Judges

Adam Šapić | SEO Consultant | UNIMETRICS

Adam is a senior SEO consultant trusted by large multinational corporations with combined revenues exceeding $140bn per annum. He specialises in designing and governing SEO acceleration programs for complex corporate structures such as global franchises. Adam has experience empowering internal digital marketing teams to improve organic search ownership and has created new teams from scratch. His proven approach focuses on evidence-based decision-making, workflow integration and scale, resource and cost control, and continuous improvement based on comprehensive auditing and 'test and learn'. Adam also consults on digital marketing operations to help consultancies navigate their business roadmap with greater efficiency and profitability.

Adriaan Boot | Founder | Impactful

Adriaan has founded his agency, Impactful Online Marketing, and helps his clients on their paid marketing campaigns on search and social media platforms. He loves spending and earning money for his clients and making the business impact measurable through Google Analytics. In the past few years Adriaan has worked on the Google Ads campaigns of big online brands like YourSurprise.com, Vergelijk.nl, SnappCar, Daikin and Freelance.nl. This helped in being honored by Google with the Google Premier Partner status.

Aleyda Solis | International SEO Consultant | Orainti

Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy advising top brands worldwide-, speaker and author. She shares the latest SEO news, resources, tools and jobs in the SEOFOMO newsletter with +30K subscribers, SEO tips in the Crawling Mondays video series, offers a free SEO Learning Roadmap in LearningSEO.io, and hosts SEOFOMO Chat Forum for SEO community and discussions.

Aline Oliveira | Head of PPC | ComeOn Group

Aline is a Head of PPC at ComeOn Group, leading Search Engine Marketing strategies for the European & North American markets. Her experience covers performance marketing across various digital channels and expertise in data, content and customer-focused strategies. Aline spent 7 years in Asia, where she worked as head of marketing, from both agency and client sides. In 2019, she moved to Europe, currently working in the gambling industry and delivering multi-language PPC strategies for global casino brands.

Ana Lagoa | Senior Performance Marketing | TAP Air Portugal

Ana Lagoa is a marketer, works at TAP Air Portugal, airline Portuguese company, and works as a Performance Marketing Specialist in the Ecommerce & Digital department. Her area was not always marketing, she graduated in Digital Games and Multimedia and made a Master's Degree in Communication (Mass Media, TV, radio and newspaper). Worked in SEO, Global Digital Markerting and performance marketing for over 6 years. It has continually developed as performance marketing, Ana Lagoa firmly believes in marketing and advertising, in the impact it has across all companies and in how powerful it can be. Working at TAP Air Portugal has not only been an incredible challenge, but it is also proud to work for the Portuguese flag airline.

Andor Palau | International SEO Consultant |

Andor is an independent international SEO consultant based in Berlin, Germany, and has started his online career back in 2009. Having worked both in-house, as well as on the agency side, he is currently advising online shops, classifiers, marketplaces, and other companies regarding international organic growth strategies as well as technical SEO issues as an independent SEO consultant. He is former Head of SEO at Peak Ace, where he was responsible for SEO and managed a 20+ people team of SEO consultants and editors. Before joining the agency side, Andor was In-house SEO for a top-3 comparison portal in highly competitive verticals such as insurance, power, and telco. Andor’s core expertise is strategic SEO as well as technical SEO, covering topics such as crawlability, indexing management, migrations, and site structure optimization. He is a lecturer at the afs Akademie in Germany, which has made it its mission to offer quality education and training in the field of SEO

Andy Frobisher | SEO Consultant |

Andy Frobisher is a freelance SEO consultant and former head of SEO at Digitaloft, an award winning SEO & Digital PR agency. With 10 years agency experience helping companies with their online marketing across multiple disciplines including branding, web design/UX, web development, SEO and more. A former BrightonSEO speaker, Andy has worked with over 75 online businesses across 10 years with a focus on goal driven organic search success. Andy has managed SEO projects that have won various awards including best use of content marketing at the 2022 European search awards.

Anju Anil | Digital Marketing Consultant |

Based out of Dubai, Anju, a luminary in the digital marketing industry, brings a wealth of experience and expertise spanning all dimensions of digital channels. Since 2010, Anju has honed her skills in various domains, including SEO, Google Ads, Content Marketing, Digital Performance Analytics, CRO, UX, and more. Anju proudly joins the esteemed panel of judges at the European Search Awards, contributing her knowledge and insights. Armed with degree in Computer Engineering and advanced digital marketing certifications, Anju combines technical prowess with digital marketing expertise. Her unique skill set empowers her to master the intricacies of SEO and effective strategies, making her a valuable addition to the judging panel at the European Search Awards.

Anna Luise Guleke | SEO Expert | Auto 1 Group

Fueled by her passion for solving digital puzzles and building scalable solutions, Luise combines her technical expertise and product-led approach to drive organic traffic and revenue. At AUTO1 Group, Luise has led the SEO strategy for C2B and E-Commerce platforms across multiple European markets, delivering results through leveraging data, automation processes and a focus on business outcome.

Anna Oshkalo | Senior team lead marketing and business development | Emma - The Sleep Company

Anna is a digital marketer with over ten years of experience in competitive segments like technology, gaming and retail. Having lived in Russia and the Netherlands, Anna is currently based in Sweden and works as Performance Marketing Lead at Ericsson. In this role she is mainly focused on global SEO and PPC performance, developing and modernizing Ericsson’s martech stack, creating global processes and coaching dozens of colleagues in marketing teams around the globe.

Aoife McIlraith | Global Search & Digital Marketing Consultant |

Aoife McIlraith is an award-winning global search consultant. Named one of the “Top 20 Women making the biggest impact in Marketing Tech” in 2019. She provides consultancy to brands on international SEO, multilingual marketing and strategies, digital globalization and transformations. She is currently partnering with global brands to define multilingual voice search and digital assistant marketing strategies. She has spoken at numerous international marketing conferences covering most recently multilingual voice search. International conferences including 3XE, SEMRush Live Prague, DMEXCO, Sirius Decisions London, Localization World Beijing and Tokyo and eConsultancy Singapore. Aoife holds first class honours post graduate degrees in web science technologies and digital marketing. As a qualified programmer and developer, she provides a powerful combination and understanding of both technology and digital marketing to global brand stakeholders. Aoife has worked in marketing, technology, public relations and communications positions in Ireland and San Francisco.

