Published by Sue Johns-Chapman
Published Date 06.05.2025 
Smart thinking, Bold doing. Built for tomorrow.
Great digital marketing starts with curiosity and thrives on courage, that’s how we do it at Tomorrowmen™. With over 50 digital experts, strategists, data nerds, creatives and AI tinkerers, we build smart marketing that works today and scales for tomorrow.
This year, we’re proud to bring that mindset to the European Search Awards, with two cases that prove exactly what’s possible when you combine tech, creativity and just the right dose of stubbornness.
Time for a round of high-fives!
Awards are fun, and the award shows even more 😉 We’re proud to be recognised, but even prouder of what these nominations stand for: digital work that dares to go beyond ‘how it’s always been done’. We’re not afraid to test, to fail, to try again, and that’s exactly what got us, and of course the other celebrated finalists, here. Let’s high five on that!
Case 1: From long tutorials to intuitive video content
Categories:
- BEST USE OF SEARCH – THIRD SECTOR / NOT-FOR-PROFIT (LARGE)
- BEST USE OF AI IN SEARCH
- BEST USE OF AI IN CONTENT
The challenge:
Increasing online findability to support seniors even better with digital challenges. That is what SeniorWeb, our client, was striving for.
Well, challenge accepted.
Their platform was full of useful tutorials. But they were long, dense and entirely text-based. For many users (especially seniors), it was simply too much.
Why we did it:
We wanted to make SeniorWeb’s knowledge base not just smarter, but also friendlier. More visual. More intuitive. And most importantly: easier to find.
So we looked beyond traditional formats and approached the challenge with an innovative combination of AI-driven workflows and visual content creation.
What we built:
An automated pipeline that converts written tutorials into short, easy-to-understand explainer videos. Complete with visuals, audio, and smart structure. Fully AI-powered. Fully scalable. Fully aligned with the way SeniorWeb’s audience wants to learn.
The result? Better online visibility, and a more accessible learning experience for thousands of digital beginners.
Case 2: One product, countless platforms, always on brand
Categories:
- BEST LOW BUDGET CAMPAIGN (PPC) (LARGE)
- BEST USE OF AI IN PPC
- BEST USE OF AI IN CONTENT
The problem:
Launching a product on one platform is already a challenge. Try doing that across ten, with each having its own rules, formatting and SEO requirements. That was the daily reality for our client Ultramar, an ambitious international retailer with hundreds of SKUs and a growing portfolio of marketplaces.
Their core struggle? Maintaining speed and consistency through exploring and expanding to new markets.
Why we did it:
We saw a chance to flip the script. Instead of treating content creation as a bottleneck, we treated it as a system. Our goal? Build a smart, automated solution without sacrificing quality, tone or compliance.
What we built:
A seamless AI-powered content workflow that rewrites and localizes product copy for each platform, automatically. The system adapts to every marketplace’s specs, checks for brand consistency, and streamlines the go-to-market process.
Every line of product information becomes more accurate, relevant, and conversion-ready. And thanks to smart integrations, the entire process is fast and flexible.
The impact? More control, higher content quality, no problems with platform specific regulations and thus faster time-to-market, all at scale.
Let’s Connect: Want to know more? Let’s chat and get you set for tomorrow.
Visit our website: tomorrowmen.nl
