2021 Shortlist

Congratulations to our 2021 European Search Awards finalists. Finalist Assets

BEST USE OF SEARCH – RETAIL/ECOMMERCE (SEO) (LARGE)

Sponsored by five elements digital
Evolved Search & Drench – Running a fresh approach to Search Hallam & Protrade – Agency Provides Digital Toolkit for 392% Organic Growth Impression & Queensmith – Getting Customers Engaged K2 Precise & Leroy Merlin – Freeze out Merkle NL & Leen Bakker – Replatforming from webshop to marketplace Reflect Digital & Ace Sheds – Building an Ace Search Strategy for Ace Sheds Reflect Digital & Hopes Grove Nurseries – Growing a Sell-out SEO Strategy s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering s360 & Swappie – Taking over Amazon and Apple on SEO Zeo Agency & Decathlon Turkey – Stay Active, Stay Optimized!

BEST USE OF SEARCH – RETAIL/ECOMMERCE (SEO) (SMALL)

Centrumrowerowe.pl – Cycling to the top! Elephate & Nutridome – Boosting Organic Traffic Revenue with Content Marketing Elephate & wOkularach.pl – Organic Traffic Revenue Increased by Content Campaigns GA Agency & Calzedonia Group – Global SEO Project for 4 Ecommerce Fashion Brands Journey Further & 247 Blinds – It’s curtains for the big brands: how we used relevance data to increase market share for 247blinds.co.uk Markethinkers & Avansas – Listening to the User’s Voice NOVOS & Bloom & Wild – The SEO-powered wild growth of Bloom & Wild Onely & TIM S.A. – Holistic SEO Campaign Re:signal & ASICS – Going the extra mile! Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense

BEST USE OF SEARCH – RETAIL/ECOMMERCE (PPC) (LARGE)

Digital Ethos & Swift Direct Blinds – Blinding Growth Fusion Unlimited & Halfords – Driving footfall through Paid Search Impression & Abigail Ahern – Black Friday: A Premium Promotion Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide PromoTraffic & DIY supermarket chain – Boosted out of this world Sempai & Tantis – Machine learning & Human Intelligence = success measured in $! Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits Traffic Today & Top1Toys – In the heat of the moment Wolfgang Digital & Intersport Elverys – From Panic to Action! Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!

BEST USE OF SEARCH – RETAIL/ECOMMERCE (PPC) (SMALL)

Burstit Digital & Cura of Sweden – Snuggle up and enjoy Hide and Seek & Topjaloezieën – Blister Blinds Campaign Hide and Seek & Tuin Ltd – Google Search Campaigns: ROAS through the Log Cabin’s roof Intren & Alinda – Take advantage of boredom caused by lockdown iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase Journey Further & Majestic Wine – Popping the corks with PPC Myprotein – Driving Growth Without Gyms Panogram & Lightup – From Winning to Doubling Pipar\Engine & Olís – Shooting for the Moon Stand Out Digital & Caviar Passion – Tripling revenue using a multi-touch-points strategy

BEST USE OF SEARCH – FINANCE (SEO) (LARGE)

Absolute Digital Media & Fast Loan UK Absolute Digital Media & Quid Market Evolved Search & thinkmoney – Investing in the right Search agency pays interest ICS digital & IG – 16 – Global Markets and 1.2 Million Monthly Visitors from Content Fuelled SEO iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch ROAST & Experian – Forging Long Term Success SIDN Digital Thinking & Liberbank – Growing in transition Wavemaker UK & Compare the Market – Defend, Grow, Innovate Whites Agency & Nationale Nederlanden Polska – 870% site traffic increase despite the pandemic and decreased interest in insurance Wolfgang Digital & Zurich Ireland – Just ‘semantics’ and ‘fiction’? No, real SEO Success!

BEST USE OF SEARCH – FINANCE (SEO) (SMALL)

Compare the Market & Sticky – Best Use of Search Elephate & EFL – ‘Business and You’ Organic Traffic Growth iProspect Ireland & AIG – Driving to the top of the SERP Pixel Nordic AB & Speqta – How Speqta boosted rankings for highly competitive keywords in the financial sector in Sweden Pufferr & New Bond Street Pawnbrokers – Adapting to a New Reality by Achieving SEO Excellence, Agility & Innovation Re:signal & WorldRemit – A better, secure and FASTER way to send money Relevance & World Gold Council – The Golden Asset (SEO) RVU – Credit where credit is due Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution WeltSparen – Closing your pension gap: This is how much money you should have in your account today

