The European Search Awards have been judged by digital marketing industry leaders and experts.
Current Judges
Previous Judges include:
Head judges
GJ Bramer | Digital Consultant
GJ Bramer, MIM (aka Googleadviseur) Digital Consultant GJ currently resides in Burgundy, France and is the former manager at some (large) companies like Getronics. As owner of his own company he has been delivering online marketing for over 15 years for local, national and international companies. Makes this quote work: “Amateurs get frustrated with clients, professionals educate them ....” ● Partner of SEMInternational / Digital Innovation Group Already judge at the first edition in Amsterdam.
Sara Clifton | Founder & CEO and Co-founder Verified Data | Search Integration
Sara is CEO of Search Integration and co-founder of Verified Data. In 1999 she was a pioneer in changing the media landscape and how we operate to get the best use of our digital marketing spend and founded the first Search Marketing division for The WPP Group in the Nordics. She has worked with global search marketing and analytics since then and helped many organisations bring SEO, SEM and Analytics in-house. Being passionate about bringing accurate data to the clients and making sure it drives the business forward is key in Saras work. She has worked closely with IBM, Tetra Pak, Sony, Cisco, Thule, Samsung on a pan-european basis for many years and have been a regular global speaker at SES, SMX, IQPC, International Search Summit, Next Data and more. In 2012 she was a guest lecturer at the University College London (UCL). She has worked closely with IBM, Tetra Pak, Sony, Cisco, Thule on a pan-european basis for many years and have been a regular global speaker at SES, SMX, IQPC, International Search Summit, Next Data and more. In 2012 she was a guest lecturer at the University College London (UCL).
Mojca Longar | Marketing Manager | Orbit
Mojca is a marketing manager at Red Orbit, the leading digital performance agency in Adriatic region. Her passion is developing new education products and organizing events, that follow her agency’s mission to level up industry knowledge and follow the newest trends. She is the director of the well known and established inOrbit conference.
Irina Nica | Senior Marketing Manager, Product Awareness | HubSpot
Irina is a driven marketer with over 10 years of experience in content marketing and SEO. As part of HubSpot’s Freemium User Acquisition team, she is responsible for increasing HubSpot’s product awareness across all free features, and her focus is on building buzz, backlinks, and driving signups. Prior to joining HubSpot, Irina was the Marketing Manager of the award-winning SEO tool, SEOmonitor.com.Judges
Bamsa Abou Assaf | Rbbi
Basma is the Head of SEO at RBBi - Human Centered Digital Solutions Agency in Dubai. She is a strategy-driven and passionate SEO expert, with a strong track record of driving search growth for huge brands in highly competitive sectors. Basma has a bachelor's degree in computer science, with a vast array of extensive digital experience, having been working in an agency specialized in UX, content, data & analytics, paid performance, and how they all work closely with SEO to impact the search experience. Basma is an award-winning SEO expert, she has helped grow the SEO team to become one of the largest SEO teams in the MENA region, she has also led the team to win the "Best SEO Agency" in the MENA Search Awards for two years in a row.
Lukas Adamec | Performance Marketing Manager- DACH | Zendesk
Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.
Barry Adams | Founder | Polemic Digital | @badams
Barry Adams has building and ranking websites since 1998. Over the years he's honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded SEO consultancy Polemic Digital, delivering specialised SEO services to clients such as the UK's most-read newspapers The Sun and the Daily Mail and America's most popular news channel Fox News. In 2016 his work was recognised with two UK Search Awards, including Best Small SEO Agency for which he was again shortlisted in 2017. In addition to his consulting work, Barry lectures on SEO and digital marketing for Ulster University, Queen's University Belfast, and the Digital Marketing Institute. He travels the world to speak at digital conferences such as BrightonSEO, Pubcon, UnGagged, SMX, and Learn Inbound. Barry also serves as the Chief Editor at award-winning European digital marketing blog State of Digital.
Arthur Agishev | Senior Tech SEO Executive | Farfetch
Started my career as an SEO executive in a Russian ecommerce start-up. Later joined to Farfetch Russia team, where took the full ownership on the SEO channel in Russia & CIS markets. After 3 years and a couple of successful initiatives got promoted and joined the Farfetch Central team in London. Here I've started a technical SEO team which got extended in the last 2 years and work closely with the Data Science team on machine learning-based ambitious SEO solutions.
Dawn Anderson | Founder | Bertey Ltd
Dawn Anderson lectures on search and digital marketing strategy at Manchester Metropolitan University, is an international conference speaker (UK, US, AUS, IT), a trainer, and runs a digital marketing and international SEO consultancy agency, Bertey based in Manchester, UK. Dawn has spoken at some of the leading UK and global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON (Manchester, UK), European Search Conference (Liverpool, UK), Search Leeds (Leeds, UK), Brighton SEO (Brighton, UK), SMX London (London, UK), SMX East (San Jose, US), Ungagged London (London, UK), Ungagged Las Vegas (Las Vegas, US), MozCon (Seattle, US) and State of Search (Dallas, US). Dawn has also spoken at conference across Europe and as far afield as Australia. Dawn has been in digital marketing and SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy and consultancy across a number of sectors. She is a Northern Digital, UK, EU and US Search Awards Judge. Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights. Dawn also supervises Masters dissertation students undertaking their MSc in digital marketing strategy at Manchester Metropolitan University and also lectures and undertakes workshops on search and marketing analytics teaching International Fashion Promotion students at Manchester Fashion Institute
Nick Andrews | Head of Acquisition | Buyagift & Red Letter Days (Moonpig Group)
Nick Andrews is the Head of Acquisition for Buyagift & Red Letter Days (Moonpig Group) managing Performance Marketing, SEO, Affiliates and Partnerships. Nick has previously held positions as Senior Digital Marketing Strategy Manager, Senior SEO Manager and Senior Search Manager at M&S along with Senior PPC Manager and Senior SEO Manager at Debenhams, bringing over 15 years digital experience to the judging process. Nick is a long-standing supporter of the awards, returning to the panel once again this year to reward those who truly are making a difference to not only their clients, but the industry.
Aneta Bajda-Majka | Global Marketing Director | Argos Multilingual
Aneta Bajda-Majka is a marketing professional with over 10 years’ experience in digital and brand marketing. She graduated with a Bachelor’s of Commerce, double majoring in Marketing and Finance, from the University of New South Wales in Australia. Currently Aneta is the Global Marketing Director at Argos Multilingual and is leading a team of marketers in the implementation of the global marketing strategy. Previous to her current role, Aneta was the PR manager of a video games developer and publisher, Teyon. She enjoys learning about the latest trends and innovations in marketing and is passionate about sharing her expertise and knowledge with others. In the past, Aneta has volunteered her marketing expertise to Women in Localization (Poland Chapter), an organisation supporting the development of women in the localization industry
Jim Banks | CEO | Spades Media | @
Jim is one of the original paid media experts, buying his first paid traffic back in 1999. Since then he has worked with over 1000 companies around the world and spent in excess of £250 million on traffic, generating in excess of £1 billion in ecommerce sales and more than 2 million leads for inbound marketing companies. Jim is a well-travelled and sought after keynote speaker.
Ben Barker | Head of Performance Marketing | Manchester Airport Group
Ben has worked in the field of digital marketing for around 10 years, starting off in SEO but gradually branching out in to broader performance marketing channels. His experience consists of a mix of agency and in-house working with a range of B2B and DTC brands across lead gen and ecommerce. He specialises in driving growth for businesses through developing and executing on clear and concise strategies.
Dan Barker | Consultant
Dan has worked in ecommerce for around 20 years. He has worked within companies in ecommerce functions, up to CMO level, has worked on projects for more than 100 ecommerce businesses as a consultant, and has co-owned a couple of ecommerce businesses with millions of visitors and hundreds of millions of turnover between them over the years. He enjoys the opportunity that ecommerce has brought and can bring to people all over the world.
Bart Berlinksi | CEO | MaxROY.agency
Head of MaxROY.agency with 15+ years of digital marketing experience. Co-Founder of SprawnyMarketing.pl - biggest polish website focused on online marketing. Worked with top brands as a digital marketing consultant and advisory board member.
Carlotta Bonafini | SEO Product Manager | Edreams Odigeo
Carlotta is the global SEO product manager at Edreams Odigeo, where she is overseeing all the landing pages and the organic customers acquisition. She started her professional career in the marketing field working for Expedia in the search department. She directed various regional projects before moving into a global position in Vodafone, where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge.
Adriaan Boot | Founder | Impactful
Adriaan has founded his agency, Impactful Online Marketing, and helps his clients on their paid marketing campaigns on search and social media platforms. He loves spending and earning money for his clients and making the business impact measurable through Google Analytics. In the past few years Adriaan has worked on the Google Ads campaigns of big online brands like YourSurprise.com, Vergelijk.nl, SnappCar, Daikin and Freelance.nl. This helped in being honored by Google with the Google Premier Partner status.
Julien Boucher | eMarketing Consulting Director | Wide Switzerland
Julien Boucher is the emarketing consulting director at Wide Switzerland, a full-service digital agency based in Geneva. Julien has 16 years international paid and organic search experience, including a deep data and technology expertise. He managed SEM accounts for Fortune 500 companies and led search analytics for Razorfish in the US, where he earned an innovation award. His client portofolio included Capital One, Hotels.com and Victoria's Secret. Back in Europe, he worked for GroupM EMEA as a Search Technology Director to structure and deploy SEO capabilities across their agencies network. Once deployed, he left GroupM to develop an integrated search monitoring tool he used to serve international clients. Interested in leveraging technology to plan and execute integrated and personnalised activation programs, he joined Wide in Geneva a year ago.