Arnout Hellemans | SEO Consultant |

Arnout Hellemans has been working as a freelance SEO and PPC consultant for over more than a decade. He has consulted for large multinational corporations like LeasePlan as well as big insurance and financial companies like the RBS and Achmea. Apart from that he has been heavily involved in the marketing strategy for babysitting platform Sitly. He has also been training and speaking at events like SMX, Ungagged, InOrbit and Digital Elite Day. He works all over Europe but his homebase is Amsterdam, the Netherlands. Find him on twitter at @hellemans.

Arunkumar Pillai | Engineering Manager - SEO | coinbase

Arun Pillai serves as an engineering manager in Coinbase's Growth team, where he leads engineering teams dedicated to improving customer acquisition through SEO and customer engagement. With extensive knowledge in utilizing AI and ML for problem-solving in this area, he has accumulated over 20 years of experience in the Technology Industry. Before joining Coinbase, he spent eight years working with Amazon.com, primarily in their Prime Video customer engagement technology division. There, he contributed significantly to customer engagement by utilizing a patented computer vision-based process to generate short videos.

Asaad Dookhy | Global SEO Program Manager | Ferrero

Asaad has 16 years of SEO experience at Amazon, Unilever, Nissan, Decathlon, and Ferrero. He is focused on driving results and making an impact at large global companies

Ash Nallawalla | Fractional SEO |

Ash Nallawalla is an Australian SEO consultant and the author of three SEO books (the first, "Accidental SEO Manager," is in its Second Edition). He has worked for major household brands and multinational, multilingual websites. He specialised in Finance, ecommerce, banking, and High-tech industries. He is a regular conference speaker and podcast guest. He is the Local Search forum moderator on Webmasterworld.

Beckie Brown | Interim Head of Performance Marketing | OVO

With over 12 years experience in PPC and SEO, Beckie has worked both agency and client side with a range of well-known brands. She is currently leading the Performance Marketing function at OVO including paid and organic search strategy across retail energy and decarbonisation solutions - EV, solar and heat.

Bill Hartzer | CEO | Hartzer Consulting

Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.

Bill Hunt | Founder & Global Digital strategist | Back Azimuth Consulting

Bill is the President of Back Azimuth Consulting, which focuses on helping companies improve their Global Digital Marketing Strategies. Bill has extensive experience in multiple verticals uncovering missed opportunities and accelerating growth by implementing strategic centers of excellence maximize ecommerce programs at multinational corporations. Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Pres. This book has been adapted into the best practice guide for many global companies.

Carlos Ortega | Technical SEO consultant |

Carlos Ortega is a freelance technical SEO consultant, co-founder of the digital marketing event Digital Jam, Country Manager of the SEObox tool, and the winner of the 'Best SEO in Barcelona' award presented by Clinic SEO in 2018. He is also part of the faculty in several master's programs on web positioning and has given talks and training sessions at numerous events, podcasts, and companies. After 10 years in the SEO industry, where he has worked in agencies and in-house positions, he currently works with major clients as a freelance consultant.

Carmen Domínguez Rodríguez | Director of Organic Growth | Welltech

Carmen Domínguez Rodríguez is the Director of Organic Growth at Welltech – a global IT company specialising in Health & Fitness mobile apps that help millions of people stay active and healthy. Carmen has worked in digital marketing since 2015, gaining experience both at agencies and in-house, including roles such as Head of International SEO and Content at The Hut Group. In her free time, Carmen is dedicated to mentoring women, helping them grow in SEO, and she can talk about eCommerce SEO and Google’s Natural Language Processing for hours. A Spanish expat living in Leeds, Carmen loves deep conversations, rock concerts, European films, and coffee – and we’ve learned she would do just about anything for a good espresso!

Catia Nunes | Director, Performance Marketing | Talkdesk

With over a decade in digital marketing, Catia leads Talkdesk's Performance Marketing team, driving impressive growth across multiple paid media channels. Known for her customer-obsessed approach, dynamic mentorship and active volunteering, Catia fuels continuous innovation and success.

Cheryl Hill | VP Growth & Marketing | Pluto Ventures

Chris Ioannou | SEO Consultant |

Chris Ioannou is a UK and European Search Awards judge, Agency Awards judge and SEO expert with over a decade of experience building and implementing SEO strategies for large enterprise clients and SMEs. He started his career in-house as a digital marketer before moving agency-side to focus on SEO, having been responsible for the organic performance of a number of companies including Aviva, Qantas, MoneySumermarket.com, Harrods, Motors.co.uk, Tesco Bank, Omega Pharma and TUI to name a few. His areas of specialism encompass both advanced technical SEO as well as end-to-end content creation and production. In his spare time, Chris enjoys spending time with his family and following the financial markets as a hobbyist speculator.

Ciara Serrano Temprado | Head of Online Marketing | Urlaubstracker

After graduating from Journalism, Ciara changed her warm hometown, Barcelona, for the vibrant and underground Berlin more than 10 years ago. During this time in the German capital, she has been the SEO expert in different companies in a big range of industries such as travel, ecommerce, music and cars. Her roles have usually involved leading other SEOs and Marketing experts, as well as expanding her knowledge and expertise in other online marketing channels. Currently she is working as Head of Online Marketing at Urlaubstracker.

Clara Soteras | SEO for News Publishers Consultant and Head of Innovation and Digital Strategy | AMIC

Clara Soteras is an SEO for News Publishers and Digital Strategy Consultant. She is currently Head of Innovation and Digital Strategy at AMIC, a local media association with more than 600 members, focused on new projects that incorporate artificial intelligence. Her areas of expertise include attracting new audiences, Google Discover, content planning, SEO functions in a newsroom and business-focused editorial product. She is also an associate professor at the Autonomous University of Barcelona and teaches SEO for News at other business schools. She is part of the judging panel for different search awards such as the Global, European or UK Search Awards and has been a member and judge for the Online News Association. She has been the Director of SEO and Product at El Nacional, a Spanish media company, and SEO Manager at betevé, a local TV channel in Barcelona. She actively participates in SEO, AI, journalism and media conferences, giving presentations, round tables and debates with other experts in the sector. She is part of the #MujeresEnSEO community and the SEO association in Catalan, as well as a member of Google Product Experts, where she shares knowledge with other professionals.

Clare Dyckhoff | Freelance Writer, Content & SEO Strategist |

Clare has worked in Digital for over a decade in roles specialising in SEO Content and heading up the SEO team at a leading Ed-Tech company. She now works for herself as a Organic Growth Specialist and Writer (B2B, B2C) on clients spanning global marketplaces, professional services, B2B, and Fashion. Having worked at an award-winning media agency and a number of startups, she has worked on optimised content campaigns across most industries and loves how words are at the heart of connecting with people. She has judged on numerous panels, given guest lectures and talks on SEO and PR and is thrilled to be returning to the EU Search Awards judging panel this year.

