Published by Sue Johns-Chapman
Published Date 23.04.2025 
Nine years ago, we had a vision. A small, driven team in Poland with a big belief: that data could be the key to helping businesses grow. Today, at Insightland we’re standing on the shoulders of that dream – proud and incredibly excited to share that the 6 submissions to this year’s European Search Awards turned into nominations in 5 categories.
From debut in Prague to 5 nominations this year
This year’s five nominations come as a proud continuation of our momentum – last year, we celebrated one. This year, more than doubled! And behind each nomination, there’s a campaign that tells a story of strategy, agility, and undeniable results.
Five. That number carries weight. Not just because it reflects recognition, but because it tells the story of the work behind each nomination. The strategy marathons, the countless tests, and those groundbreaking “aha moments”. It’s a symbol of the trust our clients show us and the results we achieve together.
But let’s rewind a little…
The Insightland way
Founded in 2016, Insightland started as a passionate local SEO and analytics agency. Over the nine years, our role evolved.
What once was a service-oriented agency is now a mature data house. A powerhouse of insight, advanced technology, and innovation. From classic SEO, through AI search optimization, to enterprise data management, we’re now offering future-ready analytical products tailored to the needs of businesses across the globe.
What sets us apart? Ecommerce leaders usually come to us for tech expertise – but they stay because beyond the optimization results they were looking for, we bring real partnership to the table. We’re offering comprehensive strategies that not only perform today but are ready for what’s next.
The campaigns nominated this year are all great examples of such cooperation. All of them were possible thanks to the trust our clients placed in us – even if we were coming up with some really bold ideas…
Insightland & THEGLOOW.COM: A bold move for stunning results
THEGLOOW.COM had global aspirations – but we discovered that although their Polish site had strong potential, the English version was blocking that potential. We made a bold move: blocked the English version from being indexed by Google.
It might sound counterintuitive, but it worked beautifully:
- TOP 3: From 17 keywords in June 2024 (expected increase to 34 keywords). The number of keywords in the TOP 3 increased to 83 after 3 months (a 244% increase compared to the plan).
- TOP 10: From 191 keywords in June 2024 (expected increase to 382 keywords). The number of keywords in the TOP 10 increased to 659 after 3 months (a 172% increase compared to the plan).
- These improvements in keyword rankings translated into a notable increase into caloric organic clicks.
The creative element lies in using data insights to drive optimization. Identifying low CTR in foreign markets led us to refined traffic targeting, shifting focus to higher-value markets and maximizing results with minimal traffic volume impact.
By zeroing in on where the market really was, and eliminating noise, we drove laser-focused growth that brought in not only traffic, but above all – conversions.
Insightland x Medicine: Winning the fashion SEO game
When Medicine’s online visibility hit a plateau, we stepped in with one mission: break through and align the SEO strategy with how real people shop for fashion.
That meant not only targeting high-intent, long-tail keywords, but also reworking site structure to let those users find exactly what they were looking for – and fast too.
Our strategy was built on three interconnected pillars: content aligned with user intent, internal linking optimization leading to semantic connections between categories and articles, and technical SEO – including better indexing, elimination of duplication, and improved site navigation.
By integrating these elements into a unified, data-driven approach, we addressed diverse levels of search intent – from general exploration to highly specific, purchase-driven searches – maximizing both visibility and user engagement.
Content played a very important role in the campaign for Medicine and we used it as a lever for success.
We built semantic clusters connecting product pages with blogs, used advanced analytics to identify future opportunities, and created landing pages that competitors had not yet developed, with the potential to address a different search intent in the future.
Results? Over a year, visibility exploded:
- Increase in TOP 10 keywords from 2,600 to 5,600
- Increase in TOP 3 keywords from 1,100 to 1,500
- 99.3% YoY increase in non-brand clicks
What set this campaign apart was its holistic approach to site architecture and the seamless flow of internal linking. We tackled everything from duplicate content and indexing issues to fine-tuning the internal structure, ensuring every page served a clear purpose for both users and search engines. Even tech issues, like server errors, were handled swiftly, keeping momentum strong. As a result, we got a sharp rise in visibility, smoother user journeys, and a stronger foothold in search rankings.
Beyond just the metrics, our campaign enabled precise responses to customer needs. Through the user-centric approach and well-planned content creation, the website became more intuitive, accessible, and engaging. This wasn’t SEO for algorithms. This was SEO for humans – powered by insight, guided by behavior, and executed with precision.
Grateful for the journey, ready for what’s next
As we celebrate these nominations, we’re filled with gratitude. Especially to our clients, who trust us completely and treat us as real partners. To our team, of course, for their relentless curiosity and commitment. But also to our industry for recognizing the power of pairing vision with data.
However proud of where we are, we feel like we’re just getting started.
You’re welcome in Insightland
If you’d like to talk about what we do and how we turn data to insights, visit us at insightland.org. Or follow us on LinkedIn.
