UK digital marketing agencies. With over a decade's experience in search marketing, Nick brings a wealth of experience to the European Search Awards. Nick is a long-time supporter of the industry awards having sat on the European Search Awards judging panel for several years, along with the UK Search Awards.

Carlotta Bonafini | SEO product owner | Vodafone

Carlotta is leading the SEO team at Vodafone UK, where she is overseeing the development of their new digital strategy. She started her professional career in the marketing field working for Expedia in the search department. She directed many regional projects before moving into a global position where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University and has been living in London for over 9 years. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge.

Julien Boucher | eMarketing Consulting Director | Wide Switzerland

Julien Boucher is the emarketing consulting director at Wide Switzerland, a full-service digital agency based in Geneva. Julien has 16 years international paid and organic search experience, including a deep data and technology expertise. He managed SEM accounts for Fortune 500 companies and led search analytics for Razorfish in the US, where he earned an innovation award. His client portofolio included Capital One, Hotels.com and Victoria's Secret. Back in Europe, he worked for GroupM EMEA as a Search Technology Director to structure and deploy SEO capabilities across their agencies network. Once deployed, he left GroupM to develop an integrated search monitoring tool he used to serve international clients. Interested in leveraging technology to plan and execute integrated and personnalised activation programs, he joined Wide in Geneva a year ago.

Miklós Breitner | SENIOR ONLINE MARKETING PROFESSIONAL

Miklós is a senior online marketing professional with over 15 years experience in digital marketing. He gained extensive experience on both marketer (Sanofi, UPC, Citibank) and agency side (Carnation Group, a WPP company) in various leading positions. He is the Founder & CEO of Golf Business Monitor (www.golfbusinessmonitor.com), the world #1 B2B golf business blog since 2009 which covers the latest business challenges and initiatives of the golf industry focusing on golf club management and marketing, golf tourism and golf equipment.

Patrick C.Price | CEO | Idealizer

Patrick C. Price is a longtime SEO pioneer. After having led the Swiss marketing operations one of Europe's leading online classifieds marketplaces for 7 years, Patrick decided to share his knowledge on a wider basis and founded Zurich based SEO consulting agency Idealizer, which later became the European headquarters of BlueGlass Interactive (a multiple EU search awards winning agency) with offices in London, Zurich and Tallinn. After a management buyout, Patrick went on to found www.vergleiche.ch a Swiss Consumer-Information-Portal and Google CSS access provider. Patrick has been an active player in the SEO industry since 2003.

Craig Campbell | SEO

Craig Campbell has been involved on Digital for 18 years, starting out like everyone as a freelancer and went on to build up a successful Digital Marketing Agency. In recent years Craig has diversified and now focusses on training and consultancy as well as growing the affiliate side of his business and can often be seen speaking at Digital Conferences.

David Crawford | Founder | Digital Strategy Unit

David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes. He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twentysix. He has worked directly with clients such as American Airlines, UPS and Bentley as well as help a couple of tech start-ups develop and deliver their digital & marketing strategies. He now works with creative, digital and tech agencies as a Non-Exec Director, Board Advisor and Coach.

Martijn Dirkx | Webshop Manager | elho |

As Head of SEA, Martijn is responsible for all Paid Search and feed-based channels at YourSurprise.com, a gift company based in the Netherlands. Before this, he worked as a Senior SEA Specialist at another company, as a freelancer for different clients and as a co-owner of an Online Marketing agency. In the past 8 years Martijn has built up a broad experience working for both agencies as well as companies of different sizes, from SMEs to larger corporations. As a Top Contributor on the Dutch AdWords Forum he daily tries to answer as many questions as possible about all kinds of AdWords related issues. This way he wants to help other people to build successful campaigns and to become just as passionate about S.E.A, as he is. And being a Google Partner he still gives local SMEs and startups practical advice about SEM every now and then. When Martijn isn’t concerned with the wellbeing of his campaigns he likes to keep himself busy with hiking, running, music and acting

