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As a digital marketing agency, we are truly aware of the huge competition in the industry. Therefore, it is an honor to be noticed and acknowledged every time our work pays off, which is why we are thrilled to be shortlisted in two categories at the European Search Awards 2023. Not only do we make a big effort in providing the best experts in our marketing services, but our most important assets running our business is our clients! By focusing on the great, transparent and ambitious dialogue we create collaborations we are sincerely proud of. This is also something we have achieved with our collaboration with RAINS, who shares a big part in the two awards we are nominated in.
The two represented nominations
We are very delighted to be shortlisted for ‘Best Use of Search – Retail/Ecommerce PPC’ for the success of our collaboration with RAINS in a campaign about our Performance Max setup, which have supported RAINS’ journey of growth with an effective PPC strategy and WakeupData’s feed optimization.
RAINS goal was clear; they wanted to expand to new markets to ensure growth targets – and by the end of July 2022, their revenue from Google Ads increased by 53,85%. Our approach was to take a brand-new product from Google and made it our own, and after some testing we were confident enough to base an entire go-to-market strategy on it. As a result, we successfully expanded to three new markets which includes Sweden, Canada and Spain.
Additionally, RAINS keeps pouring and so do the awards. The second award we are nominated for is ‘Best Use of Search – B2C’, where one of the key objects for RAINS was to increase their growth on the US market. We succeeded by focusing on SEO Audits as we were looking into broad keywords analysis, while we managed to build a better partnership too. In a result of this, RAINS increased their revenue by 54.75% compared to last year through organic traffic which increased by 119.68% in the end of 2022.
One of our key points in this partnership has been to collaborate across marketing channels, but also focusing on our clients’ internal departments and keeping everyone in the loop.
The basics
Located in the heart of Aarhus, Searchmind has one main goal: to help businesses unlock their digital potential. We focus on performance throughout the entire digital customer journey, helping our customers grow their businesses, within services such as Performance Marketing, Digital Strategy, Data & Analyse and Creative Performance.
Our core values are to constantly challenge the status quo, maintain the strong community and constantly develop ourselves – and of course our customers’ businesses.
Why it matters
To be shortlisted for the 2 categories this year means a lot for us, since it acknowledges our hard work and shows that it does not go unseen. However, we always have a commitment to keep being relevant and to have the newest insight and knowledge in order to deliver the best services to our clients. In addition, the nominations have given us a huge boost of confidence and motivation to keep doing what we are best at.
Aske Warming, Head of PPC, adds: “We are very proud and honored of the nominations and of the work we achieved for RAINS, and look forward to see what the futures holds. We always focus on our partnerships and their desired objectives, since it is our finest job to help them grow their business”.
In general, we are very excited to be a part of The European Search Awards 2023 and look forward to celebrate our nominations with the finalist!
Website: https://www.searchmind.dk/
LinkedIn: https://www.linkedin.com/company/searchmind/
Instagram: https://www.instagram.com/searchmind/
Facebook: https://www.facebook.com/searchminddk/