BEST USE OF SEARCH – FINANCE (PPC) LARGE

Absolute Digital Media & Quid Market Adthena & Staysure – Staying afloat with search Core & Liberty Insurance – Driving Profitability Happy Idiots & Finance Prospects – -30% costs per appointment & +21% lead quality through automated campaigning Impression & Marmalade – Consolidation is Key: Data-Driven Learnings from Learning Drivers iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch Reflect Digital & Opayo – Stay Alert. Control CPA. Save Conversions. Semahead & EuroLege – an effective PPC campaign for a law firm SIDN Digital Thinking & RCI – New Opportunities Wolfgang Digital & Zurich Ireland – Optimising PPC campaigns in a post-cookie consent world

BEST USE OF SEARCH – FINANCE (PPC) SMALL

Adobe & Sainsbury’s Bank – Revisiting the Customer Journey iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that

BEST USE OF SEARCH – TRAVEL/LEISURE (SEO)

Dept & Aruba Tourism Authority – Organic Search Strategy during COVID-19 Pandemic Stickyeyes & Etihad Airways – Experience it like you’re there’ iProspect Ireland & Aer Lingus – Soaring to new heights of organic visibility SIDN Digital Thinking & Barceló Hotels – Barceló Migration

BEST USE OF SEARCH – TRAVEL/LEISURE (PPC)

Adobe & Cunard – Staying Afloat in the COVID Tempest Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction Harbingers & Kopalnia – Keeping the Mine floating, i.e., how to reach tourists in the days of the pandemic Launch Online & Aria Resorts – Selling Holidays in a Pandemic Mindshare Sweden & SAS – Search in the Time of COVID-19 Precis Digital & Novasol – Hedging Profit During a Global Pandemic Semahead & Hydropool – How the display proved to be more efficient in lead generation than Search? SIDN Digital Thinking & Ruralidays – COVID Opportunity Starcom & ASICS – Winning the UK’s race for freedom

BEST USE OF SEARCH – GAMING

JBH The Digital PR Agency & Slotsup.com – The OnlyFans Rich List SEOsof & Casino Robots – Full Recovery After Two Google Core Updates in a Row SIDN Digital Thinking & Sportium – Clicks increase

BEST USE OF SEARCH – THIRD SECTOR/ NOT FOR PROFIT

Core & Trócaire – Searching for Kindness Crafted & Médecins Sans Frontières – COVID-19 Appeal 2020 Hide and Seek & Kansfonds – A creative and successful campaign to attract new, genuinely interested people who support Kansfonds’ cause Holistic SEO & Digital & Wordly – Brand Creation with Organic Search Campaign Innovation Visual & David Shepherd Wildlife Foundation – Pro Bono Website Rebuild & Search Consultancy Manaferra & University of the Potomac – Project 2x Morgan Online Marketing & Settled – Helping vulnerable EU citizens in the UK to find Settled Status information SIDN Digital Thinking & Banco de Alimentos – #QueTeDen2020 They.pl – 4Patients Platform

BEST USE OF SEARCH – B2B (SEO) (LARGE)

E.ON Energie Deutschland GmbH – Redesign and Optimisation of the B2B Section of eon.de Fusion Unlimited & Esme – Accelerating growth for SMEs Impression & Skills Training Group – Searching to Skill Up Merkle & Aptaclub – United with New Parents ROAST & The Access Group – Site IA Restructure Rocket Digital & Oficinas Montiel – Grow +500% in organic conversions during COVID-19 vs 2019 s360 & easytranslate – Scaling B2B Content through 7 markets and +1.800 pages in one year Semetrical & LexisNexis – Laying Down the Law Through SEO SIDN Digital thinking & Iberdrola – SEO for stakeholders Wolfgang Digital & GSR – Ahead of the Curve: Nurturing the Early Majority

BEST USE OF SEARCH – B2B (SEO) (SMALL)

Elephate & EFL – ‘Business and You’ Organic Traffic Growth GraphCMS InboundCPH & Atea – Nordic & Baltic B2B SEO Campaign iProspect Ireland & Fineos – Back2Business Loud Mouth Media & Smartway2 – A Smart Way To The Top Of The SERPs Markethinkers & Avansas – Listening to the User’s Voice MediaVision & Instant Offices – Selling office space during a pandemic

BEST USE OF SEARCH – B2B (PPC) (LARGE)

Bluebird Media & Funnel.io – Bending the rules: A smarter approach to machine learning Core & Declaron – Brexit Bonanza Embryo & The Insurance Octopus – Reaching further with Custom Scripts Like Reply & WINDTRE BUSINESS PARTNER – Sales Digital Network Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow Precis Digital & Templafy – Building a Predictive & Scalable Model for Growth Resolution Denmark & IF Commercial – Beating Google’s Smart Bidding with custom low volume bid algorithm SIDN Digital Thinking & Billin – User Quality Traffic Builders & Optimo – Quality leads in a B2B niche market during Covid-19 Wolfgang Digital & Trend Micro – Refining the B2B Funnel with Google AI in Mind