Fernando Maciá Domene | CEO & Founder | Human level Communications

Starting as a freelance SEO back in 2001, Fernando Maciá founded Human Level in 2005, one of the first SEO agencies in Spain. Now, Human Level provides SEO and PPC services to top companies and institutions in over thirteen countries in Europe and America. With more than 20 years of experience as a professor of various master's courses at institutions in Spain and Latin America, Fernando is the director of the Professional SEO and SEM master’s program at KSchool, a leading Spanish school focused on developing digital skills. Fernando often lectures at both national and international conferences and seminars and is the author of eleven books on SEO and online marketing, becoming one of the top-selling authors on digital skills-related publications in Spanish. Starting as a freelance SEO back in 2001, Fernando Maciá founded Human Level, a leading Search Engine Optimization (SEO) and PPC agency in Spain, in 2005. Since 1999, Fernando is currently a professor of various master's courses at institutions both in Spain and Latin America and often lectures at both national and international conferences and seminars. Fernando is the author of five books: Advanced SEO (2020), Digital Marketing Strategies (2018), SEO Advanced Techniques (2015), Online Marketing 2.0 (2013) and Advanced Web-positioning Techniques (2011), and has also co-authored several books that include Web Positioning (2006), Web Positioning 2009 Ed. (2009), Online Marketing (2010), Social Media Marketing (2011), Web Positioning 2012 Ed. (2012) and Marketing with Social Media (2016), published by Anaya Multimedia. In his spare time, Fernando enjoys spending it with his wife Aurora and daughter, travelling, playing the guitar and riding his motorbike.

Arianne Donoghue | Founder | Tempest Marketing

A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK best-known agencies and most-loved brands. She's passionate about helping teams and businesses do the best work they can, through driving strategy, integration and inclusion. Arianne now runs her own small consultancy where she helps agencies and brands maximise their potential.

Clare Dyckhoff | SEO Content Lead | MyTutor.co.uk

Clare has made it her mission to connect with users through content for over 6 years. Starting out in freelance journalism & PR, she is now the SEO Lead at the UK’s leading online tutoring platform, MyTutor. Clare joined the exhilarating world of in-house life after leading SEO content strategy, outreach, and copywriting at award-winning media agency Manning Gottlieb for some of the most well loved brands across 8 industries, for nearly five years. A keen presenter, she has spoken at the IAB on SEO and PR and gave a guest lecture on SEO and Fashion at the London College of Fashion. With an MA in Poetry, in pre-covid times, Clare ran London-based poetry nights for charity and content strategy for UN Women UK’s social channels. She is delighted to be joining the European Search Awards judging panel.

David Edmundson-Bird | PRINCIPAL LECTURER IN DIGITAL MARKETING & ENTERPRISE ASSOCIATE DIRECTOR: DIGITAL INNOVATION | MMU

David is Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, where he runs a number of digital communications programmes, and is also the Associate Director for Digital Innovation. He is Course Leader for Manchester Met’s full-time MSc Digital Marketing Communications. He also set up their first part-time MSc in Digital Marketing in 2007, a programme that has now graduated nearly 300 high-profile professionals into the profession. David founded Manchester Met’s Agency Life programme 5 years ago to enable students experience live work skills in the workplace very early in their course. He has enjoyed several spells in academia as well as senior management roles in the digital sector, and even helped to set up Manchester’s second web design agency back in 1995.

Gianluca Fiorelli | SEO & Web Marketing Strategist

Gianluca Fiorelli started working as an SEO in 2004, after previously having worked in the Italian TV and Audiovisual industry. Amongst the best known International and Strategic SEO consultants, Gianluca helps and helped brands like Iberostar.com, Glassdoor, Outsystems, ActivTrades, Magoosh, Go Overseas and many others to reach the sought success in organic search. Gianluca, who is also the founder of The Inbounder digital marketing conference, spoke at international events like Mozcon, BrightonSEO, SMX, and PubCon. You can find Gianluca on Twitter as gfiorelli1 (https://twitter.com/gfiorelli1) or contacting him at https://www.iloveseo.net.