Tom Bourlet
Tom has worked in the marketing industry for 10 years, running some of the most viral campaigns globally for various brands, including running a Bubble Football World Cup and being featured on TV and radio numerous times. With experience both on the agency and client side, Tom has since left to become a marketing consultant and a full time blogger on CBD Sloth and Spaghetti Traveller, as well as focusing on the marketing round table conference TakeItOffline and the Venue app DrinksPal, along with all of his affiliate brands and blogs.
Shauni Burt | SEO Specialist & Consultant
Shauni is an independent SEO specialist, having spent the previous 9 years in non-profit, client-side and agency roles, she is now in the process of launching her own Search consultancy. Shauni started her career in PR and digital marketing, gaining a wide range of experience in social, content, and search marketing before transitioning to the technical side of search. Now, Shauni specialises in technical and on-page SEO and is an expert in increasing the online visibility of brands. Throughout her career Shauni has delivered SEO strategy to companies ranging from SMB’s and SME’s to international and corporate brands. She lives and breathes all things SEO and is passionate about bridging collaboration between SEO’s and website developers. Shauni is an advocate for the SEO community and is a proud mentor for the Women in Tech SEO group.
Patrick C.Price | CEO | Idealizer
Patrick C. Price is a longtime SEO pioneer. After having led the Swiss marketing operations one of Europe's leading online classifieds marketplaces for 7 years, Patrick decided to share his knowledge on a wider basis and founded Zurich based SEO consulting agency Idealizer, which later became the European headquarters of BlueGlass Interactive (a multiple EU search awards winning agency) with offices in London, Zurich and Tallinn. After a management buyout, Patrick went on to found www.vergleiche.ch a Swiss Consumer-Information-Portal and Google CSS access provider. Patrick has been an active player in the SEO industry since 2003.
Arnoldo Cabrera | Global SEO Team Leader | Ikea
Craig Campbell | SEO
Craig Campbell has been involved on Digital for 18 years, starting out like everyone as a freelancer and went on to build up a successful Digital Marketing Agency. In recent years Craig has diversified and now focusses on training and consultancy as well as growing the affiliate side of his business and can often be seen speaking at Digital Conferences.
Montserrat Cano | International SEO & Digital Marketing Consultant
Montserrat Cano is an integrated digital marketer, SEO and project manager who has worked in a wide range of sectors both in the UK and internationally, halfway between in-house and as consultant. Her focus and passion is on solving issues to maximise business results, Being bilingual English-Spanish, she has spoken at international events and mentors other SEO/ digital professionals to help make the industry stronger. She is a University Associate Professor, is co-authoring an upcoming book on digital marketing and has contributed to the recent book SEO in 2023.
Liang Chen | Head of SEO | Checkout.com
Liang Chen is the Head Of SEO at Premier Inn responsible for all things organic acquisition. Premier Inn is the UK’s biggest hotel brand, offering quality accommodation at affordable prices across the UK and in Germany. Premier Inn is consistently rated the UK’s Best Value Hotel Chain by YouGov, and are highly recommended by TripAdvisor at many locations. Liang is technically minded digital marketer with 10 years of experience primarily in SEO, but also in UX, CRO, PPC and Analytics helping enterprise and SMB to connect and engage with their customers online organically having previously held Head Of SEO position at Dixon Jones(of MajesticSEO)'s digital agency and the Global Technical SEO Manager at RS Components Ltd. He has also been a speaker at BrightonSEO.
David Crawford | Founder | Digital Strategy Unit
David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes. He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twentysix. He has worked directly with clients such as American Airlines, UPS and Bentley as well as help a couple of tech start-ups develop and deliver their digital & marketing strategies. He now works with creative, digital and tech agencies as a Non-Exec Director, Board Advisor and Coach.
Phillip Crothers | Head of SEO & Performance Content | Starcom Performics
Phil is Head of SEO & Performance Content at Starcom Performics, part of the Publicis Media Groupe, leading a global team who work with brands such as Samsung, Proctor & Gamble, and Domino's. Having 10+ years’ experience in content, SEO, and web design, his primary focus is helping organisations understand how consumer insights can inform their content decisions and how that content can be accountable to brand spend.
Agathe De Leudeville | Just Eat | Global Head of Paid Search
Martijn Dirkx | Webshop Manager | elho | @
As a Webshop Manager Martijn is responsible for everything related to the webshop of elho.com, Europe's biggest producer of sustainable planters and flower pots (made with recycled materials). This includes, but is not limited to: - technical integrations (backend development) - data analysis - online marketing - logistics - inventory management - customer service Before that, he worked at various other web shops, as a freelancer for different clients and as a co-owner of an Online Marketing agency. In the past 12 years Martijn has built up a broad experience working for both agencies as well as companies of different sizes, from SMEs to larger corporations. He's always eager to help other people to build successful campaigns and to become just as passionate about online marketing as he is. And being a Google Partner he still gives local SMEs and startups practical advice about SEM every now and then. When Martijn isn’t concerned with the wellbeing of his campaigns he likes to keep himself busy with hiking, running, music and acting Specialties: Online Marketing, Marketing Automation, Conversion-attribution, SEM, SEA, Google Ads, Bing Ads, Facebook Ads, Amazon Ads, Retargeting, Display Advertising, Social Media Advertising.
Fernando Maciá Domene | CEO & Founder | Human level Communications
Starting as a freelance SEO back in 2001, Fernando Maciá founded Human Level in 2005, one of the first SEO agencies in Spain. Now, Human Level provides SEO and PPC services to top companies and institutions in over thirteen countries in Europe and America. With more than 20 years of experience as a professor of various master's courses at institutions in Spain and Latin America, Fernando is the director of the Professional SEO and SEM master’s program at KSchool, a leading Spanish school focused on developing digital skills. Fernando often lectures at both national and international conferences and seminars and is the author of eleven books on SEO and online marketing, becoming one of the top-selling authors on digital skills-related publications in Spanish. Starting as a freelance SEO back in 2001, Fernando Maciá founded Human Level, a leading Search Engine Optimization (SEO) and PPC agency in Spain, in 2005. Since 1999, Fernando is currently a professor of various master's courses at institutions both in Spain and Latin America and often lectures at both national and international conferences and seminars. Fernando is the author of five books: Advanced SEO (2020), Digital Marketing Strategies (2018), SEO Advanced Techniques (2015), Online Marketing 2.0 (2013) and Advanced Web-positioning Techniques (2011), and has also co-authored several books that include Web Positioning (2006), Web Positioning 2009 Ed. (2009), Online Marketing (2010), Social Media Marketing (2011), Web Positioning 2012 Ed. (2012) and Marketing with Social Media (2016), published by Anaya Multimedia. In his spare time, Fernando enjoys spending it with his wife Aurora and daughter, travelling, playing the guitar and riding his motorbike.
Arianne Donoghue | Founder | Tempest Marketing
A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK best-known agencies and most-loved brands. She's passionate about helping teams and businesses do the best work they can, through driving strategy, integration and inclusion. Arianne now runs her own small consultancy where she helps agencies and brands maximise their potential.
Asaad Dookhy | SEO Lead | Unilever
Asaad is the SEO Lead in the Digital Ventures team at Unilever. Previous companies include; Amazon, Nissan and Decathlon. He is focussed on driving results and impact at large global companies.
Clare Dyckhoff | SEO Content Lead | MyTutor.co.uk
Clare has made it her mission to connect with users through content for over 7 years. Starting out in freelance journalism & PR, she now heads up Organic Search at the UK’s leading online tutoring platform, MyTutor. Clare joined the exhilarating world of in-house life after leading SEO content strategy, outreach, and copywriting at award-winning media agency Manning Gottlieb for some of the most well loved brands across 8 industries, for nearly five years. A keen presenter, she has spoken at the IAB on SEO and PR and gave a guest lecture on SEO and Fashion at the London College of Fashion. With an MA in Poetry, in pre-covid times, Clare ran London-based poetry nights for charity and content strategy for UN Women UK’s social channels. She is delighted to be joining the European Search Awards judging panel.
David Edmundson-Bird | PRINCIPAL LECTURER IN DIGITAL MARKETING & ENTERPRISE ASSOCIATE DIRECTOR: DIGITAL INNOVATION | MMU
David is Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, where he runs a number of digital communications programmes, and is also the Associate Director for Digital Innovation. He is Course Leader for Manchester Met’s full-time MSc Digital Marketing Communications. He also set up their first part-time MSc in Digital Marketing in 2007, a programme that has now graduated nearly 300 high-profile professionals into the profession. David founded Manchester Met’s Agency Life programme 5 years ago to enable students experience live work skills in the workplace very early in their course. He has enjoyed several spells in academia as well as senior management roles in the digital sector, and even helped to set up Manchester’s second web design agency back in 1995.
Amanda Farley | VP of Growth | Aimclear
Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Amanda’s experience includes 11+ years as Managing Partner running a 20-person integrated team which achieved national recognition. Her B2B and B2C marketing leadership experience runs deep in healthcare, professional services, ecommerce, and global IoT (smart homes, smart cities, smart cars, etc.). Her expertise extends international agriculture, food conglomerates, influencer driven ecommerce sales, automotive aftermarket diagnostic tooling and electric vehicle charging systems, finance, major non-profits, and other verticals.