BEST USE OF SEARCH – B2B (PPC) (SMALL)

Docklin Digital & Office Depot – Future proofing digital acquisition in the midst of the pandemic iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights Relevance & World Gold Council – The Golden Asset (PPC) SEOgroup & Verizon Connect – Effective performance of the Google Ads in the long-distance business relationship

BEST USE OF SEARCH – B2C (SEO) (LARGE)

Absolute Digital Media & Fast Loan UK Bluerank & Orange – long live the new content king Crafted & Go Construct – Building New Careers in Construction Evolved Search – Making Select Car Leasing the UK’s #1 Car Leasing company Impression & Gazeboshop – Pitching to a new audience K2 Precise & Leroy Merlin – Freeze out s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering s360 & Swappie – Taking over Amazon and Apple on SEO SIDN Digital Thinking & Hello Auto – Launching the start-up The SEO Works help House of Oak fell the competition – From little acorns…

BEST USE OF SEARCH – B2C (SEO) (SMALL)

GA Agency & Calzedonia Group – Global SEO Project for 4 B2C Fashion Brands Klikkmánia & Profession.hu – Skyrocketing organic job applications Vertify & Carturesti – Writing a New Chapter for Romania’s Reading Habits Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense WeltSparen – Closing your pension gap: This is how much money you should have in your account today

BEST USE OF SEARCH – B2C (PPC) (LARGE)

Bluerank & enel-med – Proactivity and partnership as a way to robust growth Crafted & Natural History Museum – Growth amongst uncertainty. Digital Ethos & Swift Direct Blinds – Blinding Growth Impression & Topps Tiles – Topp of the Shopps Merkle NL & HEMA – More visitors, more convenience, more HEMA Netprofiler & New York Pizza – NY Pizza goes local PromoTraffic & Europ24 – How to scale Google Ads campaign to double the revenue and increase ROAS? Semahead & Memoria – The success of an online campaign in a difficult funeral industry SIDN Digital Thinking & Campus Training – B2C Optimization Traffic Today & Top1Toys – In the heat of the moment

BEST USE OF SEARCH – B2C (PPC) (SMALL)

Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0 DemandMore & Harvey Jones – Breaking Records Hide and Seek & CombiTools – Hijacking the lower funnel iProspect Ireland & BoConcept France – Putting wasted ad spend to bed while increasing store visits by +34% YoY Pipar\Engine & Lanullva – Ullklær for the Win Pipar\Engine & Olís – Shooting for the Moon Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’

BEST USE OF SEARCH – AUTOMOTIVE (LARGE)

Evolved Search – Making Select Car Leasing the UK’s #1 Car Leasing company iProspect, Autotrack, Danny van Schooten & Ray Wolf – Text Ad Foundation Merkle NL & Stern – From 10 domains to a top-level platform Performics & OnCrawl – Hybrid SXO for Renault Europe Promotraffic & Unitrailer DE – DSA campaign + Affinity analysis = A perfect combination s360 & Kia – Movement that inspires with Search Semahead & Wadowscy Volvo – an effective PPC campaign in the automotive industry SIDN Digital Thinking & BP – Drive to store BP

BEST USE OF SEARCH – AUTOMOTIVE (SMALL)

Digimetri & Otopratik – Fast-fit accessible online Havas Media Ireland & Hyundai – Driving On To Better INTREN & AKH – Increase car tire sales during a pandemic Performics & Toyota – All 4 Wheels of Organic Traffic Journey PR Agency One & Auto Trader – Eau de New Car VooDoo & Crossings Toyota – 280% Increase in High Quality Phone Calls YoY

BEST USE OF SEARCH – HEALTH (LARGE)

Bluerank & enel-med – Proactivity and partnership as a way to robust growth Bluerank & Promedica24 – Recipe for demanding times: Take care of the data you have Grupa TENSE & rehab.pl – A Million clicks in the YMYL sector for 100$ a month Harbingers & Diagnostyka – how to become the leading source of coronavirus medical information Mediaworks & myGP – Meeting increased healthcare demands with SEO digital downloads campaign Merkle & Aptaclub – United with New Parents Peak Ace & Zava – Trust me, I’m an online doctor Promotraffic & Maczfit – Greater return on campaign with a smaller budget s360 & Profil Optik – From an eCommerce focus to an eye health platform SIDN Digital Thinking & Caser Seguros – Health SEO Campaign

BEST USE OF SEARCH – HEALTH (SMALL)

