Judges

The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

Barry Adams

Founder, Polemic Digital |

Barry Adams has been building and ranking websites since 1998. He was named the Digital Industries Person of the Year at the 2014 DANI Awards and in the same year he founded specialised consultancy Polemic Digital to deliver world-class SEO and digital strategy services to clients worldwide. In 2016 his work was recognised with two UK Search Awards, including Best Small SEO Agency.

Barry is passionate about educating the next generation of marketers, and lectures on SEO and digital marketing for Ulster University, Queen's University Belfast, and the Digital Marketing Institute. He travels the world to speak at digital conferences such as Learn Inbound, BrightonSEO, Pubcon, and Digital DNA, and serves as Co-Chief Editor at award-winning European digital marketing blog State of Digital.

Andre Alpar

CEO of Performics Berlin |

Andre Alpar has been an important figure in the German online marketing industry for over 17 years and is a serial entrepreneur. He is also an engaged business angel with a portfolio of more than 30 companies. As a strategic online marketing consultant for Rocket Internet for over 3 years, he has had a leading role in shaping the international search marketing strategies for some of the most competitive internet startups in Europe. He is founder of the international search and content marketing agency AKM3 that became part of Performics and ZenithOptimedia late 2014. AKM3 has over 170 employees that allow offering services in 15 languages for most European countries and beyond. He has also initiated the online marketing conference OMCap in 2010 that annually welcomes over 750 participants, to further help unify and develop the European online community. 

 

Dawn Anderson

LECTURER IN DIGITAL AND SEARCH MARKETER, RESEARCHER AND INTERNATIONAL SEO CONSULTANT, MMU |

Past roles at Carat and Latitude, working on search marketing campaigns for major brands. 

International Search Marketing Conference speaker on SEO and Digital Marketing Strategy.

International SEO Consultant to brands in-house teams covering ecommerce, sports, travel, food and nutrition, legal, finance and insurance.

A decade in SEO.  Researcher into search engine crawling and crawl efficiency.

NICK ANDREWS

SEO MANAGER, DEBENHAMS |

Nick Andrews is the SEO Manager for the UK's 2nd largest department store, Debenhams, managing the UK & International SEO strategy via an in-house SEO team.

Commencing his professional search marketing career 10 years ago, Nick has undertaken several roles including Head of SEO for Dixon Jones' (Majestic) digital marketing agency in the UK and Head of Search for a London-based digital marketing agency. Nick's agency-side experience is very broad and has seen him work on large international SEO accounts for the likes of Vertbaudet, Equinix and Investec.

Tom Armenante

Head of SEO, MatalanDirect.com |

Tom Armenante is the Head of SEO at MatalanDirect.com, the online-only furniture arm of Matalan. His role is to oversee the organic search for both the Matalan and MatalanDirect.com sites and aid the internal teams in driving e-commerce performance.

Prior to Tom’s role at MatalanDirect.com he worked at the award-winning SEO Agency, Branded3 where he helped to formulate the search strategy for some of the UK's largest brands. Tom's experience spans a variety of sectors including outdoor fitness, home renovation and financial comparison.

In his spare time he likes to put his knowledge to good use and is focussed on continuing the successful growth of his niche e-commerce site Gocableties.  

Jolin Bachman

Chief Operating officer, 1SEO.com |

Jolin Bachmann is the Chief Operating Officer (COO) of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, PA area. Bachmann, with a team of over 60 digital marketers provide end-to-end solutions for their clientele with a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), web design, content development and e-mail marketing. Bachmann has been with 1SEO.com Digital Agency since it was established in 2009, previously serving as the VP of Operations. Bachmann, along with 1SEO.com Digital agency has accumulated numerous awards for their efforts. She has become renowned for her expertise and is regarded as a leader in the digital marketing space.

Jim Banks

CEO, Spades Media |

Jim has over 17 years of digital advertising experience, establishing one of the first digital marketing agencies focused on paid advertising in 2000.

Since then he's spent in excess of £190 million buying traffic for over 1000 companies, from small one person businesses to household High Street names.

Jim is a keynote speaker invited to speak at industry events around the world, including Pubcon, Retail Global, Marketing Festival, Friends Of Search, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit. 

