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FEATURED NEWS The Search Trends that will Shape Search Marketing in 2026 Published – 17.09.2025 We asked ‘What Are the Search Trends to Look Out For in 2026?’ Read on to find out what the top agencies and people think will be the key to success. Monika lwanczyszyn , Performance Marketing Specialist, and Andrew Ucher, MONSOON Agency “Looking ahead to 2026, automation will continue to redefine how search campaigns are […] Read More
Image: How an independent SEO Consultant at SEOhub achieved remarkable growth by unlocking a client’s hidden dream How an independent SEO Consultant at SEOhub achieved remarkable growth by unlocking a client’s hidden dream One of the best – and hardest – pieces of advice is to admit that “I’m not sure,” and not limit strategies to only what can be “certainly” predicted or modeled. It was precisely this that led to an experiment, thanks to which I have the great honor of representing myself as an independent SEO […] Read More
Image: Rethinking the Agency Model: Why Paid Media Needs a Partner, Not Just a Provider Rethinking the Agency Model: Why Paid Media Needs a Partner, Not Just a Provider Ignition Digital was founded in December 2025 with a simple belief. Paid media agencies should operate as partners in their clients’ businesses, not as distant vendors managing dashboards. For years, the traditional agency model has scaled by adding layers of account executives, junior managers and offshore teams between the work and the client. As organisations […] Read More
Image: performance.io & ViiV Healthcare: Globally Driving the Visibility of Trustworthy HIV Information performance.io & ViiV Healthcare: Globally Driving the Visibility of Trustworthy HIV Information performance.io is a specialist SEO and AI search agency, founded by Matt Lowe in 2017, focused on helping brands succeed in highly regulated industries such as pharma and healthcare, where precision and compliance are critical. We combine deep SEO expertise with Generative Engine Optimisation (GEO), content marketing, and data-driven analytics to increase visibility across traditional […] Read More
Image: They Didn’t Expect Us to Belong: How KG Media Helped Vegeta Enter DACH They Didn’t Expect Us to Belong: How KG Media Helped Vegeta Enter DACH Being shortlisted for the European Search Awards is more than recognition of results. It reflects the strategy, risk, and execution behind a campaign that challenged how FMCG brands from Central and Eastern Europe compete in DACH markets. At KG Media, we believe that visibility alone is not enough. Brands need to earn attention in the […] Read More
Image: SIDN: Leading the Evolution of SEO in the AI Era SIDN: Leading the Evolution of SEO in the AI Era Being finalists at the European Search Awards 2026 is already a significant recognition in itself. But this year, for SIDN, it carries special meaning. The company has been nominated in four key categories: This multiple recognition not only highlights the results achieved, but also reflects a deeper transformation: the evolution of SEO into a model […] Read More
Image: Insightland’s Third Year as European Search Awards Finalists – Four Campaigns on the Final Shortlist Insightland’s Third Year as European Search Awards Finalists – Four Campaigns on the Final Shortlist It’s a moment that goes beyond recognition. In 2026, at Insightland we proudly celebrate becoming a finalist in four European Search Awards categories. And this year, every single campaign we submitted made it to the finals. This is something we’re genuinely proud of. Not just the nominations, but the team behind them. A team that […] Read More
Image: OtterlyAI Named Finalist for Best AI Search Software Solution at the 2026 European Search Awards OtterlyAI Named Finalist for Best AI Search Software Solution at the 2026 European Search Awards We’re proud to share that OtterlyAI has been named a finalist in the Best AI Search Software Solution category at the 2026 European Search Awards. For our fully remote team, this recognition is a meaningful milestone. It validates the work we’ve been putting into a category that didn’t exist two years ago: AI search monitoring. […] Read More
Image: Rewriting the Rules of Search: How Jorge Castro Is Engineering the Future of AI-Native SEO Rewriting the Rules of Search: How Jorge Castro Is Engineering the Future of AI-Native SEO Author: Jorge Castro As large language models replace traditional search results, a new form of visibility is emerging. Instead of ranking links, AI systems generate answers. In this environment, the critical question is no longer “how do you rank?”, but “how do you get cited?” Jorge Castro is an AI SEO architect based in Stockholm, […] Read More