Campaign Awards
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Total budget
• Objectives
• Strategy & target audience
• Creativity & implementation
• Results & evaluation
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
Innovation / Software Awards
The judges will be looking for a clear description of an outstanding blog, innovation or product, with indication of budget. Judges will be looking for new features/tools added in the last twelve months for the software awards. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
•
Total Budget
•
Overview of the innovation/product
•
Why you think your entry should win
Any entries that do not include information under all of these headings will be marked down. If appropriate, you may include up to three pieces of supporting materials.
In addition to the above judges will utilise the log in & password provided to mark the following:
•
The usability/functionality of the product
•
The effectiveness and performance of the product
Please note if you're unable to provide a login, please contact
[email protected].
Agency / Team Awards
Judges will be looking for agencies and teams that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search. Judges will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Details of the team / agency
• Agency / team objectives
• Recent campaign example
• Recent achievements
• Challenges
• Why you think your entry should win
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
Ethical, Transparent, Fair & Confidential
The European Search Awards prides itself on its ethical and transparent process and Confidentiality is taken extremely seriously.
Judges are not allowed to enter any of the categories.
All judging discussions are confidential, and material will not be shared with anyone outside of the judging panel before or after the ceremony. Judging papers will not be shared with any third parties and will be deleted immediately after the judging period. Judges can only access entries they have been asked to score.
Permission to use any material for winning case studies post-event will be sought from entrants.