Terry Fisher | Marketing Director | Move Bubble

Terry quickly found himself immersed in the world of digital marketing and SEO; starting his own consultancy company at the tender age of 17 and subsequently going on to receive millions of unique visitors to his client’s and his own ventures. Following management roles at Deliveroo, Betway, William Hill and Investoo group, Terry sits as the Marketing Director at Movebubble - the app disrupting the property rental market.

Jean-Baptiste Garnier | Head of Online Sales & Marketing | Foyer Global Health

Jean-Baptiste is heading Online Sales and Marketing for the International Health Insurance division of Foyer Assurances, Luxembourg’s leading insurance company. Foyer Global Health is operating all over the World and provides Health coverage for expats, digital nomads and globetrotters. Previously to this role, Jean-Baptiste acted as Deputy General Manager for GroupM Connect, and developed the Digital practice for international clients such as Europcar, Disneyland Paris, Intuit, etc. With over 15 years of expertise in Online acquisition, and long lasting interest in Search Marketing, Jean-Baptiste’s strong appetite for innovation, technology and data is still very vivid.

Pawel Gontarek | Freelance SEO | Freelance SEO

Pawel has been involved in the life of the SEO community for over 15 years. He graduated from the Warsaw University of Technology, Kozminski University and the University of Social Sciences and Humanities. As part of his work, which is also his great passion, he organizes numerous training sessions and consultations with SEO industry. Since 2010, he runs the SEO ZGRED blog, where he shares his knowledge in the field of SEO and SEM. He has worked and works for many companies, private and state institutions, small and big e-commerce sites especially as an external SEO consultant.

Keith Goode | IBM

Keith Goode is a Sr. SEO Strategist at IBM and brings over 20 years of experience in the online sphere and over 10 years of experience in In-House and Enterprise SEO. He has worked for small and large enterprises including HomeAway, BDX, Dell, and IBM, and he has presented at dozens of conferences worldwide, including Pubcon, SMX, Advanced Search Summit, State of Search, Cross Forum, and Clarity. He has been recognized by Search Engine Journal as one of 140 SEO's to follow and regularly appears on industry podcasts.

Richard Gregory | Founder | Agency NXD

Richard is chairman of tech companies Ruler Analytics and Ash.tv, non-exec director of Fluid Digital and co-founder of SAScon - a digital marketing conference. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and Manchester Digital council member. With 20 years of digital expertise, Richard now advises agencies and start-ups on marketing and growth strategies.

Neil Hardy | Commercial & Product Director | SHEARINGS LEISURE GROUP

Bill Hartzer | SEO Consultant

Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.

Joakim Hedström | Team Leader SEO & Analytics | Bauhaus

Joakim is the Team Leader of SEO & Analytics at BAUHAUS and has years of experience within digital marketing, SEO and web analytics. In his current position he is responsible for BAUHAUS SEO strategy and data gathering processes. He has a proven track record of improving online traffic and making BAUHAUS.se one of the largest eCommerce sites in Sweden. He also have experience from other judging panels focusing on digital marketing

Harald Heggelund | Head of Performance Marketing | DNB

Harald has worked with digital marketing for 13 years - the last two as Head of Performance Marketing at DNB, Norways largest bank. Prior to that, he spent five years at performance agency Synlighet were he helped customers succeed digitally. He has also held similar positions in the GroupM agencies Outrider and MEC and at the affiliate platform TradeDoubler, both in Oslo and London. The role in DNB is in the MarTech team and consists in part of a head of performance responsibility and in part with promoting and preparing the use of marketing technology and CXM.

Dr Aleksej Heinze | KEDGE Business School | Associate Professor

His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing http://mastersindigitalmarketing.org including the #passion4digital community.

Scott Hendison | Founder | Search Commander Inc

Scott Hendison is the founder of Search Commander, Inc., an internet consultancy with multiple services and brands. He began selling software online in 1999, attended his first Pubcon in 2004, and is a founding board member of SEMpdx, hosting monthly events and an annual conference in Portland Oregon since 2007.

Simon Heseltine | VP OF AUDIENCE GROWTH | TRADER INTERACTIVE

Simon Heseltine is the VP of Audience Growth at Trader Interactive in Norfolk, VA. His team is responsible for all traffic channels for industry leading sites such as Cycle Trader, RV Trader, Equipment Trader and Commercial Truck Trader. Simon has led US Search Award winning teams at ForRent (2017) and AOL (2014), also working in-house at Hewlett Packard Enterprise, and for several years on the agency side. Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years, 2 as VP of Education. Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.

