Congratulations to our 2021 European Search Awards finalists.
Finalist Assets
BEST USE OF SEARCH – RETAIL/ECOMMERCE (SEO) (LARGE)
Sponsored by five elements digitalEvolved Search & Drench – Running a fresh approach to Search
Hallam & Protrade – Agency Provides Digital Toolkit for 392% Organic Growth
Impression & Queensmith – Getting Customers Engaged
K2 Precise & Leroy Merlin – Freeze out
Merkle NL & Leen Bakker – Replatforming from webshop to marketplace
Reflect Digital & Ace Sheds – Building an Ace Search Strategy for Ace Sheds
Reflect Digital & Hopes Grove Nurseries – Growing a Sell-out SEO Strategy
s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering
s360 & Swappie – Taking over Amazon and Apple on SEO
Zeo Agency & Decathlon Turkey – Stay Active, Stay Optimized!
BEST USE OF SEARCH – RETAIL/ECOMMERCE (SEO) (SMALL)
Centrumrowerowe.pl – Cycling to the top!
Elephate & Nutridome – Boosting Organic Traffic Revenue with Content Marketing
Elephate & wOkularach.pl – Organic Traffic Revenue Increased by Content Campaigns
GA Agency & Calzedonia Group – Global SEO Project for 4 Ecommerce Fashion Brands
Journey Further & 247 Blinds – It’s curtains for the big brands: how we used relevance data to increase market share for 247blinds.co.uk
Markethinkers & Avansas – Listening to the User’s Voice
NOVOS & Bloom & Wild – The SEO-powered wild growth of Bloom & Wild
Onely & TIM S.A. – Holistic SEO Campaign
Re:signal & ASICS – Going the extra mile!
Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense
BEST USE OF SEARCH – RETAIL/ECOMMERCE (PPC) (LARGE)
Digital Ethos & Swift Direct Blinds – Blinding Growth
Fusion Unlimited & Halfords – Driving footfall through Paid Search
Impression & Abigail Ahern – Black Friday: A Premium Promotion
Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide
PromoTraffic & DIY supermarket chain – Boosted out of this world
Sempai & Tantis – Machine learning & Human Intelligence = success measured in $!
Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits
Traffic Today & Top1Toys – In the heat of the moment
Wolfgang Digital & Intersport Elverys – From Panic to Action!
Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!
BEST USE OF SEARCH – RETAIL/ECOMMERCE (PPC) (SMALL)
Burstit Digital & Cura of Sweden – Snuggle up and enjoy
Hide and Seek & Topjaloezieën – Blister Blinds Campaign
Hide and Seek & Tuin Ltd – Google Search Campaigns: ROAS through the Log Cabin’s roof
Intren & Alinda – Take advantage of boredom caused by lockdown
iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase
Journey Further & Majestic Wine – Popping the corks with PPC
Myprotein – Driving Growth Without Gyms
Panogram & Lightup – From Winning to Doubling
Pipar\Engine & Olís – Shooting for the Moon
Stand Out Digital & Caviar Passion – Tripling revenue using a multi-touch-points strategy
BEST USE OF SEARCH – FINANCE (SEO) (LARGE)
Absolute Digital Media & Fast Loan UKAbsolute Digital Media & Quid MarketEvolved Search & thinkmoney – Investing in the right Search agency pays interest
ICS digital & IG – 16 – Global Markets and 1.2 Million Monthly Visitors from Content Fuelled SEO
iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch
ROAST & Experian – Forging Long Term Success
SIDN Digital Thinking & Liberbank – Growing in transition
Wavemaker UK & Compare the Market – Defend, Grow, Innovate
Whites Agency & Nationale Nederlanden Polska – 870% site traffic increase despite the pandemic and decreased interest in insurance
Wolfgang Digital & Zurich Ireland – Just ‘semantics’ and ‘fiction’? No, real SEO Success!
BEST USE OF SEARCH – FINANCE (SEO) (SMALL)
Compare the Market & Sticky – Best Use of Search
Elephate & EFL – ‘Business and You’ Organic Traffic Growth
iProspect Ireland & AIG – Driving to the top of the SERP
Pixel Nordic AB & Speqta – How Speqta boosted rankings for highly competitive keywords in the financial sector in Sweden
Pufferr & New Bond Street Pawnbrokers – Adapting to a New Reality by Achieving SEO Excellence, Agility & Innovation
Re:signal & WorldRemit – A better, secure and FASTER way to send money
Relevance & World Gold Council – The Golden Asset (SEO)
RVU – Credit where credit is due
Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution
WeltSparen – Closing your pension gap: This is how much money you should have in your account today
BEST USE OF SEARCH – FINANCE (PPC) LARGE
Absolute Digital Media & Quid MarketAdthena & Staysure – Staying afloat with search
Core & Liberty Insurance – Driving Profitability
Happy Idiots & Finance Prospects – -30% costs per appointment & +21% lead quality through automated campaigning
Impression & Marmalade – Consolidation is Key: Data-Driven Learnings from Learning Drivers
iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch
Reflect Digital & Opayo – Stay Alert. Control CPA. Save Conversions.