56K Digital & Apohem – Injecting SEO Performance into Apohem Burstit Digital & Cura of Sweden – Snuggle up and enjoy Havas Media Ireland & UPMC – Trusted Care, Close to Home Helping Hands – From surviving to thriving in a global pandemic Performics & OK – OK, Let’s Be Healthy Together Performics & Strepsils Herbal – First Aid for Sore Throat PHD Media & Bayer – Dynamic Pollen Level in Paid Search Result Media & Medicover – Result Driven Marketing in the MediStore campaign Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’ Tecmark & Simon Moyes – The SEO Campaign Without Building a Single Link

BEST USE OF SEARCH – REAL ESTATE & PROPERTY

five elements digital & Imobiliare.ro SIDN Digital Thinking & Grupo Torres – Search Web Adaptation Strata & connective3 – A bespoke local PPC approach Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together Up&More & Ronson Development – #wedomore

BEST USE OF SEARCH – FMCG (LARGE)

Canopy & Dr Max – WE LISTEN TO PEOPLE AND GIVE THEM WHAT THEY WANT! Dept & Apetina – Inspiring and activating on Pinterest Dept & Blue Band – Pinterest campaign ‘Dan geef je ze wat mee’ Greenhouse & Nespresso – Optimizing towards Customer Lifetime Value…. What else? Semahead & Chocolissimo – The Sweet and Successful Mixture of Data and Strategy SIDN Digital Thinking & Ebro Food – Rice, the perfect ingredient for any recipe Threepipe & McCormick – Spice up your Life widoczni & alezwierzaki.pl – Rising Star in Pet Industry Zenith & Nomad Foods – Food for thought: Accelerating SEO growth across Europe

BEST USE OF SEARCH – FMCG (SMALL)

Basta digital & Popradské – Reaching Coffee and Tea Lovers Through Content Journey Further & Farmison Co – Using product-led PR to bring home the bacon Up&More & Pizza Dominium – A recipe for tripling revenues in a year

BEST USE OF SEARCH – FASHION

Boosmart & Penti – “Yellow Friday Campaign” Fragile media & Gant – Customer journey throughout categories Happy Idiots & Bos Men Shop – A 28,07% improvement in COS due to our own Happy Fashion Formula Harbingers & Quiosque – Pandemic-Proof Strategy Pipar\Engine & Lanullva – Ullklær for the Win Precis Digital & Baum und Pferdgarten – Boosting Sales and Visitors Through Micro Conversions PromoTraffic & Puccini – How to increase the revenue by 23% during the pandemic in a tourist-related industry Semahead & Vitkac – premium solution for the premium target group Sempai & DeeZee – Who run the World? DeeZee Girls! SIDN Digital Thinking & Camper – Increasing sales

BEST LOCAL CAMPAIGN (SEO)

Adwise & Kees Smit Tuinmeubelen – Store visits Kees Smit increased by 170% Dept & Pallas Kliniken – Excellent eye care, easily found Grupa TENSE & cukierniasowa.pl – Make sweet brand as visible in search results as possible Ideo Force & OtoTatry – Seize the moment – see the Tatras PromoTraffic & Laurem – Local SEO in the time of pandemic Resolution Denmark & Specsavers Northern Europe – Exploiting and gaming hyper local searches by bringing an optician to every street corner near you Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View SIDN Digital Thinking & Maslife – Local Directory Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic

BEST LOCAL CAMPAIGN (PPC) (LARGE)

Bluerank & Promedica24 – Recipe for demanding times: Take care of the data you have Fingerspitz & Kwalitaria – Delighting during COVID-19 Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation Memoria & Semahead – Localizing the nationwide brand with the Google Ads Location Targeting API Resolution Denmark & Godt Smil – Keeping 180 local dentists busy during Covid-19 SIDN Digital Thinking & BP – LOCAL CAMPAIGNS Strata & connective3 – A bespoke local PPC approach Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits

BEST LOCAL CAMPAIGN (PPC) (SMALL)

Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction iProspect Ireland & BoConcept France – Putting wasted ad spend to bed while increasing store visits by +34% YoY iProspect Ireland & Apache – Raising the dough through geo-targeting campaigns Pipar\Engine & Lanullva – Ullklær for the Win Pipar\Engine & Olís – Shooting for the Moon WebDigital & Semplus – Conquering the market with +2000% ROAS

BEST LOW BUDGET CAMPAIGN (SEO) (LARGE)

Absolute Digital Media & Total Fishing Tackle Adwise & Vandentop Tuinhout – Website migration vandentop.nl leads to an increase of 123% in online revenue Boosmart & TurkNet – “Competing in ISP Industry with a Startup Spirit” Cube Group & Orkla Care – How Möller’s became a search engine leader among fish oil producers on Polish market DWF & Fetal Care – Raising Awareness and Fighting the Stigma of Infertility EACTIVE #wiemyjak & Pool Design – Semantic keyword targeting GrupaTENSE & cukierniasowa.pl – Make sweet brand as visible in search results as possible Kompan.pl & Weterynaryjny.pl – wszystko dla waszych zwierząt (anything for your pets) PromoTraffic & i-Sprzęt SIDN Digital Thinking & Hello Auto – Start-up