Colin Osborne | SEO Manager | TalkTalk

Colin is an SEO specialist with over 15 years of digital marketing experience and is currently the SEO Lead at TalkTalk Group. His extensive background includes working with prominent brands such as Thomas Cook Airlines and N Brown, as well as gaining valuable experience at a GroupM agency. Colin excels in developing and deploying successful SEO strategies tailored to various sectors and is also skilled in training colleagues in SEO best practices to bolster their expertise and drive team success.

Crystal Carter | Head of SEO | Wix

Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more. As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement and growth online. She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, Lumar, Women in Tech SEO and more.

Dan Barker | | Consultant

Dan has worked in ecommerce for around 20 years. He has worked within companies in ecommerce functions, up to CMO level, has worked on projects for more than 100 ecommerce businesses as a consultant, and has co-owned a couple of ecommerce businesses with millions of visitors and hundreds of millions of turnover between them over the years. He enjoys the opportunity that ecommerce has brought and can bring to people all over the world.

Daniel Morehead | Lead SEO | Channel 4

Dan has been in the SEO industry for over a decade and is now leading SEO at Channel 4 as the legacy public service broadcaster transitions into the streaming age. Previously at the BBC, he specialises in digital transformation and technical SEO for enterprise websites. Former SEO speaking engagements have included BrightonSEO and Friends of Search in Amsterdam.

Daniel Saunders | Head of Performance Marketing | Evergreen Finance London

I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.

Daniela Leitner | Independent SEO Consultant & Speaker |

Dani Leitner is a Zürich-based independent SEO Consultant with a diverse background in IT project management and civil engineering. Originally from Austria, she specializes in the German market, helping international and local companies improve their online visibility in Germany, Austria, and Switzerland. Dani’s expertise spans years of agency experience, working with clients across various industries before fully transitioning to freelance consulting. Passionate about developing tailored SEO strategies that align with her clients’ business models, Dani is also an active member of the SEO community, contributing regularly to industry discussions and newsletters. She recently expanded her influence as a speaker, presenting at major events like BrightonSEO and ISS Barcelona.

Daragh Nener-Lally | SEO Consultant |

Daragh has more than a decade of industry experience encompassing agency, in-house and independent work for both direct-to-consumer and B2B brands. His core speciality is in international SEO and he has worked with companies such as 888sport, AON, SilkFred and other brands in Europe, the US and Israel, as well as collaborating with agencies as an external advisor, in particular on projects relating to brand SERP and the Google Knowledge Graph. Daragh lives in Tel Aviv, though originally comes from Ireland, where he had a brief stint in television before finding his way to the search industry. He's also spent time living in London and Northern Germany. He’s an advocate for a diverse and inclusive SEO community and is a member of the LGBTQ+ Digital Marketers group. You can read more about Daragh’s experience at dnlseo.com, where you can also connect with him on LinkedIn and Twitter.

Dateme Tamuno | Head of Digital Marketing | Londonist DMC

Dateme is a digital marketer with experience running organic and paid search campaigns for companies across several verticals. Currently, he is the head of digital marketing for a student accommodation agency in London. A regular speaker at BrightonSEO and often challenging search marketers to create a deeper understanding of the user intent that transcends the informational, navigational, commercial, and transactional classifications. He has completed ten marathons and has a goal of running 50 before he turns 50.

David Carrasco | SEO Consultant |

David Carrasco embarked on his SEO journey when the field was still emerging, with no courses or masters available, learning through the trenches by exploring, experimenting, and innovating. With over a decade of experience in SEO, he has participated in an extensive range of projects, offering support to a multitude of clients. In recent years, he served as the CEO of a Spanish PR and link-building tool, a company he founded and later sold. Currently, he works as a freelance SEO Product Manager, leveraging his knowledge and experience in web positioning, growth, development, and business strategies. As a prolific content creator, he engages in producing audio, video, and written content. This not only provides a platform to connect with new people but also fuels his ongoing journey of learning and discovery. Why not connect?

David Elliott | SEO Consultant | Deviant SEO

With more than 12 years of experience as an SEO, Dave has worked with reputable brands such as Barclays and Monster Jobs both in-house and through agencies. A technical SEO who loves to delve into page speed issues and SERP analysis, Dave has challenged himself to branch out throughout his career and cover all aspects of the trade. From migrations to Magento, from Shopify to strategy there isn't much he hasn't worked on.

Davina Lines | Managing Director | Mixing Digital

Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.

Dawn Anderson | Founder | Bertey Ltd

Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute

Dewi Nawasari | Lead Organic Growth Product Manager | Gumtree

Dewi currently leads the organic growth strategy at Gumtree and Motors.co.uk, two prominent challengers in the online classifieds industry. An advocate of getting the basics right, Dewi has extensive experience building technical and content strategies, from local to international, spanning various industries. During her previous tenure at Auto Trader UK, the brand has won the UK Search Awards. The success continued when she headed up the European SEO for Monster Worldwide, where the brand won the European Search Awards Best SEO Campaign. Keen to commit some of her time to set up the gold standards in the industry, she is now joining the search awards judging panel for the first time.

Divya PPrasath Ravikumar | SEO Manager | The Social Hub

Dr Aleksej Heinze | KEDGE Business School | Associate Professor

His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing http://mastersindigitalmarketing.org including the #passion4digital community.

Emilio Takas | Head of SEO | Kingbet Media

Formerly a Visual Storytelling multifaceted digital creative, with a strong technical background on websites, design, digital marketing and analytics for over 20 years, since December 2021 Emilio has been leading all the Search Engine Optimization work at KingBet Media, an affiliate publishing group, with over 15 years of experience in the production of igaming content. He is also a visiting lecturer at Athens University of Economics and Business (AUEB) teaching SEO and Marketing Analytics, a seasoned speaker to SEO and iGaming Conferences like BrightonSEO, SBC, iGB, Sigma and a judge on the Drum Awards, Global Search Awards and Sigma Awards.

Emily Gant | Technical SEO Manager | Inkitt

Emily Gant specialises in product-led SEO for scaling startups. Previously, she’s driven revenue through eCommerce SEO for large brands like FILA, Discount Tire, and Stanford Healthcare. Internationally, she scaled a series B startup to acquisition by Gartner Digital Markets, and she currently works in the technology sector in SEO & Organic Growth for Inkitt, a Series C digital publisher revolutionizing the entertainment industry based in San Francisco. Additionally, she is a member of the judging panel for the Global Search Awards and is presenting at SMX Munich 2025.

