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Herd honoured to be named among European Search Awards finalists

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Published Date 30.04.2024

Herd are an agency specialising in performance marketing and Shopify development, blending our expertise across both areas to deliver ambitious, high-impact solutions.

Over the past decade, we’ve earned Shopify Plus Partner status and driven growth for a host of global brands, implementing bespoke strategies that are grounded in data. We take pride in consistently helping ambitious brands thrive.

Our performance marketing team is comprised of vastly experienced talent and features specialists across SEO, paid media, content, digital strategy, PR, and international expansion.

We’re absolutely delighted to see our paid media team recognised with finalist status in the Best Use of Data (PPC) category at the European Search Awards.

Herd & Motorpoint: Driving unprecedented paid search success by solving the brand incrementality challenge

Our project for Motorpoint, the UK’s largest nearly new car dealership, saw us delve into an automotive industry facing significant challenges following the pandemic. There was a dampened demand due to the impact of inflation on consumer spending, as well as supply chain disruptions.

Amidst this uncertainty and a saturated competitive landscape online, we were tasked with finding incremental growth by increasing high-quality leads, efficiency, and profitability, through paid search.

Over a six-month period, we significantly outperformed our original objectives and far exceeded client expectations. We delivered a 25% uplift in overall campaign leads through paid search, reduced the cost per lead (CPL) by 17%, and improved click-through rates (CTR) by more than 11%.

Another highlight we’re immensely proud of was the implementation of Parity®. This is a custom technology developed by Herd that simultaneously monitors brand paid competition and organic rankings for search queries, allowing for the leverage of savings from brand campaigns. The use of this bespoke tool led to a staggering 31% reduction in overall media spend.

Our project ultimately positioned Motorpoint at the forefront of the automotive car retail sector, safeguarding their future nationally.

Understanding our partner and their goals

“One of the key reasons I came to Herd was to use their tech stack and some of their tools which allowed us to save money on paid search.

“I’d highly recommend Herd and we’ll absolutely be using Herd on an ongoing basis – I see Herd as a key part of our Marketing team in the future.”

Alex Howland, Digital Marketing Director, Motorpoint

“The Herd team understood our unique business challenges in a turbulent automotive market and crafted an innovative solution, through the use of Parity, to improve our media efficiencies whilst also driving impressive lead growth for Motorpoint.

“They’ve demonstrated a sophisticated understanding of the search space, maximising our use of campaign structure, automation and keyword matching to drive impressive results not just at a campaign level, but also in our business metrics.

“At a time when marketing budgets are being stretched and scrutinised by senior leaders, they’ve been a trusted partner to help us demonstrate the effectiveness of our digital media strategy.”

Rosanna Hansford, Head of Paid Media, Motorpoint

From strength to strength

Our exceptional work for Motorpoint has already received national recognition. We won Best Use of Data and Insights at the Prolific North Marketing Awards last year, and were also finalists in the Best Large Budget Campaign of the Year category.

Ashleigh Winter, our Paid Media Manager, was on hand to receive Herd’s latest accolade at Prolific North last October. Ashleigh is an integral part of our performance marketing team, and she was the driving force behind our Motorpoint success story.

“To be recognised as a finalist at the European Search Awards is such a proud moment in my career. The nomination is a result of the relentless work and effort across the full paid media team. It not only underlines our capability to provide campaigns that deliver, but also how at Herd we consistently come up with innovative solutions to the ever-changing paid media landscape. Our team is now more motivated than ever to continue driving outstanding results for our partners.”

Ashleigh Winter, Paid Media Manager, Herd

“We’re incredibly proud to see our work with Motorpoint showcased on the continental stage at the European Search Awards. It’s a further testament to the phenomenal results our paid media team produces, and the innovation our agency is capable of.

“For the Motorpoint challenge to be as successful as it has been, we needed to draw on all our performance marketing expertise. The numbers speak for themselves and it’s a particularly sweet feeling when we’re able to enhance a brand as recognisable as Motorpoint.”

Mark Preston, Performance Director, Herd

We are hugely excited for the European Search Awards, which will be another key milestone in our company’s history. We wish the other finalists all the very best and look forward to the ceremony in Prague on May 23.

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