Gianluca Fiorelli | SEO & Web Marketing Strategist | @gfiorelli1
Gianluca Fiorelli started working as an SEO in 2004, after previously having worked in the Italian TV and Audiovisual industry. Amongst the best known International and Strategic SEO consultants, Gianluca helps and helped brands like Iberostar.com, Glassdoor, Outsystems, ActivTrades, Magoosh, Go Overseas and many others to reach the sought success in organic search. Gianluca, who is also the founder of The Inbounder digital marketing conference, spoke at international events like Mozcon, BrightonSEO, SMX, and PubCon. You can find Gianluca on Twitter as gfiorelli1 (https://twitter.com/gfiorelli1) or contacting him at https://www.iloveseo.net.
Balazs Gandera | CEO | Intren
Balazs is INTREN’s founder and CEO. He considers himself a business focused geek. From ads to analytics, from funnels to blockchains, he works every day to figure out how INTREN can be better at delivering business results to the clients. He is a regional Google trainer, a Google Sales Masterclass trainer and a regular speaker on digital marketing topics. INTREN is one of the largest independent performance agencies, headquartered in Budapest.
Jean-Baptiste Garnier | Head of Online Sales & Marketing | Foyer Global Health
Jean-Baptiste is heading Online Sales and Marketing for the International Health Insurance division of Foyer Assurances, Luxembourg’s leading insurance company. Foyer Global Health is operating all over the World and provides Health coverage for expats, digital nomads and globetrotters. Previously to this role, Jean-Baptiste acted as Deputy General Manager for GroupM Connect, and developed the Digital practice for international clients such as Europcar, Disneyland Paris, Intuit, etc. With over 15 years of expertise in Online acquisition, and long lasting interest in Search Marketing, Jean-Baptiste’s strong appetite for innovation, technology and data is still very vivid.
Wilhemina Gibertson-Davis | SEO Specialist
Wilhemina is a SEO Specialist who has worked within digital marketing for 3+ years. She specialises in technical SEO & is also the Co-founder & operations manager for B-DigitalUK.
Pawel Gontarek | Freelance SEO | Freelance SEO
Pawel has been involved in the life of the SEO community for over 15 years. He graduated from the Warsaw University of Technology, Kozminski University and the University of Social Sciences and Humanities. As part of his work, which is also his great passion, he organizes numerous training sessions and consultations with SEO industry. Since 2010, he runs the SEO ZGRED blog, where he shares his knowledge in the field of SEO and SEM. He has worked and works for many companies, private and state institutions, small and big e-commerce sites especially as an external SEO consultant.
Keith Goode | IBM
Keith Goode is a Sr. SEO Strategist at IBM and brings over 20 years of experience in the online sphere and over 10 years of experience in In-House and Enterprise SEO. He has worked for small and large enterprises including HomeAway, BDX, Dell, and IBM, and he has presented at dozens of conferences worldwide, including Pubcon, SMX, Advanced Search Summit, State of Search, Cross Forum, and Clarity. He has been recognized by Search Engine Journal as one of 140 SEO's to follow and regularly appears on industry podcasts.
Richard Gregory | Founder | Agency NXD
Richard is chairman of tech companies Ruler Analytics and Ash.tv, non-exec director of Fluid Digital and co-founder of SAScon - a digital marketing conference. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and Manchester Digital council member. With 20 years of digital expertise, Richard now advises agencies and start-ups on marketing and growth strategies.
Alex Győri | Head of Ad Operations | Intren
Alex is head of Ad Operations at INTREN. He started with a team of 2, now the team is over 17 people and counting, making INTREN the biggest GCP employer on the local market. Intren's ad ops team specializes in high-end Ad campaigns, Google shopping and granular analytics feedback. Alex works in Budapest, regularly attends and leads workshops and Google trainings in the region.
Neil Hardy | Commercial & Product Director | SHEARINGS LEISURE GROUP
Bill Hartzer | SEO Consultant
Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.
Joakim Hedström | Team Leader SEO & Analytics | Bauhaus
Joakim is the Team Leader of SEO & Analytics at BAUHAUS and has years of experience within digital marketing, SEO and web analytics. In his current position he is responsible for BAUHAUS SEO strategy and data gathering processes. He has a proven track record of improving online traffic and making BAUHAUS.se one of the largest eCommerce sites in Sweden. He also have experience from other judging panels focusing on digital marketing
Harald Heggelund | Head of Performance Marketing | DNB
Harald has worked with digital marketing for 13 years - the last two as Head of Performance Marketing at DNB, Norways largest bank. Prior to that, he spent five years at performance agency Synlighet were he helped customers succeed digitally. He has also held similar positions in the GroupM agencies Outrider and MEC and at the affiliate platform TradeDoubler, both in Oslo and London. The role in DNB is in the MarTech team and consists in part of a head of performance responsibility and in part with promoting and preparing the use of marketing technology and CXM.
Dr Aleksej Heinze | KEDGE Business School | Associate Professor
His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing http://mastersindigitalmarketing.org including the #passion4digital community.
Arnout Hellemans | Senior Online Strategist | OnlineMarkethink
Arnout Hellemans has been working as a freelance SEO and PPC consultant for over more than a decade. He has consulted for large multinational corporations like LeasePlan as well as big insurance and financial companies like the RBS and Achmea. Apart from that he has been heavily involved in the marketing strategy for babysitting platform Sitly. He has also been training and speaking at events like SMX, Ungagged, InOrbit and Digital Elite Day. He works all over Europe but his homebase is Amsterdam, the Netherlands. Find him on twitter at @hellemans.
Scott Hendison | Founder | Search Commander Inc
Scott Hendison is the founder of Search Commander, Inc., an internet consultancy with multiple services and brands. He began selling software online in 1999, attended his first Pubcon in 2004, and is a founding board member of SEMpdx, hosting monthly events and an annual conference in Portland Oregon since 2007.
Simon Heseltine | VP OF AUDIENCE GROWTH | TRADER INTERACTIVE
Simon Heseltine is the VP of Audience Growth at Trader Interactive in Norfolk, VA. His team is responsible for all traffic channels for industry leading sites such as Cycle Trader, RV Trader, Equipment Trader and Commercial Truck Trader. Simon has led US Search Award winning teams at ForRent (2017) and AOL (2014), also working in-house at Hewlett Packard Enterprise, and for several years on the agency side. Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years, 2 as VP of Education. Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.
Anders Hjorth | Digital Marketing Strategist | Innovell
Anders Hjorth is a digital marketing strategist, entrepreneur and a frequent speaker and writer on Digital Marketing as well as a judge on various Digital Marketing Awards. Anders was the Founder of several Digital Marketing agencies in Paris: Relevant Traffic [Search Marketing], BDBL MEDIA [Biddable Media] and aznos [Content Marketing] acquired by Altima in 2016 and then Accenture in 2017. Anders was also COO at GroupM Search across EMEA. He has worked for almost 2 decades across SEO, Paid Search, Affiliate marketing, Social Media and Social Ads, Display and RTB/programmatic as well as web development, hosting, domain names and more recently Content Marketing & Content Curation. Anders works out of Paris as a Digital Marketing consultant and researcher in his new company Innovell.
Jennifer Hoffman | VP of Marketing | Banked
Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!
Motoko Hunt | President, Int'l Search Marketing Consulting | AJPR
Motoko has been providing the online marketing services targeting Japan, Asia, and other markets to companies from around the world for since the mid '90s. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made a big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media. She also writes about the Search Marketing and SEO on her blog and other websites. She is a frequent speaker at the search marketing conferences globally and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO. In 2014, she received the Best Consulting Awards form the US Search Awards.
Miracle Inameti | Organic Performance Lead | Money Supermarket Group
Miracle is Organic Performance Lead (Insure) at Moneysupermarket Group and is armed with more than a decade of supporting national, and global brands with technical SEO and data strategy. Miracle particularly enjoys coming across new challenges and the constant evolution of the industry.
Kevin Indig | SEO Director | Shopify
Kevin Indig leads SEO as Director @ Shopify and is the creator of the Growth Memo newsletter. Previously, he ran SEO @ G2 and Atlassian and worked with companies like eBay, Eventbrite, Samsung, Pinterest, and many others.
Lidia Infante | Senior International SEO Manager | BigCommerce
Lidia is the Senior International SEO Manager at BigCommerce. Born and raised in Barcelona she's been driving organic growth internationally for ecommerce sites, media and SaaS for over 6 years.
Ben Irons | Strategic Sales Director | Microsoft Advertising
An experienced Digital Marketing professional, Ben joined the Microsoft Advertising team in October 2018. Ben leads a Sales team servicing Agencies and Clients directly with the aim of leveraging Microsoft platforms to answer business challenges and drive performance for Advertisers across the Microsoft network. Ben has over ten years experience in the Digital Marketing industry and as held digital roles with Yahoo, iProspect and PHD Media, and most recently as Digital Director for online retail marketplace Notonthehighstreet.com. Ben is a consistent contributor to the industry having, presenting and judging at numerous Industry events including Search Engine Strategies (SES), various Drum events and awards, and UK and EU Biddable Media Awards over the last few years
Meyrick Irving | Head of Biddable Media | Vodafone
Meyrick Irving has been working in Digital Marketing and particularly Biddable Media for over 12 years across some of the UK’s Biggest agencies and having worked heavily in the Retail, Automotive, travel and fashion industry for performance clients. His previous background in running an IT company provided a deep-seated interest in all things digital which continues to this day. Meyrick is currently working client side in the telecoms sector where he has been supporting in-housing projects.
