News Article ————

Increase Selected as Finalists for 22 European Search Awards, Showcasing Data-driven Performance Growth Strategies  🚀

Author image Published by [email protected]
Published Date 03.05.2024

Following its great success at the Dutch Search Awards last December, Increase has once again been nominated for the European Search Awards this year. They have secured an impressive 22 nominations across three clients in various SEO, SEA, data, and innovation categories. With this high number of nominations, Increase is the top-performing Benelux agency at this years European Search Awards. The nominations were achieved in collaboration with CROP Nonpaints.com, AGU, and Figo. We haven’t slowed down in the past months; following our December success, the cases have been further developed.

On our journey to deliver even better results for our clients and take home even more prices in the upcoming years, Increase recently engaged in a new strategic partnership with OrangeValley, MvH Media, and AdResults. Together with NewPort Capital’s investment support, these agencies aim to assume a leading role in data and performance marketing in the European market. This alliance forms a new entity with nearly 200 employees across multiple locations in The Netherlands and Belgium.

About Increase

Increase is a forward-thinking performance marketing agency committed to enhancing client results through innovative, data-driven, and technology-focused strategies. With a team of over 30 enthusiastic experts, Increase partners with businesses and brands across Europe, delivering robust and tested approaches for success in an ever-changing market environment.

Our nominated work

Increase x CROP – NonPaints.com

Nominated for 16 categories including:

Best Integrated Campaign, Best SEO campaign and Best PPC campaign

For CROP, Increase has developed and implemented an ultimate integrated search strategy. From a data warehouse where all marketing data is combined, 5 channels are optimized on first-party data via automatic workflows: Performance Max, Organic Shopping, SEO, Dynamic Search Ads, and Marketplaces (Bol). This has resulted in growth of 30% to 50% in these channels.

Increase x AGU

Nominated for 4 categories including:

Best PAN european campaign and best SEO campaign

With AGU, Increase has rolled out a full-funnel European campaign and a strong international SEO content strategy. With dynamic content featuring cyclists in various countries, strong branding has been translated into success in performance campaigns.

Increase x Figopet

Nominated for 2 categories:

Best use of Search – Finance (SEO) and Best use of PR in a search campaign

Together with Figo, Increase has rolled out a strong customer journey focused content strategy. Assisted by annual Digital PR campaigns which have been made a great success. Central to this was the campaign of the most popular dog and cat names. Success in backlinks was the main goal, which was achieved: more than 250 articles with 150 backlinks!

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