Categories


Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.

ENTRY TIPS

Always remember to tie your aims and objectives to your results, keep to the word count – the panel judges 50 plus entries each so they don’t want war and peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.

CAMPAIGN AWARDS

Every sector and industry are different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector-based categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Whether that is a robust and well thought through technical implementation, an innovative use of data, or a creative use of content. We welcome entries for both paid and organic search into these categories as the measures of success are universal. Judges will be looking for campaigns that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation.

BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO)

Judges are looking for SEO that is improving ranking for brands and products – if you are making it easy to find; you are making it easy to buy and therefore increasing profits.

BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC)

Judges are looking for PPC that is improving ranking for brands and products – if you are ranking top and spending wisely to ensure others will spend wildly then you could take home this award.

BEST USE OF SEARCH - FINANCE (SEO)

The financial sector is littered with rules and regulations. This award recognises the difficulties the industry faces and celebrates enhanced visibility of websites through SEO.

BEST USE OF SEARCH - FINANCE (PPC)

Be it in banking, financial services or insurance if PPC has increased visibility and driven traffic and engagement then you are adding value and we want to recognise and reward that.

BEST USE OF SEARCH - TRAVEL / LEISURE (SEO)

The journey has been difficult this year for the travel industry and engagement and relationships have been tested. Judges are looking for outstanding SEO that has succeeded despite the mountainous landscape.

BEST USE OF SEARCH - TRAVEL / LEISURE (PPC)

Judges are looking for PPC which has reached first class rankings and, despite the climate, has directed traffic to achieve engagement and sales in a year when travel has been interrupted, more than once.

BEST USE OF SEARCH - GAMING

When the chips are down you are a winner. Visibility and engagement across the gaming (gambling) sector is recognised and rewarded in this award.

BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT

Non-for-profit need all the engagement and visibility possible to increase not only donations, but also volunteers, subscriptions and commitment to the cause. Judges are looking for campaigns that have tugged heart and purse strings.

BEST USE OF SEARCH - B2B (SEO)

This award recognises and rewards the outstanding SEO being delivered in the B2B industry from high quality content that matches user intent, to easy to find personalised search results and everything in between that increases engagement.

BEST USE OF SEARCH - B2B (PPC)

Judges are looking at how you increased visibility to affect the engagement and bottom line whilst maintaining the relationships we know underpins the B2B industry.

BEST USE OF SEARCH - B2C (SEO)

This award recognises and rewards the outstanding SEO being delivered in campaigns across the B2C industry where consumers are kings and queens.

BEST USE OF SEARCH - B2C (PPC)

Judges are looking at how you increased visibility to affect the engagement and bottom line from first contact to final purchase.

BEST USE OF SEARCH - AUTOMOTIVE

Driving consumers to engage also involves steering them towards research, which they appear to be obsessed with, and colliding with terms like ‘best’ and ‘near me’. Judges will reward search that manoeuvres through analytics to achieve excellent results.

BEST USE OF SEARCH – HEALTH

Health is at the forefront of everyone’s mind and finding trustworthy information essential. If your search has reached out and created engagement and made an impression, then you deserve this award.

BEST USE OF SEARCH - REAL ESTATE & PROPERTY

Home is where the heart is and finding your home is priceless. Judges want to recognise search that has increased viewings (page and property), overcome logistics and built business profits.

BEST USE OF SEARCH – FMCG

This year many more FMCG related businesses have moved online and search has been key. If your hunger for excellence led to an outstanding use in the FMCG industry, then our judges want to know about it.

BEST LOCAL CAMPAIGN (SEO)

Judges for this award are looking to recognise a SEO campaign that is based on a specific geographical location. Localisation is important to all business but how can SEO capitalise on changing search landscapes and still drive tangible results.

BEST LOCAL CAMPAIGN (PPC)

Delivering outstanding visibility is essential to a localised market, regardless of the size of business. Entries should show how PPC has achieved success in a changing PPC market to achieve success on a local scale.

BEST LOW BUDGET CAMPAIGN (SEO)

Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent. The SEO campaigns that have achieved something special on a monthly budget of €2000 or less in fees.

BEST LOW BUDGET CAMPAIGN (PPC)

It’s not about the money, it’s about how you spend it. If you have invested wisely and achieved top rate PPC engagement we want to hear about it. Judges are looking to reward the best campaigns that have achieved something special on a monthly budget of €2000 or less in fees.

