News Article ————

Brewing Growth: Peaky Digital x Circular&Co. Named SEO Low Budget Finalists

Author image Published by [email protected]
Published Date 12.04.2024

The team at Peaky Digital are super excited to be shortlisted at the European Search Awards for their work helping Circular&Co. boost market share for their recyclable cups and circularity project.

It will be our first visit to the European Search Awards and the team are looking forward to soaking up the atmosphere in-person at the ceremony in Prague!

As we eagerly await the night of the awards, we‘re reflecting on how proud we are of  the project and how our small team has pulled together to deliver great results.

About the nomination

We’re shortlisted in the Best Low Budget SEO Campaign (Small Agency) category, recognising the impact we’ve driven with an efficient marketing spend. The focus of our SEO project has been on a few key areas: moving the needle on key search terms in a highly competitive market and digging into the motivations behind customers’ purchases – using these insights to leverage revenue.

Our work has included creating content, implementing eCommerce conversion best-practice optimisations and resolving technical issues to improve website performance.

We’re really proud that within a short space of time we’ve already helped Circular&Co. achieve a number of great results, including top three positions for reusable coffee cup, eco friendly coffee cups and sustainable coffee cups!

The Peaky & Circular&Co. partnership

Our partnership with Circular&Co. has gone from strength-to-strength since we partnered with them in 2020 to run their PPC campaigns initially. We’ve worked together over the last few years as they rebranded and turned their focus to reusable cups, through to their latest stage of growth focusing on circularity and the returnable cup scheme.

What is the Circular&Co. returnable cup scheme?

After two years of development and 12 months of field testing, the Circular&Co. returnable cups are designed specifically to enable commercial deposit return schemes. Lasting for over 1,000 commercial washes, the cup can be incorporated with a chip and tag smart system to help businesses eliminate single-use waste.

Words from the team

Natalie Temple, Managing Director, says about the success: “I’m incredibly proud of the team being shortlisted for our first European Search Award. We’ve worked really hard to design creative solutions that can gain traction and it goes to show the impact you can have on the market without huge spends.”

Rachael Pearce, Client Services Manager, says: “Over the years we’ve fostered a strong relationship with Circular&Co. and we’ve partnered with them through multiple stages of growth. We’ve got some ambitious plans over the next few months as they continue their work to become the leading enabler of circularity in hospitality businesses!”

Ben Clements, Sales & Partnerships Manager, says: “Finding out that we’d been shortlisted was an amazing feeling!! To see both the team’s hard work and also our client’s efforts too recognised by such a prestigious award is fantastic. I’m chuffed for everyone involved and to be putting Cornwall on the map!”

About Peaky Digital

Peaky Digital is a full-service digital marketing agency based in Cornwall, offering a wide range of services including PPC, SEO, Social Media and Email Marketing. Providing a boutique marketing experience, we act as an extension of a brand’s own internal marketing team and deliver proactive, strategic recommendations to keep driving their business forwards.

About Circular&Co.

Circular&Co. are creators of eco friendly products and the world’s first reusable, 100% leak proof coffee cup made from recycled cups. Previously known as rCUP, Circular&Co. are striving for global change by making circular design the new standard.

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