Semahead & EuroLege – an effective PPC campaign for a law firm
SIDN Digital Thinking & RCI – New Opportunities
Wolfgang Digital & Zurich Ireland – Optimising PPC campaigns in a post-cookie consent world
BEST USE OF SEARCH – FINANCE (PPC) SMALL
Adobe & Sainsbury’s Bank – Revisiting the Customer Journey
iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that
BEST USE OF SEARCH – TRAVEL/LEISURE (SEO)
Dept & Aruba Tourism Authority – Organic Search Strategy during COVID-19 Pandemic
Stickyeyes & Etihad Airways – Experience it like you’re there’
iProspect Ireland & Aer Lingus – Soaring to new heights of organic visibility
SIDN Digital Thinking & Barceló Hotels – Barceló Migration
BEST USE OF SEARCH – TRAVEL/LEISURE (PPC)
Adobe & Cunard – Staying Afloat in the COVID Tempest
Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction
Harbingers & Kopalnia – Keeping the Mine floating, i.e., how to reach tourists in the days of the pandemic
Launch Online & Aria Resorts – Selling Holidays in a Pandemic
Mindshare Sweden & SAS – Search in the Time of COVID-19
Precis Digital & Novasol – Hedging Profit During a Global Pandemic
Semahead & Hydropool – How the display proved to be more efficient in lead generation than Search?
SIDN Digital Thinking & Ruralidays – COVID Opportunity
Starcom & ASICS – Winning the UK’s race for freedom
BEST USE OF SEARCH – GAMING
JBH The Digital PR Agency & Slotsup.com – The OnlyFans Rich List
SEOsof & Casino Robots – Full Recovery After Two Google Core Updates in a Row
SIDN Digital Thinking & Sportium – Clicks increase
BEST USE OF SEARCH – THIRD SECTOR/ NOT FOR PROFIT
Core & Trócaire – Searching for Kindness
Crafted & Médecins Sans Frontières – COVID-19 Appeal 2020
Hide and Seek & Kansfonds – A creative and successful campaign to attract new, genuinely interested people who support Kansfonds’ cause
Holistic SEO & Digital & Wordly – Brand Creation with Organic Search Campaign
Innovation Visual & David Shepherd Wildlife Foundation – Pro Bono Website Rebuild & Search Consultancy
Manaferra & University of the Potomac – Project 2x
Morgan Online Marketing & Settled – Helping vulnerable EU citizens in the UK to find Settled Status information
SIDN Digital Thinking & Banco de Alimentos – #QueTeDen2020
They.pl – 4Patients Platform
BEST USE OF SEARCH – B2B (SEO) (LARGE)
E.ON Energie Deutschland GmbH – Redesign and Optimisation of the B2B Section of eon.de
Fusion Unlimited & Esme – Accelerating growth for SMEs
Impression & Skills Training Group – Searching to Skill Up
Merkle & Aptaclub – United with New Parents
ROAST & The Access Group – Site IA Restructure
Rocket Digital & Oficinas Montiel – Grow +500% in organic conversions during COVID-19 vs 2019
s360 & easytranslate – Scaling B2B Content through 7 markets and +1.800 pages in one year
Semetrical & LexisNexis – Laying Down the Law Through SEO
SIDN Digital thinking & Iberdrola – SEO for stakeholders
Wolfgang Digital & GSR – Ahead of the Curve: Nurturing the Early Majority
BEST USE OF SEARCH – B2B (SEO) (SMALL)
Elephate & EFL – ‘Business and You’ Organic Traffic Growth
GraphCMSInboundCPH & Atea – Nordic & Baltic B2B SEO Campaign
iProspect Ireland & Fineos – Back2Business
Loud Mouth Media & Smartway2 – A Smart Way To The Top Of The SERPs
Markethinkers & Avansas – Listening to the User’s Voice
MediaVision & Instant Offices – Selling office space during a pandemic
BEST USE OF SEARCH – B2B (PPC) (LARGE)
Bluebird Media & Funnel.io – Bending the rules: A smarter approach to machine learning
Core & Declaron – Brexit Bonanza
Embryo & The Insurance Octopus – Reaching further with Custom Scripts
Like Reply & WINDTRE BUSINESS PARTNER – Sales Digital Network
Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow
Precis Digital & Templafy – Building a Predictive & Scalable Model for Growth
Resolution Denmark & IF Commercial – Beating Google’s Smart Bidding with custom low volume bid algorithm
SIDN Digital Thinking & Billin – User Quality
Traffic Builders & Optimo – Quality leads in a B2B niche market during Covid-19
Wolfgang Digital & Trend Micro – Refining the B2B Funnel with Google AI in Mind
BEST USE OF SEARCH – B2B (PPC) (SMALL)
Docklin Digital & Office Depot – Future proofing digital acquisition in the midst of the pandemic
iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights
