News Article ————

Grow Up Digital, a Dutch marketing agency, nominated 4 times for European Search Awards

Author image Published by [email protected]
Published Date 04.05.2023

Grow Up Digital, a small marketing agency based in Amsterdam, has received 4 nominations for the European Search Awards in recognition of their achievements in digital marketing. Want to know more about the Dutch marketing agency and its successful cases? Feel free to read on.

Who are we?

Grow Up is a full-service online marketing agency based in Amsterdam. We are a team of passionate specialists dedicated to achieving our clients’ online growth goals. Each member of our team brings a unique perspective and skills to every challenge we face, resulting in innovative and effective solutions.

With our knowledge, creativity and automation, we are committed to delivering the best possible results for our clients. Our focus on growth extends beyond our clients and our company; we prioritize the personal and professional development of our employees and provide opportunities for them to learn and grow together.

At Grow Up, growth is core and we believe that success is achieved through collaboration. Our four nominations are the result of close collaboration between young professionals within our agency.

Our nominations

Grow Up Digital, in partnership with Petrol Industries and De 3D Bar, has been nominated in the following categories:

BEST LOCAL CAMPAIGN (PPC) 

Grow Up Digital & De 3D Bar – Win the Fair without participating. 

BEST USE OF SEARCH – FASHION 

Grow Up Digital & Petrol Industries – Rethinking paid advertising campaign structures.

BEST LOW BUDGET CAMPAIGN (PPC) 

Grow Up Digital & De 3D Bar – Win the Fair without participating.

BEST PPC CAMPAIGN 

Grow Up Digital & Petrol Industries – Rethinking paid advertising campaign structures.

Cases

The text below discusses two successful cases nominated for The European Search Awards.

Grow Up Digital & De 3D Bar – Win the Fair without participating.

De 3D Bar allows pregnant women to capture their pregnancy in a 3D miniature statue of their body. During the Negenmaandenbeurs in May 2022, the client was unable to attend due to the high cost of booth rental and set-up. To still capture the attention of the target audience, which is pregnant women between the ages of 26 and 37, a hyperlocal marketing campaign was created. This campaign included Digital Out Of Home (DOOH), Social Ads (Facebook and Instagram) and Google Ads. By using super narrow targeting we achieved major successes with a limited budget. 

Grow Up Digital & Petrol Industries – Rethinking paid advertising campaign 

Structures.

Petrol Industries is a Dutch clothing company focusing on men and boys clothing with delivery throughout Europe. Aiming to increase YoY revenue by 50% and to maintain a similar ROAS, we have implemented a new PPC campaign structure. The Google Ads and Facebook campaigns were built around historical and predictive data with the use of smart bidding strategies and dynamic product ads. Campaigns targeted different audiences at different stages of the marketing funnel, and a new campaign structure was created based on product performance, self-made rules regarding different product sizes and sizes in stock. Despite difficulties in accurately measuring conversions due to an e-commerce data issue, the campaigns had a positive impact on revenue and ROAS.

Teamwork

As a company, we are extremely honored to have received multiple nominations for the European Search Awards. We are excited to make our appearance at the upcoming event in Lisbon. For us, these nominations are a confirmation of the dedication and hard work our team has put in to serve our clients in the best possible way. We therefore consider these nominations as a recognition of our work.

Website: https://growupdigital.nl/

LinkedIn: https://nl.linkedin.com/company/growupnl 

Instagram: https://www.instagram.com/growupdigital.nl/

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