Published by Sue Johns-Chapman
Published Date 15.04.2025 
The team at Click Intelligence is proud to be shortlisted in the Best Use of Search – Fashion (Large) category at the European Search Awards 2025.
We’re delighted to have been recognised for our work with ALPHX, a fashionable men’s underwear brand, to achieve a year-on-year growth of total users by 500% through a mix of technical SEO, link building, and bespoke content.
Click Intelligence is a full-service digital marketing agency with over a decade of experience crafting results-driven campaigns for our clients. What makes us unique is that we get to know the needs and industry landscape of each of our clients inside-out before starting any campaign planning. We worked closely with ALPHX to share our ideas and develop a bespoke campaign that addressed their pain points and provided awesome results.
More About Our Award-Nominated Work
ALPHX is a men’s underwear e-commerce brand focusing on quality, size-inclusive, fit-focused garments. Their audience is largely based in America but has some global reach. They came to us because their organic website traffic had slowed down, which was beginning to have a knock-on effect on sales as competitor brands were getting more visibility in the SERPs.
Their goal? To increase website traffic and users that convert into paying customers. They had a monthly budget of around $1000 that had to be carefully managed to achieve this.
To reach this, we carried out extensive research into the demographics, interests, and behaviour of ALPHX’s target audience, the findings of which we used to dial in our campaign.
Our strategy consisted of a highly targeted, quality link building campaign, acquiring links through original content on relevant publishing sites that covered men’s fashion and lifestyle. We also focused on creating and optimising on-page content to ensure it met the search intent and keywords we wanted to target so we could capture and engage the audience.
Our technical SEO experts worked on improving Core Web Vitals for better user experience and ensuring the site had a responsive design for mobile users.
Our Campaign’s Achievements
Due to our meticulous planning and close relationship with our client, we helped them achieve some incredible results, including massive growth in YoY traffic, engagement, and conversions when comparing 2023 figures to 2024.
Here’s a snapshot of what we achieved:
Overall Traffic Growth (All Channels)
- Sessions: 48,461 (2024) vs 8,566 (2023) → 466% increase
- Total Users: 39,824 (2024) vs 6,632 (2023) → 500% increase
- New Users: 37,661 (2024) vs 6,411 (2023) → 488% increase
- Page Views: 105,126 (2024) vs 21,046 (2023) → 399% increase
Engagement & User Behaviour
- Engaged Sessions: 25,031 (2024) vs 4,379 (2023)→ 471% increase
- Event Count: 261,350 (2024) vs 60,300 (2023) → 333% increase
- Event Conversions: 285 (2024) vs 129 (2023) → 121% increase
Organic Search Performance
- Organic Search Sessions: 7,369 (2024) vs 1,791 (2023) → 311% increase
- Engaged Sessions from Organic Search: 4,226 (2024) vs 1,095 (2023)→ 286% increase
- Total Event Count from Organic Search: 43,160 (2024) vs 16,844 (2023)→ 156% increase
All of this has helped ALPHX grow its customer base and position itself as a trusted authority figure within the men’s underwear industry.
What Being Shortlisted Means to The Click Intelligence Team
Having the recognition of being shortlisted for the European Search Awards is fantastic for our search marketing agency and is something we are very proud of.
“Getting shortlisted for an award at this year’s European Search Awards is a great boost to the Click Intelligence team,” says James Owen, co-founder and director.
“It highlights their dedication, expertise, and hard work when it comes to creating and implementing successful SEO campaigns.
“It’s a great way for us to showcase what we can achieve for our clients, and it motivates us to keep bringing incredible results.”
About Click Intelligence
As a full-service digital marketing agency, Click Intelligence specialises in all manner of SEO, from link building services, managed SEO, technical SEO services, content writing, paid search, and paid social advertising. All of our services are also available as white label. We aren’t only fashion and eCommerce SEO specialists. We are experts in providing bespoke SEO campaigns for a wide range of industries, including travel, beauty, energy, iGaming, health, law, cryptocurrency, and more. Our results-driven campaigns boost visibility, rankings, sales, and clicks for our clients. Find us on Facebook, Instagram, YouTube, LinkedIn, and X.
