Categories
Please see the following descriptions for more information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
CAMPAIGN AWARDS
Every sector and industry are different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector-based categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Whether that is a robust and well thought through technical implementation, an innovative use of data, or a creative use of content. We welcome entries for both paid and organic search into these categories as the measures of success are universal. Judges will be looking for campaigns that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO) (SMALL)
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Judges are looking for SEO that improves the ranking of brands and products. If you're making it easy to find, you're making it easy to buy and therefore increasing profits. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO) (LARGE)
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Judges are looking for SEO that improves the ranking of brands and products. If you're making it easy to find, you're making it easy to buy and therefore increasing profits. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC) (SMALL)
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Judges are looking for PPC that's improving the ranking of brands and products. If you're ranking top and spending wisely to ensure others will spend wildly then you could take home this award. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC) (LARGE)
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Judges are looking for PPC that's improving the ranking of brands and products. If you're ranking top and spending wisely to ensure others will spend wildly then you could take home this award. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - FINANCE (SEO) (SMALL)
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The financial sector is littered with rules and regulations. This award recognises the difficulties the industry faces and celebrates the enhanced visibility of websites through SEO. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - FINANCE (SEO) (LARGE)
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The financial sector is littered with rules and regulations. This award recognises the difficulties the industry faces and celebrates the enhanced visibility of websites through SEO. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - FINANCE (PPC) (SMALL)
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Be it in banking, financial services or insurance, if PPC has increased visibility and driven traffic and engagement, then you're adding value and we want to recognise and reward that. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - FINANCE (PPC) (LARGE)
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Be it in banking, financial services or insurance, if PPC has increased visibility and driven traffic and engagement, then you're adding value and we want to recognise and reward that. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (SEO) (SMALL)
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The journey from campaign conception and engagement to landing pages and booking is crucial. Judges are looking for outstanding SEO that has succeeded despite the mountainous landscape. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (SEO) (LARGE)
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The journey from campaign conception and engagement to landing pages and booking is crucial. Judges are looking for outstanding SEO that has succeeded despite the mountainous landscape. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (PPC) (SMALL)
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Judges are looking for PPC that has reached first-class rankings and, despite the climate, has directed traffic to achieve engagement and sales. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - TRAVEL / LEISURE (PPC) (LARGE)
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Judges are looking for PPC that has reached first-class rankings and, despite the climate, has directed traffic to achieve engagement and sales. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - THIRD SECTOR / NOT-FOR-PROFIT (SMALL)
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Not-for-profit need all the engagement and visibility possible to increase not only donations but volunteers, subscriptions and commitment to the cause. Judges are looking for campaigns that have tugged heart and purse strings. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - THIRD SECTOR / NOT-FOR-PROFIT (LARGE)
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Not-for-profit need all the engagement and visibility possible to increase not only donations but volunteers, subscriptions and commitment to the cause. Judges are looking for campaigns that have tugged heart and purse strings. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - B2B (SEO) (SMALL)
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This award recognises and rewards the outstanding SEO being delivered in the B2B industry from high-quality content that matches user intent, to easy to easy-to-find personalised search results and everything in between that increases engagement. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - B2B (SEO) (LARGE)
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This award recognises and rewards the outstanding SEO being delivered in the B2B industry from high-quality content that matches user intent, to easy to easy-to-find personalised search results and everything in between that increases engagement. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - B2B (PPC) (SMALL)
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Judges are looking at how you increased visibility to affect the engagement and bottom line whilst maintaining the relationships we know underpins the B2B industry. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - B2B (PPC) (LARGE)
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Judges are looking at how you increased visibility to affect the engagement and bottom line whilst maintaining the relationships we know underpins the B2B industry. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - B2C (SEO) (SMALL)
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This award recognises and rewards the outstanding SEO being delivered in campaigns across the B2C industry where consumers are kings and queens. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - B2C (SEO) (LARGE)
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This award recognises and rewards the outstanding SEO being delivered in campaigns across the B2C industry where consumers are kings and queens. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - B2C (PPC) (SMALL)
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Judges are looking at how you increased visibility to affect the engagement and bottom line whilst maintaining the relationships we know underpins the B2B industry. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - B2C (PPC) (LARGE)
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Judges are looking at how you increased visibility to affect the engagement and bottom line from first contact to final purchase. This award is for companies with 26 and over employees.
BEST USE OF SEARCH – HEALTH (SMALL)
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Health is at the forefront of everyone’s mind and finding trustworthy information is essential. If your search has reached out and created engagement and made an impression, then you deserve this award. This award is for companies with up to 25 employees.
