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Author: Sue Johns-Chapman

Much of the content we share is created and shared by our community. We strive to deliver a positive, respectful environment for our community to share their own views and opinions, but these may not always directly align or reflect those of Don’t Panic and the European Search Awards.
Image: OtterlyAI Named Finalist for Best AI Search Software Solution at the 2026 European Search Awards OtterlyAI Named Finalist for Best AI Search Software Solution at the 2026 European Search Awards We’re proud to share that OtterlyAI has been named a finalist in the Best AI Search Software Solution category at the 2026 European Search Awards. For our fully remote team, this recognition is a meaningful milestone. It validates the work we’ve been putting into a category that didn’t exist two years ago: AI search monitoring. […] Read More
Image: Rewriting the Rules of Search: How Jorge Castro Is Engineering the Future of AI-Native SEO Rewriting the Rules of Search: How Jorge Castro Is Engineering the Future of AI-Native SEO Author: Jorge Castro As large language models replace traditional search results, a new form of visibility is emerging. Instead of ranking links, AI systems generate answers. In this environment, the critical question is no longer “how do you rank?”, but “how do you get cited?” Jorge Castro is an AI SEO architect based in Stockholm, […] Read More
Image: TheDefinitive Guide to Entering the Search Awards TheDefinitive Guide to Entering the Search Awards Turn Entry Confusion into Nominations and Wins If you’ve entered the Search Awards before, or you’re thinking about entering this year, and the entry form is already causing stress or confusion, this webinar is for you. The secret to maximising your score isn’t guesswork. It’s understanding exactly how judges assess entries, what they expect to […] Read More
Image: 5 Proven Tips to Impress the Judges at the European Search Awards 5 Proven Tips to Impress the Judges at the European Search Awards The European Search Awards are obviously about great campaign results, but how you present them in the entry form matters too. With hundreds of high-quality submissions each year, even strong campaigns need a clear, strategic story to stand out from the competition. Awards Judge, Laura I. Abreu, breaks down five essential tips to help you […] Read More
Image: The Search Trends that will Shape Search Marketing in 2026 The Search Trends that will Shape Search Marketing in 2026 We asked ‘What Are the Search Trends to Look Out For in 2026?’ Read on to find out what the top agencies and people think will be the key to success. Monika lwanczyszyn , Performance Marketing Specialist, and Andrew Ucher, MONSOON Agency “Looking ahead to 2026, automation will continue to redefine how search campaigns are […] Read More
Image: Viktor Bartak: From SEO to GEO and LLMO – The Future of Search Marketing Viktor Bartak: From SEO to GEO and LLMO – The Future of Search Marketing Author Viktor Bartak A quick introduction My name is Viktor Bartak, and I’ve been in SEO since 2008. Over the past 5 years, I’ve been fortunate to receive around ten nominations across various categories and countries at the Search Awards, including one first place win in B2B. I’m deeply grateful to the Search Awards team […] Read More
Image: MONSOON’s Award-Winning Strategies Fuel Growth Across Europe MONSOON’s Award-Winning Strategies Fuel Growth Across Europe “Winning at the 2025 European Search Awards was a moment we won’t forget anytime soon,” shared Matt Sienkiewicz, one of MONSOON’s attendees at the awards gala in Kraków, who also worked on one of the recognized projects. MONSOON’s dedication to delivering exceptional outcomes for its clients has once again been rewarded. At this year’s European […] Read More
Image: Invanity Wins Silver for Best Use of Search at the European Search Invanity Wins Silver for Best Use of Search at the European Search When we discovered we’d been nominated for a European Search Award, we saw it as the perfect opportunity to share what makes our SEO approach different. We don’t chase rankings for the sake of it. We don’t obsess over traffic that doesn’t convert. Instead, we focus on one thing: driving revenue through search. Taking home […] Read More
Image: Cedarwood Delighted To Take Home Five European Search Awards After A Record Year Cedarwood Delighted To Take Home Five European Search Awards After A Record Year After what has been their strongest year to date, Cedarwood Digital are delighted to take home five European Search Awards including: Topping off what has been a great year of growth across both staff and clients! Commenting on the awards, Director Amanda Walls says “2024/25 has been such an important year for us, not just […] Read More
Image: Growthack Wins ‘Best Use of Search – B2B SEO’ at the European Search Awards Growthack Wins ‘Best Use of Search – B2B SEO’ at the European Search Awards In May 2023, Growthack partnered with elementsuite, an AI-enabled HR and workforce management software provider for enterprise businesses, to transform a stagnant website into a powerful lead-generation engine. Despite working with household names like McDonald’s, Travelodge and Roadchef, the business wasn’t attracting the right level of inbound demand or ranking for key commercial terms. Positioning […] Read More

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Testimonials

With each project, we endeavor to innovate, utilizing the latest techniques and staying abreast of contemporary SEO developments. This award is a testament to our team’s commitment to excellence and serves as a powerful motivator to continue excelling in what we do. Koen Leemans, SEO specialist
OrangeValley
The European Search Awards are a key date on our calendar. We work hard on our entries, but as you’re up against some of the biggest international agencies, it’s always a little nerve-wracking! To come out with two wins is huge, and it’s wonderful to see both leadership and client teams recognised for their forward-thinking work. Victoria Patten, Marketing Manager
Launch
Winning the Best Large SEO Agency award at the European Search Awards is pretty much the pinnacle of awards you can win – it’s a super proud moment for me. We’ve come a long way as an agency in the last 10 years (it was only three years ago we won the Best Small SEO Agency at the European awards), and I know awards don’t define us, but they do help guide us along the way. And for me, this is an indication that we are heading in the right direction. Nick Redding, Managing Director
Reddico
Winning an award at the EU Search Awards is a priceless reward for our teams who work hard every day to push innovation even further. It proves that our technology remains at the forefront of the SEO industry. Thank you to Don’t Panic Events and to the judges! François Goube, CEO
Oncrawl
The European Search Awards are the first major awards that we have won as a business & demonstrate that we are very much on the path to growth, supported by recognition from a range of industry experts & people we really respect. We look forward to what the future holds for Cedarwood Digital!
Cedarwood Digital
Attending the European Search Awards was a great experience, with so many talented people from across the industry in one place. The atmosphere was electric, filled with innovation, inspiration, and a shared passion for excellence in search. We were proud to be part of it, and even more so to take home an award. It not only validated the hard work and creativity behind our campaign but also highlighted our team's dedication to delivering outstanding results. It was a proud moment that we’ll remember for a long time.
POLARIS, SEO agency
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