Spades Media, the company that Jim set up in 2012 manage large scale pay per click campaigns for advertisers and paid social media campaigns as well.

Spades Media is a HubSpot Partner helping businesses generate inbound traffic, leads and sales.

Jim has been a regular fixture on the judging panel at the UK and US Search awards for the past three years and is a returning judge for this years European Search Awards.

Never one to shy away from giving an opinion or pulling punches Jim enjoys critiquing entries at the Awards and seeing what the search community thinks is worthy of winning.

Adriaan Boot

Founder Impactful and Senior PPC & web analytics consultant |

In 2013 Adriaan Boot founded his own digital marketing agency, Impactful. His agency mainly specializes in PPC, web analytics and tag management. Adriaan is very fanatic about PPC automation and has a ton of experience in automatic campaign setup and bid management through third party tools and AdWords scripts. Before Adriaan started his agency he led the PPC team of Compare Group managing multi-million euro’s of PPC budget for leading comparison engines in Europe (Vergelijk.nl, Vergelijk.be, Vertaa.fi and Comparer.fr). Besides his passion for PPC Adriaan also has a passion for analytics. In the past years he managed many Google Analytics and tag management implementations for leading A-brands in The Netherlands.

Julien Boucher

eMarketing Consulting Director, Wide Switzerland |

Julien Boucher is the emarketing consulting director at Wide Switzerland, a full-service digital agency based in Geneva. Julien has 16 years international paid and organic search experience, including a deep data and technology expertise.

He managed SEM accounts for Fortune 500 companies and led search analytics for Razorfish in the US, where he earned an innovation award. His client portofolio included Capital One, Hotels.com and Victoria's Secret.

Back in Europe, he worked for GroupM EMEA as a Search Technology Director to structure and deploy SEO capabilities across their agencies network. Once deployed, he left GroupM to develop an integrated search monitoring tool he used to serve international clients.

Interested in leveraging technology to plan and execute integrated and personnalised activation programs, he joined Wide in Geneva a year ago.

LAURENT BOURRELLY

SEO CONSULTANT AT LAURENT BOURRELLY S.L.U. |

I started SEO for real in 2004 by ranking 3rd in a SEO contest, but I come from a marketing and public relations background.  After discovering how to spam Google, I lived the life of super affiliate and clic whore until 2008 when I switched to the consulting side of the business.  Since then, I also started a speaker’s career and got more involved in the SEO community in France.  I am still running a few personal projects on the side, but my main focus is to rank high on Google for my clients.  Of course, I also embraced on other fields of search, especially SEA, Content Marketing and Social Media Marketing.

You can find me on my blog including video from last year's event here

 

Jack Cornwall

Senior SEO Specialist |

Jack Cornwall is a Senior SEO Specialist at Sky. After working for last years “Best Large SEO Agency” award winner, Branded3, he then worked at TransferWise as their SEO Manager before making the move to Sky a few years ago.

He loves to focus on the nitty gritty of technical and international SEO, always trying to learn something new, he has even dabbled in all sorts of paid marketing too.

Although his spare time used to be filled up with freelance consulting work, it is now taken up by him trying his best to be a dad.

Martijn Dirkx

Head of SEA, YourSurprise |

As Head of SEA, Martijn is responsible for all Paid Search and feed-based channels at YourSurprise.com, a gift company based in the Netherlands.

Before this, he worked as a Senior SEA Specialist at another company, as a freelancer for different clients and as a co-owner of an Online Marketing agency. In the past 8 years Martijn has built up a broad experience working for both agencies as well as companies of different sizes, from SMEs to larger corporations.

As a Top Contributor on the Dutch AdWords Forum he daily tries to answer as many questions as possible about all kinds of AdWords related issues. This way he wants to help other people to build successful campaigns and to become just as passionate about S.E.A, as he is. And being a Google Partner he still gives local SMEs and startups practical advice about SEM every now and then.

When Martijn isn’t concerned with the wellbeing of his campaigns he likes to keep himself busy with hiking, running, music and acting.

