Published by Sue Johns-Chapman
Published Date 08.04.2025 
At Disruption Agency, we’re committed to pushing the boundaries of Google Ads for e-commerce. This year, we’re honored to be named finalists for Best Use of Data (PPC Small) and Best Small PPC Agency at the European Search Awards 2025. These nominations celebrate both our data-driven campaign execution and our rapid rise as a agency—proof that our performance-first approach is making a real impact.
“I’m honored to see our work recognized at this level. This is just the beginning as we continue to push the boundaries of profit-driven Google Ads for e-commerce.”
– Thorbjørn Sørensen, CEO & Co-founder, Disruption Agency
Who We Are: Disruption Agency
Founded in 2024, Disruption Agency was built with one mission: scaling e-commerce brands profitably through Google Ads. Instead of relying on outdated ROAS metrics, we use a profit-first model, ensuring every dollar spent fuels measurable business growth.
With a tight-knit, highly specialized team—Thorbjørn Sørensen and Oliver Theibel, both Google Ads experts—we’ve helped brands achieve 2X+ profit growth through advanced Shopping structures, real-time data integrations, and AI-powered feed optimizations.
“It’s a privilege to be recognized for our results. This fuels our drive to scale both our clients and Disruption Agency to new heights.”
– Oliver Theibel, Co-Founder, Disruption Agency
Our Award-Nominated Work: Best Use of Data (PPC Small) – Disruption Agency X AVA Beauty
2X Profit: 7-Figure Shopping Structure
Our nomination in the Best Use of Data (PPC Small) category celebrates our profit-focused Google Shopping strategy for AVA Beauty, where automation and real-time optimizations drove record-breaking performance.
The Challenge
AVA Beauty aimed to grow net profit by 50%+ in Q4 2024 while scaling ad spend. The obstacle? Doing it without sacrificing profitability—something traditional Shopping structures rarely optimize for.
The Solution: POAS-Based Shopping Structure
We implemented a Profit on Ad Spend (POAS) Shopping structure powered by Profit Metrics, dynamically shifting budget toward the most profitable SKUs in real time.
To maximize results, we also implemented a series of advanced optimizations:
- Hourly product feed updates to avoid wasted spend on out-of-stock items
- Manual title and image improvements to boost CTR and conversions
- Integration with a Google CSS partner to reduce CPCs by up to 20%
- Real-time attribution with Triple Whale to ensure accurate budget decisions
“Disruption Agency’s results-focused approach has been a game-changer for us. Their recognition is well-earned, and I’m proud to have them as a partner.”
– Sebastian Poulsen, Founder, AVA Beauty
The Results
By replacing ROAS with net profit optimization, we more than doubled profitability—shattering the original target.
| Q4 2023 vs. Q4 2024 | % Increase |
| Net Profit Growth | +123% |
| Ad Spend | +80% |
| POAS | +12% |
These results is also featured in a case study with Profit Metrics, showcasing the power of this structure.
Best Small PPC Agency
Being recognized as a finalist for Best Small PPC Agency highlights our rapid growth and the real-world results we’ve driven in under a year.
We’ve helped e-commerce clients boost profitability by over 100%—without bloating their cost structures.
Take ByStenholt, another client where our approach delivered standout results:
| ByStenholt: Q4 2023 vs. Q4 2024 | % Increase |
| Net Profit Growth | +110% |
| Ad Spend | +70% |
Why This Finalist Spot Matters
The European Search Awards are among the most respected in our industry. Being shortlisted is more than recognition—it’s validation of our approach: combining deep data with a relentless focus on profit.
We’re proof that small, elite teams can outperform bigger agencies by leveraging automation, real-time decision-making, and an obsession with client growth.
We’re deeply grateful to our clients, partners, and the European Search Awards judges for recognizing our work. Whether we win or not, this only fuels our momentum to keep disrupting the paid media space.
Follow our journey: www.disruptionagency.io
YouTube: Thorbjørn Sørensen – Ecom Google Ads
Instagram: @ts_ecomgoogleads
LinkedIn: Thorbjørn Sørensen