Relevance & World Gold Council – The Golden Asset (PPC)
SEOgroup & Verizon Connect – Effective performance of the Google Ads in the long-distance business relationship
BEST USE OF SEARCH – B2C (SEO) (LARGE)
Absolute Digital Media & Fast Loan UKBluerank & Orange – long live the new content king
Crafted & Go Construct – Building New Careers in Construction
Evolved Search – Making Select Car Leasing the UK’s #1 Car Leasing company
Impression & Gazeboshop – Pitching to a new audience
K2 Precise & Leroy Merlin – Freeze out
s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering
s360 & Swappie – Taking over Amazon and Apple on SEO
SIDN Digital Thinking & Hello Auto – Launching the start-up
The SEO Works help House of Oak fell the competition – From little acorns…
BEST USE OF SEARCH – B2C (SEO) (SMALL)
GA Agency & Calzedonia Group – Global SEO Project for 4 B2C Fashion Brands
Klikkmánia & Profession.hu – Skyrocketing organic job applications
Vertify & Carturesti – Writing a New Chapter for Romania’s Reading Habits
Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense
WeltSparen – Closing your pension gap: This is how much money you should have in your account today
BEST USE OF SEARCH – B2C (PPC) (LARGE)
Bluerank & enel-med – Proactivity and partnership as a way to robust growth
Crafted & Natural History Museum – Growth amongst uncertainty.
Digital Ethos & Swift Direct Blinds – Blinding Growth
Impression & Topps Tiles – Topp of the Shopps
Merkle NL & HEMA – More visitors, more convenience, more HEMA
Netprofiler & New York Pizza – NY Pizza goes local
PromoTraffic & Europ24 – How to scale Google Ads campaign to double the revenue and increase ROAS?
Semahead & Memoria – The success of an online campaign in a difficult funeral industry
SIDN Digital Thinking & Campus Training – B2C Optimization
Traffic Today & Top1Toys – In the heat of the moment
BEST USE OF SEARCH – B2C (PPC) (SMALL)
Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
DemandMore & Harvey Jones – Breaking Records
Hide and Seek & CombiTools – Hijacking the lower funnel
iProspect Ireland & BoConcept France – Putting wasted ad spend to bed while increasing store visits by +34% YoY
Pipar\Engine & Lanullva – Ullklær for the Win
Pipar\Engine & Olís – Shooting for the Moon
Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’
BEST USE OF SEARCH – AUTOMOTIVE (LARGE)
Evolved Search – Making Select Car Leasing the UK’s #1 Car Leasing company
iProspect, Autotrack, Danny van Schooten & Ray Wolf – Text Ad Foundation
Merkle NL & Stern – From 10 domains to a top-level platform
Performics & OnCrawl – Hybrid SXO for Renault Europe
Promotraffic & Unitrailer DE – DSA campaign + Affinity analysis = A perfect combination
s360 & Kia – Movement that inspires with Search
Semahead & Wadowscy Volvo – an effective PPC campaign in the automotive industry
SIDN Digital Thinking & BP – Drive to store BP
BEST USE OF SEARCH – AUTOMOTIVE (SMALL)
Digimetri & Otopratik – Fast-fit accessible online
Havas Media Ireland & Hyundai – Driving On To Better
INTREN & AKH – Increase car tire sales during a pandemic
Performics & Toyota – All 4 Wheels of Organic Traffic Journey
PR Agency One & Auto Trader – Eau de New Car
VooDoo & Crossings Toyota – 280% Increase in High Quality Phone Calls YoY
BEST USE OF SEARCH – HEALTH (LARGE)
Bluerank & enel-med – Proactivity and partnership as a way to robust growth
Bluerank & Promedica24 – Recipe for demanding times: Take care of the data you have
Grupa TENSE & rehab.pl – A Million clicks in the YMYL sector for 100$ a month
Harbingers & Diagnostyka – how to become the leading source of coronavirus medical information
Mediaworks & myGP – Meeting increased healthcare demands with SEO digital downloads campaign
Merkle & Aptaclub – United with New Parents
Peak Ace & Zava – Trust me, I’m an online doctor
Promotraffic & Maczfit – Greater return on campaign with a smaller budget
s360 & Profil Optik – From an eCommerce focus to an eye health platform
SIDN Digital Thinking & Caser Seguros – Health SEO Campaign
BEST USE OF SEARCH – HEALTH (SMALL)
56K Digital & Apohem – Injecting SEO Performance into Apohem
Burstit Digital & Cura of Sweden – Snuggle up and enjoy
Havas Media Ireland & UPMC – Trusted Care, Close to Home