BEST USE OF SEARCH – HEALTH (LARGE)
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Health is at the forefront of everyone’s mind and finding trustworthy information is essential. If your search has reached out and created engagement and made an impression, then you deserve this award. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - AUTOMOTIVE (SMALL)
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Driving consumers to engage involves steering them towards research and colliding with terms like ‘best’ and ‘near me’. Judges will reward search that manoeuvres through analytics to achieve excellent results. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - AUTOMOTIVE (LARGE)
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Driving consumers to engage also involves steering them towards research and colliding with terms like ‘best’ and ‘near me’. Judges will reward search that manoeuvres through analytics to achieve excellent results. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - REAL ESTATE & PROPERTY (SMALL)
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Home is where the heart is and finding the right home is priceless. Judges will reward search that has increased viewings (page and property), overcome logistics and built business profits. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - REAL ESTATE & PROPERTY (LARGE)
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Home is where the heart is and finding the right home is priceless. Judges will reward search that has increased viewings (page and property), overcome logistics and built business profits. This award is for companies with 26 and over employees.
BEST USE OF SEARCH – FMCG (SMALL)
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FMCG-related businesses have moved online and search has been key. If your hunger for excellence led to outstanding use in the FMCG industry, then our judges want to know about it. This award is for companies with up to 25 employees.
BEST USE OF SEARCH – FMCG (LARGE)
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FMCG-related businesses have moved online and search has been key. If your hunger for excellence led to outstanding use in the FMCG industry, then our judges want to know about it. This award is for companies with 26 and over employees.
BEST USE OF SEARCH - GAMING (SMALL)
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When the chips are down you're a winner. Visibility and engagement across the gaming (gambling) sector are recognised and rewarded in this award. This award is for companies with up to 25 employees.
BEST USE OF SEARCH - GAMING (LARGE)
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When the chips are down you're a winner. Visibility and engagement across the gaming (gambling) sector are recognised and rewarded in this award.This award is for companies with 26 and over employees.
BEST USE OF SEARCH – FASHION (SMALL)
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Recognition of a search campaign that has enhanced the visibility of a website in the fashion sector. This award is for companies with up to 25 employees.
BEST USE OF SEARCH – FASHION (LARGE)
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Recognition of a search campaign that has enhanced the visibility of a website in the fashion sector. This award is for companies with 26 and over employees.
BEST LOCAL CAMPAIGN (SEO) (SMALL)
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Judges for this award are looking to recognise an SEO campaign that is based on a specific geographical location. Localisation is important to all businesses but how can SEO capitalise on changing search landscapes and still drive tangible results? This award is for companies with up to 25 employees.
BEST LOCAL CAMPAIGN (SEO) (LARGE)
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Judges for this award are looking to recognise an SEO campaign that is based on a specific geographical location. Localisation is important to all businesses but how can SEO capitalise on changing search landscapes and still drive tangible results? This award is for companies with 26 and over employees.
BEST LOCAL CAMPAIGN (PPC) (SMALL)
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Delivering outstanding visibility is essential to a localised market, regardless of the size of a business. Entries should show how PPC has achieved success in a changing PPC market to achieve success on a local scale. This award is for companies with up to 25 employees.
BEST LOCAL CAMPAIGN (PPC) (LARGE)
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Delivering outstanding visibility is essential to a localised market, regardless of the size of a business. Entries should show how PPC has achieved success in a changing PPC market to achieve success on a local scale. This award is for companies with 26 and over employees
BEST LOW BUDGET CAMPAIGN (SEO) (SMALL)
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Not everybody has a six-figure search budget, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent SEO campaigns that have achieved something special on a monthly budget of €2500 or less in fees. This award is for companies with up to 25 employees.
BEST LOW BUDGET CAMPAIGN (SEO) (LARGE)
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Not everybody has a six-figure search budget, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent SEO campaigns that have achieved something special on a monthly budget of €2500 or less in fees. This award is for companies with 26 and over employees.
BEST LOW BUDGET CAMPAIGN (PPC) (SMALL)
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It’s not about the money, it’s about how you spend it. If you've invested wisely and achieved top rate PPC engagement we want to hear about it. Judges are looking to reward the campaigns that have achieved something special on a monthly budget of €7500 or less in fees and paid media. This award is for companies with up to 25 employees.
BEST LOW BUDGET CAMPAIGN (PPC) (LARGE)
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It’s not about the money, it’s about how you spend it. If you've invested wisely and achieved top rate PPC engagement we want to hear about it. Judges are looking to reward the campaigns that have achieved something special on a monthly budget of €7500 or less in fees and paid media. This award is for companies with 26 and over employees.
BEST INTEGRATED CAMPAIGN (SMALL)
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We live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering the influence of others. Whether that's a joined-up PPC and SEO campaign to maximise search impact, or some perfectly timed search activity to jump capitalise on the reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results. This award is for companies with up to 25 employees.
