The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show at the ceremony and give entrants an insight into why a winning entry was chosen.

Judges’ Top Tips Become a Judge Previous Judges


We Are Search Awards Ambassadors

Our Ambassadors are; Michael Bonfils, Roberto Croci, Motoko Hunt, Judith Lewis and Lukasz Zelezny. Find out more about our ambassadors below:

Michael Bonfils

Global Managing Director
Intl Media Management Corp (SEM International)

Twitter | LinkedIn

Michael Bonfils is the Founder and CEO of SEM International, an award-winning global agency with 32 network offices worldwide. Specializing in multilingual digital marketing, they support global advertising agencies and multinational corporations with their international Digital marketing needs from PPC, SEO, Social Media, eCommerce, Content and localization services.

Michael became involved in the search industry in 1997 and since then, has been a regular industry contributor and speaker at conferences worldwide. Over his career, he has worked in-house, at a search engine and has sold his first agency in 2004. Since then, he and his agency has worked with and consulted for over 100 global brands such as Intel, HP, Activision/Blizzard, Medtronic, Mastercard, Sony and many others.

Michael has volunteered his time as a board member for a number of digital marketing organizations and has been a judge on multiple awards worldwide since 2015. He is honored to be a Search Award Ambassador and is committed to increasing its value as a premium, highly recognized award amongst the search industry.

Roberto Croci

Managing Director
Microsoft for Startups MEA

Twitter | LinkedIn

Roberto Croci joined Microsoft for Startups team with a wide range of knowledge, having previously worked as the Google Regional head for (EMEA) Emerging Markets (Middle East, Turkey, Israel, Russia, Africa) where he helped businesses by building & mentoring teams that could successfully penetrate new markets and ensure sustainable revenue growth.

As a natural born leader, he is passionate about business, people and their growth and has more than 15 years’ experience in various industries – ranging from digital marketing, ad-tech to sales.

He will be integral as the Regional Managing director at Microsoft for startups Middle East, in helping startups achieve their goals and build successful businesses by promoting their tech solutions through digital and social campaigns, opening up the right opportunities for growth, customizing a market plan to maximize joint marketing with Microsoft and providing a targeted industry co-marketing and account planning.

He has specialized in leadership development as a Harvard Business School graduate
and has a proven track-record of creating successful teams and growing businesses in unpredictable environments.

He is passionate about Entrepreneurship and is one of the Partners at Strowlers Ventures, a micro VC-fund which invests in international startups mainly founded by top-tier MBAs.

Motoko Hunt

President, Int’l Search Marketing Consultant

Twitter | LinkedIn

Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid ’90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns.

A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO. In 2014, she received the Best Consulting Awards from the US Search Awards.

Judith Lewis

Founder & CEO

Twitter | LinkedIn

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & European Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners.

Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment. Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).

Lukasz Zelezny

SEO Consultant

Twitter | LinkedIn

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla.

Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.



Lukas Adamec | Performance Marketing Manager- DACH | Zendesk

Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.

Dawn Anderson | Founder | Bertey Ltd

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute

Nick Andrews | Head of Acquisition | Buyagift & Red Letter Days (Moonpig Group)

Nick Andrews is the Head of Acquisition for Buyagift & Red Letter Days (Moonpig Group) managing Performance Marketing, SEO, Affiliates and Partnerships. Nick has previously held positions as Senior Digital Marketing Strategy Manager, Senior SEO Manager and Senior Search Manager at M&S along with Senior PPC Manager and Senior SEO Manager at Debenhams, bringing over 15 years digital experience to the judging process. Nick is a long-standing supporter of the awards, returning to the panel once again this year to reward those who truly are making a difference to not only their clients, but the industry.

Lauren Auguste | Social Media Manager | Howden

Lauren kick-started her marketing career with an apprenticeship and is now the Social Media Manager at Howden, the leading international insurance group with employee ownership at its heart. She has gone from a generalist marketer to a LinkedIn specialist, training thousands of people on the platform – from CEOs to graduates. At the age of 28, she already has 11 years of marketing experience under her belt with leading companies in recruitment, accountancy, construction and insurance, including BDO and Turner & Townsend (T&T). She’s rolled out successful content/account strategies, paid social campaigns and employee advocacy programmes, and bolstered T&T’s LinkedIn followers from 90-380k. Lauren knows a good personal brand when she sees one and will be looking for authentic and diverse content submissions!

Srivatsan Balakrishnan | Senior Software Engineer | Microsoft

Srivatsan has over 10 years of experience in tech industry. He is currently a Senior Software Engineer with Microsoft and is responsible for backend engineering of Intelligent suggestion of Dynamics-365. Passionate about cutting edge technologies, his expertise lies on NLP, search systems. Sri graduated from Illinois Institute of Technology, Chicago, USA with a Master’s degree in Computer Science.

Jim Banks | CEO | Spades Media |

Jim is one of the original paid media experts, buying his first paid traffic back in 1999. Since then he has worked with over 1000 companies around the world and spent in excess of £250 million on traffic, generating in excess of £1 billion in ecommerce sales and more than 2 million leads for inbound marketing companies. Jim is a well-travelled and sought after keynote speaker.

Dan Barker | Consultant

Dan has worked in ecommerce for around 20 years. He has worked within companies in ecommerce functions, up to CMO level, has worked on projects for more than 100 ecommerce businesses as a consultant, and has co-owned a couple of ecommerce businesses with millions of visitors and hundreds of millions of turnover between them over the years. He enjoys the opportunity that ecommerce has brought and can bring to people all over the world.

Matt Beswick | Co-founder | Aira

Matt is the co-founder of Aira, one of the UK's leading agencies, has worked in Search Marketing for over a decade, and is a regular speaker at some of the industry's most renowned conferences. A technical marketer at heart, his expertise lies in SEO and Paid Media, and can be regularly heard asking Aira's PR team stupid questions that he should really know the answer to by now. He also likes bourbon

Carlotta Bonafini | SEO Product Manager | Edreams Odigeo

Carlotta is the global SEO product manager at Edreams Odigeo, where she is overseeing all the landing pages and the organic customers acquisition. She started her professional career in the marketing field working for Expedia in the search department. She directed various regional projects before moving into a global position in Vodafone, where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge.

Michael Bonfils | CEO | SEM International

Michael Bonfils is the Founder and CEO of SEM International. Which is an award winning global digital marketing management firm with 32 worldwide offices specializing in multilingual PPC, SEO, Social Media, Global eCommerce, Content and Localization. His company’s services are tailored to assist global advertising agencies and multinational corporations with their digital marketing strategies around the world. He has been in the industry since 1997, has been a frequent speaker at global conferences, is a recognized industry award judge and past/present board member for a number of digital marketing organizations.

Adriaan Boot | Founder | Impactful

Adriaan has founded his agency, Impactful Online Marketing, and helps his clients on their paid marketing campaigns on search and social media platforms. He loves spending and earning money for his clients and making the business impact measurable through Google Analytics. In the past few years Adriaan has worked on the Google Ads campaigns of big online brands like YourSurprise.com, Vergelijk.nl, SnappCar, Daikin and Freelance.nl. This helped in being honored by Google with the Google Premier Partner status.

