Published by Sue Johns-Chapman
Published Date 29.04.2025 
Webmetric is a digital agency based in Poznań, Poland, specializing in SEO and UX design, with complementary expertise in web analytics and e-commerce consulting. We help brands grow with smart strategies and measurable results.
What makes us stand out? Our transparent, hourly-based model allows for maximum flexibility and real collaboration. No rigid rules, – only transparent and flexible support that brings real results.
We believe that strong relationships are the foundation of meaningful results.. That’s why we prioritize trust, honesty, and long-term partnerships. Our experienced team is driven by enthusiasm, curiosity, and the freedom to explore creative solutions across UX, content, and SEO.
At Webmetric, each project is approached from multiple angles and across various disciplines – we combine user insights with SEO strategy, data analysis with storytelling, and creativity with technical precision. This holistic view allows us to not only meet KPIs, but also to solve deeper business challenges.
We work closely with our clients at every stage – from strategic planning to execution – ensuring that every action is aligned with their goals, scalable over time, and with measurable results. Whether it’s a start-up looking for traction or a mature brand seeking refinement, we adapt our process to fit their growth path.
Above all, we believe that transparency and adaptability are key to sustainable success online. That’s why our clients stay — not due to binding agreements, but because the partnership works.
Small Budget, Strategic Impact
This year, we submitted our campaign to the Best Low Budget Campaign (SEO) (Small) category of the European Search Awards. The project was developed for Emel, a Polish brand known for handcrafted children’s footwear.
Our mission? To increase organic visibility and keyword rankings in the highly competitive children’s shoe market – all on a modest budget. We focused on technical SEO and link building, but the breakthrough came from rethinking the site’s category structure, which was creating indexing issues and diluting relevance.
We simplified the navigation by merging redundant categories and aligning the structure with both SEO best practices and real customer behavior.
Results That Matter
We tracked performance across hundreds of relevant search terms. Some of the most notable improvements included:
- “kapcie do przedszkola” (slippers for preschool) – improved by 50 positions
- “buty do przedszkola” (shoes for preschool) – improved by 69 positions
- “buty dla dzieci” (shoes for children) – newly indexed and ranking
- “barefoot” (barefoot shoes) – newly indexed and ranking
- “kapcie do żłobka” (slippers for daycare) – improved by 87 positions
- “kalosze dziecięce” (children’s rain boots) – up by 28 positions
More than 20 high-intent keywords saw position gains of 20 to 90+ places in just a few months – a testament to the impact of smart technical work and structured optimization.
Why This Recognition Matters to Us
We chose to submit this campaign because it shows how carefully planned SEO can drive meaningful change, even without a big budget. And for a brand like Emel, which blends tradition, quality, and care – that visibility is well deserved.
For us, being shortlisted for the European Search Awards is more than a milestone – it highlights our team spirit, our approach, and the values behind every project.
For us, this nomination confirms that a clear strategy, trust, and a thoughtful approach can achieve more than a large budget ever could. It proves that with focus, flexibility, and a real partnership mindset, results follow naturally.
This nomination proves that you don’t need to overspend to build a smart, high-impact campaign. We’re proud that our work has been recognized among the best in Europe. – Wojciech Popiela, CEO of Webmetric
Where to Find Us
Want to learn more about our approach or see what we’re currently working on?
Visit our website or connect with us on social media:
We’re always happy to share insights, exchange ideas, and collaborate with people who believe in thoughtful, user-centered digital strategies.