BEST INTEGRATED CAMPAIGN (LARGE)
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We live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering the influence of others. Whether that's a joined-up PPC and SEO campaign to maximise search impact, or some perfectly timed search activity to jump capitalise on the reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results. This award is for companies with 26 and over employees.
MOST INNOVATIVE CAMPAIGN (SEO) (SMALL)
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Setting it apart from the competition, this award will go to the most creative and innovative! Judges are looking for a campaign that has excelled because of ingenuity in SEO. This award is for companies with up to 25 employees.
MOST INNOVATIVE CAMPAIGN (SEO) (LARGE)
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Setting it apart from the competition, this award will go to the most creative and innovative! Judges are looking for a campaign that has excelled because of ingenuity in SEO. This award is for companies with 26 and over employees.
MOST INNOVATIVE CAMPAIGN (PPC) (SMALL)
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PPC innovation lies in understanding the consumer and what engages an audience. Judges are looking for a campaign that's out of the ordinary with extraordinary results. This award is for companies with up to 25 employees.
MOST INNOVATIVE CAMPAIGN (PPC) (LARGE)
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PPC innovation lies in understanding the consumer and what engages an audience. Judges are looking for a campaign that's out of the ordinary with extraordinary results. This award is for companies with 26 and over employees.
BEST SEO CAMPAIGN (SMALL)
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Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry, show us why your campaign deserves the title of Best SEO Campaign. This award is for companies with up to 25 employees.
BEST SEO CAMPAIGN (LARGE)
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Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry, show us why your campaign deserves the title of Best SEO Campaign. This award is for companies with 26 and over employees.
BEST PPC CAMPAIGN (SMALL)
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From the research through to the targeting and final click, judges want to see how the process has added to ROI and engagement. This award is for companies with up to 25 employees.
BEST PPC CAMPAIGN (LARGE)
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From the research through to the targeting and final click, judges want to see how the process has added to ROI and engagement. This award is for companies with 26 and over employees.
BEST PAN EUROPEAN CAMPAIGN (SMALL)
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Judges are looking to reward a campaign that has crossed borders yet remains culturally relevant and engaging. This award is for companies with up to 25 employees.
BEST PAN EUROPEAN CAMPAIGN (LARGE)
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Judges are looking to reward a campaign that has crossed borders yet remains culturally relevant and engaging. This award is for companies with 26 and over employees.
BEST USE OF CONTENT MARKETING (SMALL)
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Content marketing is relevant, consistent and educational. It creates brand loyalty by engaging the audience with what they care about. Judges are looking for content marketing that creates trust, builds relationships and even increases the bottom line. This award is for companies with up to 25 employees.
BEST USE OF CONTENT MARKETING (LARGE)
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Content marketing is relevant, consistent and educational. It creates brand loyalty by engaging the audience with what they care about. Judges are looking for content marketing that creates trust, builds relationships and even increases the bottom line. This award is for companies with 26 and over employees.
BEST USE OF PR IN A SEARCH CAMPAIGN (SMALL)
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Combining PR coverage with SEO results can bring great results, but it isn’t easy. Show us how you combined the two and what results it generated. This award is for companies with up to 25 employees.
BEST USE OF PR IN A SEARCH CAMPAIGN (LARGE)
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Combining PR coverage with SEO results can bring great results, but it isn’t easy. Show us how you combined the two and what results it generated. This award is for companies with 26 and over employees.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN (SMALL)
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Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns that have exploited social content or channels to deliver real and tangible results and exceptional engagement. This award is for companies with up to 25 employees.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN (LARGE)
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Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns that have exploited social content or channels to deliver real and tangible results and exceptional engagement. This award is for companies with 26 and over employees.
BEST USE OF DATA (SEO) (SMALL)
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Data and how it's managed plays a huge role in delivering effective SEO campaigns. Judges will be looking to reward innovative and creative approaches when managing and manipulating data to deliver impressive search results. This award is for companies with up to 25 employees.
BEST USE OF DATA (SEO) (LARGE)
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Data and how it's managed plays a huge role in delivering effective SEO campaigns. Judges will be looking to reward innovative and creative approaches when managing and manipulating data to deliver impressive search results. This award is for companies with 26 and over employees.
BEST USE OF DATA (PPC) (SMALL)
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Effective PPC is achieved through creative and innovative approaches to data and how it's managed. Show the judges your expertise in how you take data results to deliver exceptional PPC results. This award is for companies with up to 25 employees.