Jennifer Hoffman | VP of Marketing | Banked

Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!

William Hollingworth | Nordic Marketing Web Manager & SEO Lead | Nordnet Bank

William is an experienced digital marketer with 7 years of SEO, CRO and Web Management as main competence. Currently responsible for Nordnet’s SEO and CRO in the Nordic countries. Before that he has worked as an consultant and Head of SEO. He has experience from many different verticals and segments and has as well experience from judging sessions.

Motoko Hunt | President, Int'l Search Marketing Consulting | AJPR

Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid '90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO. In 2014, she received the Best Consulting Awards form the US Search Awards.

Kevin Indig | SEO Director | Shopify

Kevin Indig leads SEO as Director @ Shopify and is the creator of the Growth Memo newsletter. Previously, he ran SEO @ G2 and Atlassian and worked with companies like eBay, Eventbrite, Samsung, Pinterest, and many others.

Ben Irons | Strategic Sales Director | Microsoft Advertising

An experienced Digital Marketing professional, Ben joined the Microsoft Advertising team in October 2018. Ben leads a Sales team servicing Agencies and Clients directly with the aim of leveraging Microsoft platforms to answer business challenges and drive performance for Advertisers across the Microsoft network. Ben has over ten years experience in the Digital Marketing industry and as held digital roles with Yahoo, iProspect and PHD Media, and most recently as Digital Director for online retail marketplace Notonthehighstreet.com. Ben is a consistent contributor to the industry having, presenting and judging at numerous Industry events including Search Engine Strategies (SES), various Drum events and awards, and UK and EU Biddable Media Awards over the last few years

Thomas J.Vosper | Founder | aisle3

With over 12 years in ecommerce Thomas has a long record of delivering growth for many of the largest names online. During over six years at Amazon, he led strategic seller acquisitions; executed new category launches; and delivered cutting-edge merchant services. After moving to Tesco, he tripled their marketplace business in twelve months. He founded online marketplace Aisle3 in March 2020. Thomas has a detailed insight on strategy, performance marketing and operations across thousands of eCommerce sites, high street stores, and digital marketing agencies

Saif Jarad | Managing Director | Chain Reaction

Saif is an internet entrepreneur who founded the 1st online performance marketing company in the Middle East back in 2010 “Chain Reaction” and he is the current CEO of the company. At the moment Chain Reaction has 4 offices across the region, serving regional and local brands including some Fortune 500 companies in the region. Award winning agency, Chain Reaction has become the region’s 1st Google analytics premium partner hiring more than 70 digital experts.
 He is a speaker at many regional events and a digital marketing trainer.
 Saif has also managed to sign representation deals for the Middle East region with Baidu from China and an agency partner deal with Yandex from Russia. Saif holds a BSc in Robotics Engineering

Jonathan Jones | VP of SEO | Forbes

Jonathan Jones is the VP of SEO at Forbes and has over 13 years working in the SEO industry. He is the co-author of the book ‘Mastering In-House SEO’ alongside 26 other brilliant co-authors. He has a computer science background, runs his own online businesses, and is an entrepreneurial mindset. Prior to working at Forbes, Jonathan worked at MoneySuperMarket, where the team won ‘Best In-House Team’ three times at the EU Search Awards in 2016, 2017, and 2018 and also at the UK Search Awards in 2015. Prior to this, he has worked on major national and international sites such as Toyota, NatWest/RBS, John Freida, Sage, Unum, & more. To get in touch with Jonathan, go to MrJonathanJones.com.

Lada Kalashnickova | Head of SEO | CopyBet UK Ltd

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.

