News Article ————

Celebrating SEOMG!’s Three Nominations for the European Search Awards 2024

Author image Published by [email protected]
Published Date 29.04.2024

We are pleased to announce that SEOMG! has been shortlisted for three categories in the European Search Awards 2024.

To be recognised for our team’s dedication to digital excellence, and our commitment to delivering top-tier results in a rapidly changing and evolving digital space is fantastic, and this highlights the tangible results businesses looking to enhance their online visibility can expect by working with SEOMG!

About SEOMG!

Founded at the beginning of the pandemic, SEOMG! was created with the vision of providing SEOs with a better environment to do their very best work, and delivering a higher ROI for our clients.

We knew from the offset that, in order to allow our team to drive the excellent results we’re known for, they need to be well-rested and have a good work-life balance: resulting in us being one of the very first to implement a 4-day work week with full-time salaries.

Since our lift-off in 2020, we’ve grown to an experienced team of 15 who genuinely enjoy being here – with staff retention being far higher than the industry average at 88%.

Our Entries

Best Use of Search – Third Sector / Not for Profit: V&A Mused

Our aim with V&A Mused was to establish a significant, digital-first presence to engage children, particularly Gen Alpha, aligning with the Victoria & Albert Museum’s strategic goal.

Our campaign established a cross-generational relationship with local and global audiences – helping to transform digital engagements into physical V&A visits.

We also initiated a Christmas-focused campaign, which aimed to leverage seasonal trends to boost V&A Mused’s visibility and interaction rates.

The Mused product launch exceeded its initial target number of monthly users, achieving 35% over the mark in October, escalating to 170% of our original target in December.

With user numbers continuing to grow, we ended up reaching a consistent number of monthly users equating to 120% of our original target in February.

Furthermore, our Christmas campaign quickly achieved its SERP ranking objective, securing a top 10 position for the targeted keywords – which accounted for 56% of all site clicks in December.

SEOMG! were critical in delivering an audience-centric SEO strategy for Mused. They helped inform the creation of content that inspires and engages our users whilst working towards our core goal of reaching a new mass audience for the V&A.

SEOMG! helped guide the creation of a highly optimised site, with critical advice and keyword analysis through to technical SEO and content optimisation.

During the three-month ‘soft launch’ period SEOMG! helped optimise Mused’s content strategy allowing us to build a substantial audience ahead of the full launch. Brilliantly insightful and easy to work with, offering expert advice on all areas of SEO.”

– Kati Price, Head of Digital Media and Publishing, V&A

Best Use of Search – Gaming: XP Factory

Our campaign for XP Factory aimed to enhance non-brand visibility for their Escape Hunt and Boom Battle Bar properties during the critical Christmas period.

The campaign’s goals were to grow both properties’ Christmas-related organic search traffic by 30% by year-end 2023 – resulting in highly tailored keyword analysis, content optimisation, the improvement of local SEO signals and user experience enhancements.

The growth in organic search traffic far surpassed our initial targets, with Escape Hunt experiencing an uptick in traffic by 99%, with overall organic website clicks growing by 20%.

Furthermore, Boom Battle Bar’s organic traffic to the Christmas landing pages grew by 627% – with overall organic clicks experiencing an uplift of 31%.

We also saw incredible keyword ranking improvements with Escape Hunt – seeing an increase in total ranking ‘Christmas’ related keywords by 147%.

Boom Battle Bar also saw an increase in total ranking ‘Christmas’ related keywords by 131% – with additional keyword gains in subsequent months.

This campaign was designed with swift and impactful implementations in mind – and by leveraging technical SEO and creative content, we not only navigated the crowded Christmas landscape but generated shining results far beyond our initial goals!

Best Small SEO Agency: SEOMG!

As an agency which began its journey during the pandemic, SEOMG! had more of a challenge to establish itself during times of turmoil.

Our commitment to make life easy for our clients helped us grow through referrals and win a number of awards as a result, including “Best Small SEO Agency” at the UK Search Awards in 2021, “Best Travel / Leisure SEO Campaign” at the European Search Awards in 2023, and “Best Not For Profit Search Campaign” at the UK Search Awards in 2023.

Over this past year, we set a number of goals, including enhancing staff satisfaction, sustaining and optimising our 4-day work week, and launching new service lines.

Now that the pandemic is a distant memory, we can say that we succeeded – not only in achieving our goals set during the pandemic, also smashing our goals for this year – with an 11% overachieve for staff satisfaction, achieving a seamless experience for our clients with our 4-day offering, and successfully launching our Digital PR and CRO departments.

What Makes SEOMG! Different?

SEOMG! was founded by two passionate SEOs who wanted to create an agency which enabled their team to thrive, and provide better services for clients.

We’ve added seasoned SEO consultants and supporting analysts to our team, in addition to new services like Digital PR and CRO. As a result, our results-driven senior team has over 100 years’ combined organic growth experience, which helps us make life easy for our clients.

To further achieve this goal, all of our strategic, technical, and content-focused work is bespoke to the needs of our client – we never rely on cookie-cutter templates, and we work directly with developers to get things done, cutting the bloat whilst prioritising what matters and empowering the businesses we work with to embed SEO into their workflows.

We’re incredibly proud to have been shortlisted for these awards – and this is just a testament to what a passionate and dedicated team can achieve!

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