FERNANDO MACIÁ DOMENE

CEO & FOUNDER OF HUMAN LEVEL COMMUNICATIONS |

Fernando Maciá Domene is the founder and CEO of Human Level Communications (www.humanlevel.com), one of the leading online marketing and Search Engine Optimization (SEO) consulting firms in Spain and Latin America.

Fernando is the author of three books: SEO Advanced Techniques (2015), Online Marketing 2.0 (2013) and Advanced Web-positioning Techniques (2011), both published by Anaya Multimedia.

He has also co-authored several books that include Web Positioning (2006), Web Positioning 2009 Ed. (2009), Online Marketing (2010), Social Media Marketing (2011), and Web Positioning 2012 Ed. (2012), all published by Anaya Multimedia.

Fernando often lectures at both national and international conferences and seminars including the Search Marketing Expo, eShow, Online Marketing Expo, Search/WebCongress, FICOD, Feria de Tiendas Virtuales Walqa, and eShow, and  is currently a professor of various master's courses at institutions in Spain and Latin America.

Jindřich Fáborský MSc.

Director of the Marketing Festival s.r.o. |

I’m a digital marketer, lecturer and owner of Marketing Festival. I believe in fair-play and that the main goal of an entrepreneurship is to provide added value. I always prefers quality over quantity, especially in education.

For the last three years I have been on a mission to make marketing conferences better. I have had enough of all those well-known stereotypes: Speakers and sponsors actually paying to talk at conferences, overtly general and recycled content, poor customer service and an overall lackluster atmosphere.

I think people (marketers) can demand more for the high price they often pay for a conference ticket. That's why I started Marketing Festival 3 years ago.

Pierre Far

Founder/CEO, Deliberate Digital Limited |

Pierre Far is the founder and CEO of Deliberate Digital, a digital strategy agency. Prior to founding Deliberate Digital, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He's a regular speaker and author about technology topics.

Pierre has a Ph.D. in microbial genetics from the University of Cambridge, UK.

GIANLUCA FIORELLI

SEO AND WEB MARKETING STRATEGIST |

Gianluca Fiorelli is an SEO and Web Marketing Strategist, who operates in the Italian, Spanish and English speaking countries market.

Gianluca Fiorelli, who is in his 40's, is not the classic SEO who may claim to be part of the industry before the invention of Google.

To tell the truth, even in his geekiest dreams Gianluca never imagined that one day he would practice or even talk and write about SEO; not at all. In fact, Gianluca was working in the Entertainment industry in Italy, as Head of Programming for thematic Movie Channels in the D+ Digital Pay TV platform. Life though is unpredictable. In 2003, due to a much-unexpected twist of fate, Gianluca became the chief of the Web Department broadcast company he was working in at the time. Since then Gianluca Fiorelli has evolved from Web Project Manager to SEO and Web Marketing Consultant.

As a freelance and independent consultant, Gianluca has worked with a range of clients: from small to medium local businesses, Top 500 companies and startups. He also works regularly as independent consultant with bigger international SEO agencies.

As an active member of the SEO community, Gianluca Fiorelli is a Moz Global Associate and State of Digital blogger,  and speaks regularly on different marketing and search events (in three languages), offers in-company training sessions and he is occasionally contracted as an expert to give master classes in universities.

Luis Navarrete Gomez

Head of Global Search Marketing, The Lego Group |

 Luis Navarrete-Gomez is the Global Head of Search Marketing for The LEGO Group. Based in London he is responsible for all SEO and Paid Search activity for LEGO.

Luis has over 15 years’ Digital Marketing experience in helping corporations use the web to drive online visibility and generate leads that have resulted in new business online.

Peter Handley

Global SEO Manager, Sage |

Peter Handley is the Global SEO Manager for Sage, managing internal teams and agencies to grow the companies market share, traffic and conversions across all regions.

A technical SEO expert with a decade of experience, from running agency SEO departments, co-owning a digital marketing agency and freelancing, who has spoken at conferences across Europe. Peter has worked with a number of large and small companies throughout that time, on complex technical issues, innovative work and tool creation with hreflang and international configurations.

Peter also uses his skills to help local and environmental charitable organisations, to assist with digital marketing efforts and understand the potential of reaching out to new audiences.