Helping Hands – From surviving to thriving in a global pandemic
Performics & OK – OK, Let’s Be Healthy Together
Performics & Strepsils Herbal – First Aid for Sore Throat
PHD Media & Bayer – Dynamic Pollen Level in Paid Search
Result Media & Medicover – Result Driven Marketing in the MediStore campaign
Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’
Tecmark & Simon Moyes – The SEO Campaign Without Building a Single Link
BEST USE OF SEARCH – REAL ESTATE & PROPERTY
five elements digital & Imobiliare.roSIDN Digital Thinking & Grupo Torres – Search Web Adaptation
Strata & connective3 – A bespoke local PPC approach
Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together
Up&More & Ronson Development – #wedomore
BEST USE OF SEARCH – FMCG (LARGE)
Canopy & Dr Max – WE LISTEN TO PEOPLE AND GIVE THEM WHAT THEY WANT!
Dept & Apetina – Inspiring and activating on Pinterest
Dept & Blue Band – Pinterest campaign ‘Dan geef je ze wat mee’
Greenhouse & Nespresso – Optimizing towards Customer Lifetime Value…. What else?
Semahead & Chocolissimo – The Sweet and Successful Mixture of Data and Strategy
SIDN Digital Thinking & Ebro Food – Rice, the perfect ingredient for any recipe
Threepipe & McCormick – Spice up your Life
widoczni & alezwierzaki.pl – Rising Star in Pet Industry
Zenith & Nomad Foods – Food for thought: Accelerating SEO growth across Europe
BEST USE OF SEARCH – FMCG (SMALL)
Basta digital & Popradské – Reaching Coffee and Tea Lovers Through Content
Journey Further & Farmison Co – Using product-led PR to bring home the bacon
Up&More & Pizza Dominium – A recipe for tripling revenues in a year
BEST USE OF SEARCH – FASHION
Boosmart & Penti – “Yellow Friday Campaign”
Fragile media & Gant – Customer journey throughout categories
Happy Idiots & Bos Men Shop – A 28,07% improvement in COS due to our own Happy Fashion Formula
Harbingers & Quiosque – Pandemic-Proof Strategy
Pipar\Engine & Lanullva – Ullklær for the Win
Precis Digital & Baum und Pferdgarten – Boosting Sales and Visitors Through Micro Conversions
PromoTraffic & Puccini – How to increase the revenue by 23% during the pandemic in a tourist-related industry
Semahead & Vitkac – premium solution for the premium target group
Sempai & DeeZee – Who run the World? DeeZee Girls!
SIDN Digital Thinking & Camper – Increasing sales
BEST LOCAL CAMPAIGN (SEO)
Adwise & Kees Smit Tuinmeubelen – Store visits Kees Smit increased by 170%
Dept & Pallas Kliniken – Excellent eye care, easily found
Grupa TENSE & cukierniasowa.pl – Make sweet brand as visible in search results as possible
Ideo Force & OtoTatry – Seize the moment – see the Tatras
PromoTraffic & Laurem – Local SEO in the time of pandemic
Resolution Denmark & Specsavers Northern Europe – Exploiting and gaming hyper local searches by bringing an optician to every street corner near you
Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View
SIDN Digital Thinking& Maslife – Local Directory
Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic
BEST LOCAL CAMPAIGN (PPC) (LARGE)
Bluerank & Promedica24 – Recipe for demanding times: Take care of the data you have
Fingerspitz & Kwalitaria – Delighting during COVID-19
Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation
Memoria & Semahead – Localizing the nationwide brand with the Google Ads Location Targeting API
Resolution Denmark & Godt Smil – Keeping 180 local dentists busy during Covid-19
SIDN Digital Thinking & BP – LOCAL CAMPAIGNS
Strata & connective3 – A bespoke local PPC approach
Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together
Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits
BEST LOCAL CAMPAIGN (PPC) (SMALL)
Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction
iProspect Ireland & BoConcept France – Putting wasted ad spend to bed while increasing store visits by +34% YoY
iProspect Ireland & Apache – Raising the dough through geo-targeting campaigns
Pipar\Engine & Lanullva – Ullklær for the Win
Pipar\Engine & Olís – Shooting for the Moon
WebDigital & Semplus – Conquering the market with +2000% ROAS
BEST LOW BUDGET CAMPAIGN (SEO) (LARGE)
Absolute Digital Media & Total Fishing TackleAdwise & Vandentop Tuinhout – Website migration vandentop.nl leads to an increase of 123% in online revenue
Boosmart & TurkNet – “Competing in ISP Industry with a Startup Spirit”