Sophie Brannon | SEO Specialist

Sophie is an SEO specialist with over 7 years experience working with leading brands in the UK, US and Australia. She is a regular speaker at industry events across Europe including BrightonSEO and WeLoveSEO Paris. She was also the SEO chapter lead for the Web Almanac State Of The Web report 2022 and was the recipient of the Rising Agency Star Of The Year award at the UK Agency Awards 2021.

Sean Butcher | Founder | Reflect Consultancy

Sean spent ten years working as an SEO at various agencies, before moving to focus on all things 'people', including learning and development, operations, and coaching & mentoring. Earlier this year, he took the leap to create his own coaching and training consultancy, and now works specifically with marketing agencies to build great places to work. Sean's services primarily help leaders and managers build their confidence and competence when facing a range of people challenges; this includes coaching, training, and the creation and implementation of people-focused frameworks and processes. He is CIPD Level 5 qualified, has an ILM Level 5 qualification in Coaching and Mentoring, and is a trained Mental Health First Aider.

Montserrat Cano | International SEO & Digital Marketing Consultant

Montserrat Cano is an integrated digital marketer, SEO and project manager who has worked in a wide range of sectors both in the UK and internationally, halfway between in-house and as consultant. Her focus and passion is on solving issues to maximise business results, Being bilingual English-Spanish, she has spoken at international events and mentors other SEO/ digital professionals to help make the industry stronger. She is a University Associate Professor, is co-authoring an upcoming book on digital marketing and has contributed to the recent book SEO in 2023.

Phillip Crothers | Head of SEO & Performance Content | Starcom Performics

Phil is Head of SEO & Performance Content at Starcom Performics, part of the Publicis Media Groupe, leading a global team who work with brands such as Samsung, Proctor & Gamble, and Domino's. Having 10+ years’ experience in content, SEO, and web design, his primary focus is helping organisations understand how consumer insights can inform their content decisions and how that content can be accountable to brand spend.

Charlotte Davies | SEO & PPC Consultant

Charlotte is an SEO Specialist, Consultant and Google Partner with 23 years of experience in digital, 20 years specialising in SEO and Paid Search. She spent 10 years as head of the search team at New Mind (now Simpleview Europe), a market leader in tourism technology. Charlotte now runs a boutique agency working primarily with clients within retail, education, professional services and hospitality across the UK.

Umar Ditta | PPC Manager | Hippo Motor Group

PPC Marketing Manager for Hippo Motor Group, Umar, blends creative digital marketing solutions with in-depth data analysis in the highly competitive car leasing and finance market. Over the past 6 years, he has handled over £100 million in PPC budgets and generated ROI surpassing expectations at both agency-based and in-house marketing roles. Umar is a firm believer in making performance marketing achievable and ensuring that tangible, measurable goals are front and centre of any marketing strategy.

LinkedIn profile

Carmen Domínguez Rodríguez | SEO Account Director | Found

A Spanish expat living in Leeds for 8 years, I have been working in the Digital industry for the past 6 years. While I like all Digital aspects, I am an SEO girl and I can talk about eCommerce SEO & Google’s Natural Language processing for hours - so much that I talked about it in a few conferences. I believe in empathy and trust when managing teams and continuous learning for success. A love a good joke and a good espresso!

David Elliott | Head of Organic Search | Vashi

With more than 12 years’ experience as an SEO, Dave has worked with reputable brands such as Barclays and Monster Jobs both in-house and through agencies. A technical SEO who loves to delve into page speed issues and SERP analysis, Dave has challenged himself to branch out throughout his career and cover all aspects of the trade. He currently heads up the in-house team at fine-jewellery brand Vashi, where he focuses on strategy and implementation.

Haris Evagelou | Head of PPC | comparethemarket.com

Haris is currently the Head of PPC in Compare the Market, UK’s biggest price comparison website offering customers a fair, independent comparison on insurance, energy and broadband, money products. His experience covers all biddable media and SEO, content, with a genuine passion in data, analytics and integrated customer-focused marketing strategies. Previously spent all of his years agency side, leading and managing big global brands to deliver growth through PPC and integrated biddable marketing strategies. Now, with more than 14 years of in-house and agency-side experience under his belt has worked in almost all industries from retail and fashion to travel and financial services. A technical marketer at heart, focuses now more into strategy setting and leadership but will always love an innovative marketing campaign that delivers against the business objectives.

Amine Faitas | Head of SEO | eDreams ODIGEO

Amine is the Head of SEO at eDreams ODIGEO, the world's largest online travel company in the flight sector and the largest publicly traded European e-commerce company by profitability, with more than 17 million customers in 45 countries worldwide. He is a digital marketing leader and a die-hard SEO expert with a strong track record of driving organic growth for a wide range of well-established brands in highly competitive segments. Obsessed with user experience, data, and user-centric approaches, he is always eager to expand his knowledge, mentor others, and help brands succeed in today's digital sphere.

Amanda Farley | VP of Growth | Aimclear

Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Amanda’s experience includes 11+ years as Managing Partner running a 20-person integrated team which achieved national recognition. Her B2B and B2C marketing leadership experience runs deep in healthcare, professional services, ecommerce, and global IoT (smart homes, smart cities, smart cars, etc.). Her expertise extends international agriculture, food conglomerates, influencer driven ecommerce sales, automotive aftermarket diagnostic tooling and electric vehicle charging systems, finance, major non-profits, and other verticals.

Martha Farrell | Head of Ecommerce Marketing | Harrods

Martha is the Head of Ecommerce Marketing at the world’s leading luxury department store Harrods. Martha has worked in Digital Marketing for over 10 years with a wealth of experience within Paid Media, SEO and Omnichannel Marketing. She is passionate about Digital Marketing, technical innovations for paid and organic search and strategic solutions to drive business goals.

Nadir Fazal | Head of SEO

Nadir has over 10 years of experience in data-driven marketing such as SEO, SEM and CRO from the private and public sector. He has established an in-house SEO at one of the largest authorities in Sweden and was in the jury panel for the Swedish SEO Awards. Nadir is an expert in maximizing visibility on Google and converting visitors into customers that contribute to business growth.

Tiago Fernandes Delgado | Digital Acquisition | Verisure Securitas Direct 

More than 10 years of extensive experience in Performance Marketing and Digital Acquisition and Sales in sectors as Finance and Security. Responsible for generating and measuring leads and sales by developing and executing online marketing strategies that use Paid Media, SEO, Social Media, Affiliates, Display, Programmatic, Native and other Digital Acquisition Platforms. Tiago is completely passionate about Digital Performance Marketing and it´s technology, creating strategies and solutions to generate the best results through UX and CRO.