Richard Keenan-Heard | Head of SEO | Trainline |

Richard leads Trainline’s in-house SEO and engineering team, focusing on scaling growth through product and UX improvements at scale in markets across the world. With a growth mindset and a passion for trains matched only by his determination to help customers find the best options for sustainable travel, Richard has assembled the team from the ground up. Before joining Trainline, Richard spent five years working at Wavemaker (formerly MEC) delivering scaled, enterprise level SEO for global brands including GE, Tiffany, Michelin, Johnson & Johnson and Pfizer. As a result of his agency and in-house experience, Richard has a diverse background in SEO and Product bringing a wealth of experience to the judges’ panel.

LinkedIn profile

Daniel Larsson | WEB STRATEGIST AND SEO GURU | PwC

Daniel has worked for more than 26 years with online marketing, traffic growth and conversions. He is responsible for www.pwc.se in Sweden including SEO and Google Ads. He runs his own SEO-company expandtalk.se with blog PBN-network and has worked with several of Swedens biggest websites and e-commerce projects with performance marketing, Google Ads, KPI:s, analytics and technical SEO at several digital agencies and inhouse at PwC. He is also a jury member in Nordic Search Awards.

Miguel Lopez | CEO & Director | MOV Marketing

Miguel Lopez is MOV Marketing CEO, author of the spanish SEO book: ‘Posicionamiento en buscadores' (www.libroseo.net), Spain Professional SEO Congress (www.congresoseoprofesional.com) organizer and Master SEO + SEM (http://kschool.com/cursos/master-seo-sem-profesional/) Director in Madrid, Barcelona and Valencia. He studied Computer Eng. at the UPV , developing his career in online marketing since 1997 (yes, 1 year before Google). He has also completed the Master on Web Analytics and various courses in business management and marketing. He teaches at the Polytechnic University of Valencia, Valencia Chambre of Commerce, KSchool , IDESE and other colleges and private entities. Miguel is also jury of European Search Awards and DigiPeru Awards, and also collaborates with many companies and professional blogs with his deep SEO articles

Trond Lyngbo | Senior SEO Consultant | Search Planet AS

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Carla Marshall | Head of Content Marketing | vidIQ

Carla Marshall is the Head of Content Marketing at YouTube analytics platform vidIQ. She has 10+ years of experience in video marketing, social media management, content marketing, DRM, and SEO. She was previously Editor in Chief at ReelSEO.com and TubularInsights.com, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified and a judge for the UK, US, and EU Search Awards.

Jesse McDonald | Global SEO Strategist | IBM

Jesse McDonald is a Global SEO Strategist and Optimization Lead with IBM. Located in Austin, TX, Jesse has been working within the digital marketing industry as an SEO professional since 2014. He cut his teeth within the SEO industry focusing on local SEO before expanding his expertise into e-commerce and large/enterprise-level businesses. Jesse is also a frequent conference speaker and can often be seen presenting at Pubcon, State of Search, SearchHOU, and Rocks Digital. He is also an active contributor to industry blogs like Search Engine Journal. He was also listed as one of Search Engine Journal’s top 140 SEOs to follow. Since 2017, Jesse has served as a judge for several industry awards including the US Search Awards, Global Marketing Awards, and European Search Awards.

Aoife McIlraith | Global Search Consultant

Aoife McIlraith is an award-winning global search consultant. Named one of the “Top 20 Women making the biggest impact in Marketing Tech” in 2019. She provides consultancy to brands on international SEO, multilingual marketing and strategies, digital globalization and transformations. She is currently partnering with global brands to define multilingual voice search and digital assistant marketing strategies. She has spoken at numerous international marketing conferences covering most recently multilingual voice search. International conferences including 3XE, SEMRush Live Prague, DMEXCO, Sirius Decisions London, Localization World Beijing and Tokyo and eConsultancy Singapore. Aoife holds first class honours post graduate degrees in web science technologies and digital marketing. As a qualified programmer and developer, she provides a powerful combination and understanding of both technology and digital marketing to global brand stakeholders. Aoife has worked in marketing, technology, public relations and communications positions in Ireland and San Francisco.

Rumyana Miteva | Head of Search | Secret Escapes

Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes, she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.