Cube Group & Orkla Care – How Möller’s became a search engine leader among fish oil producers on Polish market
DWF & Fetal Care – Raising Awareness and Fighting the Stigma of Infertility
EACTIVE #wiemyjak & Pool Design – Semantic keyword targeting
GrupaTENSE & cukierniasowa.pl – Make sweet brand as visible in search results as possible
Kompan.pl & Weterynaryjny.pl – wszystko dla waszych zwierząt (anything for your pets)
PromoTraffic & i-SprzętSIDN Digital Thinking & Hello Auto – Start-up
BEST LOW BUDGET CAMPAIGN (SEO) (SMALL)
Digimetri & Lansinoh – Search as curious as baby
First Internet & Fire Shield Systems – Keeping SEO lit on a low budget
Morgan Online Marketing & Settled – Helping vulnerable EU citizens in the UK to find Settled Status information
RVU – Kingdom of Jewels
RVU – Renewable Universities
Venture Stream & Direct 4 Baby – Record Breaking SEO Strategy
Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget
Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense
Visibility & Lexika – Content Marketing with Google Cloud Translation
WeltSparen – Closing your pension gap: This is how much money you should have in your account today
BEST LOW BUDGET CAMPAIGN (PPC) (LARGE)
EACTIVE #wiemyjak & Wozimysie.pl – High ROAS Campaign
Kompan.pl & Tchibo – Ekspresy do kawy (Coffee machines)
Like Reply & Maldarizzi Automotive – Smart Bidding Local Campaign
PromoTraffic & TopSanit (Small) Budget, Big Results
Semahead & Apteco.pl – ambitious start of new e-commerce pharmacy pharmacy ecommerce
SEO Works & Pharmacy Online – PPC is the best medicine
SIDN Digital thinking & Hammam Al Ándalus – There are gestures that never end
Traffic Builders & Optimo – Quality leads in a B2B niche market during Covid-19
Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together
Traffic Today & Top1Toys – In the heat of the moment
BEST LOW BUDGET CAMPAIGN (PPC) (SMALL)
AdPeak & Olsen – ‘Transition of a fashion industry brand from offline to online model during the pandemic’
Intren & Alinda – Low-budget & New market
Klikkmánia Ltd. & Webshop Global Ltd. – Happy Nappy
Pipar\Engine & VFS – Nailed it!
Up&More & Poster Polytechnic – A patent for +100% uplift ROAS from Google Ads in 3 months
Up&More + Pizza Dominium – A recipe for tripling revenues in a year
Visibility & Svet Stromčekov – Christmas Trees Performance Campaign
WebDigital & Dwyn – David beats Goliath with +2500% ROAS
WebDigital & E-Acumulatori – Performance kit to go from 72% to 2445% ROA
WebDigital & Semplus – Conquering the market with +2000% ROAS
BEST INTEGRATED CAMPAIGN (LARGE)
Sponsored by OptmyzrClicky Media & Raleigh – Powering Electric Results
Crafted & Médecins Sans Frontières – COVID-19 Appeal 2020
Digital Ethos & Swift Direct Blinds – Blinding Growth
Hallam & Orgvue – Unified Search Campaign Drives Best-Ever Closed Won Revenue For Orgvue
Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation
iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch
Merkle & Benefit Cosmetics – SERP Flawless Full Coverage
Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together
Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!
Wolfgang Digital & Woodie’s – We’re All Homemakers
BEST INTEGRATED CAMPAIGN (SMALL)
Sponsored by OptmyzrAnicca Digital & NHS Leicester City CCG – Using paid media to ensure participation from Minority and ‘hard-to-reach’ communities for Leicestershire NHS consultation for a new hospital
First Internet & Kandy King – Sweet Growth
Hide and Seek & Nxt Museum – Launching a New Media Art institution
Loud Mouth Media & BES – Fixing a leaky search strategy
Mavericks & Elefant – Singles’ Day
Pipar\Engine & Olís – Shooting for the Moon
Stand Out Digital & Caviar Passion – Tripling revenue using a multi-touch-points strategy
Visibility & NaMaximum – Integrated PPC + SEO Campaign for YMYL
MOST INNOVATIVE CAMPAIGN (PPC) (LARGE)
Bluebird Media & KitchenTime – Growth does not equal success
Dept & Rituals – Data driven dynamic retargeting campaigns
Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation
Harbingers & KPR – heroes in aid of companies
Merkle & NOW TV – Unbelievable J.E.F.F: Completely Automated Football Coverage
Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide
Sempai & Tantis – Machine learning & Human Intelligence = success measured in $!
