Published by Sue Johns-Chapman
Published Date 16.04.2026 
It’s a moment that goes beyond recognition. In 2026, at Insightland we proudly celebrate becoming a finalist in four European Search Awards categories. And this year, every single campaign we submitted made it to the finals.
This is something we’re genuinely proud of. Not just the nominations, but the team behind them. A team that isn’t afraid to challenge the unknown, explore new areas of building visibility, especially AI Search, and consistently finds ways to turn insights into real growth.
We create measurable business impact by combining reliable data, technology, and close collaboration with our clients. That’s what these nominations reflect.
Who We Are: From SEO Roots to a Multi-Platform Growth Partner
Insightland was founded in Wrocław, Poland, with an ambition to help brands grow through search. Today, we work with both local and global brands across multiple markets.
We specialize in brand visibility – across AI-powered environments, traditional search engines, and paid advertising platforms.
By connecting business understanding, technology, and data, we turn insights into impact. We support e-commerce brands, mainly across fashion, beauty, and retail. But our experience spans industries – from logistics (3LP, part of Würth Group), through telecom (Mobile Vikings), to hospitality (Hotel 500). And it’s exactly these diverse, business-driven collaborations that led to this year’s four nominated campaigns.
Four Campaigns, Four Stories of Impact
Each shortlisted campaign represents a different dimension of our work: AI Search and innovative SEO approaches, technically advanced migrations and high-impact campaigns delivered with efficiency in mind.
Mobile Vikings: Rewriting the Narrative in AI Search
One of our most innovative campaigns focused on something still largely unexplored in the industry, which is influencing how LLMs talk about brands.
Mobile Vikings faced a critical issue: AI tools like ChatGPT or Gemini were spreading incorrect information, claiming the brand had no customer support hotline. This false narrative appeared in opinion-based and comparison queries, directly affecting consumer decisions.
We approached it as a reputation challenge in AI Search. Through comprehensive audits of LLM responses, insight-driven content strategy, and collaboration with the client to correct misinformation at the source, we reshaped how AI systems perceive the brand and talk about it.
As a result, Mobile Vikings is now consistently presented as a brand with accessible customer support across major LLM platforms. The goal was to remove a key barrier in the decision-making process – and we made that happen.
This campaign proves that visibility is no longer just about positions in rankings but about shaping the narrative wherever users seek answers.
Mobile Vikings: A Phased Migration Driving Growth Without Risk
Our second Mobile Vikings campaign tackled a different challenge – a complex, phased website migration.
The goal was to protect SEO performance while driving significant growth in key product areas. By aligning technical SEO with business objectives, we ensured a smooth transition and created a stronger foundation for growth.
The results speak for themselves:
- Average position improved from 10.9 to 6.1
- Clicks increased by over 162%
- Impressions grew by over 166%
- Keywords in TOP 3 more than doubled (+108%)
- Keywords in TOP 10 nearly tripled (+191%)
This translated directly into business impact:
- Organic-driven purchases increased by 126%
- Organic sessions grew by over 165%
The project demonstrated that even the most technical processes can, and should, be driven by business outcomes.
3LP: From Neutral to Clearly Recommended
In another AI-driven campaign, we worked with 3LP (Würth Group member) to influence how the brand is evaluated in Google’s AI Overview.
Initially, the brand was presented in a neutral way. “It depends on your needs,” we could read during our initial audit. While not negative, this kind of response creates uncertainty, especially in B2B decision-making.
Our goal was to shift the narrative to a clearly positive recommendation. By optimizing key content (including the 3LP opinions page) and building authoritative, industry-relevant publications, we created a consistent and strong information ecosystem.
Within weeks, AI Overview began presenting 3LP as a brand worth choosing. We were observing a clear, confident recommendation instead of hesitation. This campaign highlights how AI-generated summaries, that may directly influence business decisions, can be strategically shaped.
Hotel 500: Overcoming Technical Barriers on the Path to Organic Growth
The fourth campaign focused on a complex website migration for Hotel 500.
At the starting point of the project, we faced multiple technical challenges including duplicated structures, inconsistent mobile and desktop versions, indexing issues, and limited visibility in search results.
Instead of treating the migration as a purely technical task, we approached it as a business recovery project – focused on restoring visibility and conversion potential.
The results:
- Over 20% increase in organic clicks
- Over 64% increase in impressions
- Significant growth in visibility across key queries
Most importantly, the impact extended beyond SEO metrics. For one of the hotel properties, improved visibility and user experience led to a 306% increase in direct bookings year-over-year.
This campaign is an example of how fixing the technical foundations can unlock exponential growth, especially in competitive industries like hospitality.
What This Year’s Nominations Mean to Us
Being nominated for the European Search Awards for the third year in a row – with every submitted campaign shortlisted this year – is something we genuinely appreciate.
What matters most is what stands behind these nominations. It comes down to months of testing ideas that don’t yet have a playbook, close partnerships with clients who are open to doing things differently, and a team that treats business-focused problem solving as a crucial part of everyday work.
“This is the third year in a row that our client collaborations have been recognized at the European Search Awards. What makes me happiest is the fact that the recognition reflects projects we truly believed in, partnerships with clients who trusted us, and a team for whom ‘great work’ is not an exception, but just another day at the office.” – Joanna Jelenik, Technical SEO Manager
Connect with Insightland
If you’d like to know more about what we do and how we do it – visit us at:
https://insightland.org
Or follow our journey on LinkedIn:
https://linkedin.com/company/insightland