BEST USE OF DATA (PPC) (LARGE)
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Effective PPC is achieved through creative and innovative approaches to data and how it's managed. Show the judges your expertise in how you take data results to deliver exceptional PPC results. This award is for companies with 26 and over employees.
BEST USE OF AI IN SEARCH
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The category honors exemplary achievements in the integration and application of artificial intelligence to optimize and transform search experiences.
Nominees for this award have implemented cutting-edge AI solutions to address the evolving challenges of information retrieval, navigation, and discovery in digital landscapes.
BEST USE OF AI IN PPC
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The Best Use of AI in PPC category recognizes outstanding achievements in leveraging artificial intelligence to optimize and revolutionize Pay-Per-Click advertising strategies.
Judges will be looking for projects that showcase a deep understanding of AI algorithms, data-driven decision-making, and measurable improvements in key performance indicators (KPIs) for PPC campaigns.
BEST USE OF AI IN CONTENT
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The Best Use of AI in Content award celebrates exemplary achievements in harnessing artificial intelligence to elevate and innovate content creation, distribution, and engagement.
Entrants will have successfully integrated AI into content workflows, showcasing a deep understanding of AI capabilities, audience dynamics, and content trends.
BEST USE OF AI FOR DATA
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The Best Use of AI for Data award recognizes exceptional achievements in leveraging artificial intelligence to transform, analyse, and derive actionable insights from data.
Entrants will have successfully implemented AI solutions to address the complexities of data processing, analysis, and interpretation.
INNOVATION/SOFTWARE AWARDS
These categories celebrate the innovative tech that is enhancing the way teams and agencies do business and achieve results. Judges will be looking for game-changing tools, innovative technology that disrupts and improves working and exceptional results.
BEST AI SEARCH SOFTWARE SOLUTION
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The Best AI Search Software Solution award acknowledges outstanding achievements in the development and implementation of artificial intelligence-powered search software.
Judges will be looking for solutions that not only meet but exceed industry standards, offering a combination of accuracy, speed, and user-centric features that significantly enhance information retrieval.
BEST SOFTWARE INNOVATION
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Technology and innovation can be the keys to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients this year?
BEST SEO SOFTWARE SUITE
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With search engines giving little away to help you improve your natural search positions, third-party software can help you supercharge your SEO and focus your efforts. We will be looking for an SEO software suite that has shown innovation and rapid development in the last 12 months.
BEST PPC MANAGEMENT SOFTWARE SUITE
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As PPC software has moved from bid a focus on bid management to feeds, attribution and rich media, who is powering this innovation and who deserves to be awarded for their features introduced this year?
BEST SEARCH SOFTWARE TOOL
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Whether it's PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.
AGENCY/TEAM AWARDS
We want to celebrate all search-based agencies regardless of their size and shape. Every agency faces its own challenges, so tell us how you have overcome yours, the triumphs you had and why you should be considered for one of these prestigious awards. Categories are based on employee count and service offerings. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training.
EMERGING TALENT AWARD
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New to the world of search and already making their mark through innovation, creativity and an excellent understanding of budgets and costs. Judges want to encourage a new generation of talent and put them in the spotlight. Nominees must be under the age of 30 on the date of the awards ceremony.
BEST IN-HOUSE TEAM
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You and your team consistently deliver great results in search. You deserve this award – show our judges why.
BEST START-UP AGENCY (LESS THAN 2 YEARS OLD)
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You might be new, but you're running rings around the old guard! This is your opportunity for recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies that are under 24 months old.
BEST SMALL SEO AGENCY
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Recognition of an outstanding small SEO agency with up to 25 staff that demonstrates consistently great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
BEST LARGE SEO AGENCY
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Recognition of an outstanding large SEO agency with 26 or more staff that demonstrates consistently great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
BEST SMALL PPC AGENCY
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Judges are looking for a small PPC agency, with up to 25 staff members who consistently demonstrate excellent ROI for clients. As well as revenue, however, they will be looking at one team attitude and culture too. At least one of the case studies submitted to support this entry should also be entered in at least one of the campaign categories.
BEST LARGE PPC AGENCY
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Judges are looking for an agency with 26 or more staff, who consistently demonstrate excellent ROI for clients. As well as revenue, however, they will be looking at one team attitude and culture too. At least one of the case studies submitted to support this entry should also be entered in at least one of the campaign categories.
BEST SMALL INTEGRATED SEARCH AGENCY
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Recognition of an outstanding small integrated search agency with up to 25 staff that demonstrates consistently great understanding and use of SEO, PPC and content marketing. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
BEST LARGE INTEGRATED SEARCH AGENCY
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Recognition of an outstanding small integrated search agency with 26 staff or over that demonstrates consistently great understanding and use of SEO, PPC and content marketing. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered into at least one of the campaign categories.
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