David Iwanow | Danone Early Life Nutrition
David has been involved in Search for over 16+ years, during that time he has worked for Razorfish, ebay classifieds, Schibsted Media Group and then Danone as Global Traffic Manager. You can now find him at Reckitt as Head of Search looking after their several hundred websites across 65+ brands across the globe.
Thomas J.Vosper | Founder | aisle3
With over 12 years in ecommerce Thomas has a long record of delivering growth for many of the largest names online. During over six years at Amazon, he led strategic seller acquisitions; executed new category launches; and delivered cutting-edge merchant services. After moving to Tesco, he tripled their marketplace business in twelve months. He founded online marketplace Aisle3 in March 2020. Thomas has a detailed insight on strategy, performance marketing and operations across thousands of eCommerce sites, high street stores, and digital marketing agencies
Reyhaneh Jafari | SEO Expert | 365 Digital Consulting
She is a SEO expert with 3+ years at experience with different companies who is hungry to learn and provides creative solutions to unique problems. She started her job with content strategy and continued her path to SEO. She is Skilled at technical optimization, on-page and off-page SEO, keyword research, project management, and content marketing funnel analysis. She has experiences in Google Ads and other digital marketing channels but her specialty is SEO. She tries to lead her life towards my interests and faces every challenge in this way while enjoying the whole path.
Saif Jarad | Managing Director | Chain Reaction
Saif is an internet entrepreneur who founded the 1st online performance marketing company in the Middle East back in 2010 “Chain Reaction” and he is the current CEO of the company. At the moment Chain Reaction has 4 offices across the region, serving regional and local brands including some Fortune 500 companies in the region. Award winning agency, Chain Reaction has become the region’s 1st Google analytics premium partner hiring more than 70 digital experts. He is a speaker at many regional events and a digital marketing trainer. Saif has also managed to sign representation deals for the Middle East region with Baidu from China and an agency partner deal with Yandex from Russia. Saif holds a BSc in Robotics Engineering
Jonathan Jones | VP of SEO | Forbes
Jonathan Jones is the VP of SEO at Forbes and has over 13 years working in the SEO industry. He is the co-author of the book ‘Mastering In-House SEO’ alongside 26 other brilliant co-authors. He has a computer science background, runs his own online businesses, and is an entrepreneurial mindset. Prior to working at Forbes, Jonathan worked at MoneySuperMarket, where the team won ‘Best In-House Team’ three times at the EU Search Awards in 2016, 2017, and 2018 and also at the UK Search Awards in 2015. Prior to this, he has worked on major national and international sites such as Toyota, NatWest/RBS, John Freida, Sage, Unum, & more. To get in touch with Jonathan, go to MrJonathanJones.com.
Lada Kalashnickova | Head of SEO | CopyBet UK Ltd
Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.
Richard Keenan-Heard | Head of SEO | Trainline | @trainlineteam
Richard leads Trainline’s in-house SEO and engineering team, focusing on scaling growth through product and UX improvements at scale in markets across the world. With a growth mindset and a passion for trains matched only by his determination to help customers find the best options for sustainable travel, Richard has assembled the team from the ground up. Before joining Trainline, Richard spent five years working at Wavemaker (formerly MEC) delivering scaled, enterprise level SEO for global brands including GE, Tiffany, Michelin, Johnson & Johnson and Pfizer. As a result of his agency and in-house experience, Richard has a diverse background in SEO and Product bringing a wealth of experience to the judges’ panel.Abie Koram | Head of eCommerce and Digital Marketing | COTELAC
Abie Koram has worked for over 10+ years in the Retail industry. In her ealier career as trafic manager, she has overseen budgets of 1M+ Euros. She now resides in France working in the fashion business as head of digital. She is responsible for increasing revenue of a major french fashion brand in the European region.
Koen Kraaijenbrink | PPC Consultant | YourSurprise
My name is Koen Kraaijenbrink. I'm a PPC expert with an expertise in Google Search. I'm currently working almost 5 years at YourSurprise in the Netherlands, where we focus on growth and gaining market share against a good ROAS. This way I've learned a lot about creative, out of the box, solutions in order to keep on growing. Year after year.
Erik Krogh | Head of Performance Marketing | DnB
Erik is the Head of Performance Marketing at DNB, one of the largest financial services groups in the Nordics. Together with the in-house performance marketing team, he manages the companies digital marketing activities across all channels. With his ten years of experience in digital marketing, from both agency and client-side, Erik has gained a lot of experience from verticals including retail, travel and finance
Kai Kurihara | Global head of Digital Communications | NCC Group
Kai is a Digital Marketing / Web Design professional with over 15 years of experience. He has worked for several international roles , for brands such as Brother International, JD Sports and now NCC Group, a global cyber security company.
Daniel Larsson | WEB STRATEGIST AND SEO GURU | PwC
Daniel has worked for more than 26 years with online marketing, traffic growth and conversions. He is responsible for www.pwc.se in Sweden including SEO and Google Ads. He runs his own SEO-company expandtalk.se with blog PBN-network and has worked with several of Swedens biggest websites and e-commerce projects with performance marketing, Google Ads, KPI:s, analytics and technical SEO at several digital agencies and inhouse at PwC. He is also a jury member in Nordic Search Awards.
Judith Lewis | Founder and CEO | Decabbit
Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment. Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).
Miguel Lopez | CEO & Director | MOV Marketing
Miguel Lopez is MOV Marketing CEO, author of the spanish SEO book: ‘Posicionamiento en buscadores' (www.libroseo.net), Spain Professional SEO Congress (www.congresoseoprofesional.com) organizer and Master SEO + SEM (http://kschool.com/cursos/master-seo-sem-profesional/) Director in Madrid, Barcelona and Valencia. He studied Computer Eng. at the UPV , developing his career in online marketing since 1997 (yes, 1 year before Google). He has also completed the Master on Web Analytics and various courses in business management and marketing. He teaches at the Polytechnic University of Valencia, Valencia Chambre of Commerce, KSchool , IDESE and other colleges and private entities. Miguel is also jury of European Search Awards and DigiPeru Awards, and also collaborates with many companies and professional blogs with his deep SEO articles
Trond Lyngbo | Senior SEO Consultant & Founder | Search Planet AS
Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives. As a regular columnist at Search Engine Land since 2011, Trond was top listed internationally for 5 consecutive years, and voted as one of the top SEO's to follow by the Search Engine Journal in 2019. His work was primed by Forbes.com, being presented as one of the world's 25 leading SEO specialists. Trond is one of the co-authors of the book Google It: Total Information Awareness (2016).
Carla Marshall | Head of Content Marketing | vidIQ
Carla Marshall is the Head of Content Marketing at YouTube analytics platform vidIQ. She has 10+ years of experience in video marketing, social media management, content marketing, DRM, and SEO. She was previously Editor in Chief at ReelSEO.com and TubularInsights.com, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified and a judge for the UK, US, and EU Search Awards.
Silvia Martin | Founder | Trebole Ltd
Silvia is the founder of Trebole Ltd, an independent consultancy specialising in technical SEO and strategy for international clients. She has been working in the SEO industry for more than 8 years, helping a range of leading brands improve their online visibility and organic performance. She also collaborates with WYK, Women in Tech SEO and the Santander mentoring programmes.
Krzysztof Marzec | Managing Director, Certified Trainer Google AdWords | Deva Group
CEO at DevaGroup, an agency with the title of Google Premier Partner and Google Rising Star. SEO, Google Ads & Analytics Trainer. Trained the best agencies and media houses directly for Google. Author of two books, over hundreds of articles and highly rated online courses. Lecturer at Jagiellonian University and the Tischner European University. Speaker at dozens of conferences, winning best presentation and audience awards. Founder and organizer of semKRK, barcamp gathering up to 500 participants of the SEM industry. He worked for such brands as Allegro.pl, Neo24, Shoper.pl, Conrad.pl, Interia.pl, RMF Group and Bauer Publishing. 2020 winner at Ads & Analytics day at the largest marketing event in Poland - I Love Marketing conference.Jesse McDonald | Global SEO Strategist | IBM
Jesse McDonald is a Global SEO Strategist and Optimization Lead with IBM. Located in Austin, TX, Jesse has been working within the digital marketing industry as an SEO professional since 2014. He cut his teeth within the SEO industry focusing on local SEO before expanding his expertise into e-commerce and large/enterprise-level businesses. Jesse is also a frequent conference speaker and can often be seen presenting at Pubcon, State of Search, SearchHOU, and Rocks Digital. He is also an active contributor to industry blogs like Search Engine Journal. He was also listed as one of Search Engine Journal’s top 140 SEOs to follow. Since 2017, Jesse has served as a judge for several industry awards including the US Search Awards, Global Marketing Awards, and European Search Awards.