Gianluca Fiorelli | SEO & Web Marketing Strategist |

Gianluca Fiorelli started working as an SEO in 2004, after previously having worked in the Italian TV and Audiovisual industry. Amongst the best known International and Strategic SEO consultants, Gianluca helps and helped brands like Iberostar.com, Glassdoor, Outsystems, ActivTrades, Magoosh, Go Overseas and many others to reach the sought success in organic search. Gianluca, who is also the founder of The Inbounder digital marketing conference, spoke at international events like Mozcon, BrightonSEO, SMX, and PubCon. You can find Gianluca on Twitter as gfiorelli1 (https://twitter.com/gfiorelli1) or contacting him at https://www.iloveseo.net.

Richard Gregory | Founder | Agency NXD

Richard is chairman of tech companies Ruler Analytics and Ash.tv, non-exec director of Fluid Digital and co-founder of SAScon - a digital marketing conference. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and Manchester Digital council member. With 20 years of digital expertise, Richard now advises agencies and start-ups on marketing and growth strategies.

Neil Hardy | Commercial & Product Director | SHEARINGS LEISURE GROUP

Alice Harling | Head of Marketing | Glossify

Having worked in a range of sectors from luxury fine jewellery and women's wear to health tech and beauty. Alice is a skilled head of brand and marketing with a high level of experience in strategy, growth scaling, content, and branding for global brands. BIMA100 Award Winner, Mentor & Programmatic Council member, WomeInTech Writer, DigitalHer Speaker, and Role model.

Mohammadreza Hasanpour | Senior SEO Specialist | SnappDoctor

Mohammadreza began as a digital advertiser, transitioning to digital marketer one year later. Now, he has over five years of SEO and digital marketing experience in organizations of all sizes and various industries, including the most competitive markets of insurance, health, finance, etc. He currently works as a senior SEO in Snapp Doctor, a digital healthcare service. Although he worked as an SEO freelancer for some time, he has been entirely devoted to in-house SEO for almost three years. His expertise lies in technical SEO and strategy. Lately, he has been practicing SEO automation and ML.

Dr Aleksej Heinze | KEDGE Business School | Associate Professor

His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing http://mastersindigitalmarketing.org including the #passion4digital community.

Ana Hernandez | General Manager | LoveToKnow Media

Ana Hernández has been working in the digital publishing industry for over a decade. The first few years, she jumped between the ancient realm of monastery libraries where she researched medieval manuscripts for her PhD, and the modern world of SEO and web content. After finishing her dissertation, she became the Senior Content Manager at SeeTheWorld, leading its content, SEO, social media, and growth projects. Ana currently oversees the strategy and operations of WordFinder, one of the products at LoveToKnow Media. Before being promoted to this role, she was the SEO and Content Marketing Specialist on the same team she now leads.

Dhiresh Hirani | Digital Marketing Consultant

Dhiresh's career covers agency and client side experiences in the financial services, retail and travel industry. He joins with over 15 years' experience and a career backed with multiple award-winning digital search marketing campaigns. He has a passion for, and a strong focus on performance marketing, and has driven data-led digital growth and acquisition as well as profitable commercial outcomes across paid, owned and earned media channels for B2C & B2B audiences. He now joins as a judge on the European Search Awards panel.

Veronika Höller | Global Senior SEO Manager | CompuGroup Medical

Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.

Laura Holyer | Digital Marketing Consultant

Laura is well versed in paid media and performance marketing, having worked in the industry since 2010. With experience in both in-house and agency roles, Laura set up her own consultancy business in 2017 and has worked on over 100 accounts across various industries; travel & leisure, retail, education, finance and automotive.

Motoko Hunt | President, Int'l Search Marketing Consulting | AJPR

Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid '90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO. In 2014, she received the Best Consulting Awards form the US Search Awards.

David Iwanow | Danone Early Life Nutrition

David has been involved in Search for over 16+ years, during that time he has worked for Razorfish, ebay classifieds, Schibsted Media Group and then Danone as Global Traffic Manager. You can now find him at Reckitt as Head of Search looking after their several hundred websites across 65+ brands across the globe.

LinkedIn profile

Reyhaneh Jafari | SEO Expert | 365 Digital Consulting

She is a SEO expert with 3+ years at experience with different companies who is hungry to learn and provides creative solutions to unique problems. She started her job with content strategy and continued her path to SEO. She is Skilled at technical optimization, on-page and off-page SEO, keyword research, project management, and content marketing funnel analysis. She has experiences in Google Ads and other digital marketing channels but her specialty is SEO. She tries to lead her life towards my interests and faces every challenge in this way while enjoying the whole path.

Lada Kalashnickova | Head of SEO | CopyBet UK Ltd

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.

Al Keck | CEO & Founder | Infinity Nation

Al Keck is the CEO and Founder of Infinity Nation, which has just celebrated its 15th birthday! AL has worked closely with leading brands such as Reader’s Digest, Rapha, eBay, Graham & Green, Weird Fish, Cass Art, and Trekwear to name a few. By partnering with his clients he has planned, implemented and redeveloped their online marketing strategies to make them work smarter, propelling their overall online revenue and ROI. Through Al’s digital leadership, Infinity Nation has received a number of awards. But it’s not all work and no play. Al also regularly contributes to the community. He has raised over £14K for Winston’s Wish, Parkinson’s UK, United Foundation, and a local primary school by participating in charity cycles. Al is also a regular sailor − competing whenever he can in between time with his son and daughter.

Olesia Korobka | SEO Entrepreneur

Olesia Korobka is SEO entrepreneur from Ukraine. She runs a few businesses most related to SEO and a small localization service. When not doing SEO, Olesia usually studies hows and whys of SEO, testing and researching. And now also helping other SEOs from Ukraine to adapt during the ongoing war.

Sharda Kumari | Staff Systems Engineer | Airbnb, Inc.

Sharda is an accomplished Global Business Technology leader with 15+ years’ experience in CRM and Enterprise Architecture. She has an outstanding track record in industry verticals including Tourism & Hospitality, Communications, Banking, High-Tech and has spent time shaping innovative engineering practices across successful organizations like Airbnb, Salesforce, Wells Fargo, and Avaya. An eminent thought leader in the CRM applications space she has written academic literature and white papers spanning across verticals where innovative ideas around CRM have a sizable impact. Go to Market and Customer focused business process improvement and enterprise applications leader offering a wealth of experience in shaping strategies, architecting, and leveraging under-utilized segments in cloud computing to drive business transformation, revenue growth, customer acquisition and retention, cost savings, employee engagement and customer satisfaction. Proven enterprise architecture leader, with outstanding record of developing and sustaining partnerships across business, IT, Product and Engineering, technology roadmap development, process reengineering, change management and adoption. Sharda has advanced the cause of generosity and given back to the community by volunteering time in food banks, shelters and old age homes while also contributing her technical expertise in helping non-profit organizations like NYPR in its Salesforce implementation. Sharda has been prominent in ventures supporting Women and Non-binary Tech Talent and serves as an inspiration for mentoring women and underrepresented groups in the technology industry.