Neil Hardy

COMMERCIAL & PRODUCT DIRECTOR, ICELOLLY.COM |

Dr Aleksej Heinze

Co-Director Centre for Digital Business, Salford Business School |

Aleksej is a senior lecturer, author and researcher in the area of digital marketing. He is also Head of the Advisory Board at SEMTA (Search Engine Marketing Trade Association).

Being a pragmatist, he believes in innovation in practice and hence in addition to his academic activities he works with real businesses. He has a breadth of experience working on projects with both small local organisations and large internationals such as the development of an international community of digital marketers of the future - #passion4digital

ANDERS HJORTH

Associate Director/Partner, Altima |

Anders Hjorth is a digital native, entrepreneur and a frequent speaker and writer on Digital Marketing. He is the Founder of 2 Digital Marketing agencies in Paris: AZNOS [Content Marketing] and BDBL MEDIA [Biddable Media]. Before this, Anders was one of the co-founders of Pan-European Search agency Relevant Traffic and later COO at GroupM Search across EMEA. He has worked for a decade and a half across SEO, Paid Search, Affiliate, web development and hosting, domain names, consulting and more recently Social Media, Content Marketing and Inbound Marketing.

Jackie Hole

SENIOR ACCOUNT DIRECTOR PPC & SEO AND EUROPEAN SEARCH PERSONALITY OF THE YEAR 2013 |

YIĞIT KONUR

Founder, ZEO |

Yiğit Konur's professional career began in 2005 when he created his first profitable website. During his second year he involved with the site, he continued researching articles explaining how to increase the search visibiltiy of site on Turkish. Then, he noticed that there were no Turkish articles about SEO. For this reason, he founded the first Turkish SEO blog at 2006. He used the blog to share his knowledge of SEO with visitors. Also, the site acquired a lot of subscribers in a short time which inspired Yiğit to start sharing his SEO expertise professionally.

In 2010, he finally dropped out of school. He then started his first startup, turkish leading SEO agency, Zeo. Eventually, this company became the host of the first and only international SEO event in Turkey which is called Digitalzone. In 2016, they had such great names in SEO like Rand Fishkin, Wil Reynolds, Mike King, Gary Illyes in Istanbul. These events hosted more than 600 people. SEOzeo is providing only SEO & inbound marketing consultancy with its 21 people team for leading brands in Turkey and some global brands like Pepsi & Momondo to succeed better in Turkish market. Zeo  is also creating some new web projects which is related to digital marketing ecosystem at two offices located in Istanbul and Ankara. Currently, Yiğit is working as Head of Holacracy at Zeo.

Cezary Lech

Partner & Head of Marketing at MaxROY.com |

The editor of the biggest polish website on internet marketing Sprawny.Marketing. He specializes in SEO audits, the optimization of big websites, as well as in new link building methods based on content marketing, social media and native advertising. He supervises SEO consulting in MaxROY.com and also content marketing agency GoldPosition.pl. Since 2008 MaxROY.com is an official Google training partner in Poland. Cezary is an organizer of marketing trainings across the whole country as well as  I ♥ Marketing conference and Search Marketing Day.

 

JUDITH LEWIS

FOUNDER & CEO, DECABBIT CONSULTING |

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. 

She has judged both US & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners.  Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment.

Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post.  She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).

Dan Locke

SEO TEAM LEAD, JOHN LEWIS |

Dan Locke manages the SEO team for one of the UK's best loved brands, John Lewis, overseeing on and off page, campaign activity, technical projects and editorial for UK and international across desktop, mobile and app platforms.

Dan has extensive client side experience, having previously looked after SEO for the Arcadia Group brands, including Topshop, Topman and Dorothy Perkins, as well as several agency roles leading client strategy across digital channels.

 

Julia Logan

SEO Consultant, IRISHWONDER.COM |

Julia Logan has been active in SEO and online marketing since 2000.  Over her career, Julia has been involved in varied activities including training, building or running inhouse digital marketing teams, consulting and running her own affiliate sites in highly competitive verticals ranging from online gaming to software development. She is interested in all shades of SEO and believes you cannot be a true SEO without testing and experimenting with different techniques and approaches. Currently, she is an SEO consultant at irishwonder.com focusing on SEO and security audits, online reputation management, negative SEO investigations and private network consulting.