BEST LOW BUDGET CAMPAIGN (SEO) (SMALL)

Digimetri & Lansinoh – Search as curious as baby First Internet & Fire Shield Systems – Keeping SEO lit on a low budget Morgan Online Marketing & Settled – Helping vulnerable EU citizens in the UK to find Settled Status information RVU – Kingdom of Jewels RVU – Renewable Universities Venture Stream & Direct 4 Baby – Record Breaking SEO Strategy Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget Vertify & Mobexpert – Giving “There’s No Place Like Home” a New Sense Visibility & Lexika – Content Marketing with Google Cloud Translation WeltSparen – Closing your pension gap: This is how much money you should have in your account today

BEST LOW BUDGET CAMPAIGN (PPC) (LARGE)

EACTIVE #wiemyjak & Wozimysie.pl – High ROAS Campaign Kompan.pl & Tchibo – Ekspresy do kawy (Coffee machines) Like Reply & Maldarizzi Automotive – Smart Bidding Local Campaign PromoTraffic & TopSanit (Small) Budget, Big Results Semahead & Apteco.pl – ambitious start of new e-commerce pharmacy pharmacy ecommerce SEO Works & Pharmacy Online – PPC is the best medicine SIDN Digital thinking & Hammam Al Ándalus – There are gestures that never end Traffic Builders & Optimo – Quality leads in a B2B niche market during Covid-19 Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together Traffic Today & Top1Toys – In the heat of the moment

BEST LOW BUDGET CAMPAIGN (PPC) (SMALL)

AdPeak & Olsen – ‘Transition of a fashion industry brand from offline to online model during the pandemic’ Intren & Alinda – Low-budget & New market Klikkmánia Ltd. & Webshop Global Ltd. – Happy Nappy Pipar\Engine & VFS – Nailed it! Up&More & Poster Polytechnic – A patent for +100% uplift ROAS from Google Ads in 3 months Up&More + Pizza Dominium – A recipe for tripling revenues in a year Visibility & Svet Stromčekov – Christmas Trees Performance Campaign WebDigital & Dwyn – David beats Goliath with +2500% ROAS WebDigital & E-Acumulatori – Performance kit to go from 72% to 2445% ROA WebDigital & Semplus – Conquering the market with +2000% ROAS

BEST INTEGRATED CAMPAIGN (LARGE)

Sponsored by Optmyzr
Optmyzr
Clicky Media & Raleigh – Powering Electric Results Crafted & Médecins Sans Frontières – COVID-19 Appeal 2020 Digital Ethos & Swift Direct Blinds – Blinding Growth Hallam & Orgvue – Unified Search Campaign Drives Best-Ever Closed Won Revenue For Orgvue Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation iProspect Denmark & GF Forsikring – How to integrate search effectively with OneSearch Merkle & Benefit Cosmetics – SERP Flawless Full Coverage Traffic Builders & Wereldhave – Covid-19 – Strong together, healthy together Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter! Wolfgang Digital & Woodie’s – We’re All Homemakers

BEST INTEGRATED CAMPAIGN (SMALL)

Sponsored by Optmyzr
Optmyzr
Anicca Digital & NHS Leicester City CCG – Using paid media to ensure participation from Minority and ‘hard-to-reach’ communities for Leicestershire NHS consultation for a new hospital First Internet & Kandy King – Sweet Growth Hide and Seek & Nxt Museum – Launching a New Media Art institution Loud Mouth Media & BES – Fixing a leaky search strategy Mavericks & Elefant – Singles’ Day Pipar\Engine & Olís – Shooting for the Moon Stand Out Digital & Caviar Passion – Tripling revenue using a multi-touch-points strategy Visibility & NaMaximum – Integrated PPC + SEO Campaign for YMYL

MOST INNOVATIVE CAMPAIGN (PPC) (LARGE)

Bluebird Media & KitchenTime – Growth does not equal success Dept & Rituals – Data driven dynamic retargeting campaigns Happy Idiots & Shimano – 564 personalized dealer campaigns for 141 Shimano Service Centers through automation Harbingers & KPR – heroes in aid of companies Merkle & NOW TV – Unbelievable J.E.F.F: Completely Automated Football Coverage Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide Sempai & Tantis – Machine learning & Human Intelligence = success measured in $! SIDN Digital Thinking & Barceló Hotels – Worldwide Strategy Stickyeyes & Science in Sport – A channel agnostic approach to Black November