Ana Lagoa | Perfomance Marketing | Google Ads Specialist | Securitas Direct

Ana Lagoa is a marketer, working at Securitas Direct, job as Google Ads Specialist, in the Team of Lead Gen. Her area was not always marketing, she graduated in Digital Games and Multimedia and took a Master's Degree in Communication (Mass Media, TV, radio and journal). As worked in SEO, Global Digital Marketing and PPC marketing for over 4 years. She Started as a copywriter, email marketing and digital marketing affiliation. She has continuously developed herself further into the direction of PPC Expertise. Over the last years, she has worked in companies and agencies as a ppc campaign manager, currently is working as Google Ads Specialist at Securitas Direct (leading Alarm Company Internationally, more than 17 countries) managing the entire Google structure (search, discovery, display, youtube, performance max) of the all Company in Portugal Territory. Ana Lagoa is a firm believer in performance marketing, for her all digital marketing channels have to be united to get the best of your business.

Judith Lewis | Founder and CEO | Decabbit

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment. Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).

Hannah Lewis | Head of PPC & Affiliates | Lounge Underwear

A recent speaker at Google’s ‘Think Global’ events, Hannah Lewis heads up PPC, Affiliates & SEO at Lounge Underwear, the rapidly growing international underwear brand based in Birmingham, UK. With female empowerment and body-positivity at the heart of everything they do, Lounge is shaking up the traditional lingerie market. Hannah ensures all these channels align and cohesively support each other in a full-funnel strategy focused on growth, with the team winning ‘Best Programme Launch’ for its work in emerging into the German market.

Jude Liemburg | Director of Marketing | GOARC

Bringing over 15 years of experience as a marketing professional in the high-tech industry, working with companies to create and strengthen their market position internationally. Extensive global marketing experience in the B2B industry, development, establishment and on-going marketing activities of both start-up companies and large corporations. Highly experienced at marketing strategies and initiatives that are aimed to facilitate the company's business goals, while contributing to the company product's distribution, sales, revenue and the perception of its brand.

Trond Lyngbo | Senior SEO Consultant & Founder | Search Planet AS

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives. As a regular columnist at Search Engine Land since 2011, Trond was top listed internationally for 5 consecutive years, and voted as one of the top SEO's to follow by the Search Engine Journal in 2019. His work was primed by Forbes.com, being presented as one of the world's 25 leading SEO specialists. Trond is one of the co-authors of the book Google It: Total Information Awareness (2016).

Vânia Marques | PPC Manager | Minty Lab - Minty Square

With an unusual path, my career in digital marketing began in 2018, 2 years after completing my Degree in Philosophy. After a course in digital marketing with an internship, I ended up working at the agency where I interned. With 5 years of experience and dozens of clients, I worked as a PPC manager and content manager. 3 years on I decided to focus exclusively on paid campaigns. Throughout this time I developed experience in lead gen in the B2B market and later in brand development, traffic increase, and purchase generation in the B2C market. I am currently responsible for the PPC department at MintySquare, where I develop marketing strategies for several fashion brands and campaigns that aim to increase brand awareness and generate purchases.

Silvia Martin | Founder | Trebole Ltd

Silvia is the founder of Trebole Ltd, an independent consultancy specialising in technical SEO and strategy for international clients. She has been working in the SEO industry for more than 8 years, helping a range of leading brands improve their online visibility and organic performance. She also collaborates with WYK, Women in Tech SEO and the Santander mentoring programmes.

Alexander Martin | Marketing Acquisition and Performance Senior Manager | abrdn

Alex has a decade of experience in search marketing and currently oversees search marketing across 20+ markets in the financial services space in both B2C and B2B. In previous roles as Business Director and SEO Lead at Publicis and WPP agencies, he has led the owned media approach across E-commerce, Retail and FMCG sectors for many enterprise clients. His interest now lies in how combining technical search techniques with data and creativity can make powerful experiences for customers.

Krzysztof Marzec | Managing Director, Certified Trainer Google AdWords | Deva Group

CEO at DevaGroup, an agency with the title of Google Premier Partner and Google Rising Star. SEO, Google Ads & Analytics Trainer. Trained the best agencies and media houses directly for Google. Author of two books, over hundreds of articles and highly rated online courses. Lecturer at Jagiellonian University and the Tischner European University. Speaker at dozens of conferences, winning best presentation and audience awards. Founder and organizer of semKRK, barcamp gathering up to 500 participants of the SEM industry. He worked for such brands as Allegro.pl, Neo24, Shoper.pl, Conrad.pl, Interia.pl, RMF Group and Bauer Publishing. 2020 winner at Ads & Analytics day at the largest marketing event in Poland - I Love Marketing conference.

Aoife McIlraith | Global Search Consultant

Aoife McIlraith is an award-winning global search consultant. Named one of the “Top 20 Women making the biggest impact in Marketing Tech” in 2019. She provides consultancy to brands on international SEO, multilingual marketing and strategies, digital globalization and transformations. She is currently partnering with global brands to define multilingual voice search and digital assistant marketing strategies. She has spoken at numerous international marketing conferences covering most recently multilingual voice search. International conferences including 3XE, SEMRush Live Prague, DMEXCO, Sirius Decisions London, Localization World Beijing and Tokyo and eConsultancy Singapore. Aoife holds first class honours post graduate degrees in web science technologies and digital marketing. As a qualified programmer and developer, she provides a powerful combination and understanding of both technology and digital marketing to global brand stakeholders. Aoife has worked in marketing, technology, public relations and communications positions in Ireland and San Francisco.

Dolores McLaren | Head of SEO CBU | Vodafone UK

Dolores is a highly experienced and knowledgeable professional in the field of Digital marketing. With 20 years of experience in the industry and a specific focus on SEO, CRO, and UX for the past 12 years. As the Head of SEO at Vodafone, she is responsible for overseeing the company's SEO strategy and managing both internal team members and external partners. Dolores has a strong track record of delivering results and maximizing ROI for clients, as demonstrated by her previous roles at Publicis Media and Reprise. Her passion for technology and innovation drives her to continuously improve her digital and coding skills. She has a Bachelor's degree in Computer Science.

Amy McMullan-Finnegan-Dehn | Head of Performance Marketing - UK & EU | Urban Outfiters

Amy is Head of Performance Marketing for fashion retailer Urban Outfitters, looking after performance marketing for Urban Outfitters across Europe. With almost 10 year’s experience across all elements of performance marketing, Amy has a breadth of experience having led various in-house teams, as well as working Agency-side. She has worked across many industry verticals from Beauty to Automotive, Tourism to Technology, however, she has a particular specialism in Retail; her experience includes digital-first retailer Argos.

Abdelaziz Mohammed | Executive Director - CoFounder | D360 Bank

Abdelaziz has been into the eCommerce space for 15 years now. He was working at Amazon as regional head of digital Marketing. Before Amazon he was heading central performance marketing team at Souq (acquired by Amazon). He was responsible for planning and budgeting marketing spend for MENA regions in Souq.com. Marketing, Ecommerce and Customer Experience professional with a proven track record of successfully improving digital performance for major brands within a variety of sectors in MENA region, including Dubizzle (OLX group), Souq (Amazon Middle East), Najm, H&M, Mother care, Victoria Secrets, Bath and Body Works and Emaar. Extensive experience of managing ecommerce websites (inc. +$1B turnover), leading large digital teams and driving cost effective marketing programmes.