BEST INTEGRATED CAMPAIGN

We live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering the influence of others. Whether that is a joined up PPC and SEO campaign to maximise search impact, or some perfectly timed search activity to jump capitalise on reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results.

MOST INNOVATIVE CAMPAIGN (PPC)

PPC innovation lies in understanding the consumer and what engages an audience. Judges are looking for a campaign that is out of the ordinary with extraordinary results.

MOST INNOVATIVE CAMPAIGN (SEO)

Setting it apart from the competition, this award will go to the most creative and innovative! Judges are looking for a campaign which has excelled because of ingenuity in SEO.

BEST SEO CAMPAIGN

Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign.

BEST PPC CAMPAIGN

From the research through to the targeting and final click, Judges want to see how the process has added to ROI and engagement.

BEST PAN EUROPEAN CAMPAIGN

Europe might be one of the smallest continents, but it is likely the most diverse. Judges are looking to reward a campaign that has crossed borders yet remains culturally relevant and engaging.

BEST USE OF CONTENT MARKETING

Content Marketing is relevant, consistent and educational; it creates brand loyalty through engaging the audience via what they care about. Judges are looking for Content Marketing which creates trust, builds relationships and even increase the bottom line.

BEST USE OF PR IN A SEARCH CAMPAIGN

Combining PR coverage with SEO results can bring great results, but it isn’t easy. Show us how you combined the two and what results it generated.

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement.

BEST USE OF DATA (PPC)

Effective PPC is achieved through creative and innovative approaches to Data and how it is managed. Show the judges your expertise in how you take data results to deliver exceptional PPC results.

BEST USE OF DATA (SEO)

Data and how it is managed plays a huge role in delivering effective SEO campaigns. Judges will be looking to reward innovative and creative approaches when managing and manipulating data to deliver impressive search results.

INNOVATION / SOFTWARE AWARDS

BEST SOFTWARE INNOVATION

Technology and innovation can be the key to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients this year?

BEST PPC MANAGEMENT SOFTWARE SUITE

As PPC software has moved from bid a focus on bid management to feeds, attribution and rich media, who is powering this innovation and who deserves to be awarded for their features introduced in 2020?

BEST SEO SOFTWARE SUITE

With search engines giving little away to help you improve your natural search positions, third party software can help you super charge your SEO and focus your efforts. We will be looking for the SEO software suite that has shown innovation and rapid development in the last 12 months.

BEST SEARCH SOFTWARE TOOL

Whether it's PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.

AGENCY / TEAM AWARDS

We want to celebrate all search-based agencies regardless of their size and shape. Every agency faces its own challenges, so tell us how you have overcome yours, the triumphs you had and why you should be considered for one of these prestigious awards. Categories are based on employee count and service offering. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training.

BEST IN-HOUSE TEAM

You and your team consistently deliver great results in Search. You deserve this award – show our judges why.

BEST SMALL PPC AGENCY

Small is magnificent! Judges will be looking for a small PPC agency, up to 25 staff, who consistently demonstrate excellent ROI for clients. As well as revenue, however, they will be looking at one team attitude and culture too. At least one of the case studies submitted to support this entry should also be entered in at least one of the campaign categories.

BEST LARGE PPC AGENCY

Big is beautiful! Judges will be looking for an agency with 26 or more staff, who consistently demonstrate excellent ROI for clients. As well as revenue, however, they will be looking at one team attitude and culture too. At least one of the case studies submitted to support this entry should also be entered in at least one of the campaign categories.

BEST SMALL SEO AGENCY

Recognition of an outstanding small SEO agency with up to 25 staff that demonstrates consistently great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

BEST LARGE SEO AGENCY

Recognition of an outstanding large SEO agency with 26 or more staff that demonstrates consistently great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

BEST SMALL INTEGRATED SEARCH AGENCY

Recognition of an outstanding small integrated search agency with up to 25 staff that demonstrates consistently great understanding and use of SEO, PPC and Content Marketing. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.

BEST LARGE INTEGRATED SEARCH AGENCY

Recognition of an outstanding small integrated search agency with 26 staff or over that demonstrates consistently great understanding and use of SEO, PPC and Content Marketing. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.