Emilie Mouquot | Customer & Growth Director | NOT ON THE HIGH STREET

Emilie Mouquot is the Customer and Growth Director at notonthehighstreet. She's responsible for delivering the strategy for acquisition channels whilst ensuring improved loyalty and retention of customers. Her focus is very much on delivering a great experience that is relevant to customers, and which drives both sales and long term loyalty. Emilie has experience in managing large scale marketing strategies in both B2B and B2C environments. She has over 13 years experience in managing multi-million pound budgets and has a proven track record in achieving fast growth and high profitability for the likes of Regus, Cheapflights Media and TripAdvisor.

Orit Mutznik | Silkfred

Orit has been working as an in-house SEO since 2008, previously Head of SEO for eToro and 888ladies. She specialises in eCommerce SEO, Technical SEO & Content Strategy. She’s a tri-lingual with a Degree in Linguistics, she's a BrightonSEO speaker and is one of the co-authors in Amazon's best-selling SEO book “Mastering In-House SEO” by Simon Schneiders. When she's not driving organic growth in the glamorous world of women's fashion, she enjoys baking & memes. Give @oritsimu a follow.

Jon Myers | Ascending Media

Jon is an experienced leader within the Digital Marketplace with over 19 years’ experience and has demonstrated dedication to the industry over his career which has been recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards and also voted into Europe’s Top50 Performance Markets 2017. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently the Ad Technology space as VP and MD EMEA of Marin Software before joining DeepCrawl.and then setting up his own company Ascending Media.He has experience in Paid Search since its inception, and has also worked heavily in SEO, Display and Paid Social over the years. This broad range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognise him for his experience and thought leadership within the online advertising industry.Jon is extremely active in the Search community, and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently acts as a judge for awards in the industry, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards to name a few.

Dudi Nakdimon | Ladbrokes Coral

Dudi Nakdimon is an SEO Consultant with 10+ years of expertise on online marketing and digital experience. In the past 6 years he was the Head of SEO at Ladbrokes Coral. As part of his job at LCG, Dudi was responsible for building an in-house team of SEO - SEO managers, content writers and technical specialists, while collaborating with SEO agencies. His experience working for a large corporation with various departments has taught Dudi that the best to achieve SEO results is by educating colleagues throughout organizations on the importance of SEO, working close mainly with Product, Dev, Creative, Legal and Compliance departments. “SEO is more than just work. It’s my hobby and a passion!” – Dudi Nakdimon

Peter Nikolow | CEO |  Mobilio

Peter does software development for his own company MobilioDevelopment. Built his first website in university in 1997 and since then it's involved in web sites and applications. Now thinks that "Less is more" principle need to be applied to current web too.

Audrey Ooi | Regional Digital Marketing Manager | Crimson Education

Audrey is a marketing expert with over 10 years of experience in traditional and digital marketing. Her specialty is in digital marketing, including SEO, paid search, organic and paid social, web analytics, and web design and development. She has worked in multiple industries for organizations of all sizes, including sectors as diverse as telecommunications, non-profit and tourism. A versatile professional, she has also worked in product management, business strategy, branding and user experience as well as co-founded a technology start-up that successfully raised investor capital. She is currently the Regional Digital Marketing Manager, US & Canada for Crimson Education, and is also the founder and CEO (Chief Eating Officer) of Tasty Tours, an award-winning Toronto food tour and chocolate tour company.

Anna Oshkalo | Performance Marketing Lead | Ericsson

Anna is a digital marketer with over ten years of experience in competitive segments like technology, gaming and retail. Having lived in Russia and the Netherlands, Anna is currently based in Sweden and works as Performance Marketing Lead at Ericsson. In this role she is mainly focused on global SEO and PPC performance, developing and modernizing Ericsson’s martech stack, creating global processes and coaching dozens of colleagues in marketing teams around the globe.

Andrea Pernici | CTO | 3BMETEO.COM |

Chief Technology Officer at 3bmeteo.com, one of the main weather italian website, and at Search On Media Group, which organizes the Web Marketing Festival and owns the biggest italian community on Digital Marketing.

Polly Pospolova | Digital Marketing Director | Delete Agency

Polly is the Delete agency’s digital marketing director. She works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.

