Launch is a performance marketing agency based in Exeter and Bristol, UK – and we’re on a mission to be the happiest agency in the world.
That’s because happy people do great work. They’re more motivated, more confident to try new techniques and ideas, and more likely to work as a team to get great results for our clients.
Having won the European Search Award for Best Small PPC Agency in 2022 in Barcelona, we were thrilled to yet again be on the stage in Lisbon in 2023. This year, with 12 months of data behind us, we set about proving why focusing on team and client happiness works.
Our success metrics include happiness scores as well as revenue performance. We use client satisfaction surveys, quarterly business reviews, bi-annual in-depth team surveys, and weekly internal ‘pulses’ to gauge how people are feeling, and make changes accordingly. By adding these to business performance metrics, we get a more rounded, qualitative view of how the business and its people are really doing.
These are backed by financial targets that ensure our growth is manageable, and also allows us to share this success with our people, with quarterly team gatherings, improved policies, and new initiatives – after all, it’s our people who help make it all happen.
On top of all that, we also picked up the gong for Most Innovative PPC Campaign for our work with David Salisbury Joinery, designer and manufacturer of beautiful orangeries and conservatories. Our team crafted a strategy that used advanced search techniques, including experimenting with new campaign types like Performance Max for more inspiring, image-driven adverts, as well as diversifying targeting to include Pinterest and Instagram.
The results? David Salisbury enjoyed their highest-ever number of sales in company history in Q4 2022!
Jaye Cowle, Founder and Managing Director of Launch, said: “The competition was fierce, with some of the biggest agencies and household brands shortlisted for the same categories. It goes to show that being innovative, collaborative and happy definitely is a winning recipe as our awards cabinet needs another shelf now!”
Victoria Patten, Marketing Manager at Launch, also commented: “The European Search Awards are a key date on our calendar. We work hard on our entries, but as you’re up against some of the biggest international agencies, it’s always a little nerve-wracking! To come out with two wins is huge, and it’s wonderful to see both leadership and client teams recognised for their forward-thinking work.”
We went public with our mission to be the happiest agency over a year ago and since then Launch has grown 47% despite the tough climate, employed another 7 talented team members, and ranked 27 on the Campaign Top 100 Agencies to work for in the UK.
Our team continues to go from strength to strength, with more ambitious goals being set, and even more dedication to happiness as we grow.
Learn more about Launch on their website: www.launchonline.co.uk