MOST INNOVATIVE CAMPAIGN (PPC) (SMALL)

Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0 iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that Panogram & Lightup – From Winning to Doubling Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’

MOST INNOVATIVE CAMPAIGN (SEO) (LARGE)

Sponsored by five elements digital
Dept & Dayrize – Building the new Marketplace Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box iProspect Denmark & GF Forsikring – Gaining a strong organic presence through OneSearch Kompan.pl & Akord – producent mebli (furniture factory) OrangeValley & Hunkemöller – How SEO A/B Testing yields substantial business results s360 & Swappie – Taking over Amazon and Apple on SEO Semetrical & LexisNexis – Laying Down the Law Through SEO SIDN Digital Thinking & Sportium – Increase of SEO pages Traffic Today & Raamdecoratie.com – Dominating the Dutch roller blind market by means of custom facets.

MOST INNOVATIVE CAMPAIGN (SEO) (SMALL)

Sponsored by five elements digital
GraphCMS – Build Your DXP Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic

BEST SEO CAMPAIGN (LARGE)

connective3 & thortful – Achieving a 1000% ROI from organic search DWF & Vivre – 2,5 mil. organic visits increase in 2020 Evolved Search & Drench – Running a fresh approach to Search Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box Impression & Topps – Recovering back to the Topp s360 & BAUHAUS – Winning 60% Search Visibility Through Topic Clustering s360 & Swappie – Taking over Amazon and Apple on SEO Semetrical & LexisNexis – Laying Down the Law Through SEO Wolfgang Digital & Clario – Plotting an Organic Brand Launch Wolfgang Digital & Zurich Ireland – Just ‘semantics’ and ‘fiction’? No, real SEO Success!

BEST SEO CAMPAIGN (SMALL)

Centrumrowerowe.pl – cycling to the top! GraphCMS – Build Your DXP InboundCPH & Atea – Nordic & Baltic B2B SEO Campaign iProspect Ireland & AIG – Driving to the top of the SERP iProspect Ireland & Workplace – Connecting people through organic traffic MediaVision & Share to Buy – Best SEO Campaign Re:signal & ASICS – Going the extra mile! Re:signal & WorldRemit – A better, secure and FASTER way to send money Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View – Major Organic Traffic Increase Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic

BEST PPC CAMPAIGN (LARGE)

Bluebird Media & KitchenTime – Growth does not equal success Digital Ethos & Swift Direct Blinds – Blinding Growth Evolved Search & Mattress Online – Plumping up Paid performance Merkle NL & HEMA – More visitors, more convenience, more HEMA Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow PromoTraffic & SneakerStudio – Performance + Branding = Success! SIDN Digital Thinking & Campus Training – B2C Optimization Wolfgang Digital & Intersport Elverys – From Panic to Action! Wolfgang Digital & Littlewoods Ireland – Smart Campaigns Made Smarter!

BEST PPC CAMPAIGN (SMALL)

Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0 DemandMore & Harvey Jones – Breaking Records Hide and Seek & CombiTools – Automation with Data Feeds Hide and Seek & Topjaloezieën – PPC Campaign iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase Launch Online & Aria Resorts – Selling Holidays in a Pandemic Panogram & Lightup – From Winning to Doubling Pipar\Engine & Lanullva – Ullklær for the Win WebDigital & DualStore – Right performance package for +3500% ROAS WebDigital & ForIT – Gain market share with +5500 ROAS

BEST PAN EUROPEAN CAMPAIGN

iProspect Ireland & Le Creuset – The right mix of ingredients for a +249% ROAS increase iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights iProspect Ireland & Workplace – Connecting people through organic traffic JBH The Digital PR Agency & Money.co.uk – Celebrity Chef Credit Report Peak Ace & TIMOCOM – Rebuilding Paid Search from Lisbon to Moscow Re:signal & ASICS – Going the extra mile! Sempai & DeeZee – Who run the World? DeeZee Girls! SIDN Digital Thinking & Sendiroo – European SEO Campaign

BEST USE OF CONTENT MARKETING (LARGE)

Blue Array & GoCardless – Gatecrashing the financial SERPs Bluerank & Orange – long live the new content king connective3 & thortful – Achieving a 1000% ROI from organic search Harbingers & JOICO – Staying JOIful Impression & AskTraders – A Quality Investment Peak Ace & Zava – Trust me, I’m an online doctor Sempai & innogy – Against the Wind with innogy – Sales in Pandemic Tension SEMTR & L’oreal Turkey / Cildimveben – 1M Organic Traffic in 10 Months Through Comprehensive Content Strategy Stickyeyes & Etihad Airways – ‘Experience it like you’re there’ Wolfgang Digital & Clario – Plotting an Organic Brand Launch