Nadia Mojahed | Founder & Principal SEO | SEO Transformer

Nadia Mojahed is an International Digital SEO Consultant based in Geneva, Switzerland. She helps B2C and B2B businesses of local and international brands grow their organic lead generation and sales online. After being In the digital marketing field for more than 15 years, she founded her boutique SEO agency, seotransformer.com, in 2018. Her services include strategic, technical, and content SEO. She helps manage multilingual sites, and provide hands-on support and in-house SEO training and workshops.

LinkedIn profile

Indre Nagyte | Head of Marketing | Vamoos

Indre Nagyte is head of marketing at travel tech company Vamoos Travel App where she oversees brand strategy and demand generation. She is a B2C and B2B marketing professional with over 15 years of experience building FMCG, travel and SaaS brands across different markets. Her experience spans across the full mix including demand generation, improving conversion rates throughout the lead funnel, brand positioning, and executing multichannel marketing strategies.

LinkedIn profile

Dudi Nakdimon | Ladbrokes Coral

Dudi Nakdimon is an SEO Consultant with 10+ years of expertise on online marketing and digital experience. In the past 6 years he was the Head of SEO at Ladbrokes Coral. As part of his job at LCG, Dudi was responsible for building an in-house team of SEO - SEO managers, content writers and technical specialists, while collaborating with SEO agencies. His experience working for a large corporation with various departments has taught Dudi that the best to achieve SEO results is by educating colleagues throughout organizations on the importance of SEO, working close mainly with Product, Dev, Creative, Legal and Compliance departments. “SEO is more than just work. It’s my hobby and a passion!” – Dudi Nakdimon

Sangeetha Narasimhan | Global Acquisition Director | Mambu

Sangeetha is passionate about combining data driven marketing and storytelling to build engaging marketing programmes. Leading the acquisition marketing at Mambu, she is currently responsible for marketing contribution to revenue generation. With over 15 years of marketing experience and with a strong focus on digital demand generation in companies as Hewlett Packard Enterprise, Sage Pay, Ingenico and Worldline, Sangeetha is an expert is setting up teams, tools and running marketing initiatives to scale across geographies and help businesses build momentum. She is a keen advocate of high intent marketing and always pushes the boundaries to bring together digital and social tactics to deliver best in class customer engagement experiences.

Xavier Naudeau | Consultant

Xavier is a digital data-driven consultant who thrives on understanding consumers' behaviour to optimize their Search Journey through Digital. After ten years of combined experience between SEO, Web Analytics and Data, he now works within Business Intelligence at Philip Morris International to provide critical insights on consumer performance for smoke-free future campaigns.

Luis Navarrete Gomez | Global Head of Digital Marketing - Sr Director | Liberty Latin America

Luis is Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity for the group and its subsidiaries. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets. He is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, a member of the advisory board of The Institute of Practitioners in Advertising, and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry-leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum, and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years of experience in Digital Marketing with cross-functional expertise in technology and business management and leadership. Specialties: Leadership, Digital Marketing, Strategy, Growth, Paid Search, Social Media, Display, Audience management, SEO, Digital Transformation.

Peter Nikolow | CEO |  Mobilio

Peter does software development for his own company MobilioDevelopment. Built his first website in university in 1997 and since then it's involved in web sites and applications. Now thinks that "Less is more" principle need to be applied to current web too.

Rejoice Ojiaku | Co-Founder, SEO Manager & Content Lead | B-DigitalUK

Rejoice has worked within digital marketing (SEO) for 4+ years. After finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO Executive and is now an SEO Manager as well as the Co-Founder & Content Lead for B-DigitalUK. She specialises in Content SEO and she has spoken at BrightonSEO, Whitespark Local Search Summit as well as participated in webinars for FounderVine, Majestic, Noisy Little Monkey etc. Additionally, she is also an Award-Winning Diversity & Inclusion Advocate as she is passionate about Diversity & Inclusion within the workplace to ensure the perspective and struggles of Black people are heard.

Aline Oliveira | Head of PPC | ComeOn Group

Aline is a Head of PPC at ComeOn Group, leading Search Engine Marketing strategies for the European & North American markets. Her experience covers performance marketing across various digital channels and expertise in data, content and customer-focused strategies. Aline spent 7 years in Asia, where she worked as head of marketing, from both agency and client sides. In 2019, she moved to Europe, currently working in the gambling industry and delivering multi-language PPC strategies for global casino brands.

Victoria Olsina | Growth & SEO Consultant

Victoria is a SEO & Growth consultant focused on Web3 & FinTech. Originally from Argentina, she is a seasoned SEO consultant and bilingual conference speaker with over 10 years of experience across 3 continents. Member of Women in Technical SEO and SheFI (Women in Decentralised Finance). She has worked for global brands including Barclays, Polkadot, Near Protocol, Ethereum Foundation, etc.

Anna Oshkalo | Performance Marketing Lead | Ericsson

Anna is a digital marketer with over ten years of experience in competitive segments like technology, gaming and retail. Having lived in Russia and the Netherlands, Anna is currently based in Sweden and works as Performance Marketing Lead at Ericsson. In this role she is mainly focused on global SEO and PPC performance, developing and modernizing Ericsson’s martech stack, creating global processes and coaching dozens of colleagues in marketing teams around the globe.

Andor Palau | International SEO Consultant | ANDORPALAU.COM

Andor is an independent international SEO consultant based in Berlin, Germany, and has started his online career back in 2009. Having worked both in-house, as well as on the agency side, he is currently advising online shops, classifiers, marketplaces, and other companies regarding international organic growth strategies as well as technical SEO issues as an independent SEO consultant. He is former Head of SEO at Peak Ace, where he was responsible for SEO and managed a 20+ people team of SEO consultants and editors. Before joining the agency side, Andor was In-house SEO for a top-3 comparison portal in highly competitive verticals such as insurance, power, and telco. Andor’s core expertise is strategic SEO as well as technical SEO, covering topics such as crawlability, indexing management, migrations, and site structure optimization. He is a lecturer at the afs Akademie in Germany, which has made it its mission to offer quality education and training in the field of SEO

Giulia Panozzo | Senior Manager, Search Marketing | StockX

Giulia is a Senior Manager of Search Marketing at StockX, where she focuses on technical SEO and international strategy. She previously worked on global organic growth for websites of the caliber of RS Components and Expedia. She leveraged her background in Neuroscience research to guide SEO tests and drive customer acquisition informed by cognitive patterns and bias. Giulia is a speaker at international industry events, where she delivers talks about neuromarketing and data analytics for search.

Gustavo Pelogia | SEO Manager | Indeed

Gus Pelogia is a journalist turned SEO, conference speaker, mentor and occasional blogger. He is currently an SEO Manager at Indeed, looking after EMEA markets. Originally from Brazil, Gus is an alumnus of Faculdade Cásper Líbero, a well respected journalism school in Brazil, but built his SEO career abroad, working both in-house and at digital agencies in Argentina, Netherlands and Ireland since 2012. Before Indeed, he worked in companies such as Despegar.com, Spark Foundry, Wolfgang Digital and Teamwork, working with clients from travel, e-commerce, SaaS and professional services, winning several industry awards.