SIDN Digital Thinking & Barceló Hotels – Worldwide Strategy
Stickyeyes & Science in Sport – A channel agnostic approach to Black November
MOST INNOVATIVE CAMPAIGN (PPC) (SMALL)
Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that
Panogram & Lightup – From Winning to Doubling
Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’
MOST INNOVATIVE CAMPAIGN (SEO) (LARGE)
Sponsored by five elements digitalDept & Dayrize – Building the new Marketplace
Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box
iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch
Kompan.pl & Akord – producent mebli (furniture factory)
OrangeValley & Hunkemöller – How SEO A/B Testing yields substantial business results
s360 & Swappie – Taking over Amazon and Apple on SEO
Semetrical & LexisNexis – Laying Down the Law Through SEO
SIDN Digital Thinking & Sportium – Increase of SEO pages
Traffic Today & Raamdecoratie.com – Dominating the Dutch roller blind market by means of custom facets.
MOST INNOVATIVE CAMPAIGN (SEO) (SMALL)
Sponsored by five elements digitalGraphCMS – Build Your DXP
Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution
Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget
Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic
BEST SEO CAMPAIGN (LARGE)
connective3 & thortful – Achieving a 1000% ROI from organic search
DWF & Vivre – 2,5 mil. organic visits increase in 2020
Evolved Search & Drench – Running a fresh approach to Search
Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box
Impression & Topps – Recovering back to the Topp
s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering
s360 & Swappie – Taking over Amazon and Apple on SEO
Semetrical & LexisNexis – Laying Down the Law Through SEO
Wolfgang Digital & Clario – Plotting an Organic Brand Launch
Wolfgang Digital & Zurich Ireland – Just ‘semantics’ and ‘fiction’? No, real SEO Success!
BEST SEO CAMPAIGN (SMALL)
Centrumrowerowe.pl – cycling to the top!
GraphCMS – Build Your DXP
InboundCPH & Atea – Nordic & Baltic B2B SEO Campaign
iProspect Ireland & AIG – Driving to the top of the SERP
iProspect Ireland & Workplace – Connecting people through organic traffic
MediaVision & Share to Buy – Best SEO Campaign
Re:signal & ASICS – Going the extra mile!
Re:signal & WorldRemit – A better, secure and FASTER way to send money
Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View – Major Organic Traffic Increase
Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic
BEST PPC CAMPAIGN (LARGE)
Bluebird Media & KitchenTime – Growth does not equal success
Digital Ethos & Swift Direct Blinds – Blinding Growth
Evolved Search & Mattress Online – Plumping up Paid performance
Merkle NL & HEMA – More visitors, more convenience, more HEMA
Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide
Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow
PromoTraffic & SneakerStudio – Performance + Branding = Success!
SIDN Digital Thinking & Campus Training – B2C Optimization
Wolfgang Digital & Intersport Elverys – From Panic to Action!
Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!
BEST PPC CAMPAIGN (SMALL)
Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
DemandMore & Harvey Jones – Breaking Records
Hide and Seek & CombiTools – Automation with Data Feeds
Hide and Seek & Topjaloezieën – PPC Campaign
iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase
Launch Online & Aria Resorts – Selling Holidays in a Pandemic
Panogram & Lightup – From Winning to Doubling
Pipar\Engine & Lanullva – Ullklær for the Win
WebDigital & DualStore – Right performance package for +3500% ROAS
WebDigital & ForIT – Gain market share with +5500 ROAS
BEST PAN EUROPEAN CAMPAIGN
iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase
iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights
iProspect Ireland & Workplace – Connecting people through organic traffic
JBH The Digital PR Agency & Money.co.uk – Celebrity Chef Credit Report
Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow
Re:signal & ASICS – Going the extra mile!
Sempai & DeeZee – Who run the World? DeeZee Girls!
