Published by Sue Johns-Chapman
Published Date 30.04.2025 
About POLARIS
POLARIS is honoured and excited to be shortlisted for nine awards at the 2025 European Search Awards. Our company was founded in 2009, from then to now we’ve come a long way. It is a huge honour to be nominated as the best SEO Agency. Managing Director of POLARIS stated “the POLARIS team and I are absolutely delighted with these nine award nominations. To see such recognition across multiple categories speaks to the exceptional work we deliver for our clients. When I founded the company in 2009, I could never have imagined this level of industry recognition or the commercial impact we’d achieve for businesses that trust us with their digital growth”.
This year we have been nominated for the:
- Best Small SEO Agency: POLARIS
- Emerging Talent: Sam Marlow
- Best Use of Search Retail Ecommerce: DUNE London
- Best Use of Search Retail Ecommerce: Virginia Hayward
- Best Use of Search B2B: Milton Park
- Best Use of Search B2B: Ten10
- Best Low Budget SEO Campaign: Matter of Form
- Best Low budget SEO Campaign: Ten10
- Best Small SEO Campaign: DUNE London
Proven SEO Results Driving Campaign Results
- This year, our strategic approach has delivered exceptional outcomes for our clients:
- DUNE London: 40% increase in organic traffic, exceeding their £6.2M revenue target by £600K (644% ROI)
- Ten10: Expanded Page 1 rankings from 310 to 1,058 keywords, transforming lead generation from 16 to 126 qualified opportunities
- Virginia Hayward: Boosted December revenue by £600K above target to reach £2.3M, achieving an outstanding 1,983% ROI
POLARIS elevated Dune London’s SEO performance by positioning ourselves as trusted knowledge leaders throughout the organisation. We broke down operational silos across technical, content and PR teams, whilst implementing a rigorous data-first approach that identified substantial missed opportunities, particularly with unindexed colour variants. By taking ownership of development processes and restructuring workflows, we delivered impressive results: a 40% increase in organic traffic and £600K above-target revenue (644% ROI). Our comprehensive strategy included a complete homepage redesign, implementation of programmatic SEO, and creation of sustainable frameworks that empowered internal teams to maintain performance long-term.
“We were extremely impressed with POLARIS, from their attention to detail and focus on the Dune London business, to their knowledge and rigor in approaching technical elements. We are looking forward to continuing to partner with POLARIS to deliver a best-in-class SEO strategy that supports our global business growth.” Sally Ritchie, Head of Performance Marketing.
We have not just seen remarkable progression for our clients, but within our team too. Sam Marlow, SEO strategist has been shortlisted for the emerging talent award. In his time as part of the team, Sam has shown rapid growth in SEO and has directly contributed to driving exceptional client results, earning him a well-deserved shortlisting for the Emerging Talent award.
Speaking about the nomination Sam said, “It’s a real pleasure and a great source of pride to have been nominated for the Emerging Talent at the European Search Awards. I’ve been very happy with the progress I’ve made and the results I’ve driven this year, which would have only been possible with the support, trust and guidance POLARIS have shown me since I joined.”
Some of the key things that Sam has done for POLARIS and our projects are:
- Hit performance targets on accounts within first 6 months
- Personally account managed clients within the first 12 weeks at the company
- Sam audited the POLARIS website and competitors and identified a gap in our coverage. He then single-handedly put together a strategy to build a presence targeting fintech / SEO financial service keywords for the business worth a monthly search volume of 1,740
- Learnt and implemented programmatic SEO rules for an ecommerce client which results in an increase of 8,000 sessions to the site (outside of their season period)
- Started to train and nurture an apprentice within the team
We sincerely thank our clients and the European Search Awards judges for recognising our work. This acknowledgement from such a respected industry platform inspires us to push boundaries further and return with even more impressive achievements.
Check out regular updates from us on our LinkedIn account.