LinkedIn profile

Tiago Perdigão | CEO | Fractal Mind

Tiago is an experienced Manager with +25 years of experience in the areas of marketing, sales and retail, having worked in companies such as adidas, Jeronimo Martins, Sonae and FNAC. He has worked for adidas in several Marketing roles in Europe and the MENA, where he received many media, activation and retail awards. He also as been part of several jury panels in marketing awards events on the region. Always pioneering in the use of new technologies to the business world, he took on gamification as his latest challenge in 2017, currently leading Gamification startups in both Portugal and the UK. He achieved is Bachelors in Management in Portugal, followed by an MBA with Marketing focus in the UK. More recently he concluded a Post-Graduation Diploma in Retail Management and another in Arts Markets and Collections. He is also a long time Member of the CIM (MCIM) and (believe it or not!) a Chartered Accountant.

Andrea Pernici | CTO | 3BMETEO.COM |

Chief Technology Officer at 3bmeteo.com, one of the main weather italian website, and at Search On Media Group, which organizes the Web Marketing Festival and owns the biggest italian community on Digital Marketing.

Arunkumar Pillai | Engineering Manager - SEO | Coinbase

Arun Pillai serves as an engineering manager in Coinbase's Growth team, where he leads engineering teams dedicated to improving customer acquisition through SEO and customer engagement. With extensive knowledge in utilizing AI and ML for problem-solving in this area, he has accumulated over 20 years of experience in the Technology Industry. Before joining Coinbase, he spent eight years working with Amazon.com, primarily in their Prime Video customer engagement technology division. There, he contributed significantly to customer engagement by utilizing a patented computer vision-based process to generate short videos.

Plamen Popov | Head of Global SEO | Acronis Global

Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fintech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience throughout consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.

Janna Pugh | SEO Manager | Vintage King

Janna Pugh is a SEO Manager with a history of agency and in-house work. She has recently been nationally recognized as the Industry Rising Star in Conductor's 2022 C2 Summit and regularly speaks with college classes about the essentials of organic marketing. With her passion for SEO, she knows firsthand how to make the smallest and largest websites succeed organically. Her areas of focus specialize in enterprise SEO, with scalability and automation for both small and large SEO teams. Her varied approach to SEO combines on-site content with off-site brand management. In her free time, she loves trying out new recipes and reading mystery novels.'

Pawel Rabinek | Founder | RedSEO

Paweł Rabinek is an internet marketing practitioner with 17 years of experience in the industry. He started his adventure with internet marketing as a webmaster, then a programmer, and then used these skills for SEO. Creator of the PlanetaSEO platform, aggregating industry content on internet marketing. Speaker at the SEO Festival and SemKRK conference. From 2010 as Head of SEO in one of the agencies. In 2013, he founded his own interactive agency Redseo, specializing in PPC campaigns (Google Ads & Microsoft Ads) and SEO. Enthusiast of building remote organizations.

Luce Rawlings | Freelance SEO Consultant

Luce Rawlings fell into digital in 2015 when she joined an agency that primarily managed SEO & PPC clients. Since then, she has worked in-house in travel, as an SEO Manager at Blue Array, and has participated in two Women in Tech SEO Mentorship programmes as a mentor. Today, Luce has her own retained clients and is a member of SISTRIX’s Data Journalism team.

James Rice | Head of Marketing | Dukes Education

James heads the marketing teams at The Medic Portal and The Lawyer Portal, two consultancies owned by Dukes Education, the fastest-growing private education company in the UK. He has led marketing departments for over a decade, in both start-ups and more mature companies, always with a focus on SEO. He has contributed to articles for SEMrush, Search Engine Watch, Huffington Post, The Times and Business Insider.

Ric Rodriguez | Co-Founder & Chief Growth Officer | Finsu

Ric Rodriguez is an accomplished marketing and growth leader. Ric is Co-Founder and Chief Growth Officer at Finsu, the sustainable fashion marketplace, taking the compromise out of conscious shopping. Ric is driven and his career to date speaks to his ambition - most recently holding a senior strategy role at Vashi, the fine jewellery disruptor - where he built the digital marketing team from the ground-up, launched the Covent Garden flagship store and Innovation Centre and established an accredited approach to ESG. Prior to this, Ric held an evangelist role at the marketing technology company, Yext, where he supported sales and product teams in building new propositions for customers, including delivering an new approach for qualifying deals during the beginning of the Covid-19, which was adopted across EMEA - as well as regularly representing the NYSE-listed firm as an industry expert at events across Europe. Ric has also held significant roles in agency-side positions, at iProspect, where he lead accounts for leading brands such as Santander and Post Office; at Croud, where he was seconded into IWG’s marketing organisation to deliver the company’s digital growth across 110+ markets - work for which he won an industry award. Ric is often invited to speak at industry conferences and is a regular award judge. He has twice been a co-author for the Amazon-Bestselling “Mastering In-House SEO”. .

Anthony Ryan | Paid Search Manager | HSBC UK

Search Engine Marketing Lead for HSBC UK’s in-house PPC Team. Anthony oversees all Paid Search activity across HSBC’s retail bank & commercial banking, first direct, and M&S Bank. The team picked up the award for Best In-House PPC Team at the UK Search Awards 2022. Over 20 years Anthony has worked in the travel, ecommerce and banking industries across the full marketing mix.

Daniel Saunders | Retail eCommerce Manager | Stanley Black and Decker

I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.

Kristine Schachinger | Leading Technical SEO

Kristine Schachinger is a leading technical SEO with over two decades experience working with digital media. Kristine began her career as a front-end developer and website designer. She has helped a wide range of clients from small and medium sized businesses to Reba McEntire, AOL, Superpages.com, and USA.gov. As her digital media experience expanded Kristine incorporated accessibility, marketing, and user experience into her work which naturally drew her to learn and practice search engine optimization in order to help her clients gain greater website visibility. She is now a well known and respected in her field as a regular speaker at industry conferences in the US and around the world. She is also a Subject Matter Expert with columns in Search Engine Land, Search Engine Journal, the SEM Post, Search Engine Watch, and State of Digital. Kristine is the CEO and founder of Nevada based Sites Without Walls. Her current SEO work includes (but is not limited to): · News Publishers and eCommerce sites · Site Recovery Plans · Monthly SEO support · Site Health Audits · SEO Algorithm / Penalty Audits · Conversion optimization · Site usability and testing · Accessibility (WCAG) · and other manner of Technical SEO She has worked with many SMBs and enterprise clients such as Vice News, Vice Media, Salon.com, Top Ten Reviews, Patch Media, Discover, and Zappos.com

Eli Schwartz | SEO Consultant

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years. Eli frequently speaks at marketing events across the U.S., Asia, and Europe, and he authors columns published on Search Engine Land, Marketing Land, and Search Engine Journal. His work has been featured on sites ranging from Techcrunch to the Y Combinator blog. He has guest lectured at Duke’s Fuqua School of Business, Singapore’s Civil Service College, and the Founder’s Institute. Eli regularly appears as a guest on top industry podcasts such as Y Combinator, Everybody Hate’s Marketers, and Search Nerds.