Aoife McIlraith | Global Search Consultant
Aoife McIlraith is an award-winning global search consultant. Named one of the “Top 20 Women making the biggest impact in Marketing Tech” in 2019. She provides consultancy to brands on international SEO, multilingual marketing and strategies, digital globalization and transformations. She is currently partnering with global brands to define multilingual voice search and digital assistant marketing strategies. She has spoken at numerous international marketing conferences covering most recently multilingual voice search. International conferences including 3XE, SEMRush Live Prague, DMEXCO, Sirius Decisions London, Localization World Beijing and Tokyo and eConsultancy Singapore. Aoife holds first class honours post graduate degrees in web science technologies and digital marketing. As a qualified programmer and developer, she provides a powerful combination and understanding of both technology and digital marketing to global brand stakeholders. Aoife has worked in marketing, technology, public relations and communications positions in Ireland and San Francisco.
Neil McKay | CEO | Endless Gain
For more than 15 years, Neil has been helping businesses here in the UK, Europe and USA grow their online profits. He started his career at publisher Media Ventures Group (MVG), helping to build and sell Global Media GmbH to private equity firm The Carlyle Group before leading the UK acquisition of Bigmouthmedia (now part of DigitasLBi). He later led Lakestar Media to success before it was acquired by McCann Worldgroup in 2012. Neil's latest venture is Endless Gain – a Conversion Optimisation Agency which launched in January 2016.
Kaled Miah | Head of SEO | Watch Finder
Currently Head of SEO at Watchfinder & Co part of the Richemont Group. Previously I was Client Partner at Dentsu International looking after the digital marketing for Honda Motors Europe. I've been doing SEO since 2006, initially as a link builder, then moving on to tech and content - I would like to say my experience makes me an all-round SEO specialist with multi-territory experience.
Lexi Mills | Managing Partner | Shift6
Lexi Mills is a multi-award winning digital marketing expert specialising in PR SEO and data-driven business intelligence. She is President of The Future of Search Foundation and Managing Director of Shift6, an international consultancy which provides training and consultancy services to agencies, businesses and investors, alongside advising government entities on the risks and opportunities of algorithmic technology. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.Rumyana Miteva | Head of Search | Secret Escapes
Rumyana is an experienced digital marketer with a great passion for the Travel industry. As Head of Performance & Revenue, she is leading a team of Paid Search, SEO and Social Media specialists. Prior to joining Secret Escapes, she has helped several other Ecommerce & Travel brands grow their online presence. Rumyana is a regular conference speaker on topics such as Machine Learning, Automation and Performance Marketing Best Practices.
Paul Morris | Marketing Specialist
Paul has 22 years’ experience leading Marketing, Digital & Ecommerce both Agency & Brand side. Paul was previously Director of Digital/ Ecommerce at Marshalls PLC, Head of Marketing at Tesco Bank, global Digital/ Ecommerce Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and have through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach & Silverstone.
Emilie Mouquot | Customer & Growth Director | NOT ON THE HIGH STREET
Emilie Mouquot is the Customer and Growth Director at notonthehighstreet. She's responsible for delivering the strategy for acquisition channels whilst ensuring improved loyalty and retention of customers. Her focus is very much on delivering a great experience that is relevant to customers, and which drives both sales and long term loyalty. Emilie has experience in managing large scale marketing strategies in both B2B and B2C environments. She has over 13 years experience in managing multi-million pound budgets and has a proven track record in achieving fast growth and high profitability for the likes of Regus, Cheapflights Media and TripAdvisor.
Gerk Mulder | SEO consultant | Briljante Geesten
Gerk is co-founder and SEO consultant at the Dutch agency Briljante Geesten. Before starting their own agency, Gerk and his companion both worked as resp. Head of SEO and Head of CRO with a team of 20 specialists. They started the agency to close the ever-existing gap between search and UX. The starting point of all their strategies and consulting is the end user and therefore user research in different forms plays a large role in their daily jobs. After judging for the Dutch Search Awards and the Friends of Search awards, the logical next step is judging at the best Search Awards show there is.
Isaline Mulhauser | SEO Consultant | Pilea.ch
With a background in marketing, Isaline is vastly experienced in optimizing the ranking and conversion of companies of different sizes, from SMEs to large corporations. She is passionate about ensuring that the work she does brings concrete benefits her clients. Today, Isaline created her SEO and content strategy consulting service with Pilea.ch, after having worked 4 years in one of the largest Swiss web agencies. She specializes in on- and off-page SEO. Isaline hosts the most-famous French-speaking swiss communities about content strategy and SEO. She is a guest collaborator in a leading educational establishment in the areas of Marketing, Communication, Digital Marketing and Art Direction.
Orit Mutznik | Silkfred
Orit has been working as an in-house SEO since 2008, previously Head of SEO for eToro and 888ladies. She specialises in eCommerce SEO, Technical SEO & Content Strategy. She’s a tri-lingual with a Degree in Linguistics, she's a BrightonSEO speaker and is one of the co-authors in Amazon's best-selling SEO book “Mastering In-House SEO” by Simon Schneiders. When she's not driving organic growth in the glamorous world of women's fashion, she enjoys baking & memes. Give @oritsimu a follow.
Jon Myers | Ascending Media
Jon is an experienced leader within the Digital Marketplace with over 19 years’ experience and has demonstrated dedication to the industry over his career which has been recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards and also voted into Europe’s Top50 Performance Markets 2017. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently the Ad Technology space as VP and MD EMEA of Marin Software before joining DeepCrawl.and then setting up his own company Ascending Media.He has experience in Paid Search since its inception, and has also worked heavily in SEO, Display and Paid Social over the years. This broad range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognise him for his experience and thought leadership within the online advertising industry.Jon is extremely active in the Search community, and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently acts as a judge for awards in the industry, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards to name a few.
Dudi Nakdimon | Ladbrokes Coral
Dudi Nakdimon is an SEO Consultant with 10+ years of expertise on online marketing and digital experience. In the past 6 years he was the Head of SEO at Ladbrokes Coral. As part of his job at LCG, Dudi was responsible for building an in-house team of SEO - SEO managers, content writers and technical specialists, while collaborating with SEO agencies. His experience working for a large corporation with various departments has taught Dudi that the best to achieve SEO results is by educating colleagues throughout organizations on the importance of SEO, working close mainly with Product, Dev, Creative, Legal and Compliance departments. “SEO is more than just work. It’s my hobby and a passion!” – Dudi Nakdimon
Xavier Naudeau | Consultant
Xavier is a digital data-driven consultant who thrives on understanding consumers' behaviour to optimize their Search Journey through Digital. After ten years of combined experience between SEO, Web Analytics and Data, he now works within Business Intelligence at Philip Morris International to provide critical insights on consumer performance for smoke-free future campaigns.
Luis Navarrete Gomez | Global Head of Digital Marketing - Sr Director | Liberty Latin America
Luis is Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity for the group and its subsidiaries. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets. He is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, a member of the advisory board of The Institute of Practitioners in Advertising, and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry-leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum, and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years of experience in Digital Marketing with cross-functional expertise in technology and business management and leadership. Specialties: Leadership, Digital Marketing, Strategy, Growth, Paid Search, Social Media, Display, Audience management, SEO, Digital Transformation.
Dewi Nawasari | Lead Organic Growth Product Manager | Gumtree and Motors.co.uk
Dewi currently leads the organic growth strategy at Gumtree and Motors.co.uk, two prominent challengers in the online classifieds industry. An advocate of getting the basics right, Dewi has extensive experience building technical and content strategies, from local to international, spanning various industries. During her previous tenure at Auto Trader UK, the brand has won the UK Search Awards. The success continued when she headed up the European SEO for Monster Worldwide, where the brand won the European Search Awards Best SEO Campaign. Keen to commit some of her time to set up the gold standards in the industry, she is now joining the search awards judging panel for the first time.
Daragh Nener-Lally | SEO Consultant
Daragh has more than a decade of industry experience encompassing agency, in-house and independent work for both direct-to-consumer and B2B brands. His core speciality is in international SEO and he has worked with companies such as 888sport, AON, SilkFred and other brands in Europe, the US and Israel, as well as collaborating with agencies as an external advisor, in particular on projects relating to brand SERP and the Google Knowledge Graph. Daragh lives in Tel Aviv, though originally comes from Ireland, where he had a brief stint in television before finding his way to the search industry. He's also spent time living in London and Northern Germany. He’s an advocate for a diverse and inclusive SEO community and is a member of the LGBTQ+ Digital Marketers group. You can read more about Daragh’s experience at dnlseo.com, where you can also connect with him on LinkedIn and Twitter.
Peter Nikolow | CEO | Mobilio
Peter does software development for his own company MobilioDevelopment. Built his first website in university in 1997 and since then it's involved in web sites and applications. Now thinks that "Less is more" principle need to be applied to current web too.
Kian N’jie | Paid Media Executive | Inchora
Kian is the Paid Media Executive within the Money branch of Inchora. With a deep love for all things biddable, he spent the first few years of his career in both agency and client-side roles firming up the foundations of his skillset. Now plying his trade in the high-flying world of financial services, he specialises in driving optimal lead-gen performance across Inchora’s online advertising.
Rejoice Ojiaku | Co-Founder, SEO Manager & Content Lead | B-DigitalUK
Rejoice has worked within digital marketing (SEO) for 4+ years. After finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO Executive and is now an SEO Manager as well as the Co-Founder & Content Lead for B-DigitalUK. She specialises in Content SEO and she has spoken at BrightonSEO, Whitespark Local Search Summit as well as participated in webinars for FounderVine, Majestic, Noisy Little Monkey etc. Additionally, she is also an Award-Winning Diversity & Inclusion Advocate as she is passionate about Diversity & Inclusion within the workplace to ensure the perspective and struggles of Black people are heard.