BEST USE OF CONTENT MARKETING (SMALL)

Compare the Market & Sticky – Best Use of Content Marketing Elephate & Nutridome – Boosting Organic Traffic Revenue with Content Marketing Elephate & VOX – Content Marketing Campaigns on Homes, Interiors & Emotions Good Brothers & broadbandchoices – The Science of Scare Project Havas Media Ireland & AXA – Building New Audiences With SEO iProspect Ireland & Allianz Care – Helping Expats find Happiness during a Global Pandemic iProspect Ireland & Workplace – Connecting people through organic traffic Performics & Uni baby – Data-Driven Parenthood PR Agency One & Auto Trader – Eau de New Car Vertify & Carturesti – Writing a New Chapter for Romania’s Reading Habits

BEST USE OF PR IN A SEARCH CAMPAIGN (LARGE)

connective3 & Canine Cottages – Doggy Devotion: driving links by raising heartrates Impression & We Are Marmalade – Driving Success in a Competitive SERP Landscape Peak Ace & Zava – Trust me, I’m an online doctor Propellernet & Pour Moi – Digital PR to get you noticed SIDN Digital Thinking & Smoking Paper – Integrated Smoking Mask / Miquel & Costas

BEST USE OF PR IN A SEARCH CAMPAIGN (SMALL)

Elephate & VOX – Digital PR Campaigns on Homes, Interiors & Emotions Good Brothers & broadbandchoices – The Science of Scare Project HomeToGo Inbound Marketing Team – 2021 Travel Trends PR Agency One & Auto Trader – Eau de New Car Sweet Spot PR & DER Tour – The 2020 DERTOUR Accommodation Price Index Vertify & Veranda Mall – Retail Therapy Amidst the Pandemic WeltSparen – Closing your pension gap: This is how much money you should have in your account today

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Anicca Digital & NHS Leicester City CCG – Using paid media to ensure participation from Minority and ‘hard-to-reach’ communities for Leicestershire NHS consultation for a new hospital Harbingers & Arskom Sport Brokers – YouTube – #GameChanger in sport Pipar\Engine & Lanullva – Ullklær for the Win Pipar\Engine & Olís – Shooting for the Moon Promotraffic & Moda Size Plus – Data-Driven Social Media Strategy for e-commerce Sempai & DeeZee – Who run the World? DeeZee Girls! SIDN Digital Thinking & Grupo MASMOVIL – Telco Contents Traffic Builders & Woonboulevard Poortvliet XXL – Store Visits Wolfgang Digital & Elverys – From Panic to Action! YouTube Marketing Agency 5PM & GAMMA – How GAMMA dominates the search results on YouTube and Google

BEST USE OF DATA (PPC) (LARGE)

Adthena & Staysure – Staying afloat with search Bluebird Media & KitchenTime – Growth does not equal success Incubeta & Laithwaite’s Wine – (Pub) Crawling Amazon for Laithwaite’s Success iProspect Denmark & Elgiganten – How Inventory Management Should Be Utilized Mediaworks & Viovet – Unrivalled audience insights drives strong Google Shopping results Merkle NL & HEMA – More visitors, more convenience, more HEMA Peak Ace & Pool-Chlor-Shop – Swimming against the COVID-19 tide Precis Digital & Zizzi – Pushing Growth with Data, Tech, and Value Buckets Sempai & Tantis – Machine learning & Human Intelligence = success measured in $! Traffic Builders – WebWinkel Vakdagen – Lead Qualifier Visitor Record

BEST USE OF DATA (PPC) (SMALL)

Basta digital & MiniFARMA – An actionable off-line visits forecast for a local attraction Burstit Digital & Randstad Sweden – Let’s e-commerce this! 2.0 iProspect Ireland & Bank of Ireland – A 55% CPQ Drop? You can quote me on that iProspect Ireland & Workday – A Journey Through the Cloud: Taking B2B to New Heights iProspect Ireland & Apache – Raising the dough through geo-targeting campaigns Somebody Digital & Apria Direct – ‘Diving Deep to Deliver Healthy Results’

BEST USE OF DATA (SEO) (LARGE)

Bluerank & Orange – long live the new content king EACTIVE #wiemyjak & Czas zegarków – An unusual error caused a 90% drop in SEO Fingerspitz & Bruynzeel Keukens – Pinterest SEO: inside the black box Mediaworks & Where The Trade Buys – Total Cost of Cancelled Christmas Markets OrangeValley & Hunkemöller – How SEO A/B Testing yields substantial business results Propellernet & PureGym – Real-time Keyword Research During Lockdown s360 & BAUHAUS – Prioritizing Content Production with Google Trends Semetrical & LexisNexis – Laying Down the Law Through SEO SIDN Digital Thinking & Yext & Palladium – Our clients’ searches are gold Wavemaker UK & Compare the Market – Wavemaker Ripple