SIDN Digital Thinking & Sendiroo – European SEO Campaign
BEST USE OF CONTENT MARKETING (LARGE)
Blue Array & GoCardless – Gatecrashing the financial SERPs
Bluerank & Orange – long live the new content king
connective3 & thortful – Achieving a 1000% ROI from organic search
Harbingers & JOICO – Staying JOIful
Impression & AskTraders – A Quality Investment
Peak Ace & Zava – Trust me, I’m an online doctor
Sempai & innogy – Against the Wind with innogy – Sales in Pandemic Tension
SEMTR & L’oreal Turkey / Cildimveben – 1M Organic Traffic in 10 Months Through Comprehensive Content Strategy
Stickyeyes & Etihad Airways – ‘Experience it like you’re there’
Wolfgang Digital & Clario – Plotting an Organic Brand Launch
BEST USE OF CONTENT MARKETING (SMALL)
Compare the Market & Sticky – Best Use of Content Marketing
Elephate & Nutridome – Boosting Organic Traffic Revenue with Content Marketing
Elephate & VOX – Content Marketing Campaigns on Homes, Interiors & Emotions
Good Brothers & broadbandchoices – The Science of Scare Project
Havas Media Ireland & AXA – Building New Audiences With SEO
iProspect Ireland & Allianz Care – Helping Expats find Happiness during a Global Pandemic
iProspect Ireland & Workplace – Connecting people through organic traffic
Performics & Uni baby – Data-Driven Parenthood
PR Agency One & Auto Trader – Eau de New Car
Vertify & Carturesti – Writing a New Chapter for Romania’s Reading Habits
BEST USE OF PR IN A SEARCH CAMPAIGN (LARGE)
connective3 & Canine Cottages – Doggy Devotion: driving links by raising heartrates
Impression & We Are Marmalade – Driving Success in a Competitive SERP Landscape
Peak Ace & Zava – Trust me, I’m an online doctor
Propellernet & Pour Moi – Digital PR to get you noticed
SIDN Digital Thinking & Smoking Paper – Integrated Smoking Mask / Miquel & Costas
BEST USE OF PR IN A SEARCH CAMPAIGN (SMALL)
Elephate & VOX – Digital PR Campaigns on Homes, Interiors & Emotions
Good Brothers & broadbandchoices – The Science of Scare Project
HomeToGo Inbound Marketing Team – 2021 Travel Trends
PR Agency One & Auto Trader – Eau de New Car
Sweet Spot PR & DER Tour – The 2020 DERTOUR Accommodation Price Index
Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic
WeltSparen – Closing your pension gap: This is how much money you should have in your account today
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN
Anicca Digital & NHS Leicester City CCG – Using paid media to ensure participation from Minority and ‘hard-to-reach’ communities for Leicestershire NHS consultation for a new hospital
Harbingers & Arskom Sport Brokers – YouTube – #GameChanger in sport
Pipar\Engine & Lanullva – Ullklær for the Win
Pipar\Engine & Olís – Shooting for the Moon
Promotraffic & Moda Size Plus – Data-Driven Social Media Strategy for e-commerce
Sempai & DeeZee – Who run the World? DeeZee Girls!
SIDN Digital Thinking & Grupo MASMOVIL – Telco Contents
Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits
Wolfgang Digital & Elverys – From Panic to Action!
YouTube Marketing Agency 5PM & GAMMA – How GAMMA dominates the search results on YouTube and Google
BEST USE OF DATA (PPC) (LARGE)
Adthena & Staysure – Staying afloat with search
Bluebird Media & KitchenTime – Growth does not equal success
Incubeta & Laithwaite’s Wine – (Pub) Crawling Amazon for Laithwaite’s Success
iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized
Mediaworks & Viovet – Unrivalled audience insights drives strong Google Shopping results
Merkle NL & HEMA – More visitors, more convenience, more HEMA
Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide
Precis Digital & Zizzi – Pushing Growth with Data, Tech, and Value Buckets
Sempai & Tantis – Machine learning & Human Intelligence = success measured in $!