Bill Scully | Digital Marketing and Search Strategy | Digital Marketing Fuel, LLC

Bill Scully has over 15 years of consulting, speaking, and real-life business experience driving qualified web traffic, and getting visitors to take action. Bill has served as a Director of Digital Marketing and SEO Expert for Siemens AG, and as Director for Center of Excellence Digital Marketing for Draeger Medical. Bill has been speaking at search conferences since 2008 and received the Conductor Searchlight Innovative Implementation Award. For the last 6 years he has been helping enterprise and international companies providing web strategies, technical SEO and HREFLANG implementation to significantly improving web presence, generate valuable traffic and improve internet leads as the owner and SEO strategist at Digital Marketing Fuel, LLC.

Sevilay Selecki | Technical SEO Manager | IG Group

Sevilay is a passionate Technical SEO, currently working as a Technical SEO Manager at IG (world leader in online trading), where she manages the technical SEO strategy for 30 locales. After working 12 years as a teacher, Sevilay made a dramatic career change and has been working in the Digital Marketing world for the last 3 years. Previously, she worked at Onely - one of the most well-known technical SEO agencies where she had the chance to work with Fortune 500 companies helping them grow their organic traffic. Her outstanding career change was also recognized by the industry and was published for inspiration by Blue Array Academy - https://www.bluearrayacademy.com/pages/sevilay-selecki. Sevilay is a very active member of Women in Tech SEO Group, she strongly believes in giving back to the community. Knowing how hard it is to make a career change at a later age, she helps and mentors juniors who want to level up their SEO career. Outside of job, Sevilay has two big passions in life – cooking and birds, well, not in the same concept though :) She loves to go out to nature and watch these amazing animals and capture some nice shots. She also keeps trying different recipes to satiate her foodie side. Practising yoga everyday keeps her sane in this complex world of SEO.

Ciara Serrano Temprado | SEO Consultant

After graduating from Journalism, Ciara changed her warm hometown, Barcelona, for the vibrant and underground Berlin more than 10 years ago. During this time in the German capital, she has been the SEO expert in different companies in a big range of industries such as travel, ecommerce, music and cars. Her roles have usually involved leading other SEOs and Marketing experts, as well as expanding her knowledge and expertise in other online marketing channels. Currently she is working as an SEO Consultant for small startups that are just getting started.

Omi Sido | Head of SEO | Canon Europe

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute and Daily Mail. Currently, Omi Sido is Senior Technical SEO at Canon Europe.

Natalie Slater | SEO Consultant

Natalie Slater has almost 15 years’ experience in leading SEO teams and in hands-on delivery of effective technical and on-page SEO, digital PR, and content marketing strategies for some of the world's best-known brands, across a wide range of verticals. Natalie is also an experienced industry speaker, a keen advocate for mental health support within the marketing industry, and a champion for diversity and inclusion within the field.

Laura Slingo | Outreach Manager | Sage

Laura is a link building and outreach specialist, who has a deep-rooted love for building links and brands. With over five years’ experience as a technical link builder and over a decade as a writer and editor, Laura knows a thing or two about great content in the search space. Link building to product pages is her speciality, and she has had the pleasure of leading outreach strategy for huge megastars, disruptor startups and everyday brands with a story to tell. Laura is the current Outreach Manager at cloud software company, Sage, leading their global offsite strategy.

Aleyda Solis | International SEO Consultant | Orainti

Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish: Inbound, MozCon, Pubcon, BrightonSEO, SearchLove, etc.), author (of "SEO, Las Claves Esenciales"), who also offers actionable SEO tips in her weekly YouTube video series "Crawling Mondays". Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, has also been interviewed in publications such as The Huffington Post and contributed for Think With Google.

Dateme Tamuno | Head of Digital Marketing | SemanticGeek

Dateme is a digital marketer with experience running organic and paid search campaigns for companies across several verticals. Currently, he is the head of digital marketing for a student accommodation agency in London. A regular speaker at BrightonSEO and often challenging search marketers to create a deeper understanding of the user intent that transcends the informational, navigational, commercial, and transactional classifications. He has completed ten marathons and has a goal of running 50 before he turns 50.

Heana Thakur | Head of Paid Search | Sainsbury's | Argos

After a brief stint in creative marketing, Heana began her digital career in 2015 working for one of largest digital marketing agencies Merkle. She started as an exec fresh out of university working her way to director level. In this time, she worked on a variety of clients including Sky, The BodyShop, Uniqlo and Facebook. Outside of her day-to-day role, Heana was also involved in the recruitment of the paid search team, mentoring junior members of the department, delivering internal training sessions, working on commercial pitches and being a part of the Diversity & Leadership committee. Heana is passionate about change within organisations and sat on the Gender Pillar committee for 4 years helping to deliver events such as International Women's Day and organising networking events. She also spoke at a variety of different universities including the University of Surrey and University of Brighton to educate students about the life of a digital marketer. In November 2021, Heana switched from agency side to client side and she now leads the in-house paid search team at Sainsbury's, Argos and Habitat.

James Thompson | Senior SEO Consultant

James Thompson has over 7 years' SEO experience spanning technical, content, link building strategies, as well as site migrations for multiple languages. With broad experience at European and Global lead in-house roles - from start-up to large enterprise and across different verticals - he knows how important adapting your SEO strategy to individual business resources and processes is in terms of getting implementations through. Constant learning and change is at the heart of maintaining SEO success long-term, therefore he is a big proponent for data-led decisions and a strategy inclusive of other digital marketing channels.

Caterina Toniolo | Growth Strategy Director | Oda

Caterina is a Growth Marketing senior leader, with 20+ years of experience across different products, verticals and geographies. Currently, she is the Growth Strategy Director at Oda, a Norwegian online groceries company, driving its European expansion and global growth strategy. Previously she was the Senior Vice President of Growth at Lyst, the largest global fashion search platform, leading its App Growth Strategy. At Skyscanner, she led the Global Growth Strategy and was Growth Tribe lead for a new travel product. In the past 10+ years, Caterina has worked as an eloquent advocate of the growth mindset, helping companies, teams and individuals to become data-driven, user-centric and experimental.

Juliette Van Rooyen | Head of SEO | VR Squared

I’ve been an SEO Specialist for 15 years, working on both client-side and agency environments in London & Cape Town. Starting in 2005 as a developer, I was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, I moved to London and spent 6 years working for various agencies with clients including Nintendo, Samsung, COI & Shell. In 2012 I moved back to Cape Town where I worked in the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, I returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.