Sheila Puertollano | Head of PPC | Entain

Sheila is a digital marketing leader with 12 years of international experience working across paid acquisition channels, with a paid search specialism. Over her career, she has worked on the whole spectrum of challenges - cutting her teeth at a range of small and large digital marketing agencies before moving in-house to drive performance at some of Britain’s well-known heritage brands and large corporates. For the last two and a half years, Sheila has been developing high-performing teams and supporting business growth as Head of PPC at Entain.

Ric Rodriguez | Search Director | Vashi

Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Search Director at Vashi, the bespoke fine jewellery brand, where he currently leads the performance team. He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.

Eli Schwartz | SEO Consultant

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years. Eli frequently speaks at marketing events across the U.S., Asia, and Europe, and he authors columns published on Search Engine Land, Marketing Land, and Search Engine Journal. His work has been featured on sites ranging from Techcrunch to the Y Combinator blog. He has guest lectured at Duke’s Fuqua School of Business, Singapore’s Civil Service College, and the Founder’s Institute. Eli regularly appears as a guest on top industry podcasts such as Y Combinator, Everybody Hate’s Marketers, and Search Nerds.

Omi Sido | Head of SEO | Canon Europe

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute and Daily Mail. Currently, Omi Sido is Senior Technical SEO at Canon Europe.

Ida Solem | Partner and Founder | Takk for sist

Ida has worked in digital marketing for the last ten years, spanning from social media marketing and e-commerce to multilingual websites and international SEO. After working for large corporate businesses and emerging startups she has now started her own content agency together with colleague Sara Strand. Her focus is on good content in synergy with smart distribution, social media and SEO. She has previously been in the judging panel at SEMrush Nordic Search Awards 2020.

Aleyda Solis | International SEO Consultant | Orainti

Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish: Inbound, MozCon, Pubcon, BrightonSEO, SearchLove, etc.), author (of "SEO, Las Claves Esenciales"), who also offers actionable SEO tips in her weekly YouTube video series "Crawling Mondays". Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, has also been interviewed in publications such as The Huffington Post and contributed for Think With Google.

Martyna Sroka - Lalewicz | Lead SEO Strategist | Direct Line Group

Martyna Sroka-Lalewicz – Martyna is a lead SEO strategist at DLG – a leading FTSE 1000 multi-brand insurer. She has a decade of experience in SEO. Martyna worked in the top London agencies (Arena Media, Havas Media Group and the Dentsu Aegis Network.) driving value and innovation for clients across Travel, Finance and Automotive verticals. Since then she moved in-house into the competitive finance industry. She enjoys complex SEO projects, focusing on incremental gains and implementing quick ROI wins. In her free time, Martyna blogs at moneysavinggirl.co.uk & myhealthyaddictions.com, she is also a keen motorcyclist.

Michelle Stinson Ross | Director of Marketing | Mindful Appy

Michelle Stinson Ross is the Director of Marketing for Mindful Appy, an Austin based, mental health app. She specializes in marketing strategy, particularly the convergence of content, search, social media, and how it all works together to impact customer engagement and emotional well-being. Michelle started working with social media in 2009 when she began working for a Key West tourism company as a content writer and community manager. Today, she is an internationally recognized speaker, trainer, and author.

Dr Artur Strzelecki | Digital Marketing Consultant and Founder | Festiwal SEO

Artur Strzelecki is independent specialist in Search Engine Marketing. Artur works in the faculty of Strategy and Methods Construction Systems in E-business. This department is also a part of the Department of Information Science, University of Economics in Katowice; Poland. He is the owner of the company which offers a variety of SEO services including courses and consultancy. He also runs silesiasem.pl, well known blog about SEO and has created largest polish SEO event, Festiwal SEO. Artur Strzelecki has been working in the Internet industry for over 19 years; including over 12 years within SEO. He has a deep knowledge of different SEO processes with a high focus on link building strategies and content optimisation. In addition, he is the author of a publicly defended PhD paper about SEO services for different types of organizations.

Alexandra Tachalova | Digital Marketing Consultant

Alexandra is a frequent speaker and founder of the digital marketing conference, DigitalOlympus.net. She also helps clients with digital PR, content marketing, and link building. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.

