Published by Sue Johns-Chapman
Published Date 11.02.2025 
It’s no secret that at Somebody Digital, we love winning.
The past year has been a remarkable one for our small but mighty team. It all kicked off with a bang when we walked away from the European Search Awards with not one, but two gold awards—Best Integrated Campaign and Best Use of Search (Health).
And since then, things have only accelerated.
One of the biggest shifts we’ve seen over the past year is the growing demand for multilingual marketing campaigns. More and more clients are looking to break into new markets, and they’re turning to us for help.
Scaling Global Campaigns with Local Expertise
We’ve always believed that agility is our strength. As an agency of 23 people, we’re neither too big nor too small—we’re just the right size to stay nimble, move fast, and hire the best talent from around the world.
Today, we have over 15 in-house language experts spanning French, Japanese, Spanish, Flemish, German, and more. This gives us a distinct advantage when crafting localised, culturally sensitive campaigns that resonate in multiple markets.
With our multilingual capabilities and deep Account-Based Marketing (ABM) expertise, we don’t just help brands translate their message—we transform it to fit each region’s unique audience, search intent, and buyer behaviour.
A Case in Point: Driving Growth for a Global 2FA Client
One standout success story from the past year has been our work with a US-based software company specialising in digital authentication.
They approached us with a challenge: they wanted to double inquiries from non-English speaking regions—specifically, Germany, Austria, Switzerland (DACH), Japan, and France—within the second half of 2024.
Here’s how we tackled it:
- Leveraged in-house native speakers to ensure authentic, culturally aligned messaging.
- Built a full-funnel, localised ABM strategy, aligning paid search, content, and outreach with each region’s market nuances.
- Optimised campaign performance to drive better results at a lower cost-per-lead.
The outcome? A 5% increase in inquiries and a 45% increase in qualified leads—all while reducing the cost per acquisition.
Breaking into New Markets: The Role of ABM & Multilingual Marketing
Expanding into new international markets is no small feat. It requires more than just translation—it demands deep cultural understanding, data-driven precision, and a tailored go-to-market strategy.
That’s why ABM (Account-Based Marketing) is an essential driver of global growth.
With ABM, businesses can:
- Target high-value accounts with personalised campaigns
- Leverage data to understand regional buyer behaviour
- Use native-language experts to navigate market-specific challenges
By combining ABM with multilingual marketing expertise, brands can speak their audience’s language—both literally and figuratively—creating stronger connections, higher conversions, and sustainable growth in new regions.
Looking Ahead: What’s Next for Somebody Digital?
Winning two EU Search Awards was a milestone, but for us, it was just the beginning. We’ve gone on to take home gold in the Global, US and UK Search Awards.
But besides our personal wins, over the past year, we’ve helped more brands than ever expand into global markets, scale their multilingual campaigns, and fine-tune their ABM strategies. And we’re just getting started.
As we continue into 2025, we’re excited to keep pushing boundaries, unlocking new opportunities, and helping businesses thrive in an increasingly global digital landscape.
Because at the end of the day, success isn’t just about winning awards—it’s about winning in every market. And that’s exactly what we help our clients do.
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