Audrey Ooi | Regional Digital Marketing Manager | Crimson Education
Audrey is a marketing expert with over 10 years of experience in traditional and digital marketing. Her specialty is in digital marketing, including SEO, paid search, organic and paid social, web analytics, and web design and development. She has worked in multiple industries for organizations of all sizes, including sectors as diverse as telecommunications, non-profit and tourism. A versatile professional, she has also worked in product management, business strategy, branding and user experience as well as co-founded a technology start-up that successfully raised investor capital. She is currently the Regional Digital Marketing Manager, US & Canada for Crimson Education, and is also the founder and CEO (Chief Eating Officer) of Tasty Tours, an award-winning Toronto food tour and chocolate tour company.
Alexander Öqvist | SEO Specialist
Alexander is an experienced SEO Specialist with broad experience within the digital marketing area. Alexander has over 10 years’ experience in SEO, SEM and Digital Marketing from some of the best-know performance marketing agencies in Sweden. He also has experience from in-house within e-commerce and finance. He also has experience from other judging panels within SEO and SEM across the Nordics.
Anna Oshkalo | Performance Marketing Lead | Ericsson
Anna is a digital marketer with over ten years of experience in competitive segments like technology, gaming and retail. Having lived in Russia and the Netherlands, Anna is currently based in Sweden and works as Performance Marketing Lead at Ericsson. In this role she is mainly focused on global SEO and PPC performance, developing and modernizing Ericsson’s martech stack, creating global processes and coaching dozens of colleagues in marketing teams around the globe.
Andor Palau | International SEO Consultant | ANDORPALAU.COM
Andor is an independent international SEO consultant based in Berlin, Germany, and has started his online career back in 2009. Having worked both in-house, as well as on the agency side, he is currently advising online shops, classifiers, marketplaces, and other companies regarding international organic growth strategies as well as technical SEO issues as an independent SEO consultant. He is former Head of SEO at Peak Ace, where he was responsible for SEO and managed a 20+ people team of SEO consultants and editors. Before joining the agency side, Andor was In-house SEO for a top-3 comparison portal in highly competitive verticals such as insurance, power, and telco. Andor’s core expertise is strategic SEO as well as technical SEO, covering topics such as crawlability, indexing management, migrations, and site structure optimization. He is a lecturer at the afs Akademie in Germany, which has made it its mission to offer quality education and training in the field of SEO
Gustavo Pelogia | SEO Manager | Indeed
Gus Pelogia is a journalist turned SEO, conference speaker, mentor and occasional blogger. He is currently an SEO Manager at Indeed, looking after EMEA markets. Originally from Brazil, Gus is an alumnus of Faculdade Cásper Líbero, a well respected journalism school in Brazil, but built his SEO career abroad, working both in-house and at digital agencies in Argentina, Netherlands and Ireland since 2012. Before Indeed, he worked in companies such as Despegar.com, Spark Foundry, Wolfgang Digital and Teamwork, working with clients from travel, e-commerce, SaaS and professional services, winning several industry awards.
Tomasz Pepa | Independent Google Ads and Analytics Specialist
Tomasz is a digital marketer with 16 years of experience in the broadly understood IT industry. Over the past few years, he has been working mainly as a freelancer, helping clients in achieving better results from Google Ads campaigns. During his career he has worked as a programmer, data warehouse engineer, IT project manager, trainer and data analyst. He particularly enjoys experimenting with data and resolving technical issues related to data collection.
Andrea Pernici | CTO | 3BMETEO.COM | @3bmeteo
Chief Technology Officer at 3bmeteo.com, one of the main weather italian website, and at Search On Media Group, which organizes the Web Marketing Festival and owns the biggest italian community on Digital Marketing.
Linda Pesenti | Head of Digital | CMS
Linda is currently the Head of Digital at CMS Legal Services EEIG, an international law firm. She has always been passionate about human relationships, actions and reactions. Over the last 10 years she has developed her skills in communication strategy and creative implementation starting from digital and landing to omnichannel activities, including ATL, BTL, digital and media strategy and planning. Always attentive to the rapid evolution of digital channels, her goal is to ensure the high quality of advertising campaigns, branded content and technology usage as well as the optimisation of processes and flows to achieve maximum efficiency.
Plamen Popov | Head of Global SEO | Acronis Global
Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fintech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience throughout consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.
Sheila Puertollano | Head of PPC | Entain
Sheila is a digital marketing leader with 12 years of international experience working across paid acquisition channels, with a paid search specialism. Over her career, she has worked on the whole spectrum of challenges - cutting her teeth at a range of small and large digital marketing agencies before moving in-house to drive performance at some of Britain’s well-known heritage brands and large corporates. For the last two and a half years, Sheila has been developing high-performing teams and supporting business growth as Head of PPC at Entain.
Pawel Rabinek | Founder | RedSEO
Paweł Rabinek is an internet marketing practitioner with 17 years of experience in the industry. He started his adventure with internet marketing as a webmaster, then a programmer, and then used these skills for SEO. Creator of the PlanetaSEO platform, aggregating industry content on internet marketing. Speaker at the SEO Festival and SemKRK conference. From 2010 as Head of SEO in one of the agencies. In 2013, he founded his own interactive agency Redseo, specializing in PPC campaigns (Google Ads & Microsoft Ads) and SEO. Enthusiast of building remote organizations.
Ant Robinson | Founder | Pure Optimisation
Jeremie Roblin | Head of Acquisition | Buymie
Jeremie has worked in digital marketing for the last 12 years, with a speciality in Search. After a few years agency side, he moved on to client side working for companies ranging from start ups to medium sized corporations. A techy at heart he's always trying to automate everything, from admin tasks to ad buying. Jeremie is currently Head of Acquisition at an early stage start up called Buymie, an Irish on demand grocery delivery company which is hoping to break into the UK soon. Prior to that, he was Head of Performance at Secret Escapes for almost 7 years.
Ric Rodriguez | Co-Founder & Chief Growth Officer | Finsu
Ric Rodriguez is an accomplished marketing and growth leader. Ric is Co-Founder and Chief Growth Officer at Finsu, the sustainable fashion marketplace, taking the compromise out of conscious shopping. Ric is driven and his career to date speaks to his ambition - most recently holding a senior strategy role at Vashi, the fine jewellery disruptor - where he built the digital marketing team from the ground-up, launched the Covent Garden flagship store and Innovation Centre and established an accredited approach to ESG. Prior to this, Ric held an evangelist role at the marketing technology company, Yext, where he supported sales and product teams in building new propositions for customers, including delivering an new approach for qualifying deals during the beginning of the Covid-19, which was adopted across EMEA - as well as regularly representing the NYSE-listed firm as an industry expert at events across Europe. Ric has also held significant roles in agency-side positions, at iProspect, where he lead accounts for leading brands such as Santander and Post Office; at Croud, where he was seconded into IWG’s marketing organisation to deliver the company’s digital growth across 110+ markets - work for which he won an industry award. Ric is often invited to speak at industry conferences and is a regular award judge. He has twice been a co-author for the Amazon-Bestselling “Mastering In-House SEO”. .
Kristine Schachinger | Leading Technical SEO
Kristine Schachinger is a leading technical SEO with over two decades experience working with digital media. Kristine began her career as a front-end developer and website designer. She has helped a wide range of clients from small and medium sized businesses to Reba McEntire, AOL, Superpages.com, and USA.gov. As her digital media experience expanded Kristine incorporated accessibility, marketing, and user experience into her work which naturally drew her to learn and practice search engine optimization in order to help her clients gain greater website visibility. She is now a well known and respected in her field as a regular speaker at industry conferences in the US and around the world. She is also a Subject Matter Expert with columns in Search Engine Land, Search Engine Journal, the SEM Post, Search Engine Watch, and State of Digital. Kristine is the CEO and founder of Nevada based Sites Without Walls. Her current SEO work includes (but is not limited to): · News Publishers and eCommerce sites · Site Recovery Plans · Monthly SEO support · Site Health Audits · SEO Algorithm / Penalty Audits · Conversion optimization · Site usability and testing · Accessibility (WCAG) · and other manner of Technical SEO She has worked with many SMBs and enterprise clients such as Vice News, Vice Media, Salon.com, Top Ten Reviews, Patch Media, Discover, and Zappos.com
Denise Scheel | SR. EMEA Partner Marketing Manager | Bing Ads
Annette Schmahl | Research Assistant for Digital Marketing | FH Aachen University of Applied Sciences
A dynamic, team-spirited, results oriented and data-driven Senior Marketing Manager with 7 years hands-on experience in digital performance marketing, ability to use data to develop and measure marketing programs, time and project management skills, experience working and managing agency partners and totally at ease in trilingual international business environments.
Eli Schwartz | SEO Consultant
Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years. Eli frequently speaks at marketing events across the U.S., Asia, and Europe, and he authors columns published on Search Engine Land, Marketing Land, and Search Engine Journal. His work has been featured on sites ranging from Techcrunch to the Y Combinator blog. He has guest lectured at Duke’s Fuqua School of Business, Singapore’s Civil Service College, and the Founder’s Institute. Eli regularly appears as a guest on top industry podcasts such as Y Combinator, Everybody Hate’s Marketers, and Search Nerds.