MIGUEL LOPEZ

CEO & Director, MOV MARKETING |

Miguel López is Director of MOV Marketing consultancy agency in Spain and the proud organizer of Professional SEO Congress

Carla Marshall

Editor in Chief, Tubular Insights |

Carla Marshall is the Editor in Chief of TubularInsights.com, the world's leading resource for video marketing tips, tricks and strategies. She is YouTube Certified in Audience Development, and specialises in video optimization and organic video marketing. She has provided video marketing consultancy services to clients across the world, and is part of the marketing team at TubularLabs.com, the global leader in video intelligence for the cross-platform world. She divides her time between Manchester, UK, and Mountain View, California. 

Krzysztof Marzec

Managing Director, Deva Group and Certified Trainer Google AdWords |

Head of 200+ clients agency with 10+ years of SEM experience. One of the top Google AdWords Certified Trainers in Poland. Selected by Google for Google Partners Academy project and Big6 project. Certified in both Google AdWords and Google Analytics as an individual professional. 7+ years of expertience in one of the larges sites in Poland - Interia.pl (Head of SEO). Additional experience in FacebookAds, Content Marketing and Link Building as a trainer, auditor and manager.Speaker at ShopCamp, Fair-E Trade Mobile Trends (multiple times), Mobile IT, E-business festival, the Festival of SEO (2014 and 2016), Welcome to the Real, Marketing Revolutions, Internet Revolutions (4x, for Google), VIII European Economic Congress and Congress of E-commerce with top speaker award. 

Neil McKay

CEO, Endless Gain |

Hi, I’m Neil and I’m passionate about helping organisations grow their businesses online by applying data, science and psychology. Our company Endless Gain is central to this passion.

For more than 15 years, I’ve been helping businesses here in the UK, Europe and USA grow their online profits. Today’s businesses must be more scientific in how they approach business growth and that’s where we can help. In addition, our approach to conversion optimisation enables companies to maximise their marketing channel investments.

ANDREA PERNICI

CTO & CO-FOUNDER OF SEARCH ON MEDIA GROUP AND CTO @3Bmeteo |

Search Marketing Manager of the consulting department in GT Idea and in charge of the project planning for the community gt. Keeps relations to industry events and writes on the main italian SEO blog.

He like to write on advanced topic and wrote on SemRush, Dejan SEO and Moz. He is particularly devoted to destroy the SEO misinformation and to make the web faster.

Studied Computer Science focusing on HCI and CAS, he is particularly passionate about design and making fun stuff for the sake of experimentation.

I'm also CTO of 3Bmeteo one of the most important weather website in Italy.

Florian Retzer

Account Director, Microsoft Bing Ads |

In his current role as Account Director at Microsoft, Florian Retzer is responsible for the relationship with selected global direct advertisers and agencies. He consults them regarding their Ad investments and proposes business strategies towards the latest offerings Search technologies are providing.

Prior to his role he helped increasing the Bing Brand Awareness as Bing Evangelist, connecting with advertisers and consumers in various formats and demonstrated Microsoft search capabilities as speaker at major industry events. He's still under spell by themes such as Big Data Analysis and the powerful options technology provides already today and will offer in the future.

Before joining Microsoft in early 2012, Florian worked for over 12 years in the advertising business. He started his career working for Global Media as a Key Account Manager, and held various leading positions in the rebranded Bigmouthmedia and LBi - always with a core focus on performance marketing and technology.

He remembers former times when Goto.com dominated the paid search business and Google offered fixed pricing for top positioned Ads.

Born in Munich, he studied Civil Engineering and Geology – and loves besides travelling, enthusiasm, his family and his season tickets for Bayern Munich.

He doesn’t like: Monopolists, Ferengies and “no results” pages.

Ant Robinson

Founder, Pure optimisation |

Ant is the founder of digital growth agency Pure Optimisation and the former Head of Search and Social at FTSE 250 listed AutoTrader UK. As a previous UK Search Awards winner Ant has extensive technical and hands on expertise delivering integrated campaigns across SEO, Social Media, PPC & Conversion Rate Optimisation.

Ant is a keen advocate of data lead decision making and the integration of the silos that often exist between the primary digital channels.