Gemma Fontane | Co-founder & Managing Partner | Orvit digital

Gemma Fontané is co-founder and managing partner of Orvit Digital. With her company, she leads strategies for B2B and Ecommerce companies to help them generate business through digital channels. In the last year, as a public speaker, Gemma has spoken at conferences in different countries such as Friends of Search in Amsterdam, Search Y Paris in Paris, BrightonSEO in Brighton or at the International Search Summit in Barcelona. She also collaborates with different industry media such as Search Engine Land and Search Engine Journal.

Gerry White | SEO Consultant | Dergal

Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years Gerry has spoken at conferences around the globe including Paris, Germany, USA and of course the UK. Gerry was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands. Gerry was the SEO Director for Rise at Seven from 2020 to 2021 when they grew from 15 to 115 people before returning client side as the head of SEO at Oda an international supermarket.

Gianluca Fiorelli | | SEO & Web Marketing Strategist

Gianluca Fiorelli started working as an SEO in 2004, after previously having worked in the Italian TV and Audiovisual industry. Amongst the best known International and Strategic SEO consultants, Gianluca helps and helped brands like Iberostar.com, Glassdoor, Outsystems, ActivTrades, Magoosh, Go Overseas and many others to reach the sought success in organic search. Gianluca, who is also the founder of The Inbounder digital marketing conference, spoke at international events like Mozcon, BrightonSEO, SMX, and PubCon. You can find Gianluca on Twitter as gfiorelli1 (https://twitter.com/gfiorelli1) or contacting him at https://www.iloveseo.net.

Grant Simmons | SEO Strategist | Simmonet Marketing

Grant is a Senior SEO Strategist with over 30 years in marketing with an emphasis on digital channels and focus on collaborative SEO consulting, analytics, content, and performance-based successes for Fortune 500 enterprises, local, multi-location, national, and international companies and organizations. Grant’s experience spans real estate, healthcare, addiction, e-commerce, senior care, technology, travel, and employment verticals, often sharing his experience and insights in vertical-industry podcasts, webinars, and publications, and as a speaker at SEO & marketing conferences worldwide, including; Pubcon, LRTCon, Chiang Mai SEO, Brighton SEO. SMX, and more.

Herbert De Luca | Digital Marketing Analyst |

Herbert is always in search of knowledge, working with digital marketing and studying neuromarketing, finishing a postgraduate research on the behavioural part of people in social media. Currently, he seeks to consolidate his career and tries to give his best in judgments. His last participation was in the CBMA (Craft Beer Marketing Awards).

Ioana Văcărașu | Co-founder & CGO | Dyver

With over a decade in SEO and content strategy, Ioana built and led Romania’s first dedicated SEO content department, growing it into a powerhouse of 30+ specialists and creating scalable systems that drove brand growth & shaped industry leaders. Many of those she mentored now lead SEO and content teams at top agencies and global brands—an achievement she values just as much as the campaigns and strategies that made it possible. She later collaborated with Skillab mentoring 40+ professionals through a dedicated SEO Specialist Course, helping them transition and thrive in the industry. As part of the leadership behind Upswing’s patented SEO tools and SEOmonitor.com, Ioana helped develop data-driven solutions like the Industry Report and Contero.io—tools that became essential for search performance analysis in eCommerce and content marketing. She managed content strategies for 50+ brands, with several campaigns earning industry recognition for impact and innovation. Throughout her career, she has soaked up every opportunity to explore, refine and push innovation in content scalability, search behavior and data-driven automation. Now, as Co-founder & CGO of Dyver.ai, she is channeling her experience into building an AI-native product content automation tool that helps eCommerce scale ridiculously fast, shaping how product data drives discovery across search, marketplaces and beyond.

Jaime Hill | Ecommerce Director | ex Oak Furnitureland, Hurtigruten & Monsoon Accessorize

Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point.

Janna Pugh | SEO Manager | Five9

Janna Pugh is a SEO Manager with a history of agency and in-house work. She has recently been nationally recognized as the Industry Rising Star in Conductor's 2022 C2 Summit and regularly speaks with college classes about the essentials of organic marketing. With her passion for SEO, she knows firsthand how to make the smallest and largest websites succeed organically. Her areas of focus specialize in enterprise SEO, with scalability and automation for both small and large SEO teams. Her varied approach to SEO combines on-site content with off-site brand management. In her free time, she loves trying out new recipes and reading mystery novels.'

Jenny Abouobaia | Independent SEO and Content Marketing Strategist |

Jenny is a contributing writer for Lumar, Ahrefs and OnCrawl. She is also an SEO consultant, and a regular speaker at search industry events. Her specialties include E-A-T best practices to build topical authority and the interplay between digital PR and organic search. She was recently commended as "SEO Consultant of the Year" in the 2021 MENA Search Awards.

Jonathan Fisher | Head of Paid Search | CAVU

With over 16 years of Paid Search experience client, agency and vendor side, Jon has worked to develop & implement Paid Media strategies for big brands (Booking.com) and agencies (Dentsu/Bring Digital), specialising in the Travel sector. Creating teams & structures that are built for success, developing the right foundations for long term digital growth & success are his speciality, and what he has grown a strong reputation for delivering. He is currently the Head of Paid Search for CAVU, part of the MAG group, working on developing the proposition of a unique agency in the Travel space. Working directly with owned & managed Airports alongside owned & operated OTA brands, his industry knowledge is crucial to providing the Paid channel solutions to CAVU’s partners

Jonathan Moore | Director | Jonathan Moore Consultancy Limited

Jonathan Moore is a technical SEO and analytics consultant with over 15 years of experience. He enjoys using data to solve problems and helps clients in the ecommerce space.

Jonathan Jones | SVP, Strategy | Forbes

Jonathan Jones is the VP of SEO at Forbes and has over 13 years working in the SEO industry. He is the co-author of the book ‘Mastering In-House SEO’ alongside 26 other brilliant co-authors. He has a computer science background, runs his own online businesses, and is an entrepreneurial mindset. Prior to working at Forbes, Jonathan worked at MoneySuperMarket, where the team won ‘Best In-House Team’ three times at the EU Search Awards in 2016, 2017, and 2018 and also at the UK Search Awards in 2015. Prior to this, he has worked on major national and international sites such as Toyota, NatWest/RBS, John Freida, Sage, Unum, & more. To get in touch with Jonathan, go to MrJonathanJones.com.