Ulrika Viberg | Founder | Unikorn |

Ulrika Viberg is the founder and owner of the Sweden based SEO agency Unikorn. She has a solid background in all things web considered, with deep knowledge in Technical SEO, Web Projects, and Digital Strategies. As a public speaker, Ulrika has spoken at BrightonSEO 2021, SEOnerdsSwitzerland, TurnDigi, SERPconf, Women in Tech SEO and has been a panellist at two Semrush Mega Webinars. To that she was selected a panellist of the Swedish SEO awards two years in a row. Ulrika has worked in the search business since 2007, with both organic and paid search, in-house and as a consultant. Before starting her own agency, she worked with a few of the largest companies in the world, such as eBay, Rocket Internet, eDreams, and Omnicom Media Group. Ulrika started Unikorn in 2016 in order to be a full-time consultant at eBay Classifieds Global Growth Team. In 2018, Ulrika decided to take on multiple clients and converted Unikorn to an agency. Unikorn is a Sweden based SEO agency, focusing on user centric SEO. Unikorn helps larger e-commerce B2C businesses and medium B2B businesses, with the common goal of creating a solid experience for the end-user.

LinkedIn profile

Purna Virji | Senior Content Marketing Evangelist | LinkedIn

Purna Virji is a globally recognized content strategist and has been named by Adweek on their Young Influentials List, was crowned the Search Personality of the Year by the US Search Awards and was named by PPC Hero as the #1 Most Influential Expert in the world. She is an author and top-rated international keynote speaker who regularly speaks at conferences such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Prior to joining LinkedIn, Purna led global learning and thought leadership programs for Microsoft. An award-winning former journalist, Purna is an avid traveler, aspiring top chef, and enthusiastic tennis player in her spare time.

Polly Walton | Digital Marketing Director | UNRVLD

Polly works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.

Marty Weintraub | Founder | Aimclear

Marty is an entrepreneur, marketer, photographer, and speaker. He founded Aimclear®, a driven, integrated marketing agency dominant in customer acquisition, winner of 27 US Search Awards including 7X most recent Best Integrated Agency. Aimclear's differentiator is the balance of integrated performance marketing, holistic brand-builds, PR, and data. Credits include Airbnb, Uber, Eurail, PayPal, Venmo, eBay, Dell, Facebook, LinkedIn, Etsy, Gumtree, Firestone, Amazon, Carewell, Famous Dave's, Martha Stewart Omni, Intel, Travelocity, Semrush, Optmyzr, 3M, Siemens, Land's End, and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.

Gerry White | Head of SEO | Riverside.fm |

Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years Gerry has spoken at conferences around the globe including Paris, Germany, USA and of course the UK. Gerry was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands. Gerry was the SEO Director for Rise at Seven from 2020 to 2021 when they grew from 15 to 115 people before returning client side as the head of SEO at Oda an international supermarket.

LinkedIn profile

Michelle Wilding Baker | Head of Digital & Content | Freesat

Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries. Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.

Nick Wilsdon | CEO & Founder | Torque

Nick has worked in digital marketing since 1998. Moving to Russia in 2003 he specialised in multilingual search and broadening his knowledge across digital channels, content and PR. During this time he contributed to the Russian digital startup community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department. Returning to the UK in 2011, Nick then built and led marketing teams at Arena Media, Havas Media Group and the Dentsu Aegis Network. As the technical SEO lead at Vodafone Group since 2014, he has improved online performance and customer experience across 22 international markets. As an advocate for raising standards in online marketing, Nick judges the UK Search Awards and EU Search Awards. He enjoys speaking at conferences on the topics of mobile/data-first marketing, cross-channel campaigns and technical SEO. Outside work, he enjoys cycling and taking part in Prince’s Trust cycling events.

Natalia Witczyk | International SEO Consultant | Freelance |

Natalia Witczyk is a Head of SEO in VIME Digital. She specialises in Technical and International SEO, working on SEO strategies for some of the biggest international websites in the world in Google, Yandex and Baidu. Originally from Poland, her experience comes from the agency side, with vast experience first in UK, and for the last 5 years in Barcelona. Natalia is an active member of Mujeres en SEO (Women in SEO community) and considers herself a true internet geek, who lives & breathes SEO.

LinkedIn profile

Rob Woods | Senior Director, SEO | EssilorLuxottica Digital Acceleration

Rob is an SEO with over 20 years of experience. He spent 13 years in-house in both e-commerce and publishing, has been an SEO consultant for 8 years, and is currently Senior Director, SEO for EssilorLuxottica Digital Acceleration. Rob has spoken at numerous marketing events including State of Search, Pubcon, SMX Advanced, SEMPO Canada / Bing Search Summit, BlueGlassX, IIMA Fusion Conference, DMA Retail, numerous marketing and SEO Meetup events, and served on the Advisory Board for SMX Toronto. He is also the Technical Editor of 2 SEO/E-commerce books from O'Reilly "Social eCommerce" and "The Art of SEO"

Murat Yatağan | Growth Advisor

Murat Yatağan has led product management, operations, and growth strategy at companies such as Brainly, Global Savings Group, and Google. Currently, he is an advisor providing strategic counseling to businesses on building and maintaining growth. He was the Vice President of Growth at Brainly, focused on building and scaling high-performing growth teams and helping to bring Brainly more unique users globally. He helped Brainly grow from 80M to 400M MUU in less than 4 years. Previously, he was a Director, SEO for Global Savings Group, helping to make their 80+ platforms more visible on Google SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google. In this role, he developed an automated pipeline to identify and demote thin pages in indexes, which scaled the team's efforts by 20x in one quarter. Prior to Google, Murat worked as a Research Assistant in the Computer Science Faculty of IUE, where he worked on neural networks programming. He is active in the SEO and growth marketing communities, including holding positions as Global, MENA, and European Search Awards Head Judge and the US and UK Search Awards Judge. After following his startup spirit, he also is a growth strategy advisor of a few startups, one of them being a data-science driven, SEO, and content marketing platform. He is a brand ambassador of Oncrawl, an award-winning search marketing intelligence tool.

Philippe Yonnet | CEO & Co-Founder | Neper

Philippe Yonnet is the founder and CEO of Neper, an International SEO Agency. Philippe is a former CTO and has always been passionate about Information Retrieval. He's a renowned SEO expert. He has been advising companies and brands for more than twenty years, either in agencies or in house. In 2012, he founded Search Foresight (now Peak Ace), one of the most prominent search marketing agencies in France, which he managed for 7 years. He is also the founder of the two most important search events in France: SEO Camp'us (launched in 2009) and Search Y (launched in 2019). He was the first president of the SEO Camp association, a position in which he was re-elected four times by the French SEO community. Philippe is also an experienced speaker and trainer.

Lukasz Zelezny | Founder, SEO Consultant | https://seo.london/ |

LinkedIn profile

Julia-Carolin Zeng | Freelance SEO Consultant

Julia started her career in SEO 5 years ago in the online gambling industry working for an affiliate company. She has since worked in different industries and is a freelance SEO consultant since 2019. She specialises in international SEO and works mostly with B2B SaaS companies in Europe and the US. Her educational background is in linguistics and cultural anthropology, and she can communicate in French, Spanish and Italian, in addition to her mother tongue German. Julia is usually based in London, but she loves travelling and the digital nomad lifestyle.

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