Bill Scully | Digital Marketing and Search Strategy | Digital Marketing Fuel, LLC
Bill Scully has over 15 years of consulting, speaking, and real-life business experience driving qualified web traffic, and getting visitors to take action. Bill has served as a Director of Digital Marketing and SEO Expert for Siemens AG, and as Director for Center of Excellence Digital Marketing for Draeger Medical. Bill has been speaking at search conferences since 2008 and received the Conductor Searchlight Innovative Implementation Award. For the last 6 years he has been helping enterprise and international companies providing web strategies, technical SEO and HREFLANG implementation to significantly improving web presence, generate valuable traffic and improve internet leads as the owner and SEO strategist at Digital Marketing Fuel, LLC.
Omi Sido | Head of SEO | Canon Europe
Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute and Daily Mail. Currently, Omi Sido is Senior Technical SEO at Canon Europe.
Chris Simmance | Chairman and Founder | Optus Digital
Chris Simmance is the Chairman and Founder of Optus Digital and Ambassador to Under2. The companies provide both SEO and PPC services as well as wicked fast loading web builds that get users hearts pumping. Based in London he spends a great deal of time getting cranky at the state of the web and plans to fix it, one site at a time. He and his team are the people behind the BrightonSEO ticketing platform, you know, the one that hasn’t gone down on every ticket release day since we changed it. Love the ballot or hate it, it doesn’t fall apart anymore. He’s a big fan of Bill Gates’ quote “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” as it’s a really good way of getting away with finding a shortcut. Perhaps that’s where the obsession with site speed comes in? Chris is pretty much self taught and started working in SEO from a small local agency through to a multinational before deciding to “go it alone” and set up for himself. 5 years later and 2 regional offices and he’s winning work from some well known established high street brands.
Pascal Skropke | Chief Marketing Officer
In his position as CMO of design-bestseller, Pascal Skropke has been leading the strategic development of the Marketing, IT and UX/CX departments since 2018. He actively uses his previously experience in digital marketing and e-commerce to shape the brand of design-bestseller. Design-bestseller is one of Europes leading e-commerce companies for premium interior design. With a unique assortment and through expert and personal advice, design-bestseller also offers a unique special shopping experience online
Natalie Slater | SEO Consultant
Natalie Slater has almost 15 years’ experience in leading SEO teams and in hands-on delivery of effective technical and on-page SEO, digital PR, and content marketing strategies for some of the world's best-known brands, across a wide range of verticals. Natalie is also an experienced industry speaker, a keen advocate for mental health support within the marketing industry, and a champion for diversity and inclusion within the field.
Ida Solem | Partner and Founder | Takk for sist
Ida has worked in digital marketing for the last ten years, spanning from social media marketing and e-commerce to multilingual websites and international SEO. After working for large corporate businesses and emerging startups she has now started her own content agency together with colleague Sara Strand. Her focus is on good content in synergy with smart distribution, social media and SEO. She has previously been in the judging panel at SEMrush Nordic Search Awards 2020.
Aleyda Solis | International SEO Consultant | Orainti
Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish: Inbound, MozCon, Pubcon, BrightonSEO, SearchLove, etc.), author (of "SEO, Las Claves Esenciales"), who also offers actionable SEO tips in her weekly YouTube video series "Crawling Mondays". Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, has also been interviewed in publications such as The Huffington Post and contributed for Think With Google.
Martyna Sroka - Lalewicz | Global SEO Operations Manager | Phillip Morris International
Martyna Sroka - Lalewicz is a Global SEO Operations Manager at Phillip Morris International. She helps PMI deliver smoke-free future focusing on SEO processes, measurement, performance improvement, and operations strategy across 67 markets. She has over a decade of experience in SEO. Prior to working in-house, Martyna worked in the top London agencies (Havas Media & Dentsu) driving value for clients across Travel, Finance and Automotive verticals. Since then she moved in-house into the competitive insurance industry (DLG) and then into the tobacco field where she helps PMI to achieve a smoke-free future. In her free time, Martyna blogs at moneysavinggirl.co.uk & myhealthyaddictions.com, she is also a keen motorcyclist.
Andraž Štalec | CEO & Co-founder | Red Orbit
Andraž Štalec is the CEO and Co-founder of Red Orbit, the leading digital performance agency in Adriatic region. He is recognized as one of the best strategist and experts in digital marketing in Europe. His passion to study new trends and apply them to existing in-depth knowledge of data, analytics and performance is making him a great strategist with the ability to apply knowledge to practice. He is also European Search Awards judge, Google certified trainer and a regular speaker at major international digital marketing events like inOrbit, Brighton SEO, SearchLeeds, SMX London, Superweek, SMXL Milan, Webmarketing Festival, UK ecommercial conference etc.
Michelle Stinson Ross | Director of Marketing | Mindful Appy
Michelle Stinson Ross is the Director of Marketing for Mindful Appy, an Austin based, mental health app. She specializes in marketing strategy, particularly the convergence of content, search, social media, and how it all works together to impact customer engagement and emotional well-being. Michelle started working with social media in 2009 when she began working for a Key West tourism company as a content writer and community manager. Today, she is an internationally recognized speaker, trainer, and author.
Dr Artur Strzelecki | Digital Marketing Consultant and Founder | Festiwal SEO
Artur Strzelecki is independent specialist in Search Engine Marketing. Artur works in the faculty of Strategy and Methods Construction Systems in E-business. This department is also a part of the Department of Information Science, University of Economics in Katowice; Poland. He is the owner of the company which offers a variety of SEO services including courses and consultancy. He also runs silesiasem.pl, well known blog about SEO and has created largest polish SEO event, Festiwal SEO. Artur Strzelecki has been working in the Internet industry for over 19 years; including over 12 years within SEO. He has a deep knowledge of different SEO processes with a high focus on link building strategies and content optimisation. In addition, he is the author of a publicly defended PhD paper about SEO services for different types of organizations.
Alexandra Tachalova | Digital Marketing Consultant
Alexandra is a frequent speaker and founder of the digital marketing conference, DigitalOlympus.net. She also helps clients with digital PR, content marketing, and link building. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.
James Thompson | Senior SEO Consultant
James Thompson has over 7 years' SEO experience spanning technical, content, link building strategies, as well as site migrations for multiple languages. With broad experience at European and Global lead in-house roles - from start-up to large enterprise and across different verticals - he knows how important adapting your SEO strategy to individual business resources and processes is in terms of getting implementations through. Constant learning and change is at the heart of maintaining SEO success long-term, therefore he is a big proponent for data-led decisions and a strategy inclusive of other digital marketing channels.
Phil Tiley | Microsoft Advertising
Phil started his SEM journey back 2008, spending the following 8 years managing flagship clients and teams within Publicis Groupe. In 2015 he left agencyland, joining the account management team at Microsoft Advertising. Working with large sophisticated advertisers, he was fortunate to be involved in the incubation of numerous products, quickly discovering a passion for this side of the industry. Since 2018, Phil has taken on a more strategic and product focused position as Microsoft Advertising’s Global GTM lead. His role, align engineering, marketing, operations and sales teams on blockers and opportunities to effectively deliver Microsoft’s search and audience products to clients.
Rebecca Todd | SEO Consultant & Speaker
Rebecca is an independent SEO Consultant based in the UK. She has been working with brands all over the world since 2014, including Ryman, MyProtein, Wix, Glade, Sacla', and more. As well as being an advocate of women in tech, Rebecca is passionate about making SEO more accessible. So, her published articles and conference talks are all about encouraging web owners, marketers, and junior SEOs to grow their websites and their confidence quickly and easily. She is also fascinated by the psychology and semantics of search, which are the foundations of her work as an SEO consultant.
Tomasz Trzoslo | INDEPENDENT ONLINE MARKETING STRATEGIST AND TRAINER (GOOGLE ADS / ANALYTICS / GTM
Consultant, Strategist, E-marketer, Internet Marketing Trainer. Online marketing expert, with particular emphasis on SEM and data analysis from Google Analytics. One of the Certified Google AdWords Trainers (from 2013-2018). Author of articles and two books about Strategy, Google Ads and Analytics. Worked in polish interactive agencies and ran his agency - ROIExperts.pl. Currently, an independent manager at TomaszTrzoslo.pl works with agencies and clients from various industries and sectors. Speaker at industry events and trainer (eg. the Ministry of Digital Affairs of the Republic of Poland, Google Partners Academy (2015-2018), PPNT Gdynia, Altkom Akademia, Wartoszkolic.pl, DevaGroup Academy) . Lectured on e-commerce at the Jagiellonian University in Kraków, the University of Information Technology and Management in Rzeszów, WSB in Chorzów. In the advertising and e-commerce industry since 2008.
Jo Juliana Turbull | Consultant and Search London Organiser | SEO Jo Blogs
Jo Juliana Turnbull is a freelance Marketing Consultant and Chartered Marketer with over 14 years in SEO and online marketing working both client and agency side. She’s spoken at BrightonSEO, SearchY, ClickZ Live NewYork, Women Techmakers Montreal and TechExeter. She set up her website SEO Jo Blogs in 2009 after she started in career in SEO. SEO Jo is the organiser of a networking group called Search London for online professionals in SEO, PPC and Social Media. She has been running the event for over 11 years where it has grown to over 2650 members. In April 2020, she started an online event called Turn Digi that promotes entrepreneurs, rising talent and has a diverse range of speakers. As a result, she was a Global Freelancer of the year finalist 2020 and runner up in the Digital Women’s 2021 "Digital Innovator of the Year 2021" award."