Josep M Felip | SEO Manager | GP Strategies

Josep M Felip is an SEO specialist merging 15 years of search mastery with AI innovation. At GP Strategies, he develops data-driven strategies that expand organic visibility and drive business growth. His unique blend of technical SEO expertise, strategic thinking, and artificial intelligence helps global brands stay ahead in the ever-evolving search landscape. As a judge for the European Search Awards, Josep helps set the standard for search excellence.

Juan Vargas | Global SEO Director | CARWOW

With more than 15 years of experience leading SEO teams both agency and client side and a solid academic foundation, Juan has delivered demonstrable commercial success across a wide range of industries. Currently, he’s global SEO director at FARFETCH a luxury fashion marketplace, and has previously led the organic performance teams at Compare the Market and MoneySupermarket in the personal finance and insurance vertical in the UK. Agency side, Juan oversaw several clients including Mercedes Benz, Fiat, Masserati, BT, Barclays, the Merlin entertainment group, intuit, and the largest global consumer electronics retailer. He’s been listed by the Drum as one of the top 50 individuals in search in the UK, and has won accolades at the UK, European, Global search awards, as well as the DMAs.

Judith Lewis | Founder and CEO | Decabbit Consultancy

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment. Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).

Julia-Carolin Zeng | Freelance SEO Consultant |

Julia started her career in SEO 5 years ago in the online gambling industry working for an affiliate company. She has since worked in different industries and is a freelance SEO consultant since 2019. She specialises in international SEO and works mostly with B2B SaaS companies in Europe and the US. Her educational background is in linguistics and cultural anthropology, and she can communicate in French, Spanish and Italian, in addition to her mother tongue German. Julia is usually based in London, but she loves travelling and the digital nomad lifestyle.

Karol Soja | SEO Consultant & Freelancer |

Karol Soja is an experienced SEO consultant and freelancer with over 12 years of experience. Throughout his career, he has gained a comprehensive understanding of SEO from various perspectives, having worked in startup, SEO agency, in-house teams, and as a Head of SEO in an agency working with the largest Polish brands. After a decade, he made the decision to venture out as an independent consultant and freelancer. His areas of specialization include e-commerce, where he excels in traffic scaling and international expansion. Additionally, Karol also works with publishers, acquiring traffic from Google News and Google Discover. Privately, Karol is an advocate for remote work, allowing him to combine his interests with travels to different parts of the world. He is also an active athlete, regularly participating in long-distance running and triathlons. As a judge for the European Search Awards, Karol brings a wealth of knowledge, a passion for SEO, and a commitment to recognizing excellence within the industry.

Katarzyna Dębczak | SEO Consultant and Team Leader | Semcore

Katarzyna has been involved in the SEO industry since 2018. Since then, she has been gaining experience in optimizing small service websites and large e-commerce platforms across various sectors. She keeps up with new trends and technologies and continually expands her knowledge in the broad field of digital marketing. Currently, she is engaged in consulting and holds the position of SEO Team Leader at Semcore.

Kate Luke | PPC Specialist |

Kate Luke is a highly experienced digital marketing strategist with a strong background in Ecommerce. With expertise spanning Pay-Per-Click (PPC) advertising, creative, and digital strategy, she has led high-profile campaigns and worked with renowned brands like Made in Chelsea's, Bellr. With a passion for technology solutions within the evolving digital landscape, Kate has quickly established herself as a thought leader at the forefront of social commerce. A recognised speaker delivering keynotes and masterclass talks at industry events like PPC Live Leeds and London’s Digimarcon 2024, Kate offers innovative insights on balancing commercial demand with creative strategy in a landscape of rising costs and highly competitive landscapes across B2B, B2C and SaaS disciplines.

Krzysztof Marzec | Managing Director, Certified Trainer Google AdWords | Deva Group

CEO at DevaGroup, an agency with the title of Google Premier Partner and Google Rising Star. SEO, Google Ads & Analytics Trainer. Trained the best agencies and media houses directly for Google. Author of two books, over hundreds of articles and highly rated online courses. Lecturer at Jagiellonian University and the Tischner European University. Speaker at dozens of conferences, winning best presentation and audience awards. Founder and organizer of semKRK, barcamp gathering up to 500 participants of the SEM industry. He worked for such brands as Allegro.pl, Neo24, Shoper.pl, Conrad.pl, Interia.pl, RMF Group and Bauer Publishing. 2020 winner at Ads & Analytics day at the largest marketing event in Poland - I Love Marketing conference.

Lada Kalashnickova | Head of SEO | CopyBet UK Ltd

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.

Lukasz Rogala | SEO Consultant |

Lukasz Zelezny | Founder, SEO Consultant | https://seo.london/

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.

Maor Galmor | Growth Marketing Director | University of the People

Matthew Kohli | SEO Consultant |

Matt holds a First Class BSc (Hons) in Digital Marketing from the University of Derby and is CMI and CIM accredited. He began his career in Technical SEO, working with award-winning agencies and in-house brands. Now, he leads a talented team at Fortitude Marketing, delivering results across SEO, PPC, CRO, and Branding. Matt has been featured on industry podcasts and regularly attends SEO events

Michael Bonfils | Group CEO | Digital International Group

Michael Bonfils is the Founder and CEO of SEM International. Which is an award winning global digital marketing management firm with 32 worldwide offices specializing in multilingual PPC, SEO, Social Media, Global eCommerce, Content and Localization. His company’s services are tailored to assist global advertising agencies and multinational corporations with their digital marketing strategies around the world. He has been in the industry since 1997, has been a frequent speaker at global conferences, is a recognized industry award judge and past/present board member for a number of digital marketing organizations.

Michele Tommasi | Senior Paid Media Manager | Tempcover

With over a decade of experience in digital advertising and performance marketing, Michele has worked with leading global agencies and brands, including GTB and Ford, while also driving success for SMEs and established businesses across a vast range of industries. Currently heading the Paid Media department at Tempcover in the UK, he brings a rare combination of deep cross-sector knowledge and mastery of multiple advertising platforms. His data-driven strategies consistently deliver transformative ROI, helping businesses grow and thrive in highly competitive markets.

Mohammadreza Hasanpour | SEO Lead | Snapp!

