News Article ————

GroupM Poland shortlisted for The European Search Award second year in a row

Author image Published by [email protected]
Published Date 29.04.2024

We, the GroupM Nexus Team, are thrilled to announce that we have been shortlisted for the European Search Award for the second year in a row. This year, we are honored to be nominated in the Best Use of Search – B2C (PPC) (large) category. The nomination is for our exceptional campaign executed on behalf of Netia, one of the leading telecommunications companies in Poland.

The nomination we have received is a testament to the expertise and dedication of our skilled team, as well as our strategic approach and creativity. It reassures us that we can deliver exceptional PPC strategies for our clients, even in highly competitive industries and with advanced performance goals. In this way we can prove that we are committed to providing our clients with the best-in-class services they deserve.

As a team, we are proud to be recognized by such a prestigious award and look forward to continuing to deliver exceptional services and achieving even greater success in the future. We are also looking forward to celebrating our award nomination and acknowledging the achievements with all the other finalists at the European Search Awards final gala in Prague!

About Netia B2C Campaign

Netia is one of the biggest telecommunications companies in Poland that provides internet, television, and telephone services to consumers and businesses. It provides a wide range of offers, including fiber-optic internet and joined internet and TV packages. The main goal of Netia B2C campaign was to maximize the effectiveness of Google Ads campaigns during peak demand season for its’ offer. It is also important to mention that telecommunications services industry in Poland is considered highly competitive and extremely price-sensitive due to high inflation rates observed in recent years, which posed an additional challenge for our team.

To achieve ambitious marketing goal and meet specific KPIs that we set for ourselves, we created an advanced full-funnel strategy, based on product and location-based segmentation, personalized communication and precisely-tailored audience groups. The campaign structure we designed covered the entire sales funnel without overlapping with Netia’s B2B activities. We also utilized synergy between different areas, including website content optimization and UX. During the campaign period there were definitely some unexpected challenges along the way, but we managed to overcome them. Thanks to our efforts, we achieved historically record-breaking results for Netia, proving paid search’s power and potential as a profitable channel in today’s digital landscape.
It proves that with the right blend of creativity, innovation, and data-driven insights, it is possible to drive significant business growth.

About GroupM Poland
GroupM Poland, as a part of WPP Group, is at the forefront of media strategy and innovation, providing scalable services to clients worldwide. We collaborate with premium partners such as Google, Meta, TikTok, Amazon and others to create, integrate and scale technology-enabled solutions that earn us accolades and help our clients’ businesses grow. Our unique approach to media agency capabilities emphasizes purpose, intentionality, transparency, and client and consumer enjoyment, making us a trusted partner both for our clients and partners.

As a company, we try to be the first to introduce innovations, optimizations and added value. Our singular service principle is to win when our clients win, which drives our consistent quality, laser-focused business outcomes, and premium client service. We engage the most relevant consumers for our clients’ businesses, leveraging modern and precise audience insights and brand value propositions. As populations and consumers evolve globally, we continuously introduce innovations, optimizations, and added value.

If you want to know more about GroupM Poland and its initiatives, follow our LinkedIn profile for more industry news and updates.

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