Traffic Builders – WebWinkel Vakdagen – Lead Qualifier Visitor Record
BEST USE OF DATA (PPC) (SMALL)
Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction
Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0
iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that
iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights
iProspect Ireland & Apache – Raising the dough through geo-targeting campaigns
Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’
BEST USE OF DATA (SEO) (LARGE)
Bluerank & Orange – long live the new content king
EACTIVE #wiemyjak & Czas zegarków – An unusual error caused a 90% drop in SEO
Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box
Mediaworks & Where The Trade Buys – Total Cost of Cancelled Christmas Markets
OrangeValley & Hunkemöller – How SEO A/B Testing yields substantial business results
Propellernet & PureGym – Real-time Keyword Research During Lockdown
s360 & BAUHAUS – Prioritizing Content Production with Google Trends
Semetrical & LexisNexis – Laying Down the Law Through SEO
SIDN Digital Thinking & Yext & Palladium – Our clients’ searches are gold
Wavemaker UK & Compare the Market – Wavemaker Ripple
BEST USE OF DATA (SEO) (SMALL)
five elements digital & Imobiliare.ro – Business Intelligence for SEO
JBH The Digital PR Agency & Money.co.uk – The Dirty Delivery Report
Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution
Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget
BEST SOFTWARE INNOVATION (26 staff or over)
Adchieve – Engineering Success
Conductor – Conductor Live
Increasingly & Scandiborn – AI Collections
iQuanti Inc – ALPS (Analytics Led Platform for Search)
Like Reply – bLocal
rankingCoach – Jump-starting small businesses with marketingRadar
Senuto – SEO Analytics Platform
Surfer – Content Intelligence
Yext – Yext Answers
BEST SOFTWARE INNOVATION (Up to 25 staff)
Basta digital & Tatra banka – Detecting Phishing Attempts in Google Search / Brand Protect Script
InLinks – Search Engine Understanding
JetOctopusLink Affinity – Ethical Link Building tool and digital PR through A.I. and Machine Learning
PPC Ad Editor – Mockup & Share your Paid Search Campaigns the Easy Way
PPC Samurai – Automation Without Compromise
SearchPilot – SEO A/B testing platform
Squared.io – Google Ads. Automated
TrueClicks – PPC Auditing & Monitoring built for Teams
BEST SEO SOFTWARE SUITE
ConductoriQuanti Inc – ALPS (Analytics Led Platform for Search)
OnCrawl – Technical & Data SEO platform
Pi DatametricsSenuto – SEO Analytics Platform
Siteimprove – SEO
BEST PPC MANAGEMENT SOFTWARE SUITE
Adchieve – Engineering Success
Kenshoo – Kenshoo Search
Marin Software – MarinOne
Optmyzr PPC Management Suite – Empowering Search Pros for Post-Pandemic PPC
PPC Samurai – Automation Without Compromise
Sempai – Sempai Merchant 360
Squared.io – Google Ads. Automated.
TrueClicks – PPC Auditing & Monitoring built for Teams
BEST SEARCH SOFTWARE TOOL (26 staff or over)
OnCrawl – Technical & Data SEO platform
Sempai – Sempai Merchant 360
Senuto – SEO Analytics Platform
SEOWORK – Analytics for SEO and website quality
BEST SEARCH SOFTWARE TOOL (Up to 25 staff)
Basta digital & Tatra banka – Detecting Phishing Attempts in Google Search / Brand Protect Script
Inlinks – Entity-based SEO Platform
PPC Ad EditorPPC Samurai – Automation Without Compromise
Sitebulb – SEO Auditing Tool
Squared.io – Google Ads. Automated.
Swydo – Swydo Reporting & Monitoring Tool
TrueClicks – PPC Auditing & Monitoring built for Teams
BEST IN-HOUSE TEAM
Compare the Market – Organic Performance Team
HarbingersHeycar – SEO Team
HomeToGo – Inbound Marketing Team
Milrab – Team Marketing
Myprotein – Paid Search Team
Red Ventures UK – Organic Search Team
WATT24 – Marketing Team
BEST SMALL PPC AGENCY
Burstit DigitalDemandMoreDocklin DigitalHide and SeekLaunch OnlineWebDigital – Elevated Performance
BEST LARGE PPC AGENCY
Absolute Digital MediaBluebird MediaBoosmart Marketing Intelligence AgencyCraftedImpressionPeak Ace AGPrecis DigitalSemetricalSIDN Digital ThinkingWolfgang Digital
BEST SMALL SEO AGENCY
Sponsored by SEOmonitorAltitude Internet Digital Marketing ServicesBoostROASfive elements digitalJBH – The Digital PR AgencyManaferraPixel Nordic ABRe:signalThunderbolt Digital
BEST LARGE SEO AGENCY
Sponsored by SEOmonitorAbsolute Digital MediaBlue ArrayEvolved SearchImpressionMerkle UK SEO TeamPeak Ace AGReddicoSemetricalSIDN Digital ThinkingWolfgang Digital
BEST SMALL INTEGRATED SEARCH AGENCY
Sponsored by SEOmonitorAqueous DigitalGA AgencyLoud Mouth MediaMediaVisionThe Good Marketer
BEST LARGE INTEGRATED SEARCH AGENCY
Sponsored by SEOmonitorAbsolute Digital MediaBluerankCoreCraftedFusion UnlimitedHallamImpressionPeak Ace AGStickyeyes GroupThe Media Image