Mohammadreza began as a digital advertiser, transitioning to a digital marketer and SEO specialist. Now, he has over five years of experience in SEO, working with organizations of all sizes and various industries, including highly competitive markets such as Insurance, Health, Finance, and E-commerce, among others. Currently, he holds the position of SEO Team Lead at Snapp, a Ride-Hailing App. Although he freelanced as an SEO expert for some time, he has been entirely devoted to in-house SEO for almost four years. His expertise lies in technical SEO and strategy. Lately, he has been practicing SEO automation and machine learning.

Montserrat Cano | International SEO & Digital Marketing Consultant |

Montserrat Cano is an international integrated digital marketer, SEO and project manager who works in a wide range of sectors both in the UK and internationally, in-house and as a consultant. Her focus is on solving issues to maximise business results internationally and in multilingual contexts, Being bilingual English-Spanish, she has spoken at international industry events and mentors other SEO/ digital professionals to help make the industry stronger. She is a University Associate Professor, is co-authoring an upcoming book on digital marketing and has contributed to articles and the books SEO in 2023 and 2024. She has recently been appointed as an ambassador for the Google programme Women Techmakers.

Motoko Hunt | President, Int'l Search Marketing Consulting | AJPR

Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid '90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO. In 2014, she received the Best Consulting Awards form the US Search Awards.

Murat Yatağan | Growth Advisor |

Murat Yatagan is a product marketing and growth strategy leader who has scaled online businesses like Brainly, Global Savings Group, Blinkist, PagBank, and Meditopia. As former VP of Growth at Brainly, he drove a 5x increase in monthly unique users (80M to 400M) in under four years. Following his 5 year tenure at Google Search Quality team, he has advised 100+ companies on building sustainable growth systems, with expertise spanning SEO, ASO, CRO, and UX. Murat is an angel investor and judge for the Global, MENA, European, US, and UK Search Awards.

Myriam Jessier | Technical Marketing Strategist & Innovation Consultant | Neurospicy

Myriam Jessier is the co-founder of Neurospicy.agency. They have more than 15 years of experience in performance marketing.

Nadia Mojahed | Digital SEO Consultant |

Nadia Mojahed is an International Digital SEO Consultant based in Geneva, Switzerland. She helps B2C and B2B businesses of local and international brands grow their organic lead generation and sales online. After being In the digital marketing field for more than 15 years, she founded her boutique SEO agency, seotransformer.com, in 2018. Her services include strategic, technical, and content SEO. She helps manage multilingual sites, and provide hands-on support and in-house SEO training and workshops.

Nadir Fazal | SEO Strategy & AI Lead | Arbetsförmedlingen

Nadir has over 10 years of experience in data-driven marketing such as SEO, SEM and CRO from the private and public sector. He has established an in-house SEO at one of the largest authorities in Sweden and was in the jury panel for the Swedish SEO Awards. Nadir is an expert in maximizing visibility on Google and converting visitors into customers that contribute to business growth.

Natalia Witczyk | CEO & International SEO Consultant | Mosquita Digital

Natalia Witczyk is a Head of SEO in VIME Digital. She specialises in Technical and International SEO, working on SEO strategies for some of the biggest international websites in the world in Google, Yandex and Baidu. Originally from Poland, her experience comes from the agency side, with vast experience first in UK, and for the last 5 years in Barcelona. Natalia is an active member of Mujeres en SEO (Women in SEO community) and considers herself a true internet geek, who lives & breathes SEO.

Nick Andrews | Group Head of SEO | Kingfisher

Nick Andrews is the Head of Acquisition for Buyagift & Red Letter Days (Moonpig Group) managing Performance Marketing, SEO, Affiliates and Partnerships. Nick has previously held positions as Senior Digital Marketing Strategy Manager, Senior SEO Manager and Senior Search Manager at M&S along with Senior PPC Manager and Senior SEO Manager at Debenhams, bringing over 15 years digital experience to the judging process. Nick is a long-standing supporter of the awards, returning to the panel once again this year to reward those who truly are making a difference to not only their clients, but the industry.

Nick Wilsdon | CEO & Founder | Torque

Nick has worked in digital marketing since 1998. Moving to Russia in 2003 he specialised in multilingual search and broadening his knowledge across digital channels, content and PR. During this time he contributed to the Russian digital startup community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department. Returning to the UK in 2011, Nick then built and led marketing teams at Arena Media, Havas Media Group and the Dentsu Aegis Network. As the technical SEO lead at Vodafone Group since 2014, he has improved online performance and customer experience across 22 international markets. As an advocate for raising standards in online marketing, Nick judges the UK Search Awards and EU Search Awards. He enjoys speaking at conferences on the topics of mobile/data-first marketing, cross-channel campaigns and technical SEO. Outside work, he enjoys cycling and taking part in Prince’s Trust cycling events.

Nicolas Monti-Potsolakis | International SEO Consultant | NMP Consulting

Nicolas is an International SEO Consultant. He is a self made person and has worked as Events Manager, MarTech Specialist and jack-of-all-trades digital marketing specialist before naming SEO his true calling. He has been around SEO since 2009 and founded Black Lantern Marketing and NMP Consulting in 2018. He has worked with multiple Enterprises in the eCommerce, Fashion, Hospitality, Education, Insurance, Health and iGaming sectors. He is also an SEO Instructor for Epsilon College and coaches Business Owners on SEO and how it brings value to their business. And he is co-founder of TAO Rodina, an import-export company of goods from Indonesia. He holds an MBA, an MSc in Digital Marketing and a BA in Marketing Management from the University of East London. He is originally from Greece and Italy but lives in Prague with his family.

Oleksandra Khilova | SEO Specialist and Marketing Manager | Collaborator.pro

Oleksandra Khilova is SEO Specialist and Marketing Manager at Collaborator.pro. Oleksandra has over 8 years of experience in SEO and Digital PR. Oleksandra regularly attends webinars, conferences, and SEO-related events. She focuses on SEO, Link Building, Marketing, Branding, and Reputation Management.

Olesia Korobka | SEO Entrepreneur |

Olesia Korobka is SEO entrepreneur from Ukraine. She runs a few businesses most related to SEO and a small localization service. When not doing SEO, Olesia usually studies hows and whys of SEO, testing and researching. And now also helping other SEOs from Ukraine to adapt during the ongoing war.

Omi Sido | Head of SEO | Canon Europe

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute and Daily Mail. Currently, Omi Sido is Senior Technical SEO at Canon Europe.