Sarah Seifermann

SEO Manager, CosmosDirekt |

Sarah is a thoroughbred SEO ever since she started her career within the field of search and social media marketing for a German online store in 2010.  Since 2012 Sarah has been working as SEO Manager at CosmosDirekt – one of the largest direct insurances in Germany and part of the worldwide Generali Group. She specializes in the strategic SEO and content marketing development to further improve overall visibility and enhanced user content.

Andraž Štalec

CEO, Red Orbit |

Andraž Štalec is the CEO and Co-founder of Red Orbit, one of the leading digital performance agencies in Adriatic region. He is focused on optimizing digital performance with strong focus on business goals. Data, analytics and performance run through his veins. He is also Google certified trainer and a regular speaker at various international events. At Red Orbit he works with a team of highly specialized professionals to push the limits of digital marketing and challenge the status quo. They measure, analyze and optimize digital users’ behavior. 

Dr Artur Strzelecki

Digital Marketing Consultant |

Artur Strzelecki is independent specialist in Search Engine Marketing. Artur works in the faculty of Strategy and Methods Construction Systems in E-business. This department is also a part of the Department of Information Science, University of Economics in Katowice; Poland. He is the owner of the company which offers a variety of SEO services including courses and consultancy. He also runs silesiasem.pl, well known blog about SEO and has created largest polish SEO event, Festiwal SEO.

Artur Strzelecki has been working in the Internet industry for over 18 years; including over 11 years within SEO. He has a deep knowledge of different SEO processes with a high focus on link building strategies and content optimisation. In addition, he is the author of a publicly defended PhD paper about SEO services for different types of organizations.

Guillermo Vilarroig

Director and Co-Founder, Overalia |

Overalia Co-founder and SEMPO Spain promoter, is a leading search engine marketing (SEM), Search Engine Optimization (SEO) and Google Authorized Web Analytics (WA) Consultant. 

Guillermo is member of the Interactive Advertising Bureau and the Web Analytics Association, and serves institutional, industry and corporate clients through tailor-made consultancy and an array of the most advanced tools and technologies. Featured prominently in the printed media and even on national television, it recently became one of the first agencies in Spain to launch a single-focused Online Reputation Management and Monitoring department. It is headquartered in beautiful San Sebastian and has commercial offices in Madrid and Barcelona.

Specialties: Search Engine Marketing Services, focused in the hispanic markets
Search Engine Friendly Content and Design
Analytics Services
On Line Reputation Management

MARTY WEINTRAUB

FOUNDER & EVANGELIST, AIMCLEAR |

Marty is a 5X Inc.500/5000 entrepreneur, author, speaker, musician, EU Search Awards judge & 2013 US Search Personality of the Year.

He founded Aimclear®, a fanatical marketing agency redefining audience targeting, distribution, customer acquisition, PR mashups and classic creative values. Client credits include eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Martha Stewart, Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, Siemens, The Washington Post and numerous others. Among its recent awards, Aimclear took top honors for Best Large Integrated Agency and Best Use of PR in a Search Campaign during the 2016 US Search Awards. 

A fixture on the international conference circuit, Marty has appeared at hundreds — and has keynoted dozens — of international search & social marketing conferences.

Nick Wilsdon

SEO Lead - Global Channel Optimisation, Vodafone |

Nick started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department. 

Since his return to the UK, Nick has held head of department roles at Arena Media, part of the Havas Media Group and within the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets and 55 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.  

Colin Woon

SEO MANAGER - MARKETING & CONSUMER, O2 |

LUKASZ ZELEZNY

Head of Organic Acquisition, Uswitch.com, Social Media Speaker and SEO Evangelist Living in London |

Lukasz Zelezny is the head of organic acquisition at Uswitch.com, a UK based price comparison website with offices in London. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person; he spends lots of his time keeping up to date with the changes in the technology of online marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

 He is a graduate from the Silesian University of Technology with a BA in Marketing.

In 2015 he traveled 75,000 km speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in United Kingdom as well as conferences held in Europe; Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year he is actively participating in 10 to 20 events as a SEO/Social Media keynote speaker. Additionally, he organizes workshops where he is sharing tips around SEO, Social Media and Analytics.