BEST USE OF DATA (SEO) (SMALL)

five elements digital & Imobiliare.ro – Business Intelligence for SEO JBH The Digital PR Agency & Money.co.uk – The Dirty Delivery Report Serpact & DSK Bank – From -1500 GMB Listings – Merging, Analyzing, Optimizing to One Single View with Our Own Software Solution Vertify & Intersport – Fixing Site Migrations with Machine Learning on a Tight Budget

BEST SOFTWARE INNOVATION (26 staff or over)

Adchieve – Engineering Success Conductor – Conductor Live Increasingly & Scandiborn – AI Collections iQuanti Inc – ALPS (Analytics Led Platform for Search) Like Reply – bLocal rankingCoach – Jump-starting small businesses with marketingRadar Senuto – SEO Analytics Platform Surfer – Content Intelligence Yext – Yext Answers

BEST SOFTWARE INNOVATION (Up to 25 staff)

Basta digital & Tatra banka – Detecting Phishing Attempts in Google Search / Brand Protect Script InLinks – Search Engine Understanding JetOctopus Link Affinity – Ethical Link Building tool and digital PR through A.I. and Machine Learning PPC Ad Editor – Mockup & Share your Paid Search Campaigns the Easy Way PPC Samurai – Automation Without Compromise SearchPilot – SEO A/B testing platform Squared.io – Google Ads. Automated TrueClicks – PPC Auditing & Monitoring built for Teams

BEST SEO SOFTWARE SUITE

Conductor iQuanti Inc – ALPS (Analytics Led Platform for Search) OnCrawl – Technical & Data SEO platform Pi Datametrics Senuto – SEO Analytics Platform Siteimprove – SEO

BEST PPC MANAGEMENT SOFTWARE SUITE

Adchieve – Engineering Success Kenshoo – Kenshoo Search Marin Software – MarinOne Optmyzr PPC Management Suite – Empowering Search Pros for Post-Pandemic PPC PPC Samurai – Automation Without Compromise Sempai – Sempai Merchant 360 Squared.io – Google Ads. Automated. TrueClicks – PPC Auditing & Monitoring built for Teams

BEST SEARCH SOFTWARE TOOL (26 staff or over)

OnCrawl – Technical & Data SEO platform Sempai – Sempai Merchant 360 Senuto – SEO Analytics Platform SEOWORK – Analytics for SEO and website quality

BEST SEARCH SOFTWARE TOOL (Up to 25 staff)

Basta digital & Tatra banka – Detecting Phishing Attempts in Google Search / Brand Protect Script Inlinks – Entity-based SEO Platform PPC Ad Editor PPC Samurai – Automation Without Compromise Sitebulb – SEO Auditing Tool Squared.io – Google Ads. Automated. Swydo – Swydo Reporting & Monitoring Tool TrueClicks – PPC Auditing & Monitoring built for Teams

BEST IN-HOUSE TEAM

Compare the Market – Organic Performance Team Harbingers Heycar – SEO Team HomeToGo – Inbound Marketing Team Milrab – Team Marketing Myprotein – Paid Search Team Red Ventures UK – Organic Search Team WATT24 – Marketing Team

BEST SMALL PPC AGENCY

Burstit Digital DemandMore Docklin Digital Hide and Seek Launch Online WebDigital – Elevated Performance

BEST LARGE PPC AGENCY

Absolute Digital Media Bluebird Media Boosmart Marketing Intelligence Agency Crafted Impression Peak Ace AG Precis Digital Semetrical SIDN Digital Thinking Wolfgang Digital

BEST SMALL SEO AGENCY

Sponsored by SEOmonitor
SEOmonitor
Altitude Internet Digital Marketing Services BoostROAS five elements digital JBH – The Digital PR Agency Manaferra Pixel Nordic AB Re:signal Thunderbolt Digital

BEST LARGE SEO AGENCY

Sponsored by SEOmonitor
SEOmonitor
Absolute Digital Media Blue Array Evolved Search Impression Merkle UK SEO Team Peak Ace AG Reddico Semetrical SIDN Digital Thinking Wolfgang Digital

BEST SMALL INTEGRATED SEARCH AGENCY

Sponsored by SEOmonitor
SEOmonitor
Aqueous Digital GA Agency Loud Mouth Media MediaVision The Good Marketer

BEST LARGE INTEGRATED SEARCH AGENCY

Sponsored by SEOmonitor
SEOmonitor
Absolute Digital Media Bluerank Core Crafted Fusion Unlimited Hallam Impression Peak Ace AG Stickyeyes Group The Media Image