Emily Van Lierop | Global Head of Digital Operations | Volkswagen – PHD Global
Emily leads Digital Operations globally for Volkswagen at PHD, guiding the strategic and digital excellence of 27 in-market digital teams for this leading auto manufacturer. Emily cut her Digital teeth in start-ups, spending three years in marketing for two ‘web 2.0’ start-ups, before moving agency-side to hone her performance marketing skills. Since then, she’s spent the last ten years gaining experience in top London agencies (Publicis’ Starcom & Mediavest, Dentsu’s iProspect, WPP’s MEC and currently OMG’s PHD) driving value and innovation for clients across FMCG, Travel, Telco, Finance and Auto verticals. Emily keeps plugged into the London digital community as an active member of the IAB Search Advisory, and getting to see some of the industry’s top work as a judge for The Drum Search Awards, both the Global and UK Biddable Media Awards, European Agency Awards and now the European Search Awards.
Juliette Van Rooyen | Head of SEO | VR Squared
I’ve been an SEO Specialist for 15 years, working on both client-side and agency environments in London & Cape Town. Starting in 2005 as a developer, I was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, I moved to London and spent 6 years working for various agencies with clients including Nintendo, Samsung, COI & Shell. In 2012 I moved back to Cape Town where I worked in the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, I returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.
Ulrika Viberg | Founder | Unikorn | @
Ulrika Viberg is the founder and owner of the Sweden based SEO agency Unikorn. She has a solid background in all things web considered, with deep knowledge in Technical SEO, Web Projects, and Digital Strategies. As a public speaker, Ulrika has spoken at BrightonSEO 2021, SEOnerdsSwitzerland, TurnDigi, SERPconf, Women in Tech SEO and has been a panellist at two Semrush Mega Webinars. To that she was selected a panellist of the Swedish SEO awards two years in a row. Ulrika has worked in the search business since 2007, with both organic and paid search, in-house and as a consultant. Before starting her own agency, she worked with a few of the largest companies in the world, such as eBay, Rocket Internet, eDreams, and Omnicom Media Group. Ulrika started Unikorn in 2016 in order to be a full-time consultant at eBay Classifieds Global Growth Team. In 2018, Ulrika decided to take on multiple clients and converted Unikorn to an agency. Unikorn is a Sweden based SEO agency, focusing on user centric SEO. Unikorn helps larger e-commerce B2C businesses and medium B2B businesses, with the common goal of creating a solid experience for the end-user.
Purna Virji | Senior Content Marketing Evangelist | LinkedIn
Purna Virji is a globally recognized content strategist and has been named by Adweek on their Young Influentials List, was crowned the Search Personality of the Year by the US Search Awards and was named by PPC Hero as the #1 Most Influential Expert in the world. She is an author and top-rated international keynote speaker who regularly speaks at conferences such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Prior to joining LinkedIn, Purna led global learning and thought leadership programs for Microsoft. An award-winning former journalist, Purna is an avid traveler, aspiring top chef, and enthusiastic tennis player in her spare time.
Polly Walton | Digital Marketing Director | UNRVLD
Polly works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.
Marty Weintraub | Founder | Aimclear
Marty is an entrepreneur, marketer, photographer, and speaker. He founded Aimclear®, a driven, integrated marketing agency dominant in customer acquisition, winner of 27 US Search Awards including 7X most recent Best Integrated Agency. Aimclear's differentiator is the balance of integrated performance marketing, holistic brand-builds, PR, and data. Credits include Airbnb, Uber, Eurail, PayPal, Venmo, eBay, Dell, Facebook, LinkedIn, Etsy, Gumtree, Firestone, Amazon, Carewell, Famous Dave's, Martha Stewart Omni, Intel, Travelocity, Semrush, Optmyzr, 3M, Siemens, Land's End, and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.
Gerry White | Head of SEO | Riverside.fm | @dergal
Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years Gerry has spoken at conferences around the globe including Paris, Germany, USA and of course the UK. Gerry was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands. Gerry was the SEO Director for Rise at Seven from 2020 to 2021 when they grew from 15 to 115 people before returning client side as the head of SEO at Oda an international supermarket.
Adam Whittles | Head of SEO | Autotrader
Adam has recently joined Auto Trader as the new Head of SEO. Prior to joining Auto Trader, he was running the SEO program for Apple across the EMEA region, having previously worked agency-side for a number of years. You can find out more about Adam's background and experience at https://adamwhittles.com/
Michelle Wilding Baker | Head of Digital & Content | Freesat
Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries. Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.
Kevin Wiles | SEO Consultant
Kevin is a freelance search consultant who has worked across a range of enterprise level clients delivering technical SEO and search strategies. Previously working for iProspect in New Zealand. You can find out more on his consultancy website.
Nick Wilsdon | CEO & Founder | Torque
Nick has worked in digital marketing since 1998. Moving to Russia in 2003 he specialised in multilingual search and broadening his knowledge across digital channels, content and PR. During this time he contributed to the Russian digital startup community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department. Returning to the UK in 2011, Nick then built and led marketing teams at Arena Media, Havas Media Group and the Dentsu Aegis Network. As the technical SEO lead at Vodafone Group since 2014, he has improved online performance and customer experience across 22 international markets. As an advocate for raising standards in online marketing, Nick judges the UK Search Awards and EU Search Awards. He enjoys speaking at conferences on the topics of mobile/data-first marketing, cross-channel campaigns and technical SEO. Outside work, he enjoys cycling and taking part in Prince’s Trust cycling events.
Natalia Witczyk | International SEO Consultant | Freelance | @witczyk
Natalia Witczyk is a Head of SEO in VIME Digital. She specialises in Technical and International SEO, working on SEO strategies for some of the biggest international websites in the world in Google, Yandex and Baidu. Originally from Poland, her experience comes from the agency side, with vast experience first in UK, and for the last 5 years in Barcelona. Natalia is an active member of Mujeres en SEO (Women in SEO community) and considers herself a true internet geek, who lives & breathes SEO.
Marcin Wsół | INDEPENDENT CERTIFIED GOOGLE ADS & GOOGLE ANALYTICS SPECIALIST
Independent and certified Google Ads and Google Analytics specialist, Google Premier Partner. Since 2011, he has carried out over 2300 campaigns, the budget of which has already exceeded 30 million PLN. Some clients call him "Midas of Google Ads" because each of his campaign works like gold. Author of meaty articles in leading magazines and trade journals. Co-author of the 2nd and 3rd editions of the "E-business Bible". Founder of the largest Polish Facebook group about Google Ads, where he supports SEM adepts with his experience. In free time, he plays electric guitar and discovers performance from a completely different angle.
Umut Yasar | Digital Director | Omnicom Media Group
Umut moved to Hungary in 1997. He got acquainted with the world of online media while studying civil engineering at Budapest University of Technology and Economics. His first relevant workplace was the group of price comparison sites owned by the Naspers - Allegro group. Here he worked as an AdWords manager on the PPC campaigns of the Hungarian (arukereso.hu) and the Turkish (ucuzu.com) price comparison sites. Afterwards he continued his career in performance media as a PPC manager on one of Central Media's product called szallas.hu. Since December 2012, he works at Omnicom Media Group Hungary, where he started as the leader of a 4 person PPC team, which grew to 11 people. Later he added the Head of Resolution position to the digital palette of Omnicom with services such as programmatic buying, SEO, social media, attribution modeling, web analytics and tag management etc. Since January 1, 2019 his role is digital director of the agency group.
Murat Yatağan | Growth Advisor
Murat Yatağan has led product management, operations, and growth strategy at companies such as Brainly, Global Savings Group, and Google. Currently, he is an advisor providing strategic counseling to businesses on building and maintaining growth. He was the Vice President of Growth at Brainly, focused on building and scaling high-performing growth teams and helping to bring Brainly more unique users globally. He helped Brainly grow from 80M to 400M MUU in less than 4 years. Previously, he was a Director, SEO for Global Savings Group, helping to make their 80+ platforms more visible on Google SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google. In this role, he developed an automated pipeline to identify and demote thin pages in indexes, which scaled the team's efforts by 20x in one quarter. Prior to Google, Murat worked as a Research Assistant in the Computer Science Faculty of IUE, where he worked on neural networks programming. He is active in the SEO and growth marketing communities, including holding positions as Global, MENA, and European Search Awards Head Judge and the US and UK Search Awards Judge. After following his startup spirit, he also is a growth strategy advisor of a few startups, one of them being a data-science driven, SEO, and content marketing platform. He is a brand ambassador of Oncrawl, an award-winning search marketing intelligence tool.
Philippe Yonnet | CEO & Co-Founder | Neper
Philippe Yonnet is the founder and CEO of Neper, an International SEO Agency. Philippe is a former CTO and has always been passionate about Information Retrieval. He's a renowned SEO expert. He has been advising companies and brands for more than twenty years, either in agencies or in house. In 2012, he founded Search Foresight (now Peak Ace), one of the most prominent search marketing agencies in France, which he managed for 7 years. He is also the founder of the two most important search events in France: SEO Camp'us (launched in 2009) and Search Y (launched in 2019). He was the first president of the SEO Camp association, a position in which he was re-elected four times by the French SEO community. Philippe is also an experienced speaker and trainer.