Phil Tiley | Microsoft Advertising

Phil started his SEM journey back 2008, spending the following 8 years managing flagship clients and teams within Publicis Groupe. In 2015 he left agencyland, joining the account management team at Microsoft Advertising. Working with large sophisticated advertisers, he was fortunate to be involved in the incubation of numerous products, quickly discovering a passion for this side of the industry. Since 2018, Phil has taken on a more strategic and product focused position as Microsoft Advertising’s Global GTM lead. His role, align engineering, marketing, operations and sales teams on blockers and opportunities to effectively deliver Microsoft’s search and audience products to clients.

Emily Van Lierop | Global Head of Digital Operations | Volkswagen – PHD Global

Emily leads Digital Operations globally for Volkswagen at PHD, guiding the strategic and digital excellence of 27 in-market digital teams for this leading auto manufacturer. Emily cut her Digital teeth in start-ups, spending three years in marketing for two ‘web 2.0’ start-ups, before moving agency-side to hone her performance marketing skills. Since then, she’s spent the last ten years gaining experience in top London agencies (Publicis’ Starcom & Mediavest, Dentsu’s iProspect, WPP’s MEC and currently OMG’s PHD) driving value and innovation for clients across FMCG, Travel, Telco, Finance and Auto verticals. Emily keeps plugged into the London digital community as an active member of the IAB Search Advisory, and getting to see some of the industry’s top work as a judge for The Drum Search Awards, both the Global and UK Biddable Media Awards, European Agency Awards and now the European Search Awards.

Juliette Van Rooyen | Head of SEO | VR Squared

I’ve been an SEO Specialist for 15 years, working on both client-side and agency environments in London & Cape Town. Starting in 2005 as a developer, I was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, I moved to London and spent 6 years working for various agencies with clients including Nintendo, Samsung, COI & Shell. In 2012 I moved back to Cape Town where I worked in the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, I returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.

Purna Virji | LinkedIn | Senior Content Marketing Evangelist

Crowned the 2019 Search Personality of the Year by the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular columnist and keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Prior to joining LinkedIn, Purna led global learning and thought leadership programs for Microsoft. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time.

Marty Weintraub | Founder | Aimclear

Marty is an entrepreneur, marketer, photographer, speaker, and BWCA wilderness guide. He founded Aimclear®, a driven, integrated marketing agency dominant in customer acquisition, winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Credits include PayPal, Venmo, Uber, eBay, Airbnb, Dell, LinkedIn, Etsy, Gumtree, Eurail, Firestone, INC Magazine, Amazon, Famous Dave's, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, Siemens, Land's End, and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.

Adam Whittles | Head of SEO | Autotrader

Adam has recently joined Auto Trader as the new Head of SEO. Prior to joining Auto Trader, he was running the SEO program for Apple across the EMEA region, having previously worked agency-side for a number of years. You can find out more about Adam's background and experience at https://adamwhittles.com/

Michelle Wilding Baker | Head of Digital & Content | Freesat

Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries. Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.

Kevin Wiles | SEO Consultant

Kevin is a freelance search consultant who has worked across a range of enterprise level clients delivering technical SEO and search strategies. Previously working for iProspect in New Zealand. You can find out more on his consultancy website.

Nick Wilsdon | SEO Lead - Global Channel Optimisation | Vodafone

Nick has worked in digital marketing since 1998. Moving to Russia in 2003 he specialised in multilingual search and broadening his knowledge across digital channels, content and PR. During this time he contributed to the Russian digital startup community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department. Returning to the UK in 2011, Nick then built and led marketing teams at Arena Media, Havas Media Group and the Dentsu Aegis Network. As the technical SEO lead at Vodafone Group since 2014, he has improved online performance and customer experience across 22 international markets. As an advocate for raising standards in online marketing, Nick judges the UK Search Awards and EU Search Awards. He enjoys speaking at conferences on the topics of mobile/data-first marketing, cross-channel campaigns and technical SEO. Outside work, he enjoys cycling and taking part in Prince’s Trust cycling events.

Lukasz Zelezny | Founder, SEO Consultant | https://seo.london/ |



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