Orit Mutznik | Senior Director, SEO & Growth | Forbes

Currently Senior Director, SEO and Growth at Forbes, bringing over 15 years of in-house SEO expertise across diverse industries, including News & Publishing, Fashion, FinTech, EdTech, and Gaming. Recognized by Search Engine Journal as one of the Top 198 SEOs to follow, she is a seasoned specialist in Technical SEO, International SEO, eCommerce SEO, and SEO for publishers, and this is reflected in her multiple contributions to search industry articles, books and speaking opportunities. Based in London with her family and pets, Orit is an active participant in the UK SEO community, frequently attending and speaking at conferences.

Owain Lloyd-Williams | Independent Consultant |

Owain Lloyd-Williams has been in the SEO and digital marketing space for around 12 years, and has vast experience overseeing organic digital strategies for leading global brands in an agency, in-house and consulting capacity. As an independent consultant, he’s either found leading stakeholder management and SEO strategy for large enterprise companies or deep down the rabbit holes of international SEO, content and technical SEO. He also has a niche specialism in China SEO.

Patryk Wawok | Technical SEO & Content Advisor |

Patryk is a Technical SEO and Content Specialist with over 6 years of experience and proven knowledge of technical SEO and content optimization. Patryk managed technical SEO and content projects for multiple Fortune 100 and Fortune 500 brands while working for world-renowned agencies. Patryk also trained in-house teams of Fortune 500 brands to improve their SEO practices in multiple workshops and performed as a speaker at SEO conferences such as the International Search Summit. Currently, Patryk is working as an independent SEO consultant working with mostly B2B e-commerce brands on their Technical SEO and content strategies. Personally, Patryk performs as an improv comedian and maniacally learns new cooking recipes every day.

Pawel Rabinek | Founder | Redseo

Paweł Rabinek is an internet marketing practitioner with 17 years of experience in the industry. He started his adventure with internet marketing as a webmaster, then a programmer, and then used these skills for SEO. Creator of the PlanetaSEO platform, aggregating industry content on internet marketing. Speaker at the SEO Festival and SemKRK conference. From 2010 as Head of SEO in one of the agencies. In 2013, he founded his own interactive agency Redseo, specializing in PPC campaigns (Google Ads & Microsoft Ads) and SEO. Enthusiast of building remote organizations.

Petra Kis-Herczegh | Independent Consultant & Trainer |

Petra Kis-Herczegh is an Independent Consultant & Trainer with an in-house SEO background at brands such as TUI, and Jack Wills, as well as enterprise B2B softwares, Yext, and Botify. Petra is a proud member of The WTS community, and focuses on neurodiversity and inclusion as part of their consulting.

Plamen Popov | Head of SEO & Organic Growth | Acronis Global

Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fintech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience throughout consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.

Rejoice Ojiaku | SEO Manager | Nelson Bostock UNLIMITED

Rejoice has worked within digital marketing (SEO) for 4+ years. After finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO Executive and is now an SEO Manager as well as the Co-Founder & Content Lead for B-DigitalUK. She specialises in Content SEO and she has spoken at BrightonSEO, Whitespark Local Search Summit as well as participated in webinars for FounderVine, Majestic, Noisy Little Monkey etc. Additionally, she is also an Award-Winning Diversity & Inclusion Advocate as she is passionate about Diversity & Inclusion within the workplace to ensure the perspective and struggles of Black people are heard.

Reyhaneh Jafari | SEO Manager | Helpling

Reyhaneh is a senior SEO specialist with more than 5 years of experience with different companies. A craving to learn and provide creative solutions to unique problems drives her further in her job. She started her career path with content strategy and continued the way to SEO and professional technical SEO. Reyhaneh is a data-driven person, multitasking, a team player, and innovative while facing challenges.

Ric Rodriguez | Chief Growth Officer | Raze

Ric Rodriguez is an accomplished marketing and growth leader. Ric is Co-Founder and Chief Growth Officer at Finsu, the sustainable fashion marketplace, taking the compromise out of conscious shopping. Ric is driven and his career to date speaks to his ambition - most recently holding a senior strategy role at Vashi, the fine jewellery disruptor - where he built the digital marketing team from the ground-up, launched the Covent Garden flagship store and Innovation Centre and established an accredited approach to ESG. Prior to this, Ric held an evangelist role at the marketing technology company, Yext, where he supported sales and product teams in building new propositions for customers, including delivering an new approach for qualifying deals during the beginning of the Covid-19, which was adopted across EMEA - as well as regularly representing the NYSE-listed firm as an industry expert at events across Europe. Ric has also held significant roles in agency-side positions, at iProspect, where he lead accounts for leading brands such as Santander and Post Office; at Croud, where he was seconded into IWG’s marketing organisation to deliver the company’s digital growth across 110+ markets - work for which he won an industry award. Ric is often invited to speak at industry conferences and is a regular award judge. He has twice been a co-author for the Amazon-Bestselling “Mastering In-House SEO”. .

Roberto Grasiano | Technical SEO Lead | Shuttershock

I’m a Technical SEO Lead and Product Manager with a strong background in driving organic growth for large-scale websites. Over the years, I’ve worked with companies like Shutterstock, Farfetch, and Lyst, focusing on scalable solutions and automation and ensuring SEO is well-integrated with product and tech teams. My approach is hands-on and straightforward. I enjoy solving problems, collaborating across teams, and delivering results that matter. With fluency in Portuguese and English, I bring technical expertise and a practical mindset to every project I take on.

Samantha Noble | MD & Founder | Biddable Moments

Seb Atkinson | Digital Marketing Consultant |

Seb Atkinson is a Digital Marketing Consultant with over 12 years of experience in Technical SEO, International SEO and Content Strategy for editorial and eCommerce sites in both B2B and B2C. Specialising in connecting search visibility with commercial goals to increase revenue, Seb has worked with businesses across multiple industries including personal finance, professional services, B2B and consumer brands. Seb’s approach is to understand a business’ goals, what’s currently working and what isn’t, and produce a strategy and roadmap to elevate revenue through organic search traffic. He prides himself in his thorough approach and out-of-the box thinking to solve problems and develop effective SEO programmes that deliver results, carefully considering a business’ current capabilities and how to help take them to the next level.

Sharon Peredo Sahid | Website optimization Consultant |

A marketer, strategist, and SEO enthusiast with expertise in website optimization. Sharon has worked across diverse markets and niches, enhancing customer experiences, acquisition funnels, and conversion rates. Passionate about helping brands elevate their visibility, positioning, and USPs across search engines and LLMs, she’s also deeply curious about AI-driven strategies and experimentation frameworks.

Silvia Martin | SEO Consultant |

Silvia is the founder of Trebole Ltd, an independent consultancy specialising in technical SEO and strategy for international clients. She has been working in the SEO industry for more than 8 years, helping a range of leading brands improve their online visibility and organic performance. She also collaborates with WYK, Women in Tech SEO and the Santander mentoring programmes.

Simon To | Paid Media / PPC / Freelance / Contractor / Consultant / Performance Marketing | Website3.com

Simon To is the Digital Director & Consultant at Website3.com, Simon goes above and beyond delivering performance marketing solutions for clients. Simon has over 12+ years of practical experience and 200+ clients under his belt. Website3.com is a new generation of digital media & marketing, supporting clients with the new wave of generative AI in marketing and automation. Website3 provides hands on digital consultancy for all your marketing needs. Website3 Paid Media Services include: Google . PPC . Shopping . Search . Bing . Social Media . Facebook . Instagram . YouTube . CTV . Display . Programmatic . Native . Analytics . Strategy . Planning . Delivery

Sophie Brannon | Director of SEO | RushOrderTrees

Sophie is an SEO specialist with over 7 years experience working with leading brands in the UK, US and Australia. She is a regular speaker at industry events across Europe including BrightonSEO and WeLoveSEO Paris. She was also the SEO chapter lead for the Web Almanac State Of The Web report 2022 and was the recipient of the Rising Agency Star Of The Year award at the UK Agency Awards 2021.

Steve Kuncewicz | Partner - Head Of Creative, Digital & Marketing | Glaisyers Etl

Steve is a Partner and Head of Creative, Digital and Marketing at Glaisyers ETL in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500, and was a oo-founder pf the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor.

Roxana Stingu | Head of Search & SEO | Alamy

Roxana Stingu is the Head of Search and SEO at Alamy, where she specializes in technical and image SEO for enterprise websites. She also oversees Alamy's internal search engine that handles over 350M assets and has an avid interest in all things AI. Roxana loves getting into the nitty-gritty of SEO and her favorite pastime is automating anything repetitive that she encounters at work, or in life. Roxana is also a speaker for conferences such as BrightonSEO and WTFest and a co-author for Blue Array's "Mastering In-house SEO" (First and Second editions) and Majestic's "SEO in 2022".

Sujata Ghosh | Head of SEO | Dyson

Sukhjinder Singh | SEO Consultant |

Thuha Wright | Performance Marketing Consultant |

Thuha is a Paid Search Specialist with over 18 years of experience in the travel and luxury fashion retail industry. She loves working with data and uses this superpower to help grow businesses through paid ads.

Tiago Fernandes Delgado | Digital Acquisition | Verisure Securitas Direct

More than 10 years of extensive experience in Performance Marketing and Digital Acquisition and Sales in sectors as Finance and Security. Responsible for generating and measuring leads and sales by developing and executing online marketing strategies that use Paid Media, SEO, Social Media, Affiliates, Display, Programmatic, Native and other Digital Acquisition Platforms. Tiago is completely passionate about Digital Performance Marketing and it´s technology, creating strategies and solutions to generate the best results through UX and CRO.

Tomáš Martínek | Online Marketing Consultant | Cheil Czech republic

Tomáš is a digital marketing professional with over 17 years of experience in the SEO and PPC fields, focusing on the CEE market. In recent years, he has been working with Cheil, one of the world's leading advertising agencies, where he manages performance and brand campaigns for clients across Europe, specifically in the CEE region, catering to both small and large e-shops as well as overseeing brand campaigns. Additionally, he possesses a strong passion for data-driven marketing and photography.

Valen Correa | Head of Growth | Travel Diaries

Valen Correa is a seasoned digital marketing professional with a 10-year experience in the industry and expertise in Tech and International SEO. She has collaborated with well-known international companies such as Skyscanner, Merqueo and Delivery Hero. Valen has shared her knowledge as a teacher at the Startup Institute in Berlin, led a successful SEO and SEM agency, built and led the Marketing at Bunny Studio and it's currently the Head of Growth at Travel Diaries and Growth Advisor at Straico.

Valentina Hynes | CEO | SVH Inc. CIC

Valentina Hynes, Founder and Director of SVH Inc. CIC, stands at the forefront of workplace wellbeing innovation in the UK. Her company, celebrated for its comprehensive wellbeing services, reflects her deep-seated commitment to employee welfare and mental health. Valentina’s leadership has earned her notable recognitions, including Business Woman of The Year at the Yorkshire Choice Awards and an Associate Fellowship from The Royal Commonwealth Society. A frequent speaker on topics such as happiness, diversity and inclusion in the workplace, she brings a wealth of experience and insight. Under her guidance, SVH Inc. CIC champions progressive practices like Mental Health First Aid training and unique Away Day experiences. A resilient entrepreneur who has overcome personal challenges, Valentina is passionate about creating Strong Vibrant Happy communities.

Vanda Pokecz | Head of SEO | Atolls

Vanda is a Berlin based Head of SEO and SEO Product Lead at Global Savings Group, a Certified Digital Product Manager and international speaker. She has spoken at prestigious events and podcasts like SMX Munich, BrightonSEO, International Search Summit Barcelona and WTSFest Berlin and has contributed to a number of publications. She is the SEO who almost got away, but life had different plans for her. Starting her career within the product comparison sphere she quickly gained extensive experience in all areas of SEO from digital PR to onsite and tech SEO and more. She ultimately found her true passion at the intersection of SEO and Product and advocates for the collaboration between disciplines for better user experience and improved business results. Currently Vanda as Head of SEO is part of an in-house SEO team helping millions of people around the World along their shopping and importantly savings journey.

Vânia Marques | Head of PPC | Minty Lab - Minty Square

With an unusual path, my career in digital marketing began in 2018, 2 years after completing my Degree in Philosophy. After a course in digital marketing with an internship, I ended up working at the agency where I interned. With 5 years of experience and dozens of clients, I worked as a PPC manager and content manager. 3 years on I decided to focus exclusively on paid campaigns. Throughout this time I developed experience in lead gen in the B2B market and later in brand development, traffic increase, and purchase generation in the B2C market. I am currently responsible for the PPC department at MintySquare, where I develop marketing strategies for several fashion brands and campaigns that aim to increase brand awareness and generate purchases.

Veronika Höller | Head of Demand Generation | Tresorit

Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.

Wilhemina Gibertson-Davis | SEO Specialist |

Wilhemina is a SEO Specialist who has worked within digital marketing for 3+ years. She specialises in technical SEO & is also the Co-founder & operations manager for B-DigitalUK.

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