OrangeValley is a digital agency located in Arnhem and Breukelen, the Netherlands. For more than 15 years we have worked on various campaigns in different business sectors, resulting in numerous award winning campaigns with multiple specializations.
OrangeValley takes pride in its wide range of expertise and is thankful for the continued recognition of our skills when it comes to Search Engine Optimization (SEO). In 2020 we received three nominations for our SEO campaign with Dutch landline and mobile telecommunications company KPN. We were nominated for ‘Best Integrated Campaign’, Best Use of Data (SEO) and most innovative campaign (SEO). The year after, we were nominated twice with our SEO campaign in collaboration with Hunkemöller for the ‘Most Innovative Campaign (SEO) (Large)’ and Best Use of Data (SEO) (Large). We are honored to have received recognition yet again for our SEO A/B testing implementation case with Dutch retailer Blokker. This time resulting in winning the silver Best SEO Campaign (large) award.
At OrangeValley, we always strive for excellence for our clients. “It’s an honor to be the recipient of the Silver Best SEO Campaign (large) award,” says Koen Leemans, an SEO specialist at OrangeValley. “Our dedicated SEO team has been tirelessly working to deliver optimal results for Blokker and all our clients. With each project, we endeavor to innovate, utilizing the latest techniques and staying abreast of contemporary SEO developments. This award is a testament to our team’s commitment to excellence and serves as a powerful motivator to continue excelling in what we do.”
This award-winning campaign was designed with an emphasis on reaching a diverse audience of users seeking household products, irrespective of whether they were specifically searching for Blokker. The strategy was designed to fuel organic growth for category and product pages and prioritize users with commercial or transactional search intent. To execute and analyze these tests, our team developed two Python-based tools: the SEO A/B Page Splitter and the SEO A/B Test Analyzer.
Our approach allowed us to identify the most impactful optimisations for organic traffic and revenue, leading to significant growth for Blokker. This award recognises our concerted effort to drive growth and maximize ROI through innovative SEO A/B testing.
Our always curious SEO team is driven to innovate and improve at all times. Winning awards drives our team to strive for even greater heights. In addition, it is a validation of our commitment to delivering data-driven SEO solutions that make a real impact. Koen Leemans: ‘’Our methodology has been proven effective and resulted in significant revenue growth for Blokker, and we believe it can do the same for other businesses’’.
At OrangeValley, the focus is on improving the customer experience by combining technology, marketing and the power of data. Our team of more than 60 digital specialists is able to assist with